Top 5 Blog of this week 08-03-2019

Hi,

Plus 91 Ultimate Cinemas found some useful articles on the internet, which is related to a Social Media Marketing and Search Engine Optimization.

  •  Drive customer retention with Google Dynamic Remarketing.
  • Birbahadur Singh Kathayat, 12 Most Common Social Media Marketing Mistakes and How to Avoid Them.
  • To Pop Up or Not to Pop Up by Sarah Sinder

  • Brain dean about Introducing: The SEO Marketing Hub, A Free Library of SEO Resource
  • Olga Smiravo gives “Effective Online Reputation Management: 6 Reasons To Monitor Mentions”

Choosing KPI’s in google analytics

As more brands continue to invest in their online persona and digital marketing initiatives, it’s becoming increasingly important for marketing service providers (MSPs) to verifiably demonstrate the value of their work. The most successful and recommendable MSPs push to measure the impact their work has beyond a simple transactional level; by mapping and tracking multiple touch points throughout the customer lifecycle.

Know Your Client Inside and Out

When it comes to choosing appropriate key performance indicators (KPIs), it’s crucial to go beyond the surface level of sales. Every client has a different set of core business objectives, so the web analytics strategy that you implement should align with those objectives and be catered to your customer’s overall vision of success. The first step in defining the key performance indicators for a given campaign is to get to know the needs of your client and their business.

“Meet with your client. Call them on the phone. Shoot them an email. However you prefer to communicate, just get it done! Learn the history of your client. Meet or talk to the people that work there. Find out a bit about their local area. Get to know their business’s previous and current struggles. Discover the ways in which their business has had success in the past.”*

Once you have a deep understanding of your client and their business, you can more effectively map out the touch points that you’ll track and the metrics you’ll use to measure success. There are three key areas that you’ll want to focus on when it comes to mapping KPIs at different phases of the customer journey:

  1. Acquisition
  2. Behavior
  3. Conversion

Allow the Customer Journey to Determine Your KPIs

Keep in mind: these are only a few of the most common KPIs that marketing service providers track. The possibilities are endless!

Acquisition

Websites without a steady stream of traffic are dead in the water. Regardless of the amount of time you’ve spent designing your site and crafting the perfect copy, there won’t be any action further down the funnel until you start to attract new visitors. Luckily, there’s no shortage of opportunities to demonstrate the effect you’ve had on generating new traffic!

1. Traffic by Channel

Google Analytics captures and records the performance of each of your marketing channels so you can clearly attribute traffic to individual campaigns; how granular you’d like to get in your reporting is up to you.

Each channel will increase depending on the number and type of marketing campaigns you put in place. Strong search engine optimization will lead to an increase in organic search traffic; great PR work and reputation management may lead to increases in direct and referral traffic. It’s up to you to determine which channels you’ll focus on in order to tell the most compelling narrative of success to your client.

2. Users/New Users

In the screenshot above, you may notice that there are multiple data points in the columns labeled Acquisitions. Google Analytics provides more than one metric in each category so that you have more flexibility in determining what constitutes success for each campaign. A client looking to increase their brand visibility may be more interested in the number of new users to their site, whereas a client looking to increase user retention or new user sign-ups may be more concerned with the total user number.

3. Sessions

Depending on your client’s goals, it may be more beneficial to focus on sessions versus users. For example, a client hoping to increase the engagement rate of their current customer base may hope to increase the number of monthly sessions that their site receives.

Behavior

Once a user has landed on a site, understanding how they interact with and flow through the various subpages is essential. Under the Behavior area in Google Analytics, you’ll find a number of reports that include metrics like page views, average time on page, bounce rate, and more. These metrics will allow you to map the ways in which your work on the website have directly affected customer behavior.

1. Page Views

Describing the total amount of traffic you’ve generated is important when discussing the acquisition phase, but when focusing on user behavior and the next step of the customer journey, it’s necessary to get more granular. We all know website design projects and digital marketing campaigns involve new pages, new menus, and new forms. Being able to track which areas of the site are most engaging and effective is crucial. In Google Analytics, the Site Content section will provide numerous views to allow you to analyze the performance of individual pages on a site.

2. Average Time on Page

Being able to show a client that a page you created is garnering a significant amount of new page views is great, but not if those users are dissatisfied. A simple way to understand the effectiveness of a page is to analyze the average time that a user is spending on the page. Depending on the purpose of a page, it may be more beneficial to have a longer average time on page. For example, a lengthy and informative pillar page should keep visitors reading; alternatively, sites with video may have longer average time on page, since users will be watching a clip and remaining on the page. In contrast, an FAQ page or a contact page should have a comparatively lower average time on page since you expect users to find information quickly.

3. Bounce Rate

To take an analysis of page interactions one step further, you may want to look at the bounce rate of individual pages on a site. In Google Analytics, the bounce rate metric shows the percentage of sessions that include only a single page visit and zero interactions. In other words, if a user visits your site and leaves without interacting at all, that session will be considered a “bounce.” A high bounce rate isn’t always a negative! As in the example above, depending on the objective of a page a high bounce rate may actually indicate success. For example, an FAQ page that seeks to provide users with quick and simple answers to everyday questions might have a bounce rate that verges on 90% or higher; this could indicate that users were able to quickly find the info they needed and then left. Ultimately, it’s up to you to determine how to interpret the data.

Conversion

What exactly constitutes a conversion will differ from client to client based on their overall business objectives. E-commerce clients may want to increase website sales or newsletter sign-ups; service-based clients may want to increase the number of calls they receive or the actual number of bookings the site generates. Regardless of what type of conversion is chosen, this should be clearly defined at the start of a campaign so all parties are on the same page since conversions come in many forms.

Note: tracking conversions requires the additional setup of goals in Google Analytics.

1. Number of Conversions

Once you set up a goal in your account, Google Analytics will begin to track the number of conversions that take place connected to this goal. Number of Conversions on its own is a powerful metric; however, it is best used in conjunction with fiscal data from your client to calculate the ROI of your campaigns. Be sure to ask your client the average value of a conversion for their business. Remember that this will differ depending on the conversion type you choose: a phone call and a closed sale may both be conversions, but they aren’t valued the same. Once you understand the value of each conversion type for your client, you’re able to multiply the total number of conversions by that number to provide a monetary value for ROI.

2. Conversion Rate

When comparing the effectiveness of two pages side by side, it’s often easier to compare their respective conversion rates over a defined time period rather than the total number of conversions. Conversion rate is the total number of conversions divided by the total number of visitors a page received during a given time period, giving you a better idea of a site’s top performing pages. A page that receives 100 visits and converts 50 of them is much more powerful than a page that receives 5 visits and converts all 5.

Use Multiple Metrics to Demonstrate Success

The most important lesson to be learned when it comes to web analytics is that one metric is never enough. Numbers don’t lie, but interpretations do. Before presenting a particular narrative to your client, be sure that you have the necessary data to support it. Following the suggestions outlined above will help you track and analyze the effect of your work for your clients in a compelling and data-backed way.

 

Source: https://upcity.com/blog/choosing-kpis-in-google-analytics/

Top 5 Blog of this week 23-02-2019

Hi,

Plus 91 Ultimate Cinemas found some useful articles on the internet, which is related to a Social Media Marketing and Search Engine Optimization.

  • Andrew Witkin offers valuable tips to create an effective Content Marketing strategy.
  • Neel Sinha highlights the significance of Content Marketing for your brand in the year 2019.
  • Chelsey Church draws special attention to insights from Email Marketing experts.
  • Follow the tips from Jenna Tiffany to create an effective Email Marketing strategy.
  • Elaine Frieman highlights the best practices for optimizing your website, from the standpoint of Mobile.

Basic of See Think Do Act Care – SEO Strategy

Hey, today we are going to discuss about the SEE-Think-Do-Care strategy for digital marketing.

The “See- Think – Do-Care” Strategy:

strategy-framework-plus91media copy
See Think Do Care Strategy Framework-plus91 

See :

I see something interesting that resonates with me and my view of the world. Largest addressable qualified audience. It will establish what i like most, i need most. it may help full to attain brand awareness on me by knowing what i like to see. This method use in SEO, Social media marketing & PPC. There my post or ads or website will shown to people who search about specific things or interest on that thing.

            Objective: To know about you

            How: Drive awarness; inspire, entertain, and inform

            KPI’s: Brand Awarness

            Medium: Social media, SEO, paid media, Tradeshow / event           

Think :

I start thinking that may be i should investigate more to understand if this is a solution or ide for me.

This method will make option for user consider to make on action. We have to inspire them to do an action on our page like share, email subscription, download app, call actions. We can use this on SEO, Youtube, PPC Display ads medium.

             Objective: To look for you

             How: Drive Consideration; education, inform, and inspire action

             KPI’s: Branded queries

             Medium: Email marketing subscribes, onsite page content, downloading.

Do :

I do something concrete to connect and express serious interest by signing up for a free trail or consultation. A lot of commercial intent.

It about to make action on our website. We have to Convense customers to buy a product or subscribe. This comes on medium like PPC, Affiliate marketing, SEO, and Email.

              Objective: To buy from you

               How: Drive Conversion; enable a seamless purchase

               Medium: Subscription, meeting, proposal, trail

               KPI’s: Conversion rate, sales, profit

Care :

I am now a committed customer and i care about the company and solution, i have chosen.

Here they are current customers we have to taking care about their satisfaction, which helps us to re-marketing. we do it through SEO, SMM and PPC ads. It drives loyalty to repeat the purchase.

               Objective: To come back to you

               How: Drive  loyalty; surprise, delight, and reward

               KPI’s : Repeat rate, customer lifetime value

               Medium: invested customer, repeat payment, refer/promote

Top 5 Blog of this week 16-02-2019

Hi,

Plus 91 Ultimate Cinemas found some useful articles on the internet, which is related to a Social Media Marketing and Search Engine Optimization.

  • 9 Tips for writing Great for SEO by Jill Kocher Brown.
  • Claire Eby teaches how to position your business in 2019 with a strong company tagline.
  • Giselle Waters highlights the latest trends in Local SEO along with ways to optimize your presence in Local Search.
  • Debby Haynam discusses why it is imperative to improve page loading speed and remove unnecessary navigation links, for optimizing Mobile landing pages.
  • Vinay Koshy draws special attention to the Social Media visual content trends that can boost your marketing results.

Important Digital Marketing Modules available in 2019

Digital marketing is the marketing of products or services using digital technologies. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ringtones.

Major Modules should be covered in Digital Marketing:

  • Search Engine Optimization
  • Search Engine Marketing
  • Social Media Marketing
  • Social Media Advertising
  • Email Marketing
  • Content Marketing
  • Marketing Automation
  • Analytics
  • Integrated Digital Marketing

1) Search Engine Optimization:

SEO is a three letter acronym short for Search Engine Optimization. Search engine optimization about trying to rank higher in search engines. To rank higher you make changes to your website that make it easier for search engines to understand your content.

Through SEO getting Backlinks is also easy i.e getting links from other websites. Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results

2) Search Engine Marketing:

Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising

3) Social Media Marketing:

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public.

4) Social Media Advertising:

Social media advertising is a term used to describe online advertising (paid efforts) that focus on social networking sites. Social media advertising combines current targeting options (like geo-targeting, behavioral targeting, socio-psychographic targeting, etc.), to make detailed target group identification possible. With social media advertising, advertisements are distributed to users based on information gathered from target group profiles

5) Email Marketing:

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database.

6) Content Marketing:

Content marketing is a form of marketing focused on creating, publishing, and distributing content instead of pitching your products or services, for a targeted audience online.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

7) Analytics:

Web analytics measure things a webmaster or technical SEO specialist cares about, like page load speed, page views per visit, and time on site.

Digital marketing analytics, on the other hand, measure business metrics like traffic, leads, and sales, and which online events influence whether leads become customers

8) Marketing automation:

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.

9) Integrated Digital Marketing:

Integrated digital marketing is, as it sounds, the integration of multiple marketing strategies to form a cohesive online approach for your business. Here’s what it typically entails: web development and design. search engine optimization (SEO) and search engine marketing (SEM) content marketing

How to Perform Competitor Analysis with SEMRush

Competitor analysis cannot be ignored when it comes to the SEO of a blog or website. You can valuable information by running a website analysis test on your competitor. It helps you to make future strategy and makes you aware of the keywords that are driving most of the traffic for them. Here you can learn about Competitor Analysis with SEMRush

You can learn a lot from your competitor especially if you are a digital marketer. You can perform competitor analysis to check what is working for them and you can also apply those techniques to get more traffic. The first step in competitor analysis is to identify your competition.

Competitor Analysis with SEMRush

SEMRush is a tool that allows you to identify your closest competitor in the search engine. It also shows you the data that can help you to analyze the performance of your competitors. In this article, I will be showing you how you can use SEMRush tool to beat the competition and outperform the best in your field

1. Identify your organic competitors

The first task is to identify your organic competitors. There are a lot of competitors that are fighting to rank for the same keyword that you are fighting for. To get started, go to the SEMRush dashboard and select Organic Search in the drop-down. Now select ‘Competitors’ to view a list of the competitors that rank for the same keyword that you want to rank for.

Scroll down to see a list of domains that are competing with your blog or website. These websites are ranked on the basis of their competition level. The competition level is based on the number of common keywords that the websites want to rank. Therefore, the more domains two websites have in common, they are more likely to compete with one another.

2. Monitor your Competitor’s Rankings

The position tracking tool allows you to track the rank of your competitors as well as your own website. You can also view the overall ranking or the ranking for a particular keyword. Let us check how you can use the SEMRush position tracking tool. First, you need to create a new project on SEMrush. Once the project is created, you can set up the position tracking campaign for your domain as well as your competitor’s domain. You can add up to 20 competitors to your campaign.

You can add the keywords manually from the SEMRush report, from Google Analytics or from a txt file. Once all the keywords are added, you can press the “Add to Project” button and then click “Start Tracking” to start the position tracking campaigns.

3. Keyword Gap Tool

Keyword gap tool is a great tool that compares your domain’s keyword portfolio to the closest competitors. The Keyword gap tool allows you to add up to 5 domains and compare different types of keywords. For getting started, go to Gap Analysis > Keyword gap and then enter the five domains that you would like to compare. In the next step, select the keyword type.

You can also compare the organic, paid and PLA keywords between the domains.

Next, select the keyword type. You can compare the organic, paid and PLA keywords. Next, select the intersection type by clicking on the Venn diagram. Each intersection type will be able to tell you where you stand in the competition. The common keywords let you see the keywords in which both the websites have a rank.

4. Discover New Link Building Opportunity

SEMRush can help you to discover new links for your website or blog. With the help of the Back Link gap tool, you can analyze the backlink of up to five competitors. This data can then be used to generate the new backlinks for the website.

To get started, go to Gap Analysis > backlink Gap and add up to 5 domain URL that you want to compare. You can see your own backlinks by adding your URL to this tool. After entering the competitor’s domain, press the green button and SEMRush will get the data for you.

The backlink gap tool will compare the backlink profiles of the competitive websites. You can see the competitor generating most backlinks at the top of the graph.

Now, comes the real work. Identifying the link building opportunities for your domain. This means that you have to identify the domains that your competitors are having a link from and you are not. Identify these links and start working to get links from these websites.

5. Follow your Competitors Social Media activities

Social media Tracker allows you to follow the competitor’s social profile performance. You can use this tool to compare your social presence with your competitor’s profiles. To get started, go to the project dashboard and click the “Setup” button under “Social Media Tracker”.

A window will open and you have to connect your social media accounts (Facebook, Twitter, Linkedin) etc.

On the next step, you need to enter your competitor’s domains. Once you have entered your competitor’s name, click on “Start Social Media Tracker”. SEMRush will automatically populate the data for you. The data will reveal on which platform your competitors have the maximum followers. You can also select the date range to analyze.

 

Original: https://goo.gl/fDsmXb

How Will Blockchain Impact Digital Marketing?

Marketing and levels of data transparency, may take strides forward thanks to blockchain.

Blockchain technology is rapidly moving in on many industries. While it’s usually discussed in the financial and banking realm, there are many implications of blockchain outside of traditional markets.

According to Statistica, in the telecommunications, media, and technology sector, blockchain research is well underway. Of this group, 40 percent noted they are in the awareness phase or becoming educated on the technology. Thirty-nine percent said they are experimenting with blockchain or creating proofs of concept, and 12 percent are already deploying blockchain technology and using it in their business.

Since blockchain is so synonymous with finance, many wonder how marketers would even use this technology. Is there a place for blockchain technology in marketing? It turns out, yes, there is. Blockchain has the ability to change how marketers collect and use data, how they address customers and how they manage ads. Here’s a look at the impact blockchain will have on digital marketing.

Tracking keywords

Tracking keywords is a challenge for marketers. First, search engine algorithms change often enough that marketers continuously have to change course. Second, tracking keywords on different devices and trying to decipher a local versus a national search is problematic. Organic SERP results are incredibly complicated to understand, and many marketers have to guess or assume when creating reports.

Using the blockchain, marketers could have real numbers when keyword tracking. A tracker built on the blockchain could account for all of the inconsistencies that marketers currently have to account for when summarizing efforts. This type of technology could track keyword positions across all devices and in any location. Marketers could then use this information to create more data-driven, accurate campaigns.

Changes to social media

Companies such as Sociall are changing the way users think about social media. This decentralized network allows users to share, discover and connect without the traditional social media surveillance. Another platform called WildSpark, the first tool released by Synereo, offers its users “a new way to pay attention.” They essentially monetize viral content with the idea that only the best, most popular content will climb the ranks. To quote the website, WildSpark “is a platform agnostic Attention Economy layer situated on top of existing social media hubs. WildSpark allows content creators and curators to benefit directly from the value they generate online.”

These social media changes benefit users in that users can have more control over their data. They also reward users for good content or viral content. For marketers, this changes a lot. First and foremost, marketers must assess how relevant these decentralized social networks will become and whether or not their customer base will use them. Second, brands have to offer absolutely full transparency.

While some marketers fear that they will lose out on data collection since it’s relatively easy to collect data from the current social network giants, it will simply change the way marketers get leads.

Marketers net better leads

Currently, data collection for marketers takes a varied approach. Many collect data from a variety of sources, put it all together and run a campaign based on that. This method is not great, and many campaigns are then run off of inconsistent or incorrect data.

Since blockchain transactions are decentralized, marketers have to go right to the source for data collection: the consumer. Marketers can pay or incentivize consumers for their data. While this is a higher upfront cost, likely the ROI on the campaign ran off this data will be higher. This way, marketers have accurate data that came right from their consumer.

Consider this: Consumers that give the brand their data are likely already interested in the company. This makes lead scoring and conversions in the funnel much easier because these are already prospects ready for nurturing. So yes, it will be more effort and cost upfront, but marketers will gather far better leads using the blockchain.

Combating fraud in the ad space

As marketers know too well, there is frequent click fraud in advertising. AdChain is a company trying to combat this with adChain Registry, a smart contract on the Ethereum blockchain. Ad impressions and clicks are authentic because they’re on the trusted blockchain. The company wants to solve the problem of the lack of transparency and the high levels of ad fraud. The platform provides end-to-end transparency for all data, which does not exist in the traditional ad space today.

More transparency for consumers

Many blockchain technologies ultimately provide more transparency for consumers. They know who has their data and how those businesses got the data. For marketers, there will be more data to run campaigns. Though marketers may have to pay for incentive data collection, the information will be real and highly usable in campaigns. The marketing industry is seemingly just beginning to adopt blockchain technology, but the possibilities and implications are endless

Top 5 Blog of this week 11-01-2019

Hi,

Plus 91 Ultimate Cinemas found some useful articles on the internet, which is related to a Social Media Marketing and Search Engine Optimization.

  •  7 Things you might not know about Google my business Categories by Joy Hawkins.
  • Rachel Lowe describes SEO’s developments in 2018.
  • 19 On-page SEO tips to grow your traffic without building backlinks by Aayush Bhaskar.
  • Brian Dean explaining 9 Step for SEO strategy for 2019.
  • Frederick Vallaeys about 3 Tips for surviving on automated PPC in this 2019.

 

Top 5 Blog of this week 04-01-2019

Hi,

Plus 91 Ultimate Cinemas found some useful articles on the internet, which is related to a Social Media Marketing and Search Engine Optimization.

 

  • Roger Montti speaks about Free SEO Site Audit Tools
  • John Andrew explaining about seven essential SEO tips for small business owners.
  • A simple 3-step framework for improving your technical SEO by Aleh Barysevich
  • Marieke van de Rakt wrote  10 Tips for an awesome and SEO-Friendly blog post.
  • Robin Khokhar explains 3 Search Engine Optimization Trends that will take-off in 2019.