Basic of See Think Do Act Care – SEO Strategy

Hey, today we are going to discuss about the SEE-Think-Do-Care strategy for digital marketing.

The “See- Think – Do-Care” Strategy:

strategy-framework-plus91media copy
See Think Do Care Strategy Framework-plus91 

See :

I see something interesting that resonates with me and my view of the world. Largest addressable qualified audience. It will establish what i like most, i need most. it may help full to attain brand awareness on me by knowing what i like to see. This method use in SEO, Social media marketing & PPC. There my post or ads or website will shown to people who search about specific things or interest on that thing.

            Objective: To know about you

            How: Drive awarness; inspire, entertain, and inform

            KPI’s: Brand Awarness

            Medium: Social media, SEO, paid media, Tradeshow / event           

Think :

I start thinking that may be i should investigate more to understand if this is a solution or ide for me.

This method will make option for user consider to make on action. We have to inspire them to do an action on our page like share, email subscription, download app, call actions. We can use this on SEO, Youtube, PPC Display ads medium.

             Objective: To look for you

             How: Drive Consideration; education, inform, and inspire action

             KPI’s: Branded queries

             Medium: Email marketing subscribes, onsite page content, downloading.

Do :

I do something concrete to connect and express serious interest by signing up for a free trail or consultation. A lot of commercial intent.

It about to make action on our website. We have to Convense customers to buy a product or subscribe. This comes on medium like PPC, Affiliate marketing, SEO, and Email.

              Objective: To buy from you

               How: Drive Conversion; enable a seamless purchase

               Medium: Subscription, meeting, proposal, trail

               KPI’s: Conversion rate, sales, profit

Care :

I am now a committed customer and i care about the company and solution, i have chosen.

Here they are current customers we have to taking care about their satisfaction, which helps us to re-marketing. we do it through SEO, SMM and PPC ads. It drives loyalty to repeat the purchase.

               Objective: To come back to you

               How: Drive  loyalty; surprise, delight, and reward

               KPI’s : Repeat rate, customer lifetime value

               Medium: invested customer, repeat payment, refer/promote

Top 5 Blog of this week 16-02-2019

Hi,

Plus 91 Ultimate Cinemas found some useful articles on the internet, which is related to a Social Media Marketing and Search Engine Optimization.

  • 9 Tips for writing Great for SEO by Jill Kocher Brown.
  • Claire Eby teaches how to position your business in 2019 with a strong company tagline.
  • Giselle Waters highlights the latest trends in Local SEO along with ways to optimize your presence in Local Search.
  • Debby Haynam discusses why it is imperative to improve page loading speed and remove unnecessary navigation links, for optimizing Mobile landing pages.
  • Vinay Koshy draws special attention to the Social Media visual content trends that can boost your marketing results.

Important Digital Marketing Modules available in 2019

Digital marketing is the marketing of products or services using digital technologies. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ringtones.

Major Modules should be covered in Digital Marketing:

  • Search Engine Optimization
  • Search Engine Marketing
  • Social Media Marketing
  • Social Media Advertising
  • Email Marketing
  • Content Marketing
  • Marketing Automation
  • Analytics
  • Integrated Digital Marketing

1) Search Engine Optimization:

SEO is a three letter acronym short for Search Engine Optimization. Search engine optimization about trying to rank higher in search engines. To rank higher you make changes to your website that make it easier for search engines to understand your content.

Through SEO getting Backlinks is also easy i.e getting links from other websites. Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results

2) Search Engine Marketing:

Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising

3) Social Media Marketing:

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public.

4) Social Media Advertising:

Social media advertising is a term used to describe online advertising (paid efforts) that focus on social networking sites. Social media advertising combines current targeting options (like geo-targeting, behavioral targeting, socio-psychographic targeting, etc.), to make detailed target group identification possible. With social media advertising, advertisements are distributed to users based on information gathered from target group profiles

5) Email Marketing:

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database.

6) Content Marketing:

Content marketing is a form of marketing focused on creating, publishing, and distributing content instead of pitching your products or services, for a targeted audience online.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

7) Analytics:

Web analytics measure things a webmaster or technical SEO specialist cares about, like page load speed, page views per visit, and time on site.

Digital marketing analytics, on the other hand, measure business metrics like traffic, leads, and sales, and which online events influence whether leads become customers

8) Marketing automation:

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.

9) Integrated Digital Marketing:

Integrated digital marketing is, as it sounds, the integration of multiple marketing strategies to form a cohesive online approach for your business. Here’s what it typically entails: web development and design. search engine optimization (SEO) and search engine marketing (SEM) content marketing

4 building blocks to help your brand’s SEO strategy succeed

Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program.

In a competitive and increasingly online environment for brands, SEO matters more than ever. One-third of U.S. consumers in 2018 started their online purchases with Google or another search tool — more than three times the number who started at retailers’ sites or apps, and second only to searches beginning at Amazon. To do well in organic search results, brands must have a solid SEO strategy. Before you can take your SEO to the next level, you need to know where you are now and what to do next. Let’s look at four building blocks you can use to create a more competitive SEO program for your B2C or B2B brand.

Crawlability: lay your SEO foundation

To appear in search results, your site must be found by search engines. That means if you’re starting from the ground up or have never engaged in SEO, your first task is making your site visible to search engine crawlers. One common problem here is also an easy fix: your site’s robots.txt file. Retailers and brands often neglect this little file, but adding instructions to it tells crawlers which pages you want indexed and which you don’t.

You’ll also want to show crawlers your site structure for better indexing. To do that, you may need to update and expand your sitemap or build one from scratch. The ideal sitemap for SEO crawlability includes all of your site’s categories, subcategories, and product pages. If you’re wondering how long it will take to map or update your site’s thousands of product pages, services like Screaming Frog can generate a sitemap you can link to in your robots.txt file. After you update robots.txt, submit it to Google and other search engines so they can re-crawl your site as soon as possible.

If your site uses older plug-in technology like Flash or Silverlight to display content, you face a bigger crawlability challenge. Flash and Silverlight content is invisible to search engine crawlers so it can’t appear in search results. To make that content visible, you’ll need to convert it to a format that can be indexed, like HTML5 or JavaScript. The conversion process can take a few months, and you may need new software and coding talent to make it happen. After the conversion is complete, you can map the content, update your robots.txt file, and submit it to Google.

Content optimization: leverage your existing assets

When your robots.txt, sitemap and crawlability issues are solved, the next SEO building block to put in place is content optimization. This requires making better use of your current assets to improve your rank for specific keywords. You can use Google Keyword Planner to develop a list of target keywords based on volume and ROI. Then use the list to enhance your meta tags and content, starting with your top-level pages and working down through your categories and subcategories and finally ending with product pages.

An alternative to working through your entire site is to focus on optimizing a few select pages. For example, if product category “Page A” does reasonably well, use Google Search Console to evaluate its performance. Does the page align with particular keywords? If so, you can optimize the category page for those keywords to boost its performance. This will serve to enhance, but not replace, your programmatic SEO tools.

Offsite: build links and brand engagement

The next stage of building your SEO program is pursuing offsite strategies like link-building and social influencer relationships. You don’t have to wait until all your existing content is optimized to start your offsite work, but the more complete your content-optimization process is, the more SEO benefits you’ll see from your link-building and influencer efforts.

Link building requires research, and it’s a good idea to review Google’s link-building ethics and best practices before you begin. The most efficient way to find possible links is with a tool like SEMrush that shows you where your competition’s backlinks originate. That tool displays a list of potential sites to reach out to with link requests. Narrow that list to high-quality sites with good traffic and a strong social media presence. Don’t expect a huge response to your outreach — a 10 to 15 percent response rate is good for link-building campaigns.

Finding the right influencers requires research, too. You need to know your product and your audience. You also need to identify the social media users who’ve built a following by posting about your industry or niche and then learn who their audience is. It’s also important to understand that the best-known influencers in your niche may not deliver the best ROI for you. You can break the bank working with high-profile influencers, or you can choose to work with micro-influencers. These are people who may only have tens of thousands of followers, but they’ve earned a high level of trust and authority within that group. Depending on your niche and your goals, micro-influencers may prove to be more cost-effective.

Content creation: expand into knowledge topics

If your company is mature in its SEO program, you can focus on content creation at a whole new level. At this stage, your content should expand beyond describing your products and services to answering consumer questions related to what you sell. For example, instead of creating more content about the shoes you sell, create content about how to choose shoes for different events, how to care for leather shoes and so on. Deciding what topics to focus on requires keyword and competitor research.

Use a tool like SEMrush to do a content gap analysis based on your products, segment, market and relevant search phrases. For example, a watch retailer’s keywords include basics like “men’s watches” and “women’s watches,” but there are other popular search phrases they can leverage, too, such as “watch repair” and “types of watches.” By doing this analysis, you can typically generate somewhere between 750 and 6,000 keywords that you can use to create non-promotional content.

You’re not going to use all the keywords, though. The next step is to segment your new list of keywords and analyze how you perform for those phrases versus how your competition performs. This sifting can take anywhere from a few days to a full month. The time you spend on this is an investment that leads to a content road map for your SEO program. For example, you can prioritize the keywords where you have a competitive opportunity and make them the focus of your content creation program over the coming year.

To summarize, to get to this level of SEO, you have to build up the other levels first. Crawlability gives you the foundation to optimize your existing content. Optimization makes link-building and influencer marketing more effective. Knowledge-content creation is the capstone on these other steps. Together, these building blocks give you a durable SEO strategy to help you win organic search traffic.

 

Source: https://goo.gl/n99T9H

How to Perform Competitor Analysis with SEMRush

Competitor analysis cannot be ignored when it comes to the SEO of a blog or website. You can valuable information by running a website analysis test on your competitor. It helps you to make future strategy and makes you aware of the keywords that are driving most of the traffic for them. Here you can learn about Competitor Analysis with SEMRush

You can learn a lot from your competitor especially if you are a digital marketer. You can perform competitor analysis to check what is working for them and you can also apply those techniques to get more traffic. The first step in competitor analysis is to identify your competition.

Competitor Analysis with SEMRush

SEMRush is a tool that allows you to identify your closest competitor in the search engine. It also shows you the data that can help you to analyze the performance of your competitors. In this article, I will be showing you how you can use SEMRush tool to beat the competition and outperform the best in your field

1. Identify your organic competitors

The first task is to identify your organic competitors. There are a lot of competitors that are fighting to rank for the same keyword that you are fighting for. To get started, go to the SEMRush dashboard and select Organic Search in the drop-down. Now select ‘Competitors’ to view a list of the competitors that rank for the same keyword that you want to rank for.

Scroll down to see a list of domains that are competing with your blog or website. These websites are ranked on the basis of their competition level. The competition level is based on the number of common keywords that the websites want to rank. Therefore, the more domains two websites have in common, they are more likely to compete with one another.

2. Monitor your Competitor’s Rankings

The position tracking tool allows you to track the rank of your competitors as well as your own website. You can also view the overall ranking or the ranking for a particular keyword. Let us check how you can use the SEMRush position tracking tool. First, you need to create a new project on SEMrush. Once the project is created, you can set up the position tracking campaign for your domain as well as your competitor’s domain. You can add up to 20 competitors to your campaign.

You can add the keywords manually from the SEMRush report, from Google Analytics or from a txt file. Once all the keywords are added, you can press the “Add to Project” button and then click “Start Tracking” to start the position tracking campaigns.

3. Keyword Gap Tool

Keyword gap tool is a great tool that compares your domain’s keyword portfolio to the closest competitors. The Keyword gap tool allows you to add up to 5 domains and compare different types of keywords. For getting started, go to Gap Analysis > Keyword gap and then enter the five domains that you would like to compare. In the next step, select the keyword type.

You can also compare the organic, paid and PLA keywords between the domains.

Next, select the keyword type. You can compare the organic, paid and PLA keywords. Next, select the intersection type by clicking on the Venn diagram. Each intersection type will be able to tell you where you stand in the competition. The common keywords let you see the keywords in which both the websites have a rank.

4. Discover New Link Building Opportunity

SEMRush can help you to discover new links for your website or blog. With the help of the Back Link gap tool, you can analyze the backlink of up to five competitors. This data can then be used to generate the new backlinks for the website.

To get started, go to Gap Analysis > backlink Gap and add up to 5 domain URL that you want to compare. You can see your own backlinks by adding your URL to this tool. After entering the competitor’s domain, press the green button and SEMRush will get the data for you.

The backlink gap tool will compare the backlink profiles of the competitive websites. You can see the competitor generating most backlinks at the top of the graph.

Now, comes the real work. Identifying the link building opportunities for your domain. This means that you have to identify the domains that your competitors are having a link from and you are not. Identify these links and start working to get links from these websites.

5. Follow your Competitors Social Media activities

Social media Tracker allows you to follow the competitor’s social profile performance. You can use this tool to compare your social presence with your competitor’s profiles. To get started, go to the project dashboard and click the “Setup” button under “Social Media Tracker”.

A window will open and you have to connect your social media accounts (Facebook, Twitter, Linkedin) etc.

On the next step, you need to enter your competitor’s domains. Once you have entered your competitor’s name, click on “Start Social Media Tracker”. SEMRush will automatically populate the data for you. The data will reveal on which platform your competitors have the maximum followers. You can also select the date range to analyze.

 

Original: https://goo.gl/fDsmXb

How Will Blockchain Impact Digital Marketing?

Marketing and levels of data transparency, may take strides forward thanks to blockchain.

Blockchain technology is rapidly moving in on many industries. While it’s usually discussed in the financial and banking realm, there are many implications of blockchain outside of traditional markets.

According to Statistica, in the telecommunications, media, and technology sector, blockchain research is well underway. Of this group, 40 percent noted they are in the awareness phase or becoming educated on the technology. Thirty-nine percent said they are experimenting with blockchain or creating proofs of concept, and 12 percent are already deploying blockchain technology and using it in their business.

Since blockchain is so synonymous with finance, many wonder how marketers would even use this technology. Is there a place for blockchain technology in marketing? It turns out, yes, there is. Blockchain has the ability to change how marketers collect and use data, how they address customers and how they manage ads. Here’s a look at the impact blockchain will have on digital marketing.

Tracking keywords

Tracking keywords is a challenge for marketers. First, search engine algorithms change often enough that marketers continuously have to change course. Second, tracking keywords on different devices and trying to decipher a local versus a national search is problematic. Organic SERP results are incredibly complicated to understand, and many marketers have to guess or assume when creating reports.

Using the blockchain, marketers could have real numbers when keyword tracking. A tracker built on the blockchain could account for all of the inconsistencies that marketers currently have to account for when summarizing efforts. This type of technology could track keyword positions across all devices and in any location. Marketers could then use this information to create more data-driven, accurate campaigns.

Changes to social media

Companies such as Sociall are changing the way users think about social media. This decentralized network allows users to share, discover and connect without the traditional social media surveillance. Another platform called WildSpark, the first tool released by Synereo, offers its users “a new way to pay attention.” They essentially monetize viral content with the idea that only the best, most popular content will climb the ranks. To quote the website, WildSpark “is a platform agnostic Attention Economy layer situated on top of existing social media hubs. WildSpark allows content creators and curators to benefit directly from the value they generate online.”

These social media changes benefit users in that users can have more control over their data. They also reward users for good content or viral content. For marketers, this changes a lot. First and foremost, marketers must assess how relevant these decentralized social networks will become and whether or not their customer base will use them. Second, brands have to offer absolutely full transparency.

While some marketers fear that they will lose out on data collection since it’s relatively easy to collect data from the current social network giants, it will simply change the way marketers get leads.

Marketers net better leads

Currently, data collection for marketers takes a varied approach. Many collect data from a variety of sources, put it all together and run a campaign based on that. This method is not great, and many campaigns are then run off of inconsistent or incorrect data.

Since blockchain transactions are decentralized, marketers have to go right to the source for data collection: the consumer. Marketers can pay or incentivize consumers for their data. While this is a higher upfront cost, likely the ROI on the campaign ran off this data will be higher. This way, marketers have accurate data that came right from their consumer.

Consider this: Consumers that give the brand their data are likely already interested in the company. This makes lead scoring and conversions in the funnel much easier because these are already prospects ready for nurturing. So yes, it will be more effort and cost upfront, but marketers will gather far better leads using the blockchain.

Combating fraud in the ad space

As marketers know too well, there is frequent click fraud in advertising. AdChain is a company trying to combat this with adChain Registry, a smart contract on the Ethereum blockchain. Ad impressions and clicks are authentic because they’re on the trusted blockchain. The company wants to solve the problem of the lack of transparency and the high levels of ad fraud. The platform provides end-to-end transparency for all data, which does not exist in the traditional ad space today.

More transparency for consumers

Many blockchain technologies ultimately provide more transparency for consumers. They know who has their data and how those businesses got the data. For marketers, there will be more data to run campaigns. Though marketers may have to pay for incentive data collection, the information will be real and highly usable in campaigns. The marketing industry is seemingly just beginning to adopt blockchain technology, but the possibilities and implications are endless

Where to Spend Your Digital Marketing Budget in 2019

If you’ve pushed off planning your 2019 digital marketing budget, it’s time to allocate that cash. As 2019 draws closer, you may already be thinking of changes you want to make to your advertising dollars.

The good news is creating a budget for 2019 doesn’t mandate that you start from scratch. If there are elements of your marketing efforts that worked well over the past 12 months – keep them! To prepare your marketing budget for the New Year, you don’t have to reinvent the wheel. Just follow these three steps: evaluate, reallocate, and monitor.

Evaluate Your Current Digital Marketing Budget

Evaluate what worked well for your marketing strategy in 2018. Consider the areas where you found the biggest return on your investment. If your efforts are working, there’s no need for change. Beth Comstock, former Vice Chair of GE, says 70 percent of a company’s marketing budget should go to platforms that have been proven to work.

The vast majority of your digital marketing budget will be spent in areas that prove successful for your brand. Paid media, unique content creation, SEO, email marketing, and social media are some of the most prominent areas of digital marketing. Focus on the channels that bring in the most revenue for your company.

Reallocate Digital Marketing Dollars

For the other 30 percent of your marketing budget, explore ideas that you haven’t tried or only skimmed the surface of. Big digital marketing elements for 2019 will include:

  1. Video: Research reveals marketers who use video grow revenue 49 percent faster than non-video users. Facebook, Instagram, and YouTube are the three platforms where video growth is most prevalent. But don’t limit yourself to social media. Use video on a landing page to increase conversions by 80 percent or more.
  2. Long-form content: From blogs to social media posts, longer is proving to be better. If you don’t have the time to create unique, engaging content, hire a freelancer or content writing company. Long-form content boosts your SEO and offers quality content your audience wants to read. Don’t stop with blogs and social posts; long-form video should also be included in your digital marketing spend.
  3. Analytics: Invest in a top-notch analytics platform. It doesn’t matter where you spend your digital marketing dollars if you can’t thoroughly track the performance of your content.
  4. Automation: Digital marketing in 2019 is a bit of an oxymoron in that customers demand personalization when they engage with a brand, but they also want an automated presence that allows them to complete a task more quickly. Chatbots on your website and social media will continue to become more advanced and it will pay to invest in the tool. While your business hours may be limited, an automated sales rep never gets tired.

Reallocate a portion of your marketing budget to new areas of digital marketing, but don’t spend the money and walk away. Monitor your progress.

Monitor Digital Marketing Spend

For the areas where you’re enhancing or initiating marketing spend, monitor your campaigns and the results carefully. You don’t want to discover in November that a particular outlet offered next to nothing as a return. Routinely compare your digital marketing efforts and be ready to transfer some of your spends to the better-performing area as needed.

The digital marketing industry is worth nearly $195 billion. As customers explore more brands than ever online, make sure your 2019 budget puts you in front of an engaged, buying an audience.

Original post: https://goo.gl/wzZKMG

Top 5 Blog of this week 04-01-2019

Hi,

Plus 91 Ultimate Cinemas found some useful articles on the internet, which is related to a Social Media Marketing and Search Engine Optimization.

 

  • Roger Montti speaks about Free SEO Site Audit Tools
  • John Andrew explaining about seven essential SEO tips for small business owners.
  • A simple 3-step framework for improving your technical SEO by Aleh Barysevich
  • Marieke van de Rakt wrote  10 Tips for an awesome and SEO-Friendly blog post.
  • Robin Khokhar explains 3 Search Engine Optimization Trends that will take-off in 2019.

 

SEO Factors to Monitor in 2019

2018 was the year in which Google introduced dramatic changes to how it ranks sites. For example, Google used AI for approximately 30% of search queries. The page with the most links does not always rank at the top anymore. Here are the five SEO factors that I believe will be important for 2019.

1. Become Familiar with Structured Data
2. Avoid Structured Data Mistakes
3. Consider Podcasts for Your Marketing Agenda
4. Improve Content Focus
5. Improve Image SEO

1. Become Familiar with Structured Data
Structured data is intimidating. But it’s actually easy to become familiar with how it works. The easiest way to become familiar with it is to copy and paste and start working with it.
I wrote a step by step tutorial for helping those new to structured data. It shows how the online manual for structured data is set up. Then it walks you through creating and testing your own structured data code.

2. Avoid Structured Data Mistakes
Sites have been receiving penalties for incorrect implementation of structured data. It’s possible to make an honest mistake and receive a penalty for it.

The five most common structured data mistakes to avoid:
1. Using inappropriate structured data
2. Structured data doesn’t match on-page content
3. Violates Google’s Guidelines for a specific data type
4. Violates Google’s Structured Data General Guidelines
5. Shortcuts and taking liberties (aka manipulative behavior)

3. Consider Podcasts for Your Marketing Strategy 
Podcasts are an increasingly popular way to consume content. You should consider investigating if potential customers are listening to podcasts related to your niche. And if they are then it may make sense to create a strategy to reach those listeners.
A strategy could range from sponsorships, appearing on the podcast, and by promoting specific content that may be of interest. Podcasts are content that is consumed in a digital format. Marketing with podcasting can be considered an extension of content marketing.

4. Focused Content
This is perhaps the most important part of Internet marketing for 2019. Unfocused content is one of the biggest mistakes I’ve been seeing all year for sites that have lost ranking.
In an article I wrote about how to create better content I suggested this:
“Web pages rank because websites link to those pages. Websites link to those pages because those pages solved a problem, because it scratches an itch.
Nobody ever linked to a web page because of its keyword relevance.”

5. Improve Your Image SEO
Images are more than something to make your page pretty. Images are important for SEO. Treat them the same as you treat your title and heading elements because they all work together to help the page rank better. Images can also boost your ranking power by showing up in enhanced listings.

Image SEO Best Practices
Use images that tell a story
Readers achieve deeper understanding of concepts with symbols or images that illustrate your point. If the article is about adopting a pet, show cute kittens at an actual animal shelter.
If the article is about the failure of a company or a process, perhaps consider an image of a ship about to hit a rock or a car with the tires falling off.
Communicating an idea or a point quickly with an image can help readers understand what your article is about, which will help them decide to read it.

Illustrate Step by Step Instructions

Readers and consumers love step by step instructions. Screenshots and illustrations are super helpful and Google tends to use these kinds of images in enhanced listings. A single image that illustrates how to do something can be ranking gold.

Optimize Images
Using images that can be measured in megabytes may slow down sales and rankings. Heavy images will contribute to higher bandwidth demands on your server, which can cause extra charges from your web host. Heavy images can contribute to slowing down the server when a crush of site visitors reach your site at the same time.

Bonus: Keep Up to Date

In addition to these tips for improving your SEO, you may wish to focus on security as well. Keeping the software that underlies the website updated is important. Use difficult to guess passwords. Consider undertaking an audit of all third party add-ons and plugins to make sure they are regularly updated and well written by a company that can be trusted.

Source: https://goo.gl/SKFebZ

Top 5 Blog of this week 28-12-2018

Hi,

Plus 91 Ultimate Cinemas found some useful articles on the internet, which is related to a Social Media Marketing and Search Engine Optimization.

 

  • 24 Expert SEO Tips & Advice to boost your traffic in 2019 by Jacinda Santora
  • Ginny Marvin describing the challenges that will have the biggest impact on advertisers in 2019.
  • Nital Shah describing seven simple strategies to improve your on-site SEO.
  • Gordon Donnelly explains, The 9 Biggest Online Advertising stories of 2018.
  • 4Ideas to combine Email Marketing & SEO for Stellar Results in Vikas Agarwal.