Three Pillars of SEO

SEO – The Three Pillars of SEO

In digital marketing, there are some factors to consider like SEO, SMM. In that SEO plays an important role in the website rank in search engine.

I’ve since arrived at a framework for teaching SEO which I call the Three Pillars:

  • Technology – Crawler

  • Relevance – Indexer

  • Authority – Query Engine

Three Pillars of SEO - Theplus91
Three Pillars of SEOTheplus91

Technology – SEO

Technical underpinnings of a website:HTML code, URL structure, HTTP status codes, XML sitemaps, etc.

In digital marketing, your content has to be excellent. It has to add value and engage the visitor. The more engagement, the more users will share that content and in turn, the better it will rank. Invest heavily in your content and it will pay off in spades.

A website’s technology is all about making sure search engines can crawl and index all your content and in the right way. This means having clean HTML code, properly structured URLs (with no parameters, if at all possible), the right HTTP status codes for the right kind of web pages (so a Not Found page results in a 404 code, not a 200 or 302), proper XML sitemaps, etc.

Relevance – SEO

Content, Title Tags & Meta Descriptions, Headlines, Content Structure, Readability, Topical Focus, etc.

When search engines can crawl all your site’s content, that doesn’t mean they know what your content is about.

This means having optimized title tags and headlines, properly structured content, sufficient topical focus on a single page, including the right semantic signals, etc. Writing great Search Engine-friendly content is now more important than ever. Basic SEO’s audits will focus on this aspect of your website.

Authority – SEO

Links and Citations, Sending the right signals to search engines that your website is a trusted source.

Authority relates to the quality and volume of links created over time. the more authority a website has, the more link juice it can pass on this.

As we all know, great content alone is not enough to rank well in search results. You need to be seen as a trusted source, which is where the authority aspect comes in. With sufficient links from other trusted websites, your site will be seen as trustworthy as well and search engines will rank your content higher in search results for relevant queries.

Top 5 Blogs of this Week – August 24-08-2018


Plus 91 Ultimate Cinemas found some useful articles, which is related to a digital marketing and search engine Optimization.

Top 5 Blog - The Plus91Top 5 blogs – The Plus91

  • Andy Eliason 6 Principles of Effective email marketing.
  • How to create an optimized career page for your website by Matt Finch
  • Barry Schwartz Google to automatically verify your Google Search Console account if you are the property’s owner in Google Analytics.
  • Google tests a new design for desktop search Results by Matt Southern
  • CSS Optimization Tools for Boosting PWA Performance from Ahmed Bouchefra

Social Media Marketing Strategies – Infographics

            Social media is the term commonly given to Internet and mobile-based channels and tools that allow users to interact with each other and share opinions and content. As the name implies, social media involves the building of communities or networks and encouraging participation and engagement.
            Their definition emphasizes that we need to use different digital media channels to encourage our prospects and customers to interact to form communities. It also hints at the challenges of encouraging engagement.
            If social media sometimes seems like a full-time job, that’s because it is. The world’s biggest brands have teams dedicated to their social media strategy.
           Armed with the latest strategies, software, and spreadsheets, they study behavior and rigorously track every post in their quest to boost engagement and expand reach.
          So what about when it’s just you or your small team? As designers and illustrators, we can live or die by our self-promotion efforts: never has this been more true, or instant, than in the age of social media.
Social Media Marketing Strategy:
1) Understand the Algorithms
2) Be where your audience is
3) Know when to post on each platform
4) Build Connections
5) Tell a Story
6) Remember the Golden Ratio
6) Fine-Tune your hashtag Strategy
7) Get wise with video

Top 5 blog of this week 11-08-2018

 Plus 91 Ultimate Cinemas found some useful articles, which is related to a digital marketing and search engine Optimization.

Top 5 blogs
Top 5 blogs – The Plus91 media

Here is the full list:

  • Brandon Andersen draws special attention to the fundamentals of an effective Content Marketing program.
  • Marianne Christos’s blog presents the steps to create and launch an effective Email Marketing campaign.
  • Craig Bradford’s blog presents an overview of SEO split testing to help marketers boost their SEO efforts.
  • Kiyo W draws special attention to signs that indicate the need for having a website redesigned.
  • Karen Martin offers guidance to engage your audience through Social Media.

Top 7 SEO Method for Boost Facebook Organic Reach

Lets we talk about traffic for online marketing because its play a key role to achieve more leads to your website.
Top 7 SEO methods to boost your Facebook organic reach.

01 – Build your presence & Authority. To really understand the importance of building your online authority it’s necessary to know what it actually is first.

Online Authority is, “Becoming a thought leader on a specific topic and translating that knowledge in a meaningful way on the web.”

Establishing yourself as a credible, resourceful and legitimate source of information around something you specialize in comes with many advantages likes to attract more online and offline referrals help to reduce startup marketing costs by allowing you to get traction on new projects and ventures much faster.

02 – Use Organic post targeting. You can even around for a while, the feature has gotten more useful with the decrease in organic reach of quality content. The feature has gotten more useful with the decrease in organic reach of quality content.

  • You can serve your post to relevant customers based on their gender, age, education, location, and even interest.
  • You can set an end date for your post to shop showing in the news feed.
  • The post only limits the visibility of your post in the feed. On the page’s timeline, it’ll show up to all your fans.
  • Your post has to at least 20 people. You might get below this threshold

03 – Respect your Audience’s Choice. Links have been found to work better for driving traffic. Photos have become an unpopular post type with users, and hence, with marketers.

But I would like to post all types of updates that add value for your fans, be it status, links, images,  or videos. While analyzing your data from Facebook insights to find the type of post that resonates with your audience.

You can also ask your audience what they prefer and respect their choice. Simply create a poll within your facebook page.

04 – Test your Posting Frequency. Here are a few takeaways on the frequency of posting for social media marketing on Facebook for you:

  • Avoid posting more than the recommended 1-3 times/day. It can overwhelm your audience.
  • But, you can post more often at widely different times if you’ve got an international audience. This’ll help you reach out to different segments of your audience (who live in a different time zone or log in to Facebook occasionally).
  • Always post high-quality content. Engage your audience with humor, inspirational, and educational content.
  • You can be successful, even with a higher posting frequency, by providing great content variety. Mix your posting schedule and post types.
  • Test your page frequency. Only your data can reveal your audience’s exact response.

05 – Share Post from your FB page on your Facebook Profile. This strategy is for the avid Facebook user. You should have least 1,000+ friends on your personal Facebook profile to drive significant results.

The strategy is simple to boost post views.
You first share a post on your Facebook page. Then, you share it from the page on your personal Facebook profile.

06 – Focus on providing value & Don’t worry about Reach. Reach means very little because it is rarely a good indicator of success. If you’re an advanced Facebook marketer, you measure things like traffic to your website, leads, and purchases that came as a result of your efforts on Facebook.

If you go after reach rather than valuable content, you’ll be trying to game Facebook’s algorithm.

07 – Use Hashtags the right way. Post with hashtags got less engagement and post without hashtags got more engagements. Maximum try to put low hashtags in your facebook status maximum 1-2 hashtags is enough to grab more audience.


Some recent updates that provide golden opportunities:

  • Facebook Messenger bots
  • 360-degree photos and videos
  • More Intuitive and flexible video
  • Facebook Stories
  • Facebook Offers

Top 5 blog of this week 04-08-2018


top 5 blog - the plus 91
Top 5 blog on this week
Plus 91 Ultimate Cinemas found some useful articles, which is related to a digital marketing and search engine Optimization. Here is the full list:
Tina Johnson’s on Some Basic Tips For Building a Good SEO Strategy.

Lokesh Aryan write about “How to Write Effective Email Marketing Content”.

Diona Kidd‘s says 5 Ways That Page Load Speed Is Affecting Your Success.

Lucy Hitz 10 Social Marketing Tips for Facebook Groups.

Chris Smith 4 ways to increase conversion on your email marketing lists.

SEO Optimization for Google Play Store

You can see a lot of content related to ASO on the internet and the amount growing each and every day. App Stores (Apple App StoreGoogle Play Store & Others).

ASO(App Store Optimization) is a reality and, according to our experience with  Plus91 media creating a mobile app is easy but every app must be used the technic ASO.

In this post, we are going to learn how to optimize a Google Play Store listing of any Android App in order to increase visibility and volume of organic downloads from the store.


What is ASO?

ASO (App Store Optimization) is the process of optimizing a mobile app in order to get morereach visibility and the highest conversion rate to install in the app stores. It’s also about Conversion.

Different ASO Strategies?
App Store Optimization strategy basically consists of these 3 process:

                            1) Keyword research & Market Research,
                            2) Google Play Store Page Optimization + A/B Testing, &
                            3) Tracking / Monitoring.

1) Keyword Research & Market Research:

This is the essential analysis you need to make before implementing your ASO Strategy and even before publishing your app or game. For new applications, it is quite difficult to get into the top search results for head or mid-tail keywords.
      It’s possible, of course, but it will take a lot of effort, time and installs. This is why the best strategy in the beginning is to go for long-tail keywords – keyword combinations that are a bit more specific than usual search request keywords and have lower competition.

How to choose keywords and keyword combination for your app?
Keywords could be anything that comes to your mind that should relevant to your app and to the tasks it performs, or its main features.

Collect as many different keywords as possible, and then amplify the list with long-tail keywords. You can do it with a keyword suggestions tool – for example, Google Keyword Planner or or TheTool.

2) Google Play Store Optimization + A/B Testing:

       Implementing an ASO strategy for Google Play is a process that embraces optimization of your app’s on-metadata and off-metadata.
  • On-metadata factors are the ones that are under the control of the developer: title, developer name, description, icon, screenshots, feature graphic.
  • Off-metadata factors are the ones out of your control (but you can influence them): installs volume, ratings and user reviews.
3) Tracking / Monitoring:
        The App Store Optimization process never stops, the market changes as well as the Google Play Store itself, so a developer has to be always up-to-date with the current market situation.
        The good practice is to track weekly (ideally, daily), your volume of installs (organic + non-organic), keywords rankings, top charts rankings (overall, category, etc.), ratings and reviews of your app or game. Remove the keywords that are not performing, analyze and add new keywords and continue A/B testing until you find a best-converting element of your Google Play Store listing.

How to Optimize your google play store listing for ASO?

A perfect Google Play Store listing for ASO can improve keywords rankings, improve conversion rate to install and drive organic downloads.

  • URL / Package:
         First things first, and the URL is the first thing you should think about, because once set, it can not be modified later. In Google Play Store, same as in the Google web search, keywords included in the domain / URL act as a strong ranking factor for app search.
  • Developer Name:

Developer name will as well help your app rank in search results

Try adding some keywords in the developer name.

         For example: “#DeveloperName: keyword + keyword”

  • Title:
         Title of an app plays a keyrole on ASO on-metadata factor to keep in mind. It affects above all, the search results, but as well the conversion rate to install.
          It allows 50 characters in App title. so use it properly.
Samples for Title :
  1. Brand – Keyword
  2. Brand : Keyword
  3. Keyword – Brand
  4. Keyword: Brand
  • Description:
          The description in Google Play is specifically important because it is an On-Metadata factor that is responsible for Search and Conversion. In this field, you have to include all the keywords of your app or game, combined with a powerful call-to-action.
  1. A few tips for a perfect description:
  2. Use the max possible number of characters for description [3000-3500char]
  3. Localize description to all possible languages.
  4. Look for mid and long-tail keywords and add them to your description
  5. Describe the best features of your app.
  6. include emoji’s or format text with HTML.
  7. If app has won a contest or award, mention about it.
  • Icon:
         An icon is the first visual impact that your app will have on the user, an essence of your application. Right after making the search request in Google Play, what the users see is a huge list of apps with different names and icons, and at this point the users will decide which app to check out and install.
         To publish your app page in the Google Play Store, you need a high-resolution icon. Google has the following requirements for developers:
  • 32-bit PNG (with alpha)
  • Dimensions: 512px by 512px
  • Maximum file size: 1024KB
  • Promo Video for your Android App:

Simply enter the URL of the video in the “Promo video” field, and remember these Google tips:

      1) Make sure to use an individual video’s YouTube URL, not a YouTube playlist or channel URL

      2) Don’t use an age-restricted video as your app’s promo video

  • Screenshots:
           Screenshot of an app helps the user to understand what app going to give for users.  In google you can add up to 8 screenshots for each supported device type, while the minimum required by Google is just 2 screenshots with following specifications:
  • JPEG or 24 bit PNG(No Alpha)
  • Min 320px
  • Max 384px
  • The maximum dimension of your screenshot can’t be more than twice as long as a minimum dimension

Top 5 blog of this week 28-07-2018

Plus 91 Ultimate Cinemas found some useful articles, which is related to a digital marketing and search engine Optimization. Here is the full list:
  • Pawan Sahu Checklist for performing a basic SEO audit.
  • David Bain New Cross-Device GA Reports, Youtube Copyright Match Tool, and More.
  • Sonali Datta 10 Step Strategy to Drive Conversion Rate Optimization for a website.
  • Jen Saunders How to Run the best blog strategy in your industry.
  • karen Bone How to use SEO for big ROI during-to-school and other sales events

List of Snippets in Google

On Google, organic search results are smashing by the PPC ads, the knowledge graph, and people ask boxes, feature snippets signal a new hope for many SEO.


Type of Snippets:

> Non-Featured Snippets

1. Rich Answer 

Rich Answers, also known as Instant Answers (formerly Quick Answers) are answered by Google, instantly, without credit to the site.

2. Knowledge Graph 

Knowledge Graph answers often pull from a variety of sources and show up on the right in a big beautiful box or above the organic search results in a photo gallery (or carousel).
You’ll typically see these types of search results for brands, people, and organizations.

3. Rich Snippet 

A rich snippet enhances an organic search result, and often slightly expands its real estate, according to information marked up on the site using structured schema data from
These search results pop with rating stars, product availability, and pricing information, as well as photos for reviews.

> Featured Snippets

There is some type of featured snippets available in google

1. The Paragraph Featured Snippet

    This is the quintessential featured snippet we all know and love. Google extracts text from a page in an attempt to answer the searcher’s question.
    The way to make this kind of snippet help, instead of hurt, your click-through rate, is by answering the question immediately, and then including additional information that sparks the searcher’s interest and encourages them to click through.
You can see paragraph snippets for questions like:
  • How to do/ get…
  • Who is…
  • Why is…
  • What is…

2.The Numbered List Featured Snippet

These featured snippets often list out steps that explain how to do something, such as recipes.
What’s great about the example below is that it’s instantly clear that this will take you through the process step by step, but searchers are likely to click through to see accompanying photos or read the extra details.
You’ll see numbered list snippets for:
  • Recipes
  • DIY tasks
  • How to…
  • How do I…

3. The Bulleted List Featured Snippet

This is one where content managers and SEO pros can both rejoice.
Listicle articles are made for these types of featured snippets, whether you’re ranking items or simply listing them.
You’ll see bulleted list snippets for:
  • Best of lists
  • Ranked items
  • Unranked items
  • Feature lists

4. The Table Featured Snippet

Table snippets are surprisingly popular, making up 29% of all snippets. Google really likes to show off its capabilities with these. It doesn’t just pull the information and spit it out the way it’s formatted – it can pull the specific information the user is looking for, and recreate its own table.
You’ll see table featured snippets for:
  • Lists
  • Pricing
  • Rates
  • Data

5. The YouTube Featured Snippet

When you think of featured snippets, think beyond your website. Google pulls these from YouTube as well, so ensure you’re optimizing your videos to get chosen. Google may show a specific clip from the video itself:
You’ll see YouTube featured snippets for:
  • Any type of query that merits a featured snippet, with the exception of tables (which are hard to illustrate via video)


In SEO there is a two branch of activities 1)On-Page and 2)Off-Page activities to attain the top rank in Search Engine Result Page.

      People often use Off-page SEO techniques for effective link building purpose that could add a lot of backlinks for ranking their websites.

Guest Posting:

          Guest posting is the most popular link building method where an article is written as a guest post by another website webmaster.

          Where the author places his/her one of website article links inside the article in that way the link juice passes to guest post author’s website.

Q/A link Building:

          One of the oldest technique which is boosted by popular website It is a No.1 questing and answering website. Visitors used it to ask a question and find an answer for their question by another visitor.

          It will connect everyone in the world and have a good conversation with everyone, you can get an answer from every side of the earth.

Social Bookmarking:

          Social Bookmarking is a way people use bookmarking or store their favourite web pages, articles, videos, etc.
Many Social Bookmarking websites links are Dofollow which allow Google to follow them and rank their websites.

Blog Posting:

          Posting a blog about content which is related to your website which will help you to boost the page rank, write 300 – 500 words content with perfect ON-page SEO and link to your website with powerful anchor texts.
          To make an even more effective bookmark web 2.0 articles on social bookmarking sites and also share on social media sites.


          The forum is a great way of participating and discussing with other webmasters.

In the forum you can ask various questions, write an answer for questions asked, join in various discussions. Also, you can use forums for doing Off-page SEO work. To do link building via the forum, join relevant forums and participate in discussions, answer questions.


          Infographics are graphic visual representations of information, data or knowledge intended to present information quickly and clearly.

          Anyone in the digital marketing industry for any amount of time is likely familiar with the notion of search engine optimization (SEO). Instead, this article is about optimizing your infographic for SEO according to search engine best practices. Infographics are a great tool to gain traction for your SEO efforts.

Profile links:

          Profile linking is also one of the important method used in link building. Using profile linking we can create a backlink for the site.

In profile link, you simply add your website’s URL to a personal, professional or any business profile, which you create on different sites. These profiles can also be created on forums, social media sites or any other kind of websites.

Directory Submission:

          Submitting your website on directories is part of SEO to get powerful backlinks to your website.In order to get quality backlinks, you need high PR directory websites which give do follow backlinks.
          Although directory submissions are easy most people find it difficult for listing their websites. They list their website on unrelated category due to that the directory owners will delete the websites.