Tips to use Google Trends for SEO & Content Marketing

Google Trends & SEO Strategy

 

Tips-to-use-google-Trends-for-SEO-Content-Marketing-theplus91-media
Tips-to-use-google-Trends-for-SEO-Content-Marketing-theplus91

1. Learn Amount of Keyword Traffic

Google Trends is an official Google tool that offers a visual comparison of traffic levels. It does not tell you the exact amount of traffic. But it does show a relative amount.

This is especially helpful if you know the amount of traffic from a related keyword phrase.

Tip#1 How to Obtain More Accurate Traffic Data

If you want to unlock the traffic data of a keyword, compare that keyword with a keyword you already rank for and are familiar with the traffic levels.

Although Google Trends won’t show you the exact amounts, as long as you know the amounts for one keyword, the traffic levels of the other keyword will become more understandable.

2. Gain Insights for Content Marketing

There are two ways to look at the keyword data, stretched across over a long period of time and a short period of time.

Long Period Trends

You can set Google Trends to show you the traffic trends stretching back five years. This is valuable for showing you audience trends.

Upward Trending Long Range Trends

If a trend is going up this means to focus energy on creating content for this trend.

Downward Long Range Trends

If the trend line is moving down, then it may be a signal that audience content consumption is changing.

For example, review this five-year trend for WordPress the search term, WordPress the software and WordPress the website:

An image of Google Trends tool showing a five year trend

There’s a clear downward trend for WordPress in all it’s variations. The downward trend extends to phrases such as WordPress themes, WordPress plugin, and WordPress hosting.

Tip #2 Plan Future Content

The long view helps you make decisions about future directions. The long view helps you understand where to put the focus for content. If a product is trending downward, then maybe it’s time to think about shifting content resources to another topic or product or even change the content model altogether.

3. Short View Insights

Viewing keyword trends in the short view, such as the 90 day or even 30 day view can reveal valuable insights for maximizing your content marketing.

For example, two of the top trending keyword trends are How To and and Near Me searches. When you scale down to the 90 day view you can see what days of the weeks those searches are popular.

See Anyone’s Real-Time Analytics
What will you do when you can lift the curtain on the internet? Insights you were never meant to see. Data that will change marketing forever.

Tip #3 Plan Publishing Schedule

This takes the guess work out of creating a publishing schedule. Searches related to How to trend upward on Sundays and Mondays. Searches related to Near Me trend on Fridays and Saturdays.

If you have a site or a podcast focused on how to do things or a hobby related site, then publishing on a Sunday, Monday, or Wednesday and sending out an email to subscribers may be the best approach.

If your business is a restaurant, then you know that it is important to have specials, special pricing and so on published by Thursday so that it’s ready for site traffic on Friday and Saturday.

Tip #4 Keywords by Category

Google Trends has the capability to narrow down your keywords according to categories in order to give more accurate data on your keywords.

Image of Google Trends showing trends for the phrase "How To" within the category of "autos"

Tip #5 Keyword by Geography

Google Trends provides keyword information by geographic location. This information can be used for determining what areas are the best to outreach to or for tailoring the content to specific regions.

Keyword popularity information by region is valuable for link building, content creation, content promotion and pay per click.

For example, if a topic is popular in a particular region you can narrow your content promotion to identifying regional magazines, groups and clubs that are related to the niche you’re publishing or marketing to.

Tip #6 Geography Data May Enhance Ranking

Geographic information can also be used to enhance your content so that it is relevant to the most people. Google ranks pages according to who it’s most relevant for, so incorporating geographic nuance into your content can help it rank for the most people, especially if those people begin to promote your content in social media, blogs, and podcasts.

Tip #7 Rising Queries

The ability to gain insight into keyword phrases that are rising is quite possibly the most useful feature of Google Trends.

Image of Google Trends showing how rising trends can be discovered

All you do is type in a keyword phrase and this section will give you twenty-five related search queries that are trending upwards. This data helps keep you on target with how consumers are changing. It allows you to react to new opportunities.

Source: https://www.searchenginejournal.com/google-trends/266721/

Top 5 Blogs of this Week – August 31-08-2018

Hi,

Plus 91 Ultimate Cinemas found some useful articles, which is related to a digital marketing and search engine Optimization.

top 5 blogs -theplus91Top 5 blogs about Digital MarketingThePlus 91

Top 5 Blogs of this Week – August 24-08-2018

Hi,

Plus 91 Ultimate Cinemas found some useful articles, which is related to a digital marketing and search engine Optimization.

Top 5 Blog - The Plus91Top 5 blogs – The Plus91

  • Andy Eliason 6 Principles of Effective email marketing.
  • How to create an optimized career page for your website by Matt Finch
  • Barry Schwartz Google to automatically verify your Google Search Console account if you are the property’s owner in Google Analytics.
  • Google tests a new design for desktop search Results by Matt Southern
  • CSS Optimization Tools for Boosting PWA Performance from Ahmed Bouchefra

Top 5 blog of this week 11-08-2018

 Plus 91 Ultimate Cinemas found some useful articles, which is related to a digital marketing and search engine Optimization.

Top 5 blogs
Top 5 blogs – The Plus91 media

Here is the full list:

  • Brandon Andersen draws special attention to the fundamentals of an effective Content Marketing program.
  • Marianne Christos’s blog presents the steps to create and launch an effective Email Marketing campaign.
  • Craig Bradford’s blog presents an overview of SEO split testing to help marketers boost their SEO efforts.
  • Kiyo W draws special attention to signs that indicate the need for having a website redesigned.
  • Karen Martin offers guidance to engage your audience through Social Media.

Top 5 blog of this week 28-07-2018

Hi,
Plus 91 Ultimate Cinemas found some useful articles, which is related to a digital marketing and search engine Optimization. Here is the full list:
  • Pawan Sahu Checklist for performing a basic SEO audit.
  • David Bain New Cross-Device GA Reports, Youtube Copyright Match Tool, and More.
  • Sonali Datta 10 Step Strategy to Drive Conversion Rate Optimization for a website.
  • Jen Saunders How to Run the best blog strategy in your industry.
  • karen Bone How to use SEO for big ROI during-to-school and other sales events

List of Snippets in Google

On Google, organic search results are smashing by the PPC ads, the knowledge graph, and people ask boxes, feature snippets signal a new hope for many SEO.

list-of-Snippets-google_theplus91
list-of-Snippets-google_theplus91

Type of Snippets:

> Non-Featured Snippets

1. Rich Answer 

Rich Answers, also known as Instant Answers (formerly Quick Answers) are answered by Google, instantly, without credit to the site.

2. Knowledge Graph 

Knowledge Graph answers often pull from a variety of sources and show up on the right in a big beautiful box or above the organic search results in a photo gallery (or carousel).
You’ll typically see these types of search results for brands, people, and organizations.

3. Rich Snippet 

A rich snippet enhances an organic search result, and often slightly expands its real estate, according to information marked up on the site using structured schema data from Schema.org.
These search results pop with rating stars, product availability, and pricing information, as well as photos for reviews.

> Featured Snippets

There is some type of featured snippets available in google

1. The Paragraph Featured Snippet

    This is the quintessential featured snippet we all know and love. Google extracts text from a page in an attempt to answer the searcher’s question.
    The way to make this kind of snippet help, instead of hurt, your click-through rate, is by answering the question immediately, and then including additional information that sparks the searcher’s interest and encourages them to click through.
You can see paragraph snippets for questions like:
  • How to do/ get…
  • Who is…
  • Why is…
  • What is…

2.The Numbered List Featured Snippet

These featured snippets often list out steps that explain how to do something, such as recipes.
What’s great about the example below is that it’s instantly clear that this will take you through the process step by step, but searchers are likely to click through to see accompanying photos or read the extra details.
You’ll see numbered list snippets for:
  • Recipes
  • DIY tasks
  • How to…
  • How do I…

3. The Bulleted List Featured Snippet

This is one where content managers and SEO pros can both rejoice.
Listicle articles are made for these types of featured snippets, whether you’re ranking items or simply listing them.
You’ll see bulleted list snippets for:
  • Best of lists
  • Ranked items
  • Unranked items
  • Feature lists

4. The Table Featured Snippet

Table snippets are surprisingly popular, making up 29% of all snippets. Google really likes to show off its capabilities with these. It doesn’t just pull the information and spit it out the way it’s formatted – it can pull the specific information the user is looking for, and recreate its own table.
You’ll see table featured snippets for:
  • Lists
  • Pricing
  • Rates
  • Data

5. The YouTube Featured Snippet

When you think of featured snippets, think beyond your website. Google pulls these from YouTube as well, so ensure you’re optimizing your videos to get chosen. Google may show a specific clip from the video itself:
You’ll see YouTube featured snippets for:
  • Any type of query that merits a featured snippet, with the exception of tables (which are hard to illustrate via video)

Top 5 blog of this week 21-07-2018

Hi,
Plus 91 Ultimate Cinemas found some useful articles, which is related to a digital marketing and search engine Optimization. Here is the full list:
  • Christopher Benitez offers useful tips to optimize your site for Mobile and bring in more Mobile traffic.
  • Learn how to improve your Mobile page load time, from Dawn Parzych’s blog.
  • Allison Quirk discusses how Email Marketing can positively impact your SEO results.
  • Ana Gotter emphasizes the need for setting up KPIs, optimizing Content and measuring performance, to create an effective Content Marketing strategy.
  • Follow the valuable tips from Jessica Holmes to enhance your Content Marketing efforts.

Top 5 Blogs of this week – 13/07/18

Hi,

Plus 91 Ultimate Cinemas found some useful articles, which is related to a digital marketing and search engine Optimization. Here is the full list:

Why Right Storytelling is Very Important For Digital Marketing? – Diana Elizabeth Pereira

Improving the customer experience means getting search right. – Jim Yu

Google News Digest: Google Ads, New Insights in Google My Business and More – David Bain

The Secret Researcher’s Checklist to Creating Great Strategic Content – Jen Saunders

How to Drive Traffic to Your Blog Using Long Tail SEO. – Deepak Kanakaraju

How to get Organic(free) Traffic to your website

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7 SEO tips for organic reach

1) Analytics:

        When you running a business online you need to track the visitor’s details to enhance the website more convenient and relevant for users. Analytics we can know which keyword getting more audience to your site, which is useful for making content reliable for users.

        Tools: Google Analytics, Google Search Console, Bing Webmaster.

2) Page Speed:

        Each and every website must be accessible for every user, it must be easy to load to the audience, which helps to avoid customer. It will also help to get good value to your website on search engines.

        Tool: Google Page Insight

3) Target Keyword:

        A keyword is important to a website, which plays a key role in a website to get top rank in search engine results. At the other end, the search engine checks your desired keyword related information in its database and show the result listing pages according to the words submitted. these word s that are used to search anything called keywords or search terms. If you have used some search terms, you will know that even a single keyword shows a broad list of required information.

“It is also known as Query Term

        Tool: Google keyword planner, Moz keyword planner, KWFinder, Semrush

4)  Optimization:

         Optimization is playing a key role in page performance, you have to Optimize Images, CSS and JS libraries to speed up your website. Google Insight also provide some optimization for your website and other than google insight there are plenty of websites available on the internet.

        Methods: Reduce the size of Images and library files and Alt Text for Images.

5) Content:  

         Content Optimization in SEO means any information that lives on the web and can be consumed on the web.
It Must Have a minimum 150 words in each page.
Content on the webpage must by reliable and understandable by every user.
It must be using the keywords you have researched before, each of them used in the content in an appropriate place.

6) Social Media Engagement:
 

         Engaging in social media will create a good experience for your audience. You have to more available to your customer. Interact them with Facebook post comments and tweets.

         Top Social media sites:

> Facebook Pages,
> Twitter Profile,
> Instagram Account,
> Reddit,
> Pinterest, and
> Own Blog

7) Meta Tags:

         Meta tags are important for a website to reach a more audience by the stretched title of the website and reliable keywords and description for each page, which leads to a good rank for your website.

  • Title – It must be 50 to 60 character length and it’s doesn’t contain stuff keywords. It must be a unique title.
  • Keyword – It must proper and reliable keywords, don’t use stuff keywords.
  • Description – Meta description must have 150 characters in length, it will show on search engine below the title of the page, which should describe what the website going to give.

Top 5 blogs of this week – 06/07/2018

Hi,

Plus 91 Ultimate cinemas found some useful articles, which is related to digital marketing and search engine Optimization. Here is the full list:

1) 5 Social listening Tools that you’ll actually want to use – HERE

In this Article, Danny Donchev wrote an article in Social Media marketing about 5 Social listening tools, which is useful for SEO.

2) 5 Things Google Ads can now do Automatically – HERE

Frederick Vallaeys wrote an article about new automation implemented on Google Ads which is useful for digital marketing.

3) How to Diagnose Your SEO Clients Search maturity – HERE

Heather Physioc discussed about SEO Client Seach Maturity.

4) An SEO Perspective of Google Penalty and Algorithm Change – HERE

In this Article, Tarun Gupta Wrote about the SEO Perspective of  Penalty and Algorithm Change in Google

5) Top Tips From Social Media Managers – HERE

Here Kristy Marrin’s discussed some tips from Social Media Manager for Social Media Marketing