Digital Marketing for Entrepreneur

Today we are going to discuss about how digital marketing will help entrepreneur for their business and some basic information about the digital marketing and their ideas.

Digital Marketing:

According to Wikipedia, Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.

Modules in Digital Marketing:

There is 7 major modules in our digital market

  1. Search Engine optimization
  2. Search Engine Marketing
  3. Social Media Marketing
  4. Content Marketing
  5. Email Marketing
  6. Online Reputation Marketing &
  7. Integrated Digital Marketing

Why Digital Marketing?

  • It is more cost effective than Traditional Marketing. Digital Marketing proves to be a better and more cost-effective channel of marketing that ensures of delivery of results.
  • It caters to the Mobile Consumer, without a doubt, the newest trend of communication and information dissemination is the mobile internet.
  • It builds Brand Reputation. Attracting targeted traffic is the forte of Digital Marketing. There are different types of audience that are ready to know more about the brand, products and/or services.

How Digital Marketing boost your brand?

  • Your brand can go viral. The major goal is to spread out content rapidly right through the internet world by making it shareable. Right medium, right market, right time can make your video or brand.
  • Profile power may come as surprise to some but, another key of digital marketing is the business profile. It is integral to the brand because while making purchase decisions it is the content that is judged by the consumers.
  • Customers make quick decisions. They judge based on the information and connected reviews and will see the profile more often based on what they search.
  • Many time marketers think that their brand identity is the total content that has been produced and published. But, it is important to understand that the marketers are actually the only one seeing all the content.
  • Consumers come across the available content only in bits and pieces on their preferred channels and base their brand decisions on them. For the brand, this means that a multi-channel content approach along with consistency is important.

Which online marketing tools are important for Startups?

Starting a business is not easy… but making it successful in the long run is an even greater challenge. Online marketing is the most wanted techniques for business.

What do all startups need?

One common qualifier for startup success is easy availability of tools and resources. This is where the internet plays major enabler for all startups, as it practically provides an unlimited number of resources and tools for every need a startup founder can think of. And since most startups are bootstrapped, their founders like things that are easy on the pocket and big on functionality.

1. Google tools:

Google provide lot of tools for free to use. For marketing their three tools Google Analytics(GA), Google Tag Manager(GTM) and Google AdWords Keyword Planner.

Google Analytics and Google Tag Manager are two important tools to track visitor data on your website. Both of them will give better visitor data to analyze. All startup teams need data, a lot of data to enhance their products and services. Those data will measurable actions in order to improve the campaign.

Google Keyword Planner is a keyword and traffic research tool by google that allows advertisers to easily create PPC Campaigns. It is a very essential tool to do keyword research for your SEO efforts.

2. HubSpot:

HubSpot marketing is essentially lead capture and management tool. It has great features to create campaign landing pages, track leads, manage communication with leads in one place, and increase traffic and conversions.

It is primarily used for inbound marketing and if set up properly, can be helpful in automating the marketing workflow.

3. Mailchimp:

Mailchimp is a marketing automation platform and an email marketing service. Mailchimp is an easy to use service for sending emails to your customers and prospects. It is important to constantly engage with prospects and customers and email marketing plays an important role in achieving that.

It help us to create an campaigns, which will like by everyone. There’s more than one way to connect with your audience. Mail chimp has all the channels and tools you need to create the right message to connect your business with the right people at the right moment.

Email: It will help you reach your audience and build your brand.

Landing Page: Drive people to join your list or buy your stuff with a clear call to action.

Digital Ads: Find new fans for your business or re-target people who visited your site.

Social Media: Publish organic social post and ads to reach people where they’re hanging out.

Signup forms: Turn site visitors into CRM contacts with beautiful pop-up and embedded forms.

4. Optimizely:

Optimizely is an American company that makes customer experience optimization software for other companies. Optimizely is the world’s leading experimentation platform, empowering marketing and product teams to test, learn and deploy winning digital experiences, every time.

The Optimizely platform technology provides A/B testing tools, in which two versions of a web page can be compared for performance, and multivariate testing.

5. Buffer:

Buffer is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook, Instagram, and Linked in, as well as analyze their results and engage with their community. Social Media plays an important role in startup’s success.

Buffer is one such tool that will help to streamline your brand’s social media strategy. It is essentially a publishing platform used for scheduling and publishing content on social media.

6. Zoho:

Zoho is a web-based online office suite containing word processing, spreadsheets, presentations, databases, note-taking, wikis, web conferencing, customer relationship management, project management, invoicing, and other applications developed by Zoho Corporation, a California-based company.

Zoho provide servicing software like Sales & Marketing, Finance, Email & Collaboration, IT & Help Desk, Human Resources and Custom Solutions.

We providing Search Engine Optimization, Social Media Marketing and Search Engine Marketing and Other Digital Marketing services for your startup companies in affordable price.

How SEO helps Start-ups?

Hi everyone, Search Engine Optimization is the process of getting high rank on search engines like google, bing, and etc. They have some bot to understand website’s live in all over the world, they had some crawl techniques to clarify, your website have to meet that requirements to get ranking.

In these week we gone discuss about, “how search Engine Optimization can helps your startups growth?” below i have describe the uses of SEO for startup companies?

1. Most online experience begin with a search

About 93% of all online experiencess start with a search. That’s an astounding figure, given the fact that, at any moment in time, hundreds of millions of people are online. Most rely on search engines more than social media recommendations when they look for products or services. The subjects of searches range from plumbing to roofing to health care and cosmetic surgery.

If your startup isn’t optimized for search, chances are your customers will end up finding your competitors instead.

2. SEO provides proof of sustainability

If you are running a startup and looking for a significant amount of funds to expand your business, it’s just not enough to have brilliant ideas on your side. One of the first things investors look for are proofs of sustainability.

How visible is your site during searches? How much traffic does your business attract on a monthly basis? How many of your visitors convert into leads?

While investors may not ask you these questions directly, when you can show them the numbers, you will start from a position of tremendous confidence and impress your audience.

Proper SEO helps ensure that a significant number of highly targeted people will visit your site on a monthly basis and many of them will likely be converted into paying customers.

3. Cost-effective Lead Generation

Developing leads to whom you can steadily market your products and services can also be extremely costly. With the advent of SEO, however, getting your products right into the faces of your target customers has become remarkably cheap. The rise of Social SEO has made it even easier to get the word out about your business, at an even faster rate.

4. SEO lets startups build a solid search engine reputation:

SEO can not only push startups to the top of searches; it also provides them with an effective way to build a solid reputation online. In the cut-throat world of Internet marketing, competitors sometimes generate damaging reviews about a business.

With proper SEO strategies, you can dominate the search engines with your own content, and direct your target audience to favorable reviews when they search for you or your business.

5. SEO helps you expand your niches:
By properly researching your market using SEO tools and strategies, you could identify niches related to your business that no other companies have yet explored. You can also dominate your local market by identifying your business with local attributes.

Additional: Marketing Intelligence

Marketing intelligence used to be a highly expensive proposition. Mega-corporations spend billions of dollars a year to find out what the market wants. With SEO, you will have an extremely affordable method of sussing out the market. You will gain access to what your target audience is specifically searching for, how many people are looking for the products you are offering, and what language they use to find your business.

You may also gain information on factors driving people toward your business that you might not even have considered.

Conclusion:

Rather than reading more tools just contact us for better SEO ranking for your Startups growth with SEO strategies. and link building techniques.

How to introduce your new Website to Google?

Hello everyone, we Plus91 media discussed about many digital marketing topics on our blog. Today we discuss for newbie website to know, how to make your website appear on google? & how to get google the ranking?

Getting a ranking is a process of Search Engine Optimization, here we have do so many things to get higher rank on google. Each steps we take on SEO will get an good ranking. It has two kinds of works in it On-Page and Off-Page Optimization. Off Page activities like link building

Tell About Your Website To Google :

Google is the No. 1 Search engine in the world. It has some algorithm to crawl website details to Google Search Engine.

Sitemap:

The Sitemaps protocol allows a webmaster to inform search engines about URLs on a website that are available for crawling. A Sitemap is an XML file that lists the URLs for a site.

1.Create A Sitemap:

A sitemap (XML file) tells Google and other search engines what pages, posts and other content you have on your website. It helps them find all your content and index it faster.

2.Submit Your Website:

Submit your website to Google Search Console formerly Webmaster Tools, via the “Add Property” button to let them know it exists. Extra points for adding it to Bing Webmaster tools.

3.Submit The Sitemap:

The Sitemap (XML file) you created in step 1 should now be submitted to search engine so they know what pages and posts are on your website now and in the future.

Bonus Option:

There is an one more option to improve your website introduction. Make sure you have Google Analytics (also bing) and submit the both version of your site to webmaster tools (www and non-www). Set the preferred version afterwards.

Top 5 blogs of this week 27-04-2019

Hi,

Plus 91 Ultimate Cinemas found some useful articles on the internet, which is related to a Social Media Marketing and Search Engine Optimization.

  • Justin Mark highlights the significance of visual content marketing for small businesses.
  • Phillip Reinhardt emphasizes the need for defining your goals, establishing KPIs, and creating buyer personas to create an effective content marketing strategy.
  • Joe Pulizzi discusses why persistence, imagination, and desire are imperative for content marketers to achieve success.
  • James Neff draws special attention to the fundamental elements of local search and highlights the benefits that it can offer your business.
  • Volha Belakurskaya lists the steps that can help marketers launch new local SEO campaigns and revamp their existing campaigns.

Five ways to improve your website’s bounce rate (and why you should)

Bounce rate is the percentage of site visitors that land on your website and leave before viewing a second page. You can easily determine your website’s bounce rate by setting up Google Analytics.

Now, if you’re thinking this isn’t such a big deal and that as long as they visit your website, irrespective of how long they spend on it or how many pages they view, they at least know your business exists, that’s not good enough. The longer visitors stay on your site, the more time you have to turn them into subscribers and customers. But how can you convince users to stick around longer and visit more pages?

Luckily, there are a number of easy and free ways to improve your website’s bounce rate and grow your business.

Here are five ways to improve your website’s bounce rate

1. Create content consistently

Creating content consistently is one of the best ways to keep users around longer and get them to view multiple pages. Useful, engaging content will drive traffic to your website. Once that traffic is there, they’ll stick around, keep reading, and eventually become a subscriber or customer if you have a wide array of informative blog posts for them to read. In fact, according to HubSpot, companies that published 16+ blog posts per month got about 4.5 times more leads than companies that published zero to four monthly posts.

So, create a content plan that’s consistent and offers something for everyone. Not everyone prefers written content, so include a mixture of formats such as written, video, infographics, audio recordings, and more.

Another important tip for your content: Practice effective internal linking. Relevant and useful internal links sprinkled throughout your content can guide users to more of your awesome content and keep them reading.

2. Add images and videos

Speaking of a mixture of formats, to improve your website’s bounce rate, be sure you add eye-catching images and videos to your website. Many users won’t spend a lot of time reading your website content, so you need to grab their attention with images and videos.

Add a large high-quality image or video to your homepage to grab the attention of viewers as soon as they see your site. Most websites do this while keeping everything else on the page simple

3. Speed up your site

You may not have realized it before but your website speed is important for improving your website’s bounce rate. In fact, according to Google, 53 percent of mobile site visitors leave a page that takes longer than three seconds to load. And for every extra second that your page takes to load, the probability of users bouncing dramatically increases. So, don’t make your website visitors wait.

You can use a site like GTmetrix to test the speed of your site. Not only will it tell you what your site speed is, but it’ll also give you advice for improving it. If you’re running your website on WordPress, it would also be wise to download and install some free plugins like WP Smush and W3 Total Cache to help boost the speediness of your site.

4. A/B test

As you’re attempting to improve your website’s bounce rate, don’t leave it up to chance. You should be A/B testing everything in order to determine what’s working and what’s not. You might be surprised by the small things that can cause users to abandon your website. It might even be something as simple as the color of your call-to-action button.

So, perform A/B tests, or split tests, of every aspect of your website. Does your bounce rate improve with a popup on your homepage or does it get a bigger boost on another page? Does one font convert more visitors over another? Does showing or hiding a progress bar help or hurt your bounce rate? When we say A/B test everything, we mean everything.

5. Target abandoning visitors

Did you know that over 70% of people who leave your website will never return? If you don’t start to improve your bounce rate now, that’s a lot of potential leads and customers your business is missing out on. One effective way to stop those users in their tracks and get them to stay on your website longer, and eventually convert them into subscribers or customers is by utilizing exit-intent popups.

Original: https://goo.gl/85QWVB

Top 5 blogs of this week 30-03-2019

Hi,

Plus 91 Ultimate Cinemas found some useful articles on the internet, which is related to a Social Media Marketing and Search Engine Optimization.

  • Adam Torkildson emphasizes the need to examine your current strategies and invest in social media content creation.
  • Learn how to choose the right social media platform for promoting or marketing your business from Patrick Gillooly’s blog.
  • Anton Guts’s blog discusses the trends that will dominate the field of SEO in the year 2019.
  • Tanuja Mahdavi highlights the importance of SEO for businesses today.
  • Adam Smith offers tips on coding standards, content management, and chatbots for improving the design of your website.

Overview on Google’s “Test My Site”

Hi now we have learn about all SEO, and Social media content every week(read our blog here). I really like to talk about new technologies and the technology used by few. Here we talk about google tool “Test My Site” to test website speed.

Test My Site: 

Test My Site is an easy way for businesses to measure their site’s performance across devices, from mobile to desktop, providing them with a list of specific fixes that can help their business connect more quickly with people online. Businesses just need to type in their web address and within moments they’ll see how their site scores. They can also get a detailed report with tips on what to do next, and where to go for help at no charge.

What you get through this ANALYTICS?

It was divide into three containers like:

1) Overview – Where you can get details of the website speed and its ranking.

2) Optimize – Here you can understand how we can fix the site & we can generate a detailed report of the test result.

3) Other tools like: a) Benchmark site: It helps us to know about our opponent website speed.  b)Impact of faster site: here we can evaluate the impact given by faster site on visitors and revenue .

What is the definition of Fast, Average, or Slow site and page speeds?

Thresholds for each category are applied consistently across site and page speed as well as across country and connection type. These are the same thresholds shown in PageSpeed Insights (PSI). The thresholds for each category are as follows.

Fast: 0-1 second
Average: 1 second-2.5 seconds
Slow: 2.5 seconds and up

How can We speed up the site?

After testing the website we get the ranking of our site. If our site was slow we cannot get more visitors and they are not going to convert as customers. In that data we will know what need to be update. It show as suggestion what need to be update for better speed like minify css, compress images, and all other recomendation to speed up our website.

Why isn’t my site speed available?

Site speed measures the speed of all of the pages on your site based on world data collected via the Chrome User Experience Report (CrUX). Site speed is only available for top performing sites. If your site speed isn’t available, then your site isn’t included in this data set, and it’s important to focus on improving your page speed to eventually enhance the overall performance of your site.

You can use the steps within the Test My Site tool to begin improving your page speed, see the speeds of other sites in your industry, evaluate the impact a faster site can have on revenue, and receive a detailed report to continue improving your page speed, and, ultimately, your site speed.

 

 

Top 5 Blog of this week 22-03-2019

Hi,

Plus 91 Ultimate Cinemas found some useful articles on the internet, which is related to a Social Media Marketing and Search Engine Optimization.

  • Miriam Ellis  wrote about 5 Google Business Profile Tweaks To Improve Foot Traffic.
  • Bing upgrades text-to-speech, expands intelligent answers, improves visual search explained by Barry Schwartz for better seo result on bing search engine.
  • Marieke van de Rakt provide 5 link building DON’Ts, you didn’t know about.
  • Keila White discussed about history of digital marketing.
  • 7 of the Best Social Media Campaigns by Paige Worthy.

TO POP UP OR NOT TO POP UP

With all the websites out there, you’ve likely by now stumbled upon a few riddled with frustrating pop ups. These sudden, un-welcomed blurbs asking if you need help, to subscribe or to download a whitepaper disrupt your reading and either startles or annoys you. Why do companies use these on their websites? Are there any purpose or effectiveness to a pop up?

While many marketers have become aware of the displeasure pop ups cause to visitors to their website, they are still nevertheless used. This is because pop ups get conversions. According to Sumo, the average pop up gets a 3.09% conversion rate, with the top 10% of pop ups getting a decent 9.3% click through rate. The very best pop ups that are near perfect in every way can get an astronomical 50% conversion rate! This means that pop ups certainly don’t hurt your marketing efforts. The conversion potential of pop ups can be huge with adequate time and effort.

To understand how to best utilize pop up ads, it helps to understand that not all pop ups are equal and that its success is dependent on the appropriate wording, context, location, size and timing of the pop up. For instance, the top performing pop ups such as those with a 40% conversion rate appeared on pages with corresponding, relevant content and only 8% of the top 10% of pop ups appeared for less than 4 seconds.

Types of Pop Ups

There are three main types of pop ups: the new page pop up, the in-browser pop up, and the full page pop up.

New Page Pop Up

Like the name indicates, a new page pop up creates a new page in a new tab or window. The use of this type of pop up has pretty much gone by the wayside as these pages are often blocked by a user’s computer’s built-in pop up blocker. If the pop up page is not blocked, the configuration is poor as it gets covered behind the main window and won’t come back up again after the user closes it. New page pop ups are also poor on the small screens of mobile devices. This type of pop up, however, stays open even when the web user goes to a different website on the main window. As these pop ups aren’t commonly used, there aren’t many cases of their effective usefulness.

In-Browser Pop Up

In-browser pop ups are the most commonly used type of pop up. These pop ups are the small dialogue boxes that appear either along the side in the form of a chat box, as a floater on the side or as a tiny text box when one hovers their cursor over a “trigger” word. These types of pop ups are more effective than new page pop ups and are less distracting and disruptive than full page pop ups. Some of the benefits of in-browser pop ups include:

  • They are small, contained and only fill up a small part of the page
  • Does not force a user to take an action or even to open it
  • Acts as a single, stand-alone element
  • Its content is context dependent, with the content in the pop up relating to the content either of the page or “trigger” word

These types of pop ups are great for subscriptions, remote, on-demand chat help, and free download offers.

Full Page Pop Up

Full page pop ups are the ones that make one cringe as they cover the whole page and prevent the user from reading the content or navigating the website unless an action is taken. These are common for subscriptions and appear when a user is about to navigate away from a webpage. These specific types of pop ups are often overused and misused by advertisers and third parties and have contributed to a poor online experience for the user.  Because of their disruptive, distracting nature, they should be used sparingly. Instances with license agreements and payment processing are the most appropriate uses for full page pop ups.

Pop Up Advantages

Now that you know that each type of pop up has its purpose and place, here are some of the advantages pop ups have in general:

  1. Catch visitors’ attention
  2. Remind visitors of important/urgent information
  3. Can keep a visitor on the page longer and stop them from exiting
  4. Engage the visitor and encourage interaction
  5. Interrupt “attention blindness” of visitors
  6. Encourage conversions
  7. Are effective in gathering small amounts of information that can be used as a stepping stone to sales and marketing conversions
  8. Are good gateways that require visitors leave information in order to proceed

Pop Up Disadvantages

Each type of pop up has its advantages and appropriate time and place to be used. However, pop ups in general have some great disadvantages that warrant their careful, sparse use. Some of the top disadvantages include of using pop ups include:

  1. Pop Ups Are Annoying. Regardless of the size and location of the pop ups, the vast majority of website visitors find them annoying and un-welcomed. Some web users will be so annoyed by them that they will immediately exit the site once the pop up appears.
  2. Pop Ups Can Distract and Confuse Visitors. In addition to pop ups being annoying to site visitors, they can also distract, confuse, frustrate and scare site visitors if they have irrelevant messaging or if the messaging appears at the wrong time on the buyer’s journey or appear on the wrong page of the website. This is most commonly seen in pop ups with asks that are either too small or two big based on the funnel stage.
  3. Pop Ups Can Lower Your UX and SEO Rankings. Some pop ups can slow down your website’s load time which annoys and frustrates impatient, time-crunched site visitors who will likely exit your site to visit a competitor’s site if the page doesn’t load quickly. Page load speed is also a ranking factor Google uses in its search results page ranking algorithm. Slower loading websites won’t appear high in the search results which means less website traffic.

Conclusion

The best pop up for your marketing strategy will depend on a variety of factors including your company’s buyer’s journey, market, brand, the objective of the marketing strategy and purpose of the pop up. JustUno has some excellent examples of different pop ups with different personalities, asks and purposes to help spur those creative juices.

Source : seo.com