What does advertising do for a company?
Advertisements will increase sales by telling potential customers about your product. It will remind existing customers about your business. It change people’s attitudes and perceptions of your business.
It provide basic information such as your contact details and website address, by this customers can reach you in effective way without struggling. It will generate awareness of your business and develop particular market niche or position.
1) Target your customers:
Decide whether your target audience is local or regional, national or international, or a mixture. Remember that a local business might benefit from national advertising, particularly if it is looking to expand into new territories.
When trying to define your target market, you should consider who will be most likely to buy your products or services. Consider aiming your strategy at certain target markets, such as:
- females or males
- age groups
- regional areas
- education or interests
- average incomes
2) “Show and Tell” Effect
TV ads allow you to show and tell a wide audience about your business, product, or service. You can show how your product or service works, demonstrate the benefits of ownership, and show how it’s packaged so prospective customers will know what to look for at the point of sale. While both online and print media offer some of the same advantages, TV advertising still offers the best way to tell your story in an engaging, consumer-friendly format.
3) TV Reaches Wide Audience
TV advertising means conveying a message, typically to market a product or service. TV advertising allows you to show and tell a wide audience about your business, product, or service. It allows you to actually demonstrate the benefits of ownership.
4) Cross-Promote on Digital Platforms
There is a secondary benefit to commercial advertising. The production value of a professional commercial is generally much higher than the commercial videos put together for digital media. This means you can use your television commercial in digital formats and likely stand out because the production value is higher than that of other online commercials. This increases the bang for your advertising buck – you can use two very strong platforms for marketing and sales.