Top 5 Blog of this week 21-09-2018

Hi,

Plus 91 Ultimate Cinemas found some useful articles, which is related to a digital marketing and search engine Optimization.

21-09-18-Top 5 blogs-Theplus9121-09-18-Top 5 blogsThe plus91

 

Pratik Dholakiya about 3 Trade-offs You Must Consider

Kristopher Jones about 5 areas to get you started.

Helen Stark 9 Best Marketing Groups on Facebook (to level up your skills).

6Principles of effective E-mail Marketing by Andy Eliason.

Bye Bye Email! How Task Management Apps are taking over our work Sanchita Dash.

 

Tips to use Google Trends for SEO & Content Marketing

Google Trends & SEO Strategy

 

Tips-to-use-google-Trends-for-SEO-Content-Marketing-theplus91-media
Tips-to-use-google-Trends-for-SEO-Content-Marketing-theplus91

1. Learn Amount of Keyword Traffic

Google Trends is an official Google tool that offers a visual comparison of traffic levels. It does not tell you the exact amount of traffic. But it does show a relative amount.

This is especially helpful if you know the amount of traffic from a related keyword phrase.

Tip#1 How to Obtain More Accurate Traffic Data

If you want to unlock the traffic data of a keyword, compare that keyword with a keyword you already rank for and are familiar with the traffic levels.

Although Google Trends won’t show you the exact amounts, as long as you know the amounts for one keyword, the traffic levels of the other keyword will become more understandable.

2. Gain Insights for Content Marketing

There are two ways to look at the keyword data, stretched across over a long period of time and a short period of time.

Long Period Trends

You can set Google Trends to show you the traffic trends stretching back five years. This is valuable for showing you audience trends.

Upward Trending Long Range Trends

If a trend is going up this means to focus energy on creating content for this trend.

Downward Long Range Trends

If the trend line is moving down, then it may be a signal that audience content consumption is changing.

For example, review this five-year trend for WordPress the search term, WordPress the software and WordPress the website:

An image of Google Trends tool showing a five year trend

There’s a clear downward trend for WordPress in all it’s variations. The downward trend extends to phrases such as WordPress themes, WordPress plugin, and WordPress hosting.

Tip #2 Plan Future Content

The long view helps you make decisions about future directions. The long view helps you understand where to put the focus for content. If a product is trending downward, then maybe it’s time to think about shifting content resources to another topic or product or even change the content model altogether.

3. Short View Insights

Viewing keyword trends in the short view, such as the 90 day or even 30 day view can reveal valuable insights for maximizing your content marketing.

For example, two of the top trending keyword trends are How To and and Near Me searches. When you scale down to the 90 day view you can see what days of the weeks those searches are popular.

See Anyone’s Real-Time Analytics
What will you do when you can lift the curtain on the internet? Insights you were never meant to see. Data that will change marketing forever.

Tip #3 Plan Publishing Schedule

This takes the guess work out of creating a publishing schedule. Searches related to How to trend upward on Sundays and Mondays. Searches related to Near Me trend on Fridays and Saturdays.

If you have a site or a podcast focused on how to do things or a hobby related site, then publishing on a Sunday, Monday, or Wednesday and sending out an email to subscribers may be the best approach.

If your business is a restaurant, then you know that it is important to have specials, special pricing and so on published by Thursday so that it’s ready for site traffic on Friday and Saturday.

Tip #4 Keywords by Category

Google Trends has the capability to narrow down your keywords according to categories in order to give more accurate data on your keywords.

Image of Google Trends showing trends for the phrase "How To" within the category of "autos"

Tip #5 Keyword by Geography

Google Trends provides keyword information by geographic location. This information can be used for determining what areas are the best to outreach to or for tailoring the content to specific regions.

Keyword popularity information by region is valuable for link building, content creation, content promotion and pay per click.

For example, if a topic is popular in a particular region you can narrow your content promotion to identifying regional magazines, groups and clubs that are related to the niche you’re publishing or marketing to.

Tip #6 Geography Data May Enhance Ranking

Geographic information can also be used to enhance your content so that it is relevant to the most people. Google ranks pages according to who it’s most relevant for, so incorporating geographic nuance into your content can help it rank for the most people, especially if those people begin to promote your content in social media, blogs, and podcasts.

Tip #7 Rising Queries

The ability to gain insight into keyword phrases that are rising is quite possibly the most useful feature of Google Trends.

Image of Google Trends showing how rising trends can be discovered

All you do is type in a keyword phrase and this section will give you twenty-five related search queries that are trending upwards. This data helps keep you on target with how consumers are changing. It allows you to react to new opportunities.

Source: https://www.searchenginejournal.com/google-trends/266721/

Top 5 Blogs of this Week – August 31-08-2018

Hi,

Plus 91 Ultimate Cinemas found some useful articles, which is related to a digital marketing and search engine Optimization.

top 5 blogs -theplus91Top 5 blogs about Digital MarketingThePlus 91

Three Pillars of SEO

SEO – The Three Pillars of SEO

In digital marketing, there are some factors to consider like SEO, SMM. In that SEO plays an important role in the website rank in search engine.

I’ve since arrived at a framework for teaching SEO which I call the Three Pillars:

  • Technology – Crawler

  • Relevance – Indexer

  • Authority – Query Engine

Three Pillars of SEO - Theplus91
Three Pillars of SEOTheplus91

Technology – SEO

Technical underpinnings of a website:HTML code, URL structure, HTTP status codes, XML sitemaps, etc.

In digital marketing, your content has to be excellent. It has to add value and engage the visitor. The more engagement, the more users will share that content and in turn, the better it will rank. Invest heavily in your content and it will pay off in spades.

A website’s technology is all about making sure search engines can crawl and index all your content and in the right way. This means having clean HTML code, properly structured URLs (with no parameters, if at all possible), the right HTTP status codes for the right kind of web pages (so a Not Found page results in a 404 code, not a 200 or 302), proper XML sitemaps, etc.

Relevance – SEO

Content, Title Tags & Meta Descriptions, Headlines, Content Structure, Readability, Topical Focus, etc.

When search engines can crawl all your site’s content, that doesn’t mean they know what your content is about.

This means having optimized title tags and headlines, properly structured content, sufficient topical focus on a single page, including the right semantic signals, etc. Writing great Search Engine-friendly content is now more important than ever. Basic SEO’s audits will focus on this aspect of your website.

Authority – SEO

Links and Citations, Sending the right signals to search engines that your website is a trusted source.

Authority relates to the quality and volume of links created over time. the more authority a website has, the more link juice it can pass on this.

As we all know, great content alone is not enough to rank well in search results. You need to be seen as a trusted source, which is where the authority aspect comes in. With sufficient links from other trusted websites, your site will be seen as trustworthy as well and search engines will rank your content higher in search results for relevant queries.

Top 5 Blogs of this Week – August 24-08-2018

Hi,

Plus 91 Ultimate Cinemas found some useful articles, which is related to a digital marketing and search engine Optimization.

Top 5 Blog - The Plus91Top 5 blogs – The Plus91

  • Andy Eliason 6 Principles of Effective email marketing.
  • How to create an optimized career page for your website by Matt Finch
  • Barry Schwartz Google to automatically verify your Google Search Console account if you are the property’s owner in Google Analytics.
  • Google tests a new design for desktop search Results by Matt Southern
  • CSS Optimization Tools for Boosting PWA Performance from Ahmed Bouchefra

Social Media Marketing Strategies – Infographics

            Social media is the term commonly given to Internet and mobile-based channels and tools that allow users to interact with each other and share opinions and content. As the name implies, social media involves the building of communities or networks and encouraging participation and engagement.
            Their definition emphasizes that we need to use different digital media channels to encourage our prospects and customers to interact to form communities. It also hints at the challenges of encouraging engagement.
            If social media sometimes seems like a full-time job, that’s because it is. The world’s biggest brands have teams dedicated to their social media strategy.
           Armed with the latest strategies, software, and spreadsheets, they study behavior and rigorously track every post in their quest to boost engagement and expand reach.
          So what about when it’s just you or your small team? As designers and illustrators, we can live or die by our self-promotion efforts: never has this been more true, or instant, than in the age of social media.
Social Media Marketing Strategy:
 
1) Understand the Algorithms
 
2) Be where your audience is
 
3) Know when to post on each platform
 
4) Build Connections
5) Tell a Story
 
6) Remember the Golden Ratio
 
6) Fine-Tune your hashtag Strategy
 
7) Get wise with video

Top 5 blog of this week 11-08-2018

 Plus 91 Ultimate Cinemas found some useful articles, which is related to a digital marketing and search engine Optimization.

Top 5 blogs
Top 5 blogs – The Plus91 media

Here is the full list:

  • Brandon Andersen draws special attention to the fundamentals of an effective Content Marketing program.
  • Marianne Christos’s blog presents the steps to create and launch an effective Email Marketing campaign.
  • Craig Bradford’s blog presents an overview of SEO split testing to help marketers boost their SEO efforts.
  • Kiyo W draws special attention to signs that indicate the need for having a website redesigned.
  • Karen Martin offers guidance to engage your audience through Social Media.

Top 7 SEO Method for Boost Facebook Organic Reach

Lets we talk about traffic for online marketing because its play a key role to achieve more leads to your website.
Top 7 SEO methods to boost your Facebook organic reach.

01 – Build your presence & Authority. To really understand the importance of building your online authority it’s necessary to know what it actually is first.

Online Authority is, “Becoming a thought leader on a specific topic and translating that knowledge in a meaningful way on the web.”

Establishing yourself as a credible, resourceful and legitimate source of information around something you specialize in comes with many advantages likes to attract more online and offline referrals help to reduce startup marketing costs by allowing you to get traction on new projects and ventures much faster.

02 – Use Organic post targeting. You can even around for a while, the feature has gotten more useful with the decrease in organic reach of quality content. The feature has gotten more useful with the decrease in organic reach of quality content.

  • You can serve your post to relevant customers based on their gender, age, education, location, and even interest.
  • You can set an end date for your post to shop showing in the news feed.
  • The post only limits the visibility of your post in the feed. On the page’s timeline, it’ll show up to all your fans.
  • Your post has to at least 20 people. You might get below this threshold

03 – Respect your Audience’s Choice. Links have been found to work better for driving traffic. Photos have become an unpopular post type with users, and hence, with marketers.

But I would like to post all types of updates that add value for your fans, be it status, links, images,  or videos. While analyzing your data from Facebook insights to find the type of post that resonates with your audience.

You can also ask your audience what they prefer and respect their choice. Simply create a poll within your facebook page.

04 – Test your Posting Frequency. Here are a few takeaways on the frequency of posting for social media marketing on Facebook for you:

  • Avoid posting more than the recommended 1-3 times/day. It can overwhelm your audience.
  • But, you can post more often at widely different times if you’ve got an international audience. This’ll help you reach out to different segments of your audience (who live in a different time zone or log in to Facebook occasionally).
  • Always post high-quality content. Engage your audience with humor, inspirational, and educational content.
  • You can be successful, even with a higher posting frequency, by providing great content variety. Mix your posting schedule and post types.
  • Test your page frequency. Only your data can reveal your audience’s exact response.

05 – Share Post from your FB page on your Facebook Profile. This strategy is for the avid Facebook user. You should have least 1,000+ friends on your personal Facebook profile to drive significant results.

The strategy is simple to boost post views.
You first share a post on your Facebook page. Then, you share it from the page on your personal Facebook profile.

06 – Focus on providing value & Don’t worry about Reach. Reach means very little because it is rarely a good indicator of success. If you’re an advanced Facebook marketer, you measure things like traffic to your website, leads, and purchases that came as a result of your efforts on Facebook.

If you go after reach rather than valuable content, you’ll be trying to game Facebook’s algorithm.

07 – Use Hashtags the right way. Post with hashtags got less engagement and post without hashtags got more engagements. Maximum try to put low hashtags in your facebook status maximum 1-2 hashtags is enough to grab more audience.

 

Some recent updates that provide golden opportunities:

  • Facebook Messenger bots
  • 360-degree photos and videos
  • More Intuitive and flexible video
  • Facebook Stories
  • Facebook Offers

Top 5 blog of this week 04-08-2018

Hi,

top 5 blog - the plus 91
Top 5 blog on this week
Plus 91 Ultimate Cinemas found some useful articles, which is related to a digital marketing and search engine Optimization. Here is the full list:
Tina Johnson’s on Some Basic Tips For Building a Good SEO Strategy.

Lokesh Aryan write about “How to Write Effective Email Marketing Content”.

Diona Kidd‘s says 5 Ways That Page Load Speed Is Affecting Your Success.

Lucy Hitz 10 Social Marketing Tips for Facebook Groups.

Chris Smith 4 ways to increase conversion on your email marketing lists.

SEO Optimization for Google Play Store

You can see a lot of content related to ASO on the internet and the amount growing each and every day. App Stores (Apple App StoreGoogle Play Store & Others).

ASO(App Store Optimization) is a reality and, according to our experience with  Plus91 media creating a mobile app is easy but every app must be used the technic ASO.

In this post, we are going to learn how to optimize a Google Play Store listing of any Android App in order to increase visibility and volume of organic downloads from the store.

list-of-Snippets-google_theplus91
list-of-Snippets-google_theplus91

What is ASO?

ASO (App Store Optimization) is the process of optimizing a mobile app in order to get morereach visibility and the highest conversion rate to install in the app stores. It’s also about Conversion.

Different ASO Strategies?
App Store Optimization strategy basically consists of these 3 process:

                            1) Keyword research & Market Research,
                            2) Google Play Store Page Optimization + A/B Testing, &
                            3) Tracking / Monitoring.

1) Keyword Research & Market Research:

This is the essential analysis you need to make before implementing your ASO Strategy and even before publishing your app or game. For new applications, it is quite difficult to get into the top search results for head or mid-tail keywords.
      It’s possible, of course, but it will take a lot of effort, time and installs. This is why the best strategy in the beginning is to go for long-tail keywords – keyword combinations that are a bit more specific than usual search request keywords and have lower competition.

How to choose keywords and keyword combination for your app?
     
Keywords could be anything that comes to your mind that should relevant to your app and to the tasks it performs, or its main features.

Collect as many different keywords as possible, and then amplify the list with long-tail keywords. You can do it with a keyword suggestions tool – for example, Google Keyword Planner or AppKeywords.io or TheTool.


2) Google Play Store Optimization + A/B Testing:

       Implementing an ASO strategy for Google Play is a process that embraces optimization of your app’s on-metadata and off-metadata.
  • On-metadata factors are the ones that are under the control of the developer: title, developer name, description, icon, screenshots, feature graphic.
  • Off-metadata factors are the ones out of your control (but you can influence them): installs volume, ratings and user reviews.
 
3) Tracking / Monitoring:
 
        The App Store Optimization process never stops, the market changes as well as the Google Play Store itself, so a developer has to be always up-to-date with the current market situation.
        The good practice is to track weekly (ideally, daily), your volume of installs (organic + non-organic), keywords rankings, top charts rankings (overall, category, etc.), ratings and reviews of your app or game. Remove the keywords that are not performing, analyze and add new keywords and continue A/B testing until you find a best-converting element of your Google Play Store listing.

How to Optimize your google play store listing for ASO?

A perfect Google Play Store listing for ASO can improve keywords rankings, improve conversion rate to install and drive organic downloads.

  • URL / Package:
         First things first, and the URL is the first thing you should think about, because once set, it can not be modified later. In Google Play Store, same as in the Google web search, keywords included in the domain / URL act as a strong ranking factor for app search.
 
  • Developer Name:

Developer name will as well help your app rank in search results

Try adding some keywords in the developer name.

         For example: “#DeveloperName: keyword + keyword”

  • Title:
         Title of an app plays a keyrole on ASO on-metadata factor to keep in mind. It affects above all, the search results, but as well the conversion rate to install.
          It allows 50 characters in App title. so use it properly.
Samples for Title :
  1. Brand – Keyword
  2. Brand : Keyword
  3. Keyword – Brand
  4. Keyword: Brand
  • Description:
          The description in Google Play is specifically important because it is an On-Metadata factor that is responsible for Search and Conversion. In this field, you have to include all the keywords of your app or game, combined with a powerful call-to-action.
  1. A few tips for a perfect description:
  2. Use the max possible number of characters for description [3000-3500char]
  3. Localize description to all possible languages.
  4. Look for mid and long-tail keywords and add them to your description
  5. Describe the best features of your app.
  6. include emoji’s or format text with HTML.
  7. If app has won a contest or award, mention about it.
 
  • Icon:
         An icon is the first visual impact that your app will have on the user, an essence of your application. Right after making the search request in Google Play, what the users see is a huge list of apps with different names and icons, and at this point the users will decide which app to check out and install.
         To publish your app page in the Google Play Store, you need a high-resolution icon. Google has the following requirements for developers:
  • 32-bit PNG (with alpha)
  • Dimensions: 512px by 512px
  • Maximum file size: 1024KB
 
  • Promo Video for your Android App:

Simply enter the URL of the video in the “Promo video” field, and remember these Google tips:

 
      1) Make sure to use an individual video’s YouTube URL, not a YouTube playlist or channel URL

      2) Don’t use an age-restricted video as your app’s promo video

  • Screenshots:
           Screenshot of an app helps the user to understand what app going to give for users.  In google you can add up to 8 screenshots for each supported device type, while the minimum required by Google is just 2 screenshots with following specifications:
  • JPEG or 24 bit PNG(No Alpha)
  • Min 320px
  • Max 384px
  • The maximum dimension of your screenshot can’t be more than twice as long as a minimum dimension