5 Reasons why business need Digital Marketing

Hi everyone, In the digital marketing arena where business and commerce are heading to Digital marketing tools and techniques provide business owners the best chances for competition, survival and even business growth. Internet is a rocket fuel for growth for small and medium enterprises.

The following 5 reasons will show you why the use of digital marketing is not only investment-wise decision but also an effective marketing channel that can help you grow your business.

1. Because Digital Marketing levels the online playing field:

Digital marketing provides small and medium businesses chance to compete and attract their share of targeted traffic. Small companies now have the resources to perform sales and marketing processes that were previously available only to large corporations.

2. Because Digital Marketing helps generate better revenues:

Higher conversion rates generated by effective digital marketing tehniques will deliver loads of profitable benefits for you and your business in terms of better and higher revenues.

Companies using digital marketing strategies have 2.8 times better revenue growth expectancy. * according to Google

Small and medium enterprises using digital marketing techniques will have 3.3 times better chances of expanding their workforce and business.

3. Because Digital Marketing earns people’s trust:

Digital Marketing leverages on social media signals, social proof and testimonials from actual consumers who have previously purchased, joined, or availed of a product or services marketed by a particular brand or business.

90% of respondents claimed they would trust information about a particular brand product or service if the data comes from people they know.

4. Digital Campaigns Are Easy To Track And Monitor:

Want to know the reach of your campaigns? Digital Marketing wins it all !

With all the campaigns running you need to keep track of the digital marketing metrics. With this metrics you get the accurate measure of ROI, also define the areas of improvement and work to make things better in future.

With the use of analytics tool, marketers can check for different ad content and manage how audiences react to each campaign. Check the number of visitors on your website, the number of page views, average time a user spends on your website, bounce rates, conversions and analyze your growth over time.

By analyzing all these aspects you can work to optimize your marketing strategy and get the best results.

5. Your brands becomes more interactive:

Digital marketing is here, now and evolving daily.

With certain digital marketing campaigns such as social media marketing, blogging, improving search results, text messaging, online advertisements, email marketing and affiliate marketing, you can give your customers a more personalized experience.

With short online videos, businesses grab attention of their audiences. Stuff like images, infographics, short video, client story keep your audiences informed, entertain them and engage ideal customers. 

Re-marketing on social media shows consumers what they have left behind and give a constant reminder of your brand. With personalized ad content, you become more interactive with your consumers and can stay at the top of their mind and encourage them for future purchasing.

SEO Checklist 2019 for Organic Traffic

We plus 91 ultimate cinemas already discussed about lot of topics in TV Commercials, Brand Stories and Digital Marketing. Now we are going to discuss about the top SEO checklist of 2019.

Some major SEO Checklist here:

  1. Setup essential SEO tools and plugins
  2. Find keyword that customers search for
  3. Keyword Optimize for content
  4. Find and fix technical SEO issue and errors
  5. Build links to your website

1. Setup essential SEO tools and plugin:

There is some online wordpress tools to control your website SEO, they will check and help you to complete the seo process tools are mentioned below:

  1. Yoast SEO
  2. All in One SEO Pack
  3. The SEO Framework
  4. SEOPress
  5. Rank Math
  6. Broken Link Checker
  7. Open Site Explorer
  8. Rel NoFollow Checkbox

This tools will help you to check your content is optimized for search engine, it has to match with search engine to get good page rank in search engines.

2. Find Keyword that customers search for:

Look for keyword which users(customers) search most on internet, that will help has to reach more customers. Example if it is an “restaurant”, keyword planner tools will help you to choose better keyword like “restaurant nearbye” and “best restaurant”, these are the keyword users search mostly in search engine like google and bing. We have to choose keyword like this to attract customers.

  1. Google Keyword Planner
  2. KWFinder
  3. Moz Keyword Explorer
  4. Keyword Tool

3. Keyword Optimize for content:

Keyword optimization (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website.

Keyword search optimization is a critical step in initial stages of search engine marketing, for both paid and organic search. If you do a bad job at selecting your target keywords, all your subsequent efforts will be in vain. So it’s vital to get keyword optimization right.

4. Find and fix technical SEO issue and errors:

Website SEO technical error and issues have to fix, There are some tools which helps you to fix.

  1. Google PageSpeed Insights: to find website speed on mobile and desktop and also gives suggestion which can help your website to get more rank.
  2. Google Search Console: Helps to fix some crawl errors and also some analytics report.
  3. Siteliner and Copyscape to analyze your web content and ensure its originality.
  4. Finally the “Sitemap” and “Robot.txt” have to add on the host to address the website to search engine to crawl.

5. Build links to your website:

Google has confirmed that links and quality content are two of the three most important ranking factors for SEO. Trustworthy sites tend to link to other trustworthy sites, and spammy sites tend to link to other spammy sites.

But what is a link, exactly? How do you go about earning them from other websites? Let’s start with the basics.

What are links?

Inbound links, also known as backlinks or external links, are HTML hyperlinks that point from one website to another. They’re the currency of the Internet, as they act a lot like real-life reputation. If you went on vacation and asked three people (all completely unrelated to one another) what the best coffee shop in town was, and they all said, “Cuppa Joe on Main Street,” you would feel confident that Cuppa Joe is indeed the best coffee place in town. Links do that for search engines.