5 Reasons why business need Digital Marketing

Hi everyone, In the digital marketing arena where business and commerce are heading to Digital marketing tools and techniques provide business owners the best chances for competition, survival and even business growth. Internet is a rocket fuel for growth for small and medium enterprises.

The following 5 reasons will show you why the use of digital marketing is not only investment-wise decision but also an effective marketing channel that can help you grow your business.

1. Because Digital Marketing levels the online playing field:

Digital marketing provides small and medium businesses chance to compete and attract their share of targeted traffic. Small companies now have the resources to perform sales and marketing processes that were previously available only to large corporations.

2. Because Digital Marketing helps generate better revenues:

Higher conversion rates generated by effective digital marketing tehniques will deliver loads of profitable benefits for you and your business in terms of better and higher revenues.

Companies using digital marketing strategies have 2.8 times better revenue growth expectancy. * according to Google

Small and medium enterprises using digital marketing techniques will have 3.3 times better chances of expanding their workforce and business.

3. Because Digital Marketing earns people’s trust:

Digital Marketing leverages on social media signals, social proof and testimonials from actual consumers who have previously purchased, joined, or availed of a product or services marketed by a particular brand or business.

90% of respondents claimed they would trust information about a particular brand product or service if the data comes from people they know.

4. Digital Campaigns Are Easy To Track And Monitor:

Want to know the reach of your campaigns? Digital Marketing wins it all !

With all the campaigns running you need to keep track of the digital marketing metrics. With this metrics you get the accurate measure of ROI, also define the areas of improvement and work to make things better in future.

With the use of analytics tool, marketers can check for different ad content and manage how audiences react to each campaign. Check the number of visitors on your website, the number of page views, average time a user spends on your website, bounce rates, conversions and analyze your growth over time.

By analyzing all these aspects you can work to optimize your marketing strategy and get the best results.

5. Your brands becomes more interactive:

Digital marketing is here, now and evolving daily.

With certain digital marketing campaigns such as social media marketing, blogging, improving search results, text messaging, online advertisements, email marketing and affiliate marketing, you can give your customers a more personalized experience.

With short online videos, businesses grab attention of their audiences. Stuff like images, infographics, short video, client story keep your audiences informed, entertain them and engage ideal customers. 

Re-marketing on social media shows consumers what they have left behind and give a constant reminder of your brand. With personalized ad content, you become more interactive with your consumers and can stay at the top of their mind and encourage them for future purchasing.

Social Media Marketing Strategy

Social media is the term commonly given to Internet and mobile-based channels and tools that allow users to interact with each other and share opinions and content. As the name implies, social media involves the building of communities or networks and encouraging participation and engagement.                 

  Their definition emphasises that we need to use different digital media channels to encourage our prospects and customers to interact to form communities. It also hints at the challenges of encouraging engagement.     

If social media sometimes seems like a full-time job, that’s because it is. The world’s biggest brands have teams dedicated to their social media strategy.

    Armed with the latest strategies, software, and spreadsheets, they study behavior and rigorously track every post in their quest to boost engagement and expand reach.

  So what about when it’s just you or your small team? As designers and illustrators, we can live or die by our self-promotion efforts: never has this been more true, or instant, than in the age of social media.

Social Media Marketing Strategy:

1) Understand the Algorithms
2) 
Be where your audience is
3) 
Know when to post on each platform
4) 
Build Connections
5) Tell a Story
6) 
Remember the Golden Ratio
6) 
Fine-Tune your hashtag Strategy
7) 
Get wise with video

Why Small Business Need A Digital Marketing

Hi Plus 91 arrive with Digital Marketing topic which plays an vital role for growth of small scale/ start business. In these topic we will discuss about how digital marketing make changes in growth rate of an small business.

Benefits of Online Marketing

  • It helps to reach a global marketplace,
  • Its helps you to save money and get more reach compare to traditional marketing,
  • Its helps you to attract location based customers
    efficiently,
  • You can track the responses of your marketing ads.

Why you should use Digital Marketing?

Your Customers Are Online:

Internet is the most common thing in India, everyone using internet. Everyone is using online then why cannot we sell our product/service through online. Start engaging with your customers, tell your customers about your products/services.

Be Accessible To Your Customers:

It’s clear that in today’s digital world, the first place the average consumer looks for what they want is online. Whatever product or service they are looking for, they will most likely start their search with Google. If you have no online presence at all, you won’t be found, and you can’t compete.

By looking at your website and your competitors’ websites side by side, your prospects should be able to compare hours, prices, special offers and more.

Lets Customers Come to You:

By creating a web presence, your business is open for business even when it’s closed. You can create an atmosphere in which your customers can come to you anytime day or night.

At their convenience, customers and prospects can send you emails with questions, make purchases and browse your inventory. Potential customers who have no way to physically come to you can still do business with you, whether they are limited by disability, transportation or simply living too far away.

Get to Know You Target Audience:

Digital marketing allows you to engage with your prospects. You can gradually get to know them and what they are hoping to find. On social media or on a blog you can start a conversation. Run a survey or try to get to know them. Pay attention to their comments or their responses to surveys.

How to introduce your new Website to Google?

Hello everyone, we Plus91 media discussed about many digital marketing topics on our blog. Today we discuss for newbie website to know, how to make your website appear on google? & how to get google the ranking?

Getting a ranking is a process of Search Engine Optimization, here we have do so many things to get higher rank on google. Each steps we take on SEO will get an good ranking. It has two kinds of works in it On-Page and Off-Page Optimization. Off Page activities like link building

Tell About Your Website To Google :

Google is the No. 1 Search engine in the world. It has some algorithm to crawl website details to Google Search Engine.

Sitemap:

The Sitemaps protocol allows a webmaster to inform search engines about URLs on a website that are available for crawling. A Sitemap is an XML file that lists the URLs for a site.

1.Create A Sitemap:

A sitemap (XML file) tells Google and other search engines what pages, posts and other content you have on your website. It helps them find all your content and index it faster.

2.Submit Your Website:

Submit your website to Google Search Console formerly Webmaster Tools, via the “Add Property” button to let them know it exists. Extra points for adding it to Bing Webmaster tools.

3.Submit The Sitemap:

The Sitemap (XML file) you created in step 1 should now be submitted to search engine so they know what pages and posts are on your website now and in the future.

Bonus Option:

There is an one more option to improve your website introduction. Make sure you have Google Analytics (also bing) and submit the both version of your site to webmaster tools (www and non-www). Set the preferred version afterwards.

Five ways to improve your website’s bounce rate (and why you should)

Bounce rate is the percentage of site visitors that land on your website and leave before viewing a second page. You can easily determine your website’s bounce rate by setting up Google Analytics.

Now, if you’re thinking this isn’t such a big deal and that as long as they visit your website, irrespective of how long they spend on it or how many pages they view, they at least know your business exists, that’s not good enough. The longer visitors stay on your site, the more time you have to turn them into subscribers and customers. But how can you convince users to stick around longer and visit more pages?

Luckily, there are a number of easy and free ways to improve your website’s bounce rate and grow your business.

Here are five ways to improve your website’s bounce rate

1. Create content consistently

Creating content consistently is one of the best ways to keep users around longer and get them to view multiple pages. Useful, engaging content will drive traffic to your website. Once that traffic is there, they’ll stick around, keep reading, and eventually become a subscriber or customer if you have a wide array of informative blog posts for them to read. In fact, according to HubSpot, companies that published 16+ blog posts per month got about 4.5 times more leads than companies that published zero to four monthly posts.

So, create a content plan that’s consistent and offers something for everyone. Not everyone prefers written content, so include a mixture of formats such as written, video, infographics, audio recordings, and more.

Another important tip for your content: Practice effective internal linking. Relevant and useful internal links sprinkled throughout your content can guide users to more of your awesome content and keep them reading.

2. Add images and videos

Speaking of a mixture of formats, to improve your website’s bounce rate, be sure you add eye-catching images and videos to your website. Many users won’t spend a lot of time reading your website content, so you need to grab their attention with images and videos.

Add a large high-quality image or video to your homepage to grab the attention of viewers as soon as they see your site. Most websites do this while keeping everything else on the page simple

3. Speed up your site

You may not have realized it before but your website speed is important for improving your website’s bounce rate. In fact, according to Google, 53 percent of mobile site visitors leave a page that takes longer than three seconds to load. And for every extra second that your page takes to load, the probability of users bouncing dramatically increases. So, don’t make your website visitors wait.

You can use a site like GTmetrix to test the speed of your site. Not only will it tell you what your site speed is, but it’ll also give you advice for improving it. If you’re running your website on WordPress, it would also be wise to download and install some free plugins like WP Smush and W3 Total Cache to help boost the speediness of your site.

4. A/B test

As you’re attempting to improve your website’s bounce rate, don’t leave it up to chance. You should be A/B testing everything in order to determine what’s working and what’s not. You might be surprised by the small things that can cause users to abandon your website. It might even be something as simple as the color of your call-to-action button.

So, perform A/B tests, or split tests, of every aspect of your website. Does your bounce rate improve with a popup on your homepage or does it get a bigger boost on another page? Does one font convert more visitors over another? Does showing or hiding a progress bar help or hurt your bounce rate? When we say A/B test everything, we mean everything.

5. Target abandoning visitors

Did you know that over 70% of people who leave your website will never return? If you don’t start to improve your bounce rate now, that’s a lot of potential leads and customers your business is missing out on. One effective way to stop those users in their tracks and get them to stay on your website longer, and eventually convert them into subscribers or customers is by utilizing exit-intent popups.

Original: https://goo.gl/85QWVB

Top 5 blogs of this week 30-03-2019

Hi,

Plus 91 Ultimate Cinemas found some useful articles on the internet, which is related to a Social Media Marketing and Search Engine Optimization.

  • Adam Torkildson emphasizes the need to examine your current strategies and invest in social media content creation.
  • Learn how to choose the right social media platform for promoting or marketing your business from Patrick Gillooly’s blog.
  • Anton Guts’s blog discusses the trends that will dominate the field of SEO in the year 2019.
  • Tanuja Mahdavi highlights the importance of SEO for businesses today.
  • Adam Smith offers tips on coding standards, content management, and chatbots for improving the design of your website.

Overview on Google’s “Test My Site”

Hi now we have learn about all SEO, and Social media content every week(read our blog here). I really like to talk about new technologies and the technology used by few. Here we talk about google tool “Test My Site” to test website speed.

Test My Site: 

Test My Site is an easy way for businesses to measure their site’s performance across devices, from mobile to desktop, providing them with a list of specific fixes that can help their business connect more quickly with people online. Businesses just need to type in their web address and within moments they’ll see how their site scores. They can also get a detailed report with tips on what to do next, and where to go for help at no charge.

What you get through this ANALYTICS?

It was divide into three containers like:

1) Overview – Where you can get details of the website speed and its ranking.

2) Optimize – Here you can understand how we can fix the site & we can generate a detailed report of the test result.

3) Other tools like: a) Benchmark site: It helps us to know about our opponent website speed.  b)Impact of faster site: here we can evaluate the impact given by faster site on visitors and revenue .

What is the definition of Fast, Average, or Slow site and page speeds?

Thresholds for each category are applied consistently across site and page speed as well as across country and connection type. These are the same thresholds shown in PageSpeed Insights (PSI). The thresholds for each category are as follows.

Fast: 0-1 second
Average: 1 second-2.5 seconds
Slow: 2.5 seconds and up

How can We speed up the site?

After testing the website we get the ranking of our site. If our site was slow we cannot get more visitors and they are not going to convert as customers. In that data we will know what need to be update. It show as suggestion what need to be update for better speed like minify css, compress images, and all other recomendation to speed up our website.

Why isn’t my site speed available?

Site speed measures the speed of all of the pages on your site based on world data collected via the Chrome User Experience Report (CrUX). Site speed is only available for top performing sites. If your site speed isn’t available, then your site isn’t included in this data set, and it’s important to focus on improving your page speed to eventually enhance the overall performance of your site.

You can use the steps within the Test My Site tool to begin improving your page speed, see the speeds of other sites in your industry, evaluate the impact a faster site can have on revenue, and receive a detailed report to continue improving your page speed, and, ultimately, your site speed.

 

 

Top 5 Blog of this week 22-03-2019

Hi,

Plus 91 Ultimate Cinemas found some useful articles on the internet, which is related to a Social Media Marketing and Search Engine Optimization.

  • Miriam Ellis  wrote about 5 Google Business Profile Tweaks To Improve Foot Traffic.
  • Bing upgrades text-to-speech, expands intelligent answers, improves visual search explained by Barry Schwartz for better seo result on bing search engine.
  • Marieke van de Rakt provide 5 link building DON’Ts, you didn’t know about.
  • Keila White discussed about history of digital marketing.
  • 7 of the Best Social Media Campaigns by Paige Worthy.

TO POP UP OR NOT TO POP UP

With all the websites out there, you’ve likely by now stumbled upon a few riddled with frustrating pop ups. These sudden, un-welcomed blurbs asking if you need help, to subscribe or to download a whitepaper disrupt your reading and either startles or annoys you. Why do companies use these on their websites? Are there any purpose or effectiveness to a pop up?

While many marketers have become aware of the displeasure pop ups cause to visitors to their website, they are still nevertheless used. This is because pop ups get conversions. According to Sumo, the average pop up gets a 3.09% conversion rate, with the top 10% of pop ups getting a decent 9.3% click through rate. The very best pop ups that are near perfect in every way can get an astronomical 50% conversion rate! This means that pop ups certainly don’t hurt your marketing efforts. The conversion potential of pop ups can be huge with adequate time and effort.

To understand how to best utilize pop up ads, it helps to understand that not all pop ups are equal and that its success is dependent on the appropriate wording, context, location, size and timing of the pop up. For instance, the top performing pop ups such as those with a 40% conversion rate appeared on pages with corresponding, relevant content and only 8% of the top 10% of pop ups appeared for less than 4 seconds.

Types of Pop Ups

There are three main types of pop ups: the new page pop up, the in-browser pop up, and the full page pop up.

New Page Pop Up

Like the name indicates, a new page pop up creates a new page in a new tab or window. The use of this type of pop up has pretty much gone by the wayside as these pages are often blocked by a user’s computer’s built-in pop up blocker. If the pop up page is not blocked, the configuration is poor as it gets covered behind the main window and won’t come back up again after the user closes it. New page pop ups are also poor on the small screens of mobile devices. This type of pop up, however, stays open even when the web user goes to a different website on the main window. As these pop ups aren’t commonly used, there aren’t many cases of their effective usefulness.

In-Browser Pop Up

In-browser pop ups are the most commonly used type of pop up. These pop ups are the small dialogue boxes that appear either along the side in the form of a chat box, as a floater on the side or as a tiny text box when one hovers their cursor over a “trigger” word. These types of pop ups are more effective than new page pop ups and are less distracting and disruptive than full page pop ups. Some of the benefits of in-browser pop ups include:

  • They are small, contained and only fill up a small part of the page
  • Does not force a user to take an action or even to open it
  • Acts as a single, stand-alone element
  • Its content is context dependent, with the content in the pop up relating to the content either of the page or “trigger” word

These types of pop ups are great for subscriptions, remote, on-demand chat help, and free download offers.

Full Page Pop Up

Full page pop ups are the ones that make one cringe as they cover the whole page and prevent the user from reading the content or navigating the website unless an action is taken. These are common for subscriptions and appear when a user is about to navigate away from a webpage. These specific types of pop ups are often overused and misused by advertisers and third parties and have contributed to a poor online experience for the user.  Because of their disruptive, distracting nature, they should be used sparingly. Instances with license agreements and payment processing are the most appropriate uses for full page pop ups.

Pop Up Advantages

Now that you know that each type of pop up has its purpose and place, here are some of the advantages pop ups have in general:

  1. Catch visitors’ attention
  2. Remind visitors of important/urgent information
  3. Can keep a visitor on the page longer and stop them from exiting
  4. Engage the visitor and encourage interaction
  5. Interrupt “attention blindness” of visitors
  6. Encourage conversions
  7. Are effective in gathering small amounts of information that can be used as a stepping stone to sales and marketing conversions
  8. Are good gateways that require visitors leave information in order to proceed

Pop Up Disadvantages

Each type of pop up has its advantages and appropriate time and place to be used. However, pop ups in general have some great disadvantages that warrant their careful, sparse use. Some of the top disadvantages include of using pop ups include:

  1. Pop Ups Are Annoying. Regardless of the size and location of the pop ups, the vast majority of website visitors find them annoying and un-welcomed. Some web users will be so annoyed by them that they will immediately exit the site once the pop up appears.
  2. Pop Ups Can Distract and Confuse Visitors. In addition to pop ups being annoying to site visitors, they can also distract, confuse, frustrate and scare site visitors if they have irrelevant messaging or if the messaging appears at the wrong time on the buyer’s journey or appear on the wrong page of the website. This is most commonly seen in pop ups with asks that are either too small or two big based on the funnel stage.
  3. Pop Ups Can Lower Your UX and SEO Rankings. Some pop ups can slow down your website’s load time which annoys and frustrates impatient, time-crunched site visitors who will likely exit your site to visit a competitor’s site if the page doesn’t load quickly. Page load speed is also a ranking factor Google uses in its search results page ranking algorithm. Slower loading websites won’t appear high in the search results which means less website traffic.

Conclusion

The best pop up for your marketing strategy will depend on a variety of factors including your company’s buyer’s journey, market, brand, the objective of the marketing strategy and purpose of the pop up. JustUno has some excellent examples of different pop ups with different personalities, asks and purposes to help spur those creative juices.

Source : seo.com

Choosing KPI’s in google analytics

As more brands continue to invest in their online persona and digital marketing initiatives, it’s becoming increasingly important for marketing service providers (MSPs) to verifiably demonstrate the value of their work. The most successful and recommendable MSPs push to measure the impact their work has beyond a simple transactional level; by mapping and tracking multiple touch points throughout the customer lifecycle.

Know Your Client Inside and Out

When it comes to choosing appropriate key performance indicators (KPIs), it’s crucial to go beyond the surface level of sales. Every client has a different set of core business objectives, so the web analytics strategy that you implement should align with those objectives and be catered to your customer’s overall vision of success. The first step in defining the key performance indicators for a given campaign is to get to know the needs of your client and their business.

“Meet with your client. Call them on the phone. Shoot them an email. However you prefer to communicate, just get it done! Learn the history of your client. Meet or talk to the people that work there. Find out a bit about their local area. Get to know their business’s previous and current struggles. Discover the ways in which their business has had success in the past.”*

Once you have a deep understanding of your client and their business, you can more effectively map out the touch points that you’ll track and the metrics you’ll use to measure success. There are three key areas that you’ll want to focus on when it comes to mapping KPIs at different phases of the customer journey:

  1. Acquisition
  2. Behavior
  3. Conversion

Allow the Customer Journey to Determine Your KPIs

Keep in mind: these are only a few of the most common KPIs that marketing service providers track. The possibilities are endless!

Acquisition

Websites without a steady stream of traffic are dead in the water. Regardless of the amount of time you’ve spent designing your site and crafting the perfect copy, there won’t be any action further down the funnel until you start to attract new visitors. Luckily, there’s no shortage of opportunities to demonstrate the effect you’ve had on generating new traffic!

1. Traffic by Channel

Google Analytics captures and records the performance of each of your marketing channels so you can clearly attribute traffic to individual campaigns; how granular you’d like to get in your reporting is up to you.

Each channel will increase depending on the number and type of marketing campaigns you put in place. Strong search engine optimization will lead to an increase in organic search traffic; great PR work and reputation management may lead to increases in direct and referral traffic. It’s up to you to determine which channels you’ll focus on in order to tell the most compelling narrative of success to your client.

2. Users/New Users

In the screenshot above, you may notice that there are multiple data points in the columns labeled Acquisitions. Google Analytics provides more than one metric in each category so that you have more flexibility in determining what constitutes success for each campaign. A client looking to increase their brand visibility may be more interested in the number of new users to their site, whereas a client looking to increase user retention or new user sign-ups may be more concerned with the total user number.

3. Sessions

Depending on your client’s goals, it may be more beneficial to focus on sessions versus users. For example, a client hoping to increase the engagement rate of their current customer base may hope to increase the number of monthly sessions that their site receives.

Behavior

Once a user has landed on a site, understanding how they interact with and flow through the various subpages is essential. Under the Behavior area in Google Analytics, you’ll find a number of reports that include metrics like page views, average time on page, bounce rate, and more. These metrics will allow you to map the ways in which your work on the website have directly affected customer behavior.

1. Page Views

Describing the total amount of traffic you’ve generated is important when discussing the acquisition phase, but when focusing on user behavior and the next step of the customer journey, it’s necessary to get more granular. We all know website design projects and digital marketing campaigns involve new pages, new menus, and new forms. Being able to track which areas of the site are most engaging and effective is crucial. In Google Analytics, the Site Content section will provide numerous views to allow you to analyze the performance of individual pages on a site.

2. Average Time on Page

Being able to show a client that a page you created is garnering a significant amount of new page views is great, but not if those users are dissatisfied. A simple way to understand the effectiveness of a page is to analyze the average time that a user is spending on the page. Depending on the purpose of a page, it may be more beneficial to have a longer average time on page. For example, a lengthy and informative pillar page should keep visitors reading; alternatively, sites with video may have longer average time on page, since users will be watching a clip and remaining on the page. In contrast, an FAQ page or a contact page should have a comparatively lower average time on page since you expect users to find information quickly.

3. Bounce Rate

To take an analysis of page interactions one step further, you may want to look at the bounce rate of individual pages on a site. In Google Analytics, the bounce rate metric shows the percentage of sessions that include only a single page visit and zero interactions. In other words, if a user visits your site and leaves without interacting at all, that session will be considered a “bounce.” A high bounce rate isn’t always a negative! As in the example above, depending on the objective of a page a high bounce rate may actually indicate success. For example, an FAQ page that seeks to provide users with quick and simple answers to everyday questions might have a bounce rate that verges on 90% or higher; this could indicate that users were able to quickly find the info they needed and then left. Ultimately, it’s up to you to determine how to interpret the data.

Conversion

What exactly constitutes a conversion will differ from client to client based on their overall business objectives. E-commerce clients may want to increase website sales or newsletter sign-ups; service-based clients may want to increase the number of calls they receive or the actual number of bookings the site generates. Regardless of what type of conversion is chosen, this should be clearly defined at the start of a campaign so all parties are on the same page since conversions come in many forms.

Note: tracking conversions requires the additional setup of goals in Google Analytics.

1. Number of Conversions

Once you set up a goal in your account, Google Analytics will begin to track the number of conversions that take place connected to this goal. Number of Conversions on its own is a powerful metric; however, it is best used in conjunction with fiscal data from your client to calculate the ROI of your campaigns. Be sure to ask your client the average value of a conversion for their business. Remember that this will differ depending on the conversion type you choose: a phone call and a closed sale may both be conversions, but they aren’t valued the same. Once you understand the value of each conversion type for your client, you’re able to multiply the total number of conversions by that number to provide a monetary value for ROI.

2. Conversion Rate

When comparing the effectiveness of two pages side by side, it’s often easier to compare their respective conversion rates over a defined time period rather than the total number of conversions. Conversion rate is the total number of conversions divided by the total number of visitors a page received during a given time period, giving you a better idea of a site’s top performing pages. A page that receives 100 visits and converts 50 of them is much more powerful than a page that receives 5 visits and converts all 5.

Use Multiple Metrics to Demonstrate Success

The most important lesson to be learned when it comes to web analytics is that one metric is never enough. Numbers don’t lie, but interpretations do. Before presenting a particular narrative to your client, be sure that you have the necessary data to support it. Following the suggestions outlined above will help you track and analyze the effect of your work for your clients in a compelling and data-backed way.

 

Source: https://upcity.com/blog/choosing-kpis-in-google-analytics/