5 Reasons why business need Digital Marketing

Hi everyone, In the digital marketing arena where business and commerce are heading to Digital marketing tools and techniques provide business owners the best chances for competition, survival and even business growth. Internet is a rocket fuel for growth for small and medium enterprises.

The following 5 reasons will show you why the use of digital marketing is not only investment-wise decision but also an effective marketing channel that can help you grow your business.

1. Because Digital Marketing levels the online playing field:

Digital marketing provides small and medium businesses chance to compete and attract their share of targeted traffic. Small companies now have the resources to perform sales and marketing processes that were previously available only to large corporations.

2. Because Digital Marketing helps generate better revenues:

Higher conversion rates generated by effective digital marketing tehniques will deliver loads of profitable benefits for you and your business in terms of better and higher revenues.

Companies using digital marketing strategies have 2.8 times better revenue growth expectancy. * according to Google

Small and medium enterprises using digital marketing techniques will have 3.3 times better chances of expanding their workforce and business.

3. Because Digital Marketing earns people’s trust:

Digital Marketing leverages on social media signals, social proof and testimonials from actual consumers who have previously purchased, joined, or availed of a product or services marketed by a particular brand or business.

90% of respondents claimed they would trust information about a particular brand product or service if the data comes from people they know.

4. Digital Campaigns Are Easy To Track And Monitor:

Want to know the reach of your campaigns? Digital Marketing wins it all !

With all the campaigns running you need to keep track of the digital marketing metrics. With this metrics you get the accurate measure of ROI, also define the areas of improvement and work to make things better in future.

With the use of analytics tool, marketers can check for different ad content and manage how audiences react to each campaign. Check the number of visitors on your website, the number of page views, average time a user spends on your website, bounce rates, conversions and analyze your growth over time.

By analyzing all these aspects you can work to optimize your marketing strategy and get the best results.

5. Your brands becomes more interactive:

Digital marketing is here, now and evolving daily.

With certain digital marketing campaigns such as social media marketing, blogging, improving search results, text messaging, online advertisements, email marketing and affiliate marketing, you can give your customers a more personalized experience.

With short online videos, businesses grab attention of their audiences. Stuff like images, infographics, short video, client story keep your audiences informed, entertain them and engage ideal customers. 

Re-marketing on social media shows consumers what they have left behind and give a constant reminder of your brand. With personalized ad content, you become more interactive with your consumers and can stay at the top of their mind and encourage them for future purchasing.

SEO Checklist 2019 for Organic Traffic

We plus 91 ultimate cinemas already discussed about lot of topics in TV Commercials, Brand Stories and Digital Marketing. Now we are going to discuss about the top SEO checklist of 2019.

Some major SEO Checklist here:

  1. Setup essential SEO tools and plugins
  2. Find keyword that customers search for
  3. Keyword Optimize for content
  4. Find and fix technical SEO issue and errors
  5. Build links to your website

1. Setup essential SEO tools and plugin:

There is some online wordpress tools to control your website SEO, they will check and help you to complete the seo process tools are mentioned below:

  1. Yoast SEO
  2. All in One SEO Pack
  3. The SEO Framework
  4. SEOPress
  5. Rank Math
  6. Broken Link Checker
  7. Open Site Explorer
  8. Rel NoFollow Checkbox

This tools will help you to check your content is optimized for search engine, it has to match with search engine to get good page rank in search engines.

2. Find Keyword that customers search for:

Look for keyword which users(customers) search most on internet, that will help has to reach more customers. Example if it is an “restaurant”, keyword planner tools will help you to choose better keyword like “restaurant nearbye” and “best restaurant”, these are the keyword users search mostly in search engine like google and bing. We have to choose keyword like this to attract customers.

  1. Google Keyword Planner
  2. KWFinder
  3. Moz Keyword Explorer
  4. Keyword Tool

3. Keyword Optimize for content:

Keyword optimization (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website.

Keyword search optimization is a critical step in initial stages of search engine marketing, for both paid and organic search. If you do a bad job at selecting your target keywords, all your subsequent efforts will be in vain. So it’s vital to get keyword optimization right.

4. Find and fix technical SEO issue and errors:

Website SEO technical error and issues have to fix, There are some tools which helps you to fix.

  1. Google PageSpeed Insights: to find website speed on mobile and desktop and also gives suggestion which can help your website to get more rank.
  2. Google Search Console: Helps to fix some crawl errors and also some analytics report.
  3. Siteliner and Copyscape to analyze your web content and ensure its originality.
  4. Finally the “Sitemap” and “Robot.txt” have to add on the host to address the website to search engine to crawl.

5. Build links to your website:

Google has confirmed that links and quality content are two of the three most important ranking factors for SEO. Trustworthy sites tend to link to other trustworthy sites, and spammy sites tend to link to other spammy sites.

But what is a link, exactly? How do you go about earning them from other websites? Let’s start with the basics.

What are links?

Inbound links, also known as backlinks or external links, are HTML hyperlinks that point from one website to another. They’re the currency of the Internet, as they act a lot like real-life reputation. If you went on vacation and asked three people (all completely unrelated to one another) what the best coffee shop in town was, and they all said, “Cuppa Joe on Main Street,” you would feel confident that Cuppa Joe is indeed the best coffee place in town. Links do that for search engines.

Digital Marketing for Entrepreneur

Today we are going to discuss about how digital marketing will help entrepreneur for their business and some basic information about the digital marketing and their ideas.

Digital Marketing:

According to Wikipedia, Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.

Modules in Digital Marketing:

There is 7 major modules in our digital market

  1. Search Engine optimization
  2. Search Engine Marketing
  3. Social Media Marketing
  4. Content Marketing
  5. Email Marketing
  6. Online Reputation Marketing &
  7. Integrated Digital Marketing

Why Digital Marketing?

  • It is more cost effective than Traditional Marketing. Digital Marketing proves to be a better and more cost-effective channel of marketing that ensures of delivery of results.
  • It caters to the Mobile Consumer, without a doubt, the newest trend of communication and information dissemination is the mobile internet.
  • It builds Brand Reputation. Attracting targeted traffic is the forte of Digital Marketing. There are different types of audience that are ready to know more about the brand, products and/or services.

How Digital Marketing boost your brand?

  • Your brand can go viral. The major goal is to spread out content rapidly right through the internet world by making it shareable. Right medium, right market, right time can make your video or brand.
  • Profile power may come as surprise to some but, another key of digital marketing is the business profile. It is integral to the brand because while making purchase decisions it is the content that is judged by the consumers.
  • Customers make quick decisions. They judge based on the information and connected reviews and will see the profile more often based on what they search.
  • Many time marketers think that their brand identity is the total content that has been produced and published. But, it is important to understand that the marketers are actually the only one seeing all the content.
  • Consumers come across the available content only in bits and pieces on their preferred channels and base their brand decisions on them. For the brand, this means that a multi-channel content approach along with consistency is important.

Which online marketing tools are important for Startups?

Starting a business is not easy… but making it successful in the long run is an even greater challenge. Online marketing is the most wanted techniques for business.

What do all startups need?

One common qualifier for startup success is easy availability of tools and resources. This is where the internet plays major enabler for all startups, as it practically provides an unlimited number of resources and tools for every need a startup founder can think of. And since most startups are bootstrapped, their founders like things that are easy on the pocket and big on functionality.

1. Google tools:

Google provide lot of tools for free to use. For marketing their three tools Google Analytics(GA), Google Tag Manager(GTM) and Google AdWords Keyword Planner.

Google Analytics and Google Tag Manager are two important tools to track visitor data on your website. Both of them will give better visitor data to analyze. All startup teams need data, a lot of data to enhance their products and services. Those data will measurable actions in order to improve the campaign.

Google Keyword Planner is a keyword and traffic research tool by google that allows advertisers to easily create PPC Campaigns. It is a very essential tool to do keyword research for your SEO efforts.

2. HubSpot:

HubSpot marketing is essentially lead capture and management tool. It has great features to create campaign landing pages, track leads, manage communication with leads in one place, and increase traffic and conversions.

It is primarily used for inbound marketing and if set up properly, can be helpful in automating the marketing workflow.

3. Mailchimp:

Mailchimp is a marketing automation platform and an email marketing service. Mailchimp is an easy to use service for sending emails to your customers and prospects. It is important to constantly engage with prospects and customers and email marketing plays an important role in achieving that.

It help us to create an campaigns, which will like by everyone. There’s more than one way to connect with your audience. Mail chimp has all the channels and tools you need to create the right message to connect your business with the right people at the right moment.

Email: It will help you reach your audience and build your brand.

Landing Page: Drive people to join your list or buy your stuff with a clear call to action.

Digital Ads: Find new fans for your business or re-target people who visited your site.

Social Media: Publish organic social post and ads to reach people where they’re hanging out.

Signup forms: Turn site visitors into CRM contacts with beautiful pop-up and embedded forms.

4. Optimizely:

Optimizely is an American company that makes customer experience optimization software for other companies. Optimizely is the world’s leading experimentation platform, empowering marketing and product teams to test, learn and deploy winning digital experiences, every time.

The Optimizely platform technology provides A/B testing tools, in which two versions of a web page can be compared for performance, and multivariate testing.

5. Buffer:

Buffer is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook, Instagram, and Linked in, as well as analyze their results and engage with their community. Social Media plays an important role in startup’s success.

Buffer is one such tool that will help to streamline your brand’s social media strategy. It is essentially a publishing platform used for scheduling and publishing content on social media.

6. Zoho:

Zoho is a web-based online office suite containing word processing, spreadsheets, presentations, databases, note-taking, wikis, web conferencing, customer relationship management, project management, invoicing, and other applications developed by Zoho Corporation, a California-based company.

Zoho provide servicing software like Sales & Marketing, Finance, Email & Collaboration, IT & Help Desk, Human Resources and Custom Solutions.

We providing Search Engine Optimization, Social Media Marketing and Search Engine Marketing and Other Digital Marketing services for your startup companies in affordable price.

Why Small Business Need A Digital Marketing

Hi Plus 91 arrive with Digital Marketing topic which plays an vital role for growth of small scale/ start business. In these topic we will discuss about how digital marketing make changes in growth rate of an small business.

Benefits of Online Marketing

  • It helps to reach a global marketplace,
  • Its helps you to save money and get more reach compare to traditional marketing,
  • Its helps you to attract location based customers
    efficiently,
  • You can track the responses of your marketing ads.

Why you should use Digital Marketing?

Your Customers Are Online:

Internet is the most common thing in India, everyone using internet. Everyone is using online then why cannot we sell our product/service through online. Start engaging with your customers, tell your customers about your products/services.

Be Accessible To Your Customers:

It’s clear that in today’s digital world, the first place the average consumer looks for what they want is online. Whatever product or service they are looking for, they will most likely start their search with Google. If you have no online presence at all, you won’t be found, and you can’t compete.

By looking at your website and your competitors’ websites side by side, your prospects should be able to compare hours, prices, special offers and more.

Lets Customers Come to You:

By creating a web presence, your business is open for business even when it’s closed. You can create an atmosphere in which your customers can come to you anytime day or night.

At their convenience, customers and prospects can send you emails with questions, make purchases and browse your inventory. Potential customers who have no way to physically come to you can still do business with you, whether they are limited by disability, transportation or simply living too far away.

Get to Know You Target Audience:

Digital marketing allows you to engage with your prospects. You can gradually get to know them and what they are hoping to find. On social media or on a blog you can start a conversation. Run a survey or try to get to know them. Pay attention to their comments or their responses to surveys.

How Social Media Marketing can help for business

Hi today we are talking about a social media role for business. Social media play the one of the most vital roles in digital marketing, which can helps you to reach more and more customers worldwide.

Social media Platform help you connect with your customers, it will increase awareness about the brand, and boost your sales and leads.

  1. Improved Brand Awareness: Social media boosts your visibility among potential customers, letting you reach a wide audience by using a large amount of time and effort. Social media marketing will make it easy to spread the word about your products and mission.
  2. Increasing your traffic: Social media marketing can help your Link Building in SEO. Link building on a website it will increase the quality of the website on search engines. By sharing your content on social media’s, users can click-through to your website. It will help conversion opportunities.
  3. Customer Satisfaction: Social Media helps you to connect with your customer. With Good interaction with customers make them satisfy with your product/service you provide.
  4. Enhanced SEO rankings: Social media presence is becoming a vital factor in calculating rankings. These days, to secure a successful ranking, SEO requirements are continuously varying.
  5. Cost Effective: Creating social media profiles is mostly free of cost and posting content and getting organic reach is completely free, but if you decide to use Paid promotion on social media. You can promote your business on Facebook/Google(others like Instagram, Twitter and LinkedIn almost same) for any budget.

How can Facebook help your business

Hi everyone, Plus 91 Ultimate Cinema again with Facebook Marketing for your business. In this post, we will explain, “how social media page can help you business?”.

What is Facebook marketing?

Facebook marketing refers to creating—and actively using—a Facebook page as a communications channel to maintain contact with and attract customers. Facebook actively provides for this, allowing users to create individual profiles or business pages for companies, organizations, or any group attempting to develop a fan base for a product, service, or brand

How Facebook Page can help your business?

  • Collect Testimonial & Reviews
  • Engage with your audience
  • Take advantage of news feed ad placement
  • Ask for audience Feedback
  • Use your page for blog comments
  • Share opinion as your business
  • Combat negative results on search engine

How to Use Facebook for marketing?

  • Making the most of your Facebook business page
  • Facebook Advertising: Classic Ads
  • Facebook promoted posts
  • Sponsored Stories
  • Facebook Open Graph

How SEO helps Start-ups?

Hi everyone, Search Engine Optimization is the process of getting high rank on search engines like google, bing, and etc. They have some bot to understand website’s live in all over the world, they had some crawl techniques to clarify, your website have to meet that requirements to get ranking.

In these week we gone discuss about, “how search Engine Optimization can helps your startups growth?” below i have describe the uses of SEO for startup companies?

1. Most online experience begin with a search

About 93% of all online experiencess start with a search. That’s an astounding figure, given the fact that, at any moment in time, hundreds of millions of people are online. Most rely on search engines more than social media recommendations when they look for products or services. The subjects of searches range from plumbing to roofing to health care and cosmetic surgery.

If your startup isn’t optimized for search, chances are your customers will end up finding your competitors instead.

2. SEO provides proof of sustainability

If you are running a startup and looking for a significant amount of funds to expand your business, it’s just not enough to have brilliant ideas on your side. One of the first things investors look for are proofs of sustainability.

How visible is your site during searches? How much traffic does your business attract on a monthly basis? How many of your visitors convert into leads?

While investors may not ask you these questions directly, when you can show them the numbers, you will start from a position of tremendous confidence and impress your audience.

Proper SEO helps ensure that a significant number of highly targeted people will visit your site on a monthly basis and many of them will likely be converted into paying customers.

3. Cost-effective Lead Generation

Developing leads to whom you can steadily market your products and services can also be extremely costly. With the advent of SEO, however, getting your products right into the faces of your target customers has become remarkably cheap. The rise of Social SEO has made it even easier to get the word out about your business, at an even faster rate.

4. SEO lets startups build a solid search engine reputation:

SEO can not only push startups to the top of searches; it also provides them with an effective way to build a solid reputation online. In the cut-throat world of Internet marketing, competitors sometimes generate damaging reviews about a business.

With proper SEO strategies, you can dominate the search engines with your own content, and direct your target audience to favorable reviews when they search for you or your business.

5. SEO helps you expand your niches:
By properly researching your market using SEO tools and strategies, you could identify niches related to your business that no other companies have yet explored. You can also dominate your local market by identifying your business with local attributes.

Additional: Marketing Intelligence

Marketing intelligence used to be a highly expensive proposition. Mega-corporations spend billions of dollars a year to find out what the market wants. With SEO, you will have an extremely affordable method of sussing out the market. You will gain access to what your target audience is specifically searching for, how many people are looking for the products you are offering, and what language they use to find your business.

You may also gain information on factors driving people toward your business that you might not even have considered.

Conclusion:

Rather than reading more tools just contact us for better SEO ranking for your Startups growth with SEO strategies. and link building techniques.

How to introduce your new Website to Google?

Hello everyone, we Plus91 media discussed about many digital marketing topics on our blog. Today we discuss for newbie website to know, how to make your website appear on google? & how to get google the ranking?

Getting a ranking is a process of Search Engine Optimization, here we have do so many things to get higher rank on google. Each steps we take on SEO will get an good ranking. It has two kinds of works in it On-Page and Off-Page Optimization. Off Page activities like link building

Tell About Your Website To Google :

Google is the No. 1 Search engine in the world. It has some algorithm to crawl website details to Google Search Engine.

Sitemap:

The Sitemaps protocol allows a webmaster to inform search engines about URLs on a website that are available for crawling. A Sitemap is an XML file that lists the URLs for a site.

1.Create A Sitemap:

A sitemap (XML file) tells Google and other search engines what pages, posts and other content you have on your website. It helps them find all your content and index it faster.

2.Submit Your Website:

Submit your website to Google Search Console formerly Webmaster Tools, via the “Add Property” button to let them know it exists. Extra points for adding it to Bing Webmaster tools.

3.Submit The Sitemap:

The Sitemap (XML file) you created in step 1 should now be submitted to search engine so they know what pages and posts are on your website now and in the future.

Bonus Option:

There is an one more option to improve your website introduction. Make sure you have Google Analytics (also bing) and submit the both version of your site to webmaster tools (www and non-www). Set the preferred version afterwards.

Top 5 blogs of this week 27-04-2019

Hi,

Plus 91 Ultimate Cinemas found some useful articles on the internet, which is related to a Social Media Marketing and Search Engine Optimization.

  • Justin Mark highlights the significance of visual content marketing for small businesses.
  • Phillip Reinhardt emphasizes the need for defining your goals, establishing KPIs, and creating buyer personas to create an effective content marketing strategy.
  • Joe Pulizzi discusses why persistence, imagination, and desire are imperative for content marketers to achieve success.
  • James Neff draws special attention to the fundamental elements of local search and highlights the benefits that it can offer your business.
  • Volha Belakurskaya lists the steps that can help marketers launch new local SEO campaigns and revamp their existing campaigns.