Importance of SEO Off-Page for Business website?

What is off-page SEO?

Off page SEO refers to techniques your can use to improve the position of a web site in the search engine results page(SERPs). Many people associate off-page SEO with link building but it is not only that.

Examples for off-page SEO:

  • Link building
  • Social media marketing
  • Reviews on 3rd party sites
  • Guest blogging on other websites

Why your brand cannot ignore off-page SEO:

Off-page SEO involves any activities that drive awareness and referral traffic to your site from other sites, like Link Building, Guest Blogging, Social bookmarking and Social Media.

1.Focus on web searcher’s intent:

A lot of times, or products and services fail to live up to their full potential because we aren’t matching our offering to the needs of our prospective audiences.

Use Google Auto suggest, Keywordtool.io and Keyword Explorer to get in front of what it is people are looking for online relative to your product or service.

2.Have a responsive social media presence:

Use Google Autosuggest to find the answer, they’re likely to visit social media to learn more ask questions, and interact with their friends, family members and acquaintances.

  • If you have a social media account, make sure someone is monitoring it and can answer question and respond to comments in timely fashion.
  • People online expect genuine interaction, not robotic responses or constant brand promotion.
  • One of the best things you can do to help your brand is to use social media to be seen as a resource for the online community in the vertical you serve.

3.Build Connections with social media/ online influencers:

Unmeasurable dark traffic social sends to your site or the connection with a base of people who could be customers or supporters at some point, social media can be an asset for any brands.

One of the biggest benefits of social is the ability to create and nurture lasting relationships with influencers, those people with huge reach in the way of name recoginition, folowers and fans.

4.Content:

When most people say, think, or write “content”, they most often think of text, images, videos, and information shared via social media. In reality, content represents the entirety if the experience your brand designs, creates and shares online and offline, from logos and tag line to personnel, phone calls, blog text, images, videos, etc.

How to introduce your new Website to Google?

Hello everyone, we Plus91 media discussed about many digital marketing topics on our blog. Today we discuss for newbie website to know, how to make your website appear on google? & how to get google the ranking?

Getting a ranking is a process of Search Engine Optimization, here we have do so many things to get higher rank on google. Each steps we take on SEO will get an good ranking. It has two kinds of works in it On-Page and Off-Page Optimization. Off Page activities like link building

Tell About Your Website To Google :

Google is the No. 1 Search engine in the world. It has some algorithm to crawl website details to Google Search Engine.

Sitemap:

The Sitemaps protocol allows a webmaster to inform search engines about URLs on a website that are available for crawling. A Sitemap is an XML file that lists the URLs for a site.

1.Create A Sitemap:

A sitemap (XML file) tells Google and other search engines what pages, posts and other content you have on your website. It helps them find all your content and index it faster.

2.Submit Your Website:

Submit your website to Google Search Console formerly Webmaster Tools, via the “Add Property” button to let them know it exists. Extra points for adding it to Bing Webmaster tools.

3.Submit The Sitemap:

The Sitemap (XML file) you created in step 1 should now be submitted to search engine so they know what pages and posts are on your website now and in the future.

Bonus Option:

There is an one more option to improve your website introduction. Make sure you have Google Analytics (also bing) and submit the both version of your site to webmaster tools (www and non-www). Set the preferred version afterwards.

Five ways to improve your website’s bounce rate (and why you should)

Bounce rate is the percentage of site visitors that land on your website and leave before viewing a second page. You can easily determine your website’s bounce rate by setting up Google Analytics.

Now, if you’re thinking this isn’t such a big deal and that as long as they visit your website, irrespective of how long they spend on it or how many pages they view, they at least know your business exists, that’s not good enough. The longer visitors stay on your site, the more time you have to turn them into subscribers and customers. But how can you convince users to stick around longer and visit more pages?

Luckily, there are a number of easy and free ways to improve your website’s bounce rate and grow your business.

Here are five ways to improve your website’s bounce rate

1. Create content consistently

Creating content consistently is one of the best ways to keep users around longer and get them to view multiple pages. Useful, engaging content will drive traffic to your website. Once that traffic is there, they’ll stick around, keep reading, and eventually become a subscriber or customer if you have a wide array of informative blog posts for them to read. In fact, according to HubSpot, companies that published 16+ blog posts per month got about 4.5 times more leads than companies that published zero to four monthly posts.

So, create a content plan that’s consistent and offers something for everyone. Not everyone prefers written content, so include a mixture of formats such as written, video, infographics, audio recordings, and more.

Another important tip for your content: Practice effective internal linking. Relevant and useful internal links sprinkled throughout your content can guide users to more of your awesome content and keep them reading.

2. Add images and videos

Speaking of a mixture of formats, to improve your website’s bounce rate, be sure you add eye-catching images and videos to your website. Many users won’t spend a lot of time reading your website content, so you need to grab their attention with images and videos.

Add a large high-quality image or video to your homepage to grab the attention of viewers as soon as they see your site. Most websites do this while keeping everything else on the page simple

3. Speed up your site

You may not have realized it before but your website speed is important for improving your website’s bounce rate. In fact, according to Google, 53 percent of mobile site visitors leave a page that takes longer than three seconds to load. And for every extra second that your page takes to load, the probability of users bouncing dramatically increases. So, don’t make your website visitors wait.

You can use a site like GTmetrix to test the speed of your site. Not only will it tell you what your site speed is, but it’ll also give you advice for improving it. If you’re running your website on WordPress, it would also be wise to download and install some free plugins like WP Smush and W3 Total Cache to help boost the speediness of your site.

4. A/B test

As you’re attempting to improve your website’s bounce rate, don’t leave it up to chance. You should be A/B testing everything in order to determine what’s working and what’s not. You might be surprised by the small things that can cause users to abandon your website. It might even be something as simple as the color of your call-to-action button.

So, perform A/B tests, or split tests, of every aspect of your website. Does your bounce rate improve with a popup on your homepage or does it get a bigger boost on another page? Does one font convert more visitors over another? Does showing or hiding a progress bar help or hurt your bounce rate? When we say A/B test everything, we mean everything.

5. Target abandoning visitors

Did you know that over 70% of people who leave your website will never return? If you don’t start to improve your bounce rate now, that’s a lot of potential leads and customers your business is missing out on. One effective way to stop those users in their tracks and get them to stay on your website longer, and eventually convert them into subscribers or customers is by utilizing exit-intent popups.

Original: https://goo.gl/85QWVB

Top 5 blogs of this week 30-03-2019

Hi,

Plus 91 Ultimate Cinemas found some useful articles on the internet, which is related to a Social Media Marketing and Search Engine Optimization.

  • Adam Torkildson emphasizes the need to examine your current strategies and invest in social media content creation.
  • Learn how to choose the right social media platform for promoting or marketing your business from Patrick Gillooly’s blog.
  • Anton Guts’s blog discusses the trends that will dominate the field of SEO in the year 2019.
  • Tanuja Mahdavi highlights the importance of SEO for businesses today.
  • Adam Smith offers tips on coding standards, content management, and chatbots for improving the design of your website.

Overview on Google’s “Test My Site”

Hi now we have learn about all SEO, and Social media content every week(read our blog here). I really like to talk about new technologies and the technology used by few. Here we talk about google tool “Test My Site” to test website speed.

Test My Site: 

Test My Site is an easy way for businesses to measure their site’s performance across devices, from mobile to desktop, providing them with a list of specific fixes that can help their business connect more quickly with people online. Businesses just need to type in their web address and within moments they’ll see how their site scores. They can also get a detailed report with tips on what to do next, and where to go for help at no charge.

What you get through this ANALYTICS?

It was divide into three containers like:

1) Overview – Where you can get details of the website speed and its ranking.

2) Optimize – Here you can understand how we can fix the site & we can generate a detailed report of the test result.

3) Other tools like: a) Benchmark site: It helps us to know about our opponent website speed.  b)Impact of faster site: here we can evaluate the impact given by faster site on visitors and revenue .

What is the definition of Fast, Average, or Slow site and page speeds?

Thresholds for each category are applied consistently across site and page speed as well as across country and connection type. These are the same thresholds shown in PageSpeed Insights (PSI). The thresholds for each category are as follows.

Fast: 0-1 second
Average: 1 second-2.5 seconds
Slow: 2.5 seconds and up

How can We speed up the site?

After testing the website we get the ranking of our site. If our site was slow we cannot get more visitors and they are not going to convert as customers. In that data we will know what need to be update. It show as suggestion what need to be update for better speed like minify css, compress images, and all other recomendation to speed up our website.

Why isn’t my site speed available?

Site speed measures the speed of all of the pages on your site based on world data collected via the Chrome User Experience Report (CrUX). Site speed is only available for top performing sites. If your site speed isn’t available, then your site isn’t included in this data set, and it’s important to focus on improving your page speed to eventually enhance the overall performance of your site.

You can use the steps within the Test My Site tool to begin improving your page speed, see the speeds of other sites in your industry, evaluate the impact a faster site can have on revenue, and receive a detailed report to continue improving your page speed, and, ultimately, your site speed.

 

 

Top 5 Blog of this week 08-03-2019

Hi,

Plus 91 Ultimate Cinemas found some useful articles on the internet, which is related to a Social Media Marketing and Search Engine Optimization.

  •  Drive customer retention with Google Dynamic Remarketing.
  • Birbahadur Singh Kathayat, 12 Most Common Social Media Marketing Mistakes and How to Avoid Them.
  • To Pop Up or Not to Pop Up by Sarah Sinder

  • Brain dean about Introducing: The SEO Marketing Hub, A Free Library of SEO Resource
  • Olga Smiravo gives “Effective Online Reputation Management: 6 Reasons To Monitor Mentions”

Choosing KPI’s in google analytics

As more brands continue to invest in their online persona and digital marketing initiatives, it’s becoming increasingly important for marketing service providers (MSPs) to verifiably demonstrate the value of their work. The most successful and recommendable MSPs push to measure the impact their work has beyond a simple transactional level; by mapping and tracking multiple touch points throughout the customer lifecycle.

Know Your Client Inside and Out

When it comes to choosing appropriate key performance indicators (KPIs), it’s crucial to go beyond the surface level of sales. Every client has a different set of core business objectives, so the web analytics strategy that you implement should align with those objectives and be catered to your customer’s overall vision of success. The first step in defining the key performance indicators for a given campaign is to get to know the needs of your client and their business.

“Meet with your client. Call them on the phone. Shoot them an email. However you prefer to communicate, just get it done! Learn the history of your client. Meet or talk to the people that work there. Find out a bit about their local area. Get to know their business’s previous and current struggles. Discover the ways in which their business has had success in the past.”*

Once you have a deep understanding of your client and their business, you can more effectively map out the touch points that you’ll track and the metrics you’ll use to measure success. There are three key areas that you’ll want to focus on when it comes to mapping KPIs at different phases of the customer journey:

  1. Acquisition
  2. Behavior
  3. Conversion

Allow the Customer Journey to Determine Your KPIs

Keep in mind: these are only a few of the most common KPIs that marketing service providers track. The possibilities are endless!

Acquisition

Websites without a steady stream of traffic are dead in the water. Regardless of the amount of time you’ve spent designing your site and crafting the perfect copy, there won’t be any action further down the funnel until you start to attract new visitors. Luckily, there’s no shortage of opportunities to demonstrate the effect you’ve had on generating new traffic!

1. Traffic by Channel

Google Analytics captures and records the performance of each of your marketing channels so you can clearly attribute traffic to individual campaigns; how granular you’d like to get in your reporting is up to you.

Each channel will increase depending on the number and type of marketing campaigns you put in place. Strong search engine optimization will lead to an increase in organic search traffic; great PR work and reputation management may lead to increases in direct and referral traffic. It’s up to you to determine which channels you’ll focus on in order to tell the most compelling narrative of success to your client.

2. Users/New Users

In the screenshot above, you may notice that there are multiple data points in the columns labeled Acquisitions. Google Analytics provides more than one metric in each category so that you have more flexibility in determining what constitutes success for each campaign. A client looking to increase their brand visibility may be more interested in the number of new users to their site, whereas a client looking to increase user retention or new user sign-ups may be more concerned with the total user number.

3. Sessions

Depending on your client’s goals, it may be more beneficial to focus on sessions versus users. For example, a client hoping to increase the engagement rate of their current customer base may hope to increase the number of monthly sessions that their site receives.

Behavior

Once a user has landed on a site, understanding how they interact with and flow through the various subpages is essential. Under the Behavior area in Google Analytics, you’ll find a number of reports that include metrics like page views, average time on page, bounce rate, and more. These metrics will allow you to map the ways in which your work on the website have directly affected customer behavior.

1. Page Views

Describing the total amount of traffic you’ve generated is important when discussing the acquisition phase, but when focusing on user behavior and the next step of the customer journey, it’s necessary to get more granular. We all know website design projects and digital marketing campaigns involve new pages, new menus, and new forms. Being able to track which areas of the site are most engaging and effective is crucial. In Google Analytics, the Site Content section will provide numerous views to allow you to analyze the performance of individual pages on a site.

2. Average Time on Page

Being able to show a client that a page you created is garnering a significant amount of new page views is great, but not if those users are dissatisfied. A simple way to understand the effectiveness of a page is to analyze the average time that a user is spending on the page. Depending on the purpose of a page, it may be more beneficial to have a longer average time on page. For example, a lengthy and informative pillar page should keep visitors reading; alternatively, sites with video may have longer average time on page, since users will be watching a clip and remaining on the page. In contrast, an FAQ page or a contact page should have a comparatively lower average time on page since you expect users to find information quickly.

3. Bounce Rate

To take an analysis of page interactions one step further, you may want to look at the bounce rate of individual pages on a site. In Google Analytics, the bounce rate metric shows the percentage of sessions that include only a single page visit and zero interactions. In other words, if a user visits your site and leaves without interacting at all, that session will be considered a “bounce.” A high bounce rate isn’t always a negative! As in the example above, depending on the objective of a page a high bounce rate may actually indicate success. For example, an FAQ page that seeks to provide users with quick and simple answers to everyday questions might have a bounce rate that verges on 90% or higher; this could indicate that users were able to quickly find the info they needed and then left. Ultimately, it’s up to you to determine how to interpret the data.

Conversion

What exactly constitutes a conversion will differ from client to client based on their overall business objectives. E-commerce clients may want to increase website sales or newsletter sign-ups; service-based clients may want to increase the number of calls they receive or the actual number of bookings the site generates. Regardless of what type of conversion is chosen, this should be clearly defined at the start of a campaign so all parties are on the same page since conversions come in many forms.

Note: tracking conversions requires the additional setup of goals in Google Analytics.

1. Number of Conversions

Once you set up a goal in your account, Google Analytics will begin to track the number of conversions that take place connected to this goal. Number of Conversions on its own is a powerful metric; however, it is best used in conjunction with fiscal data from your client to calculate the ROI of your campaigns. Be sure to ask your client the average value of a conversion for their business. Remember that this will differ depending on the conversion type you choose: a phone call and a closed sale may both be conversions, but they aren’t valued the same. Once you understand the value of each conversion type for your client, you’re able to multiply the total number of conversions by that number to provide a monetary value for ROI.

2. Conversion Rate

When comparing the effectiveness of two pages side by side, it’s often easier to compare their respective conversion rates over a defined time period rather than the total number of conversions. Conversion rate is the total number of conversions divided by the total number of visitors a page received during a given time period, giving you a better idea of a site’s top performing pages. A page that receives 100 visits and converts 50 of them is much more powerful than a page that receives 5 visits and converts all 5.

Use Multiple Metrics to Demonstrate Success

The most important lesson to be learned when it comes to web analytics is that one metric is never enough. Numbers don’t lie, but interpretations do. Before presenting a particular narrative to your client, be sure that you have the necessary data to support it. Following the suggestions outlined above will help you track and analyze the effect of your work for your clients in a compelling and data-backed way.

 

Source: https://upcity.com/blog/choosing-kpis-in-google-analytics/

Top 5 Blog of this week 23-02-2019

Hi,

Plus 91 Ultimate Cinemas found some useful articles on the internet, which is related to a Social Media Marketing and Search Engine Optimization.

  • Andrew Witkin offers valuable tips to create an effective Content Marketing strategy.
  • Neel Sinha highlights the significance of Content Marketing for your brand in the year 2019.
  • Chelsey Church draws special attention to insights from Email Marketing experts.
  • Follow the tips from Jenna Tiffany to create an effective Email Marketing strategy.
  • Elaine Frieman highlights the best practices for optimizing your website, from the standpoint of Mobile.

Important Digital Marketing Modules available in 2019

Digital marketing is the marketing of products or services using digital technologies. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ringtones.

Major Modules should be covered in Digital Marketing:

  • Search Engine Optimization
  • Search Engine Marketing
  • Social Media Marketing
  • Social Media Advertising
  • Email Marketing
  • Content Marketing
  • Marketing Automation
  • Analytics
  • Integrated Digital Marketing

1) Search Engine Optimization:

SEO is a three letter acronym short for Search Engine Optimization. Search engine optimization about trying to rank higher in search engines. To rank higher you make changes to your website that make it easier for search engines to understand your content.

Through SEO getting Backlinks is also easy i.e getting links from other websites. Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results

2) Search Engine Marketing:

Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising

3) Social Media Marketing:

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public.

4) Social Media Advertising:

Social media advertising is a term used to describe online advertising (paid efforts) that focus on social networking sites. Social media advertising combines current targeting options (like geo-targeting, behavioral targeting, socio-psychographic targeting, etc.), to make detailed target group identification possible. With social media advertising, advertisements are distributed to users based on information gathered from target group profiles

5) Email Marketing:

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database.

6) Content Marketing:

Content marketing is a form of marketing focused on creating, publishing, and distributing content instead of pitching your products or services, for a targeted audience online.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

7) Analytics:

Web analytics measure things a webmaster or technical SEO specialist cares about, like page load speed, page views per visit, and time on site.

Digital marketing analytics, on the other hand, measure business metrics like traffic, leads, and sales, and which online events influence whether leads become customers

8) Marketing automation:

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.

9) Integrated Digital Marketing:

Integrated digital marketing is, as it sounds, the integration of multiple marketing strategies to form a cohesive online approach for your business. Here’s what it typically entails: web development and design. search engine optimization (SEO) and search engine marketing (SEM) content marketing

4 building blocks to help your brand’s SEO strategy succeed

Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program.

In a competitive and increasingly online environment for brands, SEO matters more than ever. One-third of U.S. consumers in 2018 started their online purchases with Google or another search tool — more than three times the number who started at retailers’ sites or apps, and second only to searches beginning at Amazon. To do well in organic search results, brands must have a solid SEO strategy. Before you can take your SEO to the next level, you need to know where you are now and what to do next. Let’s look at four building blocks you can use to create a more competitive SEO program for your B2C or B2B brand.

Crawlability: lay your SEO foundation

To appear in search results, your site must be found by search engines. That means if you’re starting from the ground up or have never engaged in SEO, your first task is making your site visible to search engine crawlers. One common problem here is also an easy fix: your site’s robots.txt file. Retailers and brands often neglect this little file, but adding instructions to it tells crawlers which pages you want indexed and which you don’t.

You’ll also want to show crawlers your site structure for better indexing. To do that, you may need to update and expand your sitemap or build one from scratch. The ideal sitemap for SEO crawlability includes all of your site’s categories, subcategories, and product pages. If you’re wondering how long it will take to map or update your site’s thousands of product pages, services like Screaming Frog can generate a sitemap you can link to in your robots.txt file. After you update robots.txt, submit it to Google and other search engines so they can re-crawl your site as soon as possible.

If your site uses older plug-in technology like Flash or Silverlight to display content, you face a bigger crawlability challenge. Flash and Silverlight content is invisible to search engine crawlers so it can’t appear in search results. To make that content visible, you’ll need to convert it to a format that can be indexed, like HTML5 or JavaScript. The conversion process can take a few months, and you may need new software and coding talent to make it happen. After the conversion is complete, you can map the content, update your robots.txt file, and submit it to Google.

Content optimization: leverage your existing assets

When your robots.txt, sitemap and crawlability issues are solved, the next SEO building block to put in place is content optimization. This requires making better use of your current assets to improve your rank for specific keywords. You can use Google Keyword Planner to develop a list of target keywords based on volume and ROI. Then use the list to enhance your meta tags and content, starting with your top-level pages and working down through your categories and subcategories and finally ending with product pages.

An alternative to working through your entire site is to focus on optimizing a few select pages. For example, if product category “Page A” does reasonably well, use Google Search Console to evaluate its performance. Does the page align with particular keywords? If so, you can optimize the category page for those keywords to boost its performance. This will serve to enhance, but not replace, your programmatic SEO tools.

Offsite: build links and brand engagement

The next stage of building your SEO program is pursuing offsite strategies like link-building and social influencer relationships. You don’t have to wait until all your existing content is optimized to start your offsite work, but the more complete your content-optimization process is, the more SEO benefits you’ll see from your link-building and influencer efforts.

Link building requires research, and it’s a good idea to review Google’s link-building ethics and best practices before you begin. The most efficient way to find possible links is with a tool like SEMrush that shows you where your competition’s backlinks originate. That tool displays a list of potential sites to reach out to with link requests. Narrow that list to high-quality sites with good traffic and a strong social media presence. Don’t expect a huge response to your outreach — a 10 to 15 percent response rate is good for link-building campaigns.

Finding the right influencers requires research, too. You need to know your product and your audience. You also need to identify the social media users who’ve built a following by posting about your industry or niche and then learn who their audience is. It’s also important to understand that the best-known influencers in your niche may not deliver the best ROI for you. You can break the bank working with high-profile influencers, or you can choose to work with micro-influencers. These are people who may only have tens of thousands of followers, but they’ve earned a high level of trust and authority within that group. Depending on your niche and your goals, micro-influencers may prove to be more cost-effective.

Content creation: expand into knowledge topics

If your company is mature in its SEO program, you can focus on content creation at a whole new level. At this stage, your content should expand beyond describing your products and services to answering consumer questions related to what you sell. For example, instead of creating more content about the shoes you sell, create content about how to choose shoes for different events, how to care for leather shoes and so on. Deciding what topics to focus on requires keyword and competitor research.

Use a tool like SEMrush to do a content gap analysis based on your products, segment, market and relevant search phrases. For example, a watch retailer’s keywords include basics like “men’s watches” and “women’s watches,” but there are other popular search phrases they can leverage, too, such as “watch repair” and “types of watches.” By doing this analysis, you can typically generate somewhere between 750 and 6,000 keywords that you can use to create non-promotional content.

You’re not going to use all the keywords, though. The next step is to segment your new list of keywords and analyze how you perform for those phrases versus how your competition performs. This sifting can take anywhere from a few days to a full month. The time you spend on this is an investment that leads to a content road map for your SEO program. For example, you can prioritize the keywords where you have a competitive opportunity and make them the focus of your content creation program over the coming year.

To summarize, to get to this level of SEO, you have to build up the other levels first. Crawlability gives you the foundation to optimize your existing content. Optimization makes link-building and influencer marketing more effective. Knowledge-content creation is the capstone on these other steps. Together, these building blocks give you a durable SEO strategy to help you win organic search traffic.

 

Source: https://goo.gl/n99T9H