Is Google Image Search launching a new design for image preview?
We’re waiting for official confirmation from Google but they may be rolling out a design update to their image search product.
Google appears to be rolling out a new design for the previews within image search results. When you click on an image, instead of loading the preview in a black background frame as it did previously, Google is now showing the image preview on the right-hand side. Many on social media and in forums are seeing this new design and interface, and I am personally able to replicate it in Chrome on my Mac while logged into Google.
What does the image preview look like now? The screenshot above shows the image layout, including a white preview box on the right side. It shows a larger thumbnail of the image, the site name, title, description, copyright message, a share button, bookmark button, and a link to “see more.” It also shows related images and related searches for that specific image.
Here is that screenshot that you can click on to enlarge:
What did the image preview look like before? I can currently access the old design in Chrome but only when signed out. The big difference is the black background preview area that shows similar information as the new design but kills a lot of space.
Here is a screenshot of the old image preview that you can click on to enlarge:
Is this rolling out to everyone? It is unclear. We emailed Google to determine if this is a full rollout, a test to a limited number of searchers or a regional rollout. Google is well known for testing user interfaces and designs within their services. In addition, with image search, Google may use the one-page layout in the U.S. and a totally different design in Germany for legal and compliance reasons.
Why does it matter? At first glance, the new design for the preview makes the preview window less noticeable. If fewer people see the preview window, it might lead to fewer clicks on the image that take the searcher to the page with the image on it. So it may lead to less traffic to the site hosting this specific image
Instagram is a powerful visual platform for digital marketers to take advantage of. Naturally, anybody taking part in a multichannel marketing strategy understands that efforts to market your Instagram profile should extend beyond Instagram itself.
Surprisingly, however, Instagram accounts are actually notoriously difficult to index and display in the search results.
This is because most Instagram users are, in fact, not so interested in promoting themselves, and in fact, Instagram actually blocks search engines from indexing your Instagram images. The profiles themselves can still be indexed, but the images are not.
This represents a major hurdle for marketers hoping to get additional traffic to their Instagram account from the search results, but the hurdle is not insurmountable.
Let’s talk about how to optimize your Instagram account for search engines.
Make sure your profile is set to public
Instagram profiles are set to public by default, meaning that anybody can access your profile and all of your content. As a marketer, this is obviously how you want it. However, it’s a good idea to double check that your privacy settings were never altered and ensure that this hasn’t been changed.
To do this, go to your profile and click the hamburger menu icon:
Next go to “Settings” followed by “Account Privacy” and make sure that the “Private Account” toggle is set to “off.”
Set up social profile schema for Instagram
Google allows you to use schema.org markup to tell them which social media profiles are yours. If your brand gets a card in the Knowledge Graph, your social media profiles will then show up there:
Have your developer take a look at Google’s documentation on proper implementation of Social Profile structured data and ensure that your Instagram account is included.
Include your most important keyword in your Instagram name
The title tag for your Instagram page is automatically generated using your profile information, and it looks like this:
My Name (@username) • Instagram photos and videos
Including your primary target keyword under your profile name is the only way to get your most important keyword into your Instagram title tags.
We strongly discourage keyword stuffing here, but there is certainly a way to do this that is appropriate for your brand and your users. It’s simply a matter of changing, for example, “Casey’s” to “Casey’s Groceries.”
To update your name in Instagram, click the profile button:
Then just click the “Edit Profile” button and update the “Name” field.
Include a specific and keyword-rich bio
While editing your profile, you should also make sure that your bio is optimized for the search results.
You don’t have a lot of room to work with: your Instagram bio is limited to a maximum of 150 characters, similar to Google’s dynamic limit on meta descriptions.
Thankfully, “keyword stuffing” is more or less acceptable in an Instagram bio if you are using hashtag keywords, and the keywords are appropriate. Instagram hashtags are clickable links that take users to a list of posts with the same hashtag, so they are considered helpful for users.
If you have other brand accounts or influencers you work with, you can also include @ usernames here, and they will turn into clickable links.
The bio renders as HTML and is crawlable by search engines, and it is virtually the only text on your page, so this is where a massive chunk of the optimization takes place.
You can use a combination of TagBlender for Instagram hashtag research and the Google Keyword Planner for keyword research to arrive at what keywords to include here.
It’s a good idea to get at least a few words in your bio that aren’t just hashtags, however, in order to give the search engines a bit more semantic meat to work with. Flesh out your bio as much as you can given the limited space. Make it as clear as possible who you are and what you’re about.
While you’re editing your profile, you should of course also make sure that the “Website” field includes the URL for your brand’s website. While this link is unfortunately nofollowed, it still serves as a source of referral traffic and shouldn’t be neglected.
Treat your image caption like a title tag — because it is one
We tend to treat Instagram image captions as though they were meta descriptions, but we should be treating them more like title tags, because when Instagram creates a page for your post, the title tag includes the caption, like this:
My Name on Instagram: “this is my image caption”
So, here again we see how important the “Name” field in your profile is, since it also shows up here, even though your @ username does not. But the remainder of the title tag is taken up by your image caption.
The situation gets even worse when emojis are included.
I’m not suggesting that you keep the image caption short enough to stay within the title tag, since this would be a very, very short image caption.
However, it’s a good idea to check where your title tag will regularly cut off and make sure that the most important information is at the beginning of the caption and before the title tag cuts off.
As with your bio, make sure that your caption is focused and keyword rich, but keep in mind that this will also be acting as a call to action from the search results. A string of hashtags may make sense and look fine on Instagram, but in a title tag in the search results it will look a great deal more spammy.
Link directly to your Instagram posts
This is arguably the most important step in the process.
You can not promote your individual Instagram posts merely by promoting your Instagram profile. In order for anybody to find these posts in the search results, you will need to link to them directly from your other channels, making sure to copy the link that points directly to the post.
To get the link, click the ellipses in the bottom right corner of the post:
And then click the “Copy Link” button from the pop-up:
You will want to naturally include a link to your post from as many of your platforms as possible, within reason, in order to ensure that the post gets indexed.
This can be accomplished using Instagram recap blog posts, or by including links to your Instagram posts, whenever you post an Instagram picture to your blog.
In Shopify’s Instagram followers guide, they also recommend following, liking, and commenting on your competitor’s followers posts, since about 34% of them will follow back. The more followers you have, the more links you’ll pick up from followers linking to your posts across various platforms.
SEO is a huge part of a business’s overall online reputation, and every startup needs to go through it as well.
If you are a startup, you cannot simply ignore the crucial factors of your business i.e. the domain name of your website and its SEO strategy. So, what does your startup need to know about SEO and domain names? Let’s find out.
Choose the right domain name that reflects your brand
To begin with, always appropriately name your startup business. It is important to consider the foundation of your startup and what it stands for, bearing in mind that this name will be your startup’s first and sometimes only impression, especially when it comes to funding.
Once you have arrived at a business name for your startup, your next big challenge would be to decide on the domain name. A domain name carries a lot of value in terms of your website’s digital marketing aspect as well as the first impression of your business. So, choosing the domain name can just be as challenging as choosing the niche of your startup.
A short and simple domain name that preferably carries the name of your brand is highly recommended. A long domain number or the one with numbers is a strict no-no. A unique domain name with sensible extension based on the nature of your business operations can do better for you. A “.com” extension is still preferred by many and it has its own SEO benefits. Including your keywords can help you rank better in search engines.
If you are having a difficult time arriving upon your ideal domain name, you can seek help from several tools available such as DomainIt, Domainsbot, NameStation etc.
Target the right keywords
Once you have a final thought around the domain name of your startup business, it’s time to jump right into the “keyword” bandwagon. But, make sure that you do that cautiously. Since you are new to the business website competition battlefield, your efforts will require double the throttle to get the engines working.
Using long-tailed keywords is highly recommended if you are a startup. This will make sure that your chances of ranking for a certain service offering/product become higher as compared to the other startups that are not running this strategy.
Obviously, there are great keyword suggestion and research tools available in the market to help you. The Ahrefs Keyword Finder tool helps you discover thousands of great keywords to rank for, analyze their ranking difficulty, and calculate traffic potential. In fact, it is touted to be the most complete keyword research tool on the market. All you need to do is enter up to 10 “seed” keywords into Ahrefs’ Keywords Explorer and you’ll get a huge list with thousands of great keyword ideas.
The KWFinder tool is an easy-to-use keyword research tool that helps you get an idea about the perfect keyword for your new startup business. It features the most accurate keyword difficulty score which makes it simple to find profitable keywords you can really rank for. You can use this tool to get real-time keyword SEO difficulty in one click and expand your keyword research thanks to immediate Google SERP analysis based on specific SEO metrics.
The Google Adword Keyword Tool helps you reach the right customers for your startup business with the right keywords by helping you get keyword ideas to help build your campaigns with the Google Ads Keyword Planner. With this tool, you can discover new Keywords, compare Keyword trends, and start choosing better keywords.
Put up fresh content that imparts value
This should be the most important rule that you should abide by, always. Your startup’s business website exists for a reason; to inform your audience about the content that is relevant to your industry and help them stay posted about the latest updates. Hence, you should create good quality content and put it out for your audience to consume if you really want to stay ahead with the SEO if your website.
If you are aware of the right blogging tips meant for business websites, you probably know that blogs are crucial for the well-being of your website. If you are a startup business that has recently rolled out their business website or are planning to do so, make sure that you blog at least once a week so that the Search engines stay in the loop and keep your site indexed.
Don’t forget to take care of your site’s On-Page and Off-Page SEO optimization.
Create a strong link profile for your website so that you can accomplish a good amount of internal linking and also receive external links to and from your site. A great link profile is a huge SEO booster for your startup’s business website.
Use of the right SEO audit tools is just as important as everything else, regardless of the site builders in use. These SEO Audit tools such as SEMRush, Screaming Frog, Majestic SEOgauge your SEO strategy and help you have an idea of what you might be missing.
Your startup can scale the competition and gain brownie points in terms of SEO by abiding by the responsive web design. Hence, put efforts in the direction to making your website mobile-friendly and highly responsive.
Last but not least, pay attention to your site’s speed. Your startup’s website should not take more than 2 seconds to load. Always invest in a reliable Web hosting service provider.
Your site’s user experience will bring a new set of audience to your site and retain the existing ones. So, never underestimate their prominence.
Even if you are a freshly-brewed startup business, your Search Engine Optimization (SEO) strategy remains to be the heart of your online success. Good content, high SERP rankings, and satisfied customers will be the ones to take your startup to a more established phase of its being. Hence, if you are a startup, SEO can provide you the much-needed edge and maximum leverage more than anything else. This also makes it imperative for you to understand a lot about SEO and also how domain names can make or break your game