Social Media Marketing Strategy

Social media is the term commonly given to Internet and mobile-based channels and tools that allow users to interact with each other and share opinions and content. As the name implies, social media involves the building of communities or networks and encouraging participation and engagement.                 

  Their definition emphasises that we need to use different digital media channels to encourage our prospects and customers to interact to form communities. It also hints at the challenges of encouraging engagement.     

If social media sometimes seems like a full-time job, that’s because it is. The world’s biggest brands have teams dedicated to their social media strategy.

    Armed with the latest strategies, software, and spreadsheets, they study behavior and rigorously track every post in their quest to boost engagement and expand reach.

  So what about when it’s just you or your small team? As designers and illustrators, we can live or die by our self-promotion efforts: never has this been more true, or instant, than in the age of social media.

Social Media Marketing Strategy:

1) Understand the Algorithms
2) 
Be where your audience is
3) 
Know when to post on each platform
4) 
Build Connections
5) Tell a Story
6) 
Remember the Golden Ratio
6) 
Fine-Tune your hashtag Strategy
7) 
Get wise with video

Why Small Business Need A Digital Marketing

Hi Plus 91 arrive with Digital Marketing topic which plays an vital role for growth of small scale/ start business. In these topic we will discuss about how digital marketing make changes in growth rate of an small business.

Benefits of Online Marketing

  • It helps to reach a global marketplace,
  • Its helps you to save money and get more reach compare to traditional marketing,
  • Its helps you to attract location based customers
    efficiently,
  • You can track the responses of your marketing ads.

Why you should use Digital Marketing?

Your Customers Are Online:

Internet is the most common thing in India, everyone using internet. Everyone is using online then why cannot we sell our product/service through online. Start engaging with your customers, tell your customers about your products/services.

Be Accessible To Your Customers:

It’s clear that in today’s digital world, the first place the average consumer looks for what they want is online. Whatever product or service they are looking for, they will most likely start their search with Google. If you have no online presence at all, you won’t be found, and you can’t compete.

By looking at your website and your competitors’ websites side by side, your prospects should be able to compare hours, prices, special offers and more.

Lets Customers Come to You:

By creating a web presence, your business is open for business even when it’s closed. You can create an atmosphere in which your customers can come to you anytime day or night.

At their convenience, customers and prospects can send you emails with questions, make purchases and browse your inventory. Potential customers who have no way to physically come to you can still do business with you, whether they are limited by disability, transportation or simply living too far away.

Get to Know You Target Audience:

Digital marketing allows you to engage with your prospects. You can gradually get to know them and what they are hoping to find. On social media or on a blog you can start a conversation. Run a survey or try to get to know them. Pay attention to their comments or their responses to surveys.

How can Facebook help your business

Hi everyone, Plus 91 Ultimate Cinema again with Facebook Marketing for your business. In this post, we will explain, “how social media page can help you business?”.

What is Facebook marketing?

Facebook marketing refers to creating—and actively using—a Facebook page as a communications channel to maintain contact with and attract customers. Facebook actively provides for this, allowing users to create individual profiles or business pages for companies, organizations, or any group attempting to develop a fan base for a product, service, or brand

How Facebook Page can help your business?

  • Collect Testimonial & Reviews
  • Engage with your audience
  • Take advantage of news feed ad placement
  • Ask for audience Feedback
  • Use your page for blog comments
  • Share opinion as your business
  • Combat negative results on search engine

How to Use Facebook for marketing?

  • Making the most of your Facebook business page
  • Facebook Advertising: Classic Ads
  • Facebook promoted posts
  • Sponsored Stories
  • Facebook Open Graph

What is Influencer Marketing?

Hi here we are going to discuss about the most useful topic for who looking for a better online marketing techniques.

Influencer Marketing:

Influencer marketing (also influence marketing or social media influencer) is a form of marketing in which focus is placed on influential people rather than the target market as a whole on social media.

5 Reason you should try influencer Marketing:

  1. promotes your products or services to a relevant audience.
  2. Increases general brand awareness.
  3. Helps you promote your product on shoestring budget.
  4. Helps you build an expert community around your brand and fuels trust.
  5. Improve your search visibility.

4 Important steps to connecting with influencers:

  1. Provide them with value.
  2. Ask if they’re willing to help you promote your brand.
  3. Think about the future.
  4. Maintain the relationship.

Why wasting your time on reading and understanding different topics in regular basic, we at Plus 91 media provide TV Commercial & Digital Marketing services in affordable price. We do influencer marketing, social media management and youtube channel management, SEO services.

For further details contact us at team@theplus91.com

Instagram Marketing – What, Why, How?

What is Instagram?

Instagram is a photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010 exclusively on iOS.

Instagram Growth:

  • 800 million Instagram accounts active every month
  • 500 million+ Instagram accounts active every day
  • 80% of accounts follow a business on Instagram
  • 900 million+ accounts use Instagram stories everyday
  • Number of photos shared to date: 40 billion
  • Number of Instagram likes per day: 4.2 billion
  • Posts that include at least one hashtag get more engagement

Why Instagram will grow in 2020:

Instagram revenue estimates

Why Instagram marketing?

  • Higher engagement with visual content
  • Enhance your branding
  • Drive traffic and grow your business
  • Its marketer friendly
  • Make money through sponsorship
  • Useful feedback and insights

How to Market in Instagram?

1. Instagram Profile Setup:

  • Choosing the perfect Instagram handle/username
  • Optimizing your Instagram bio
  • Perfecting your Instagram display picture
  • Choosing the right hashtag
  • The best time to post on Instagram

2. Instagram Content Strategy :

  • Without the right content strategy your Instagram marketing will fail
  • Consistency should not be taken lightly
  • Creating high quality images the easy way using the right apps
  • Scheduling your images at the right time and on automation

3. Use Hashtag :

#hashtag

  • Location specific
  • Lifestyle specific
  • Brand specific
  • Product specific
  • Community specific
  • Challenge or contest specific
  • Campaign specific
  • Event specific
  • Subject specific