Digital Marketing for Entrepreneur

Today we are going to discuss about how digital marketing will help entrepreneur for their business and some basic information about the digital marketing and their ideas.

Digital Marketing:

According to Wikipedia, Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.

Modules in Digital Marketing:

There is 7 major modules in our digital market

  1. Search Engine optimization
  2. Search Engine Marketing
  3. Social Media Marketing
  4. Content Marketing
  5. Email Marketing
  6. Online Reputation Marketing &
  7. Integrated Digital Marketing

Why Digital Marketing?

  • It is more cost effective than Traditional Marketing. Digital Marketing proves to be a better and more cost-effective channel of marketing that ensures of delivery of results.
  • It caters to the Mobile Consumer, without a doubt, the newest trend of communication and information dissemination is the mobile internet.
  • It builds Brand Reputation. Attracting targeted traffic is the forte of Digital Marketing. There are different types of audience that are ready to know more about the brand, products and/or services.

How Digital Marketing boost your brand?

  • Your brand can go viral. The major goal is to spread out content rapidly right through the internet world by making it shareable. Right medium, right market, right time can make your video or brand.
  • Profile power may come as surprise to some but, another key of digital marketing is the business profile. It is integral to the brand because while making purchase decisions it is the content that is judged by the consumers.
  • Customers make quick decisions. They judge based on the information and connected reviews and will see the profile more often based on what they search.
  • Many time marketers think that their brand identity is the total content that has been produced and published. But, it is important to understand that the marketers are actually the only one seeing all the content.
  • Consumers come across the available content only in bits and pieces on their preferred channels and base their brand decisions on them. For the brand, this means that a multi-channel content approach along with consistency is important.

Social Media Marketing Strategy

Social media is the term commonly given to Internet and mobile-based channels and tools that allow users to interact with each other and share opinions and content. As the name implies, social media involves the building of communities or networks and encouraging participation and engagement.                 

  Their definition emphasises that we need to use different digital media channels to encourage our prospects and customers to interact to form communities. It also hints at the challenges of encouraging engagement.     

If social media sometimes seems like a full-time job, that’s because it is. The world’s biggest brands have teams dedicated to their social media strategy.

    Armed with the latest strategies, software, and spreadsheets, they study behavior and rigorously track every post in their quest to boost engagement and expand reach.

  So what about when it’s just you or your small team? As designers and illustrators, we can live or die by our self-promotion efforts: never has this been more true, or instant, than in the age of social media.

Social Media Marketing Strategy:

1) Understand the Algorithms
2) 
Be where your audience is
3) 
Know when to post on each platform
4) 
Build Connections
5) Tell a Story
6) 
Remember the Golden Ratio
6) 
Fine-Tune your hashtag Strategy
7) 
Get wise with video

Which online marketing tools are important for Startups?

Starting a business is not easy… but making it successful in the long run is an even greater challenge. Online marketing is the most wanted techniques for business.

What do all startups need?

One common qualifier for startup success is easy availability of tools and resources. This is where the internet plays major enabler for all startups, as it practically provides an unlimited number of resources and tools for every need a startup founder can think of. And since most startups are bootstrapped, their founders like things that are easy on the pocket and big on functionality.

1. Google tools:

Google provide lot of tools for free to use. For marketing their three tools Google Analytics(GA), Google Tag Manager(GTM) and Google AdWords Keyword Planner.

Google Analytics and Google Tag Manager are two important tools to track visitor data on your website. Both of them will give better visitor data to analyze. All startup teams need data, a lot of data to enhance their products and services. Those data will measurable actions in order to improve the campaign.

Google Keyword Planner is a keyword and traffic research tool by google that allows advertisers to easily create PPC Campaigns. It is a very essential tool to do keyword research for your SEO efforts.

2. HubSpot:

HubSpot marketing is essentially lead capture and management tool. It has great features to create campaign landing pages, track leads, manage communication with leads in one place, and increase traffic and conversions.

It is primarily used for inbound marketing and if set up properly, can be helpful in automating the marketing workflow.

3. Mailchimp:

Mailchimp is a marketing automation platform and an email marketing service. Mailchimp is an easy to use service for sending emails to your customers and prospects. It is important to constantly engage with prospects and customers and email marketing plays an important role in achieving that.

It help us to create an campaigns, which will like by everyone. There’s more than one way to connect with your audience. Mail chimp has all the channels and tools you need to create the right message to connect your business with the right people at the right moment.

Email: It will help you reach your audience and build your brand.

Landing Page: Drive people to join your list or buy your stuff with a clear call to action.

Digital Ads: Find new fans for your business or re-target people who visited your site.

Social Media: Publish organic social post and ads to reach people where they’re hanging out.

Signup forms: Turn site visitors into CRM contacts with beautiful pop-up and embedded forms.

4. Optimizely:

Optimizely is an American company that makes customer experience optimization software for other companies. Optimizely is the world’s leading experimentation platform, empowering marketing and product teams to test, learn and deploy winning digital experiences, every time.

The Optimizely platform technology provides A/B testing tools, in which two versions of a web page can be compared for performance, and multivariate testing.

5. Buffer:

Buffer is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook, Instagram, and Linked in, as well as analyze their results and engage with their community. Social Media plays an important role in startup’s success.

Buffer is one such tool that will help to streamline your brand’s social media strategy. It is essentially a publishing platform used for scheduling and publishing content on social media.

6. Zoho:

Zoho is a web-based online office suite containing word processing, spreadsheets, presentations, databases, note-taking, wikis, web conferencing, customer relationship management, project management, invoicing, and other applications developed by Zoho Corporation, a California-based company.

Zoho provide servicing software like Sales & Marketing, Finance, Email & Collaboration, IT & Help Desk, Human Resources and Custom Solutions.

We providing Search Engine Optimization, Social Media Marketing and Search Engine Marketing and Other Digital Marketing services for your startup companies in affordable price.

Why Small Business Need A Digital Marketing

Hi Plus 91 arrive with Digital Marketing topic which plays an vital role for growth of small scale/ start business. In these topic we will discuss about how digital marketing make changes in growth rate of an small business.

Benefits of Online Marketing

  • It helps to reach a global marketplace,
  • Its helps you to save money and get more reach compare to traditional marketing,
  • Its helps you to attract location based customers
    efficiently,
  • You can track the responses of your marketing ads.

Why you should use Digital Marketing?

Your Customers Are Online:

Internet is the most common thing in India, everyone using internet. Everyone is using online then why cannot we sell our product/service through online. Start engaging with your customers, tell your customers about your products/services.

Be Accessible To Your Customers:

It’s clear that in today’s digital world, the first place the average consumer looks for what they want is online. Whatever product or service they are looking for, they will most likely start their search with Google. If you have no online presence at all, you won’t be found, and you can’t compete.

By looking at your website and your competitors’ websites side by side, your prospects should be able to compare hours, prices, special offers and more.

Lets Customers Come to You:

By creating a web presence, your business is open for business even when it’s closed. You can create an atmosphere in which your customers can come to you anytime day or night.

At their convenience, customers and prospects can send you emails with questions, make purchases and browse your inventory. Potential customers who have no way to physically come to you can still do business with you, whether they are limited by disability, transportation or simply living too far away.

Get to Know You Target Audience:

Digital marketing allows you to engage with your prospects. You can gradually get to know them and what they are hoping to find. On social media or on a blog you can start a conversation. Run a survey or try to get to know them. Pay attention to their comments or their responses to surveys.

How Social Media Marketing can help for business

Hi today we are talking about a social media role for business. Social media play the one of the most vital roles in digital marketing, which can helps you to reach more and more customers worldwide.

Social media Platform help you connect with your customers, it will increase awareness about the brand, and boost your sales and leads.

  1. Improved Brand Awareness: Social media boosts your visibility among potential customers, letting you reach a wide audience by using a large amount of time and effort. Social media marketing will make it easy to spread the word about your products and mission.
  2. Increasing your traffic: Social media marketing can help your Link Building in SEO. Link building on a website it will increase the quality of the website on search engines. By sharing your content on social media’s, users can click-through to your website. It will help conversion opportunities.
  3. Customer Satisfaction: Social Media helps you to connect with your customer. With Good interaction with customers make them satisfy with your product/service you provide.
  4. Enhanced SEO rankings: Social media presence is becoming a vital factor in calculating rankings. These days, to secure a successful ranking, SEO requirements are continuously varying.
  5. Cost Effective: Creating social media profiles is mostly free of cost and posting content and getting organic reach is completely free, but if you decide to use Paid promotion on social media. You can promote your business on Facebook/Google(others like Instagram, Twitter and LinkedIn almost same) for any budget.

How can Facebook help your business

Hi everyone, Plus 91 Ultimate Cinema again with Facebook Marketing for your business. In this post, we will explain, “how social media page can help you business?”.

What is Facebook marketing?

Facebook marketing refers to creating—and actively using—a Facebook page as a communications channel to maintain contact with and attract customers. Facebook actively provides for this, allowing users to create individual profiles or business pages for companies, organizations, or any group attempting to develop a fan base for a product, service, or brand

How Facebook Page can help your business?

  • Collect Testimonial & Reviews
  • Engage with your audience
  • Take advantage of news feed ad placement
  • Ask for audience Feedback
  • Use your page for blog comments
  • Share opinion as your business
  • Combat negative results on search engine

How to Use Facebook for marketing?

  • Making the most of your Facebook business page
  • Facebook Advertising: Classic Ads
  • Facebook promoted posts
  • Sponsored Stories
  • Facebook Open Graph

What is Influencer Marketing?

Hi here we are going to discuss about the most useful topic for who looking for a better online marketing techniques.

Influencer Marketing:

Influencer marketing (also influence marketing or social media influencer) is a form of marketing in which focus is placed on influential people rather than the target market as a whole on social media.

5 Reason you should try influencer Marketing:

  1. promotes your products or services to a relevant audience.
  2. Increases general brand awareness.
  3. Helps you promote your product on shoestring budget.
  4. Helps you build an expert community around your brand and fuels trust.
  5. Improve your search visibility.

4 Important steps to connecting with influencers:

  1. Provide them with value.
  2. Ask if they’re willing to help you promote your brand.
  3. Think about the future.
  4. Maintain the relationship.

Why wasting your time on reading and understanding different topics in regular basic, we at Plus 91 media provide TV Commercial & Digital Marketing services in affordable price. We do influencer marketing, social media management and youtube channel management, SEO services.

For further details contact us at team@theplus91.com

Instagram Marketing – What, Why, How?

What is Instagram?

Instagram is a photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010 exclusively on iOS.

Instagram Growth:

  • 800 million Instagram accounts active every month
  • 500 million+ Instagram accounts active every day
  • 80% of accounts follow a business on Instagram
  • 900 million+ accounts use Instagram stories everyday
  • Number of photos shared to date: 40 billion
  • Number of Instagram likes per day: 4.2 billion
  • Posts that include at least one hashtag get more engagement

Why Instagram will grow in 2020:

Instagram revenue estimates

Why Instagram marketing?

  • Higher engagement with visual content
  • Enhance your branding
  • Drive traffic and grow your business
  • Its marketer friendly
  • Make money through sponsorship
  • Useful feedback and insights

How to Market in Instagram?

1. Instagram Profile Setup:

  • Choosing the perfect Instagram handle/username
  • Optimizing your Instagram bio
  • Perfecting your Instagram display picture
  • Choosing the right hashtag
  • The best time to post on Instagram

2. Instagram Content Strategy :

  • Without the right content strategy your Instagram marketing will fail
  • Consistency should not be taken lightly
  • Creating high quality images the easy way using the right apps
  • Scheduling your images at the right time and on automation

3. Use Hashtag :

#hashtag

  • Location specific
  • Lifestyle specific
  • Brand specific
  • Product specific
  • Community specific
  • Challenge or contest specific
  • Campaign specific
  • Event specific
  • Subject specific

Five ways to improve your website’s bounce rate (and why you should)

Bounce rate is the percentage of site visitors that land on your website and leave before viewing a second page. You can easily determine your website’s bounce rate by setting up Google Analytics.

Now, if you’re thinking this isn’t such a big deal and that as long as they visit your website, irrespective of how long they spend on it or how many pages they view, they at least know your business exists, that’s not good enough. The longer visitors stay on your site, the more time you have to turn them into subscribers and customers. But how can you convince users to stick around longer and visit more pages?

Luckily, there are a number of easy and free ways to improve your website’s bounce rate and grow your business.

Here are five ways to improve your website’s bounce rate

1. Create content consistently

Creating content consistently is one of the best ways to keep users around longer and get them to view multiple pages. Useful, engaging content will drive traffic to your website. Once that traffic is there, they’ll stick around, keep reading, and eventually become a subscriber or customer if you have a wide array of informative blog posts for them to read. In fact, according to HubSpot, companies that published 16+ blog posts per month got about 4.5 times more leads than companies that published zero to four monthly posts.

So, create a content plan that’s consistent and offers something for everyone. Not everyone prefers written content, so include a mixture of formats such as written, video, infographics, audio recordings, and more.

Another important tip for your content: Practice effective internal linking. Relevant and useful internal links sprinkled throughout your content can guide users to more of your awesome content and keep them reading.

2. Add images and videos

Speaking of a mixture of formats, to improve your website’s bounce rate, be sure you add eye-catching images and videos to your website. Many users won’t spend a lot of time reading your website content, so you need to grab their attention with images and videos.

Add a large high-quality image or video to your homepage to grab the attention of viewers as soon as they see your site. Most websites do this while keeping everything else on the page simple

3. Speed up your site

You may not have realized it before but your website speed is important for improving your website’s bounce rate. In fact, according to Google, 53 percent of mobile site visitors leave a page that takes longer than three seconds to load. And for every extra second that your page takes to load, the probability of users bouncing dramatically increases. So, don’t make your website visitors wait.

You can use a site like GTmetrix to test the speed of your site. Not only will it tell you what your site speed is, but it’ll also give you advice for improving it. If you’re running your website on WordPress, it would also be wise to download and install some free plugins like WP Smush and W3 Total Cache to help boost the speediness of your site.

4. A/B test

As you’re attempting to improve your website’s bounce rate, don’t leave it up to chance. You should be A/B testing everything in order to determine what’s working and what’s not. You might be surprised by the small things that can cause users to abandon your website. It might even be something as simple as the color of your call-to-action button.

So, perform A/B tests, or split tests, of every aspect of your website. Does your bounce rate improve with a popup on your homepage or does it get a bigger boost on another page? Does one font convert more visitors over another? Does showing or hiding a progress bar help or hurt your bounce rate? When we say A/B test everything, we mean everything.

5. Target abandoning visitors

Did you know that over 70% of people who leave your website will never return? If you don’t start to improve your bounce rate now, that’s a lot of potential leads and customers your business is missing out on. One effective way to stop those users in their tracks and get them to stay on your website longer, and eventually convert them into subscribers or customers is by utilizing exit-intent popups.

Original: https://goo.gl/85QWVB

Top 5 blogs of this week 30-03-2019

Hi,

Plus 91 Ultimate Cinemas found some useful articles on the internet, which is related to a Social Media Marketing and Search Engine Optimization.

  • Adam Torkildson emphasizes the need to examine your current strategies and invest in social media content creation.
  • Learn how to choose the right social media platform for promoting or marketing your business from Patrick Gillooly’s blog.
  • Anton Guts’s blog discusses the trends that will dominate the field of SEO in the year 2019.
  • Tanuja Mahdavi highlights the importance of SEO for businesses today.
  • Adam Smith offers tips on coding standards, content management, and chatbots for improving the design of your website.