Hey, today we are going to discuss about the SEE-Think-Do-Care strategy for digital marketing.
The “See- Think – Do-Care” Strategy:
I see something interesting that resonates with me and my view of the world. Largest addressable qualified audience. It will establish what i like most, i need most. it may help full to attain brand awareness on me by knowing what i like to see. This method use in SEO, Social media marketing & PPC. There my post or ads or website will shown to people who search about specific things or interest on that thing.
Objective: To know about you
How: Drive awarness; inspire, entertain, and inform
KPI’s: Brand Awarness
Medium: Social media, SEO, paid media, Tradeshow / event
I start thinking that may be i should investigate more to understand if this is a solution or ide for me.
This method will make option for user consider to make on action. We have to inspire them to do an action on our page like share, email subscription, download app, call actions. We can use this on SEO, Youtube, PPC Display ads medium.
Objective: To look for you
How: Drive Consideration; education, inform, and inspire action
KPI’s: Branded queries
Medium: Email marketing subscribes, onsite page content, downloading.
I do something concrete to connect and express serious interest by signing up for a free trail or consultation. A lot of commercial intent.
It about to make action on our website. We have to Convense customers to buy a product or subscribe. This comes on medium like PPC, Affiliate marketing, SEO, and Email.
Objective: To buy from you
How: Drive Conversion; enable a seamless purchase
Medium: Subscription, meeting, proposal, trail
KPI’s: Conversion rate, sales, profit
I am now a committed customer and i care about the company and solution, i have chosen.
Here they are current customers we have to taking care about their satisfaction, which helps us to re-marketing. we do it through SEO, SMM and PPC ads. It drives loyalty to repeat the purchase.
Objective: To come back to you
How: Drive loyalty; surprise, delight, and reward
KPI’s : Repeat rate, customer lifetime value
Medium: invested customer, repeat payment, refer/promote