Social Media Marketing Strategy

Social media is the term commonly given to Internet and mobile-based channels and tools that allow users to interact with each other and share opinions and content. As the name implies, social media involves the building of communities or networks and encouraging participation and engagement.                 

  Their definition emphasises that we need to use different digital media channels to encourage our prospects and customers to interact to form communities. It also hints at the challenges of encouraging engagement.     

If social media sometimes seems like a full-time job, that’s because it is. The world’s biggest brands have teams dedicated to their social media strategy.

    Armed with the latest strategies, software, and spreadsheets, they study behavior and rigorously track every post in their quest to boost engagement and expand reach.

  So what about when it’s just you or your small team? As designers and illustrators, we can live or die by our self-promotion efforts: never has this been more true, or instant, than in the age of social media.

Social Media Marketing Strategy:

1) Understand the Algorithms
2) 
Be where your audience is
3) 
Know when to post on each platform
4) 
Build Connections
5) Tell a Story
6) 
Remember the Golden Ratio
6) 
Fine-Tune your hashtag Strategy
7) 
Get wise with video

How Social Media Marketing can help for business

Hi today we are talking about a social media role for business. Social media play the one of the most vital roles in digital marketing, which can helps you to reach more and more customers worldwide.

Social media Platform help you connect with your customers, it will increase awareness about the brand, and boost your sales and leads.

  1. Improved Brand Awareness: Social media boosts your visibility among potential customers, letting you reach a wide audience by using a large amount of time and effort. Social media marketing will make it easy to spread the word about your products and mission.
  2. Increasing your traffic: Social media marketing can help your Link Building in SEO. Link building on a website it will increase the quality of the website on search engines. By sharing your content on social media’s, users can click-through to your website. It will help conversion opportunities.
  3. Customer Satisfaction: Social Media helps you to connect with your customer. With Good interaction with customers make them satisfy with your product/service you provide.
  4. Enhanced SEO rankings: Social media presence is becoming a vital factor in calculating rankings. These days, to secure a successful ranking, SEO requirements are continuously varying.
  5. Cost Effective: Creating social media profiles is mostly free of cost and posting content and getting organic reach is completely free, but if you decide to use Paid promotion on social media. You can promote your business on Facebook/Google(others like Instagram, Twitter and LinkedIn almost same) for any budget.