Important Digital Marketing Modules available in 2019

Digital marketing is the marketing of products or services using digital technologies. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ringtones.

Major Modules should be covered in Digital Marketing:

  • Search Engine Optimization
  • Search Engine Marketing
  • Social Media Marketing
  • Social Media Advertising
  • Email Marketing
  • Content Marketing
  • Marketing Automation
  • Analytics
  • Integrated Digital Marketing

1) Search Engine Optimization:

SEO is a three letter acronym short for Search Engine Optimization. Search engine optimization about trying to rank higher in search engines. To rank higher you make changes to your website that make it easier for search engines to understand your content.

Through SEO getting Backlinks is also easy i.e getting links from other websites. Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results

2) Search Engine Marketing:

Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising

3) Social Media Marketing:

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public.

4) Social Media Advertising:

Social media advertising is a term used to describe online advertising (paid efforts) that focus on social networking sites. Social media advertising combines current targeting options (like geo-targeting, behavioral targeting, socio-psychographic targeting, etc.), to make detailed target group identification possible. With social media advertising, advertisements are distributed to users based on information gathered from target group profiles

5) Email Marketing:

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database.

6) Content Marketing:

Content marketing is a form of marketing focused on creating, publishing, and distributing content instead of pitching your products or services, for a targeted audience online.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

7) Analytics:

Web analytics measure things a webmaster or technical SEO specialist cares about, like page load speed, page views per visit, and time on site.

Digital marketing analytics, on the other hand, measure business metrics like traffic, leads, and sales, and which online events influence whether leads become customers

8) Marketing automation:

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.

9) Integrated Digital Marketing:

Integrated digital marketing is, as it sounds, the integration of multiple marketing strategies to form a cohesive online approach for your business. Here’s what it typically entails: web development and design. search engine optimization (SEO) and search engine marketing (SEM) content marketing

4 building blocks to help your brand’s SEO strategy succeed

Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program.

In a competitive and increasingly online environment for brands, SEO matters more than ever. One-third of U.S. consumers in 2018 started their online purchases with Google or another search tool — more than three times the number who started at retailers’ sites or apps, and second only to searches beginning at Amazon. To do well in organic search results, brands must have a solid SEO strategy. Before you can take your SEO to the next level, you need to know where you are now and what to do next. Let’s look at four building blocks you can use to create a more competitive SEO program for your B2C or B2B brand.

Crawlability: lay your SEO foundation

To appear in search results, your site must be found by search engines. That means if you’re starting from the ground up or have never engaged in SEO, your first task is making your site visible to search engine crawlers. One common problem here is also an easy fix: your site’s robots.txt file. Retailers and brands often neglect this little file, but adding instructions to it tells crawlers which pages you want indexed and which you don’t.

You’ll also want to show crawlers your site structure for better indexing. To do that, you may need to update and expand your sitemap or build one from scratch. The ideal sitemap for SEO crawlability includes all of your site’s categories, subcategories, and product pages. If you’re wondering how long it will take to map or update your site’s thousands of product pages, services like Screaming Frog can generate a sitemap you can link to in your robots.txt file. After you update robots.txt, submit it to Google and other search engines so they can re-crawl your site as soon as possible.

If your site uses older plug-in technology like Flash or Silverlight to display content, you face a bigger crawlability challenge. Flash and Silverlight content is invisible to search engine crawlers so it can’t appear in search results. To make that content visible, you’ll need to convert it to a format that can be indexed, like HTML5 or JavaScript. The conversion process can take a few months, and you may need new software and coding talent to make it happen. After the conversion is complete, you can map the content, update your robots.txt file, and submit it to Google.

Content optimization: leverage your existing assets

When your robots.txt, sitemap and crawlability issues are solved, the next SEO building block to put in place is content optimization. This requires making better use of your current assets to improve your rank for specific keywords. You can use Google Keyword Planner to develop a list of target keywords based on volume and ROI. Then use the list to enhance your meta tags and content, starting with your top-level pages and working down through your categories and subcategories and finally ending with product pages.

An alternative to working through your entire site is to focus on optimizing a few select pages. For example, if product category “Page A” does reasonably well, use Google Search Console to evaluate its performance. Does the page align with particular keywords? If so, you can optimize the category page for those keywords to boost its performance. This will serve to enhance, but not replace, your programmatic SEO tools.

Offsite: build links and brand engagement

The next stage of building your SEO program is pursuing offsite strategies like link-building and social influencer relationships. You don’t have to wait until all your existing content is optimized to start your offsite work, but the more complete your content-optimization process is, the more SEO benefits you’ll see from your link-building and influencer efforts.

Link building requires research, and it’s a good idea to review Google’s link-building ethics and best practices before you begin. The most efficient way to find possible links is with a tool like SEMrush that shows you where your competition’s backlinks originate. That tool displays a list of potential sites to reach out to with link requests. Narrow that list to high-quality sites with good traffic and a strong social media presence. Don’t expect a huge response to your outreach — a 10 to 15 percent response rate is good for link-building campaigns.

Finding the right influencers requires research, too. You need to know your product and your audience. You also need to identify the social media users who’ve built a following by posting about your industry or niche and then learn who their audience is. It’s also important to understand that the best-known influencers in your niche may not deliver the best ROI for you. You can break the bank working with high-profile influencers, or you can choose to work with micro-influencers. These are people who may only have tens of thousands of followers, but they’ve earned a high level of trust and authority within that group. Depending on your niche and your goals, micro-influencers may prove to be more cost-effective.

Content creation: expand into knowledge topics

If your company is mature in its SEO program, you can focus on content creation at a whole new level. At this stage, your content should expand beyond describing your products and services to answering consumer questions related to what you sell. For example, instead of creating more content about the shoes you sell, create content about how to choose shoes for different events, how to care for leather shoes and so on. Deciding what topics to focus on requires keyword and competitor research.

Use a tool like SEMrush to do a content gap analysis based on your products, segment, market and relevant search phrases. For example, a watch retailer’s keywords include basics like “men’s watches” and “women’s watches,” but there are other popular search phrases they can leverage, too, such as “watch repair” and “types of watches.” By doing this analysis, you can typically generate somewhere between 750 and 6,000 keywords that you can use to create non-promotional content.

You’re not going to use all the keywords, though. The next step is to segment your new list of keywords and analyze how you perform for those phrases versus how your competition performs. This sifting can take anywhere from a few days to a full month. The time you spend on this is an investment that leads to a content road map for your SEO program. For example, you can prioritize the keywords where you have a competitive opportunity and make them the focus of your content creation program over the coming year.

To summarize, to get to this level of SEO, you have to build up the other levels first. Crawlability gives you the foundation to optimize your existing content. Optimization makes link-building and influencer marketing more effective. Knowledge-content creation is the capstone on these other steps. Together, these building blocks give you a durable SEO strategy to help you win organic search traffic.

 

Source: https://goo.gl/n99T9H

How Will Blockchain Impact Digital Marketing?

Marketing and levels of data transparency, may take strides forward thanks to blockchain.

Blockchain technology is rapidly moving in on many industries. While it’s usually discussed in the financial and banking realm, there are many implications of blockchain outside of traditional markets.

According to Statistica, in the telecommunications, media, and technology sector, blockchain research is well underway. Of this group, 40 percent noted they are in the awareness phase or becoming educated on the technology. Thirty-nine percent said they are experimenting with blockchain or creating proofs of concept, and 12 percent are already deploying blockchain technology and using it in their business.

Since blockchain is so synonymous with finance, many wonder how marketers would even use this technology. Is there a place for blockchain technology in marketing? It turns out, yes, there is. Blockchain has the ability to change how marketers collect and use data, how they address customers and how they manage ads. Here’s a look at the impact blockchain will have on digital marketing.

Tracking keywords

Tracking keywords is a challenge for marketers. First, search engine algorithms change often enough that marketers continuously have to change course. Second, tracking keywords on different devices and trying to decipher a local versus a national search is problematic. Organic SERP results are incredibly complicated to understand, and many marketers have to guess or assume when creating reports.

Using the blockchain, marketers could have real numbers when keyword tracking. A tracker built on the blockchain could account for all of the inconsistencies that marketers currently have to account for when summarizing efforts. This type of technology could track keyword positions across all devices and in any location. Marketers could then use this information to create more data-driven, accurate campaigns.

Changes to social media

Companies such as Sociall are changing the way users think about social media. This decentralized network allows users to share, discover and connect without the traditional social media surveillance. Another platform called WildSpark, the first tool released by Synereo, offers its users “a new way to pay attention.” They essentially monetize viral content with the idea that only the best, most popular content will climb the ranks. To quote the website, WildSpark “is a platform agnostic Attention Economy layer situated on top of existing social media hubs. WildSpark allows content creators and curators to benefit directly from the value they generate online.”

These social media changes benefit users in that users can have more control over their data. They also reward users for good content or viral content. For marketers, this changes a lot. First and foremost, marketers must assess how relevant these decentralized social networks will become and whether or not their customer base will use them. Second, brands have to offer absolutely full transparency.

While some marketers fear that they will lose out on data collection since it’s relatively easy to collect data from the current social network giants, it will simply change the way marketers get leads.

Marketers net better leads

Currently, data collection for marketers takes a varied approach. Many collect data from a variety of sources, put it all together and run a campaign based on that. This method is not great, and many campaigns are then run off of inconsistent or incorrect data.

Since blockchain transactions are decentralized, marketers have to go right to the source for data collection: the consumer. Marketers can pay or incentivize consumers for their data. While this is a higher upfront cost, likely the ROI on the campaign ran off this data will be higher. This way, marketers have accurate data that came right from their consumer.

Consider this: Consumers that give the brand their data are likely already interested in the company. This makes lead scoring and conversions in the funnel much easier because these are already prospects ready for nurturing. So yes, it will be more effort and cost upfront, but marketers will gather far better leads using the blockchain.

Combating fraud in the ad space

As marketers know too well, there is frequent click fraud in advertising. AdChain is a company trying to combat this with adChain Registry, a smart contract on the Ethereum blockchain. Ad impressions and clicks are authentic because they’re on the trusted blockchain. The company wants to solve the problem of the lack of transparency and the high levels of ad fraud. The platform provides end-to-end transparency for all data, which does not exist in the traditional ad space today.

More transparency for consumers

Many blockchain technologies ultimately provide more transparency for consumers. They know who has their data and how those businesses got the data. For marketers, there will be more data to run campaigns. Though marketers may have to pay for incentive data collection, the information will be real and highly usable in campaigns. The marketing industry is seemingly just beginning to adopt blockchain technology, but the possibilities and implications are endless

Top 5 Blog of this week 11-01-2019

Hi,

Plus 91 Ultimate Cinemas found some useful articles on the internet, which is related to a Social Media Marketing and Search Engine Optimization.

  •  7 Things you might not know about Google my business Categories by Joy Hawkins.
  • Rachel Lowe describes SEO’s developments in 2018.
  • 19 On-page SEO tips to grow your traffic without building backlinks by Aayush Bhaskar.
  • Brian Dean explaining 9 Step for SEO strategy for 2019.
  • Frederick Vallaeys about 3 Tips for surviving on automated PPC in this 2019.

 

Where to Spend Your Digital Marketing Budget in 2019

If you’ve pushed off planning your 2019 digital marketing budget, it’s time to allocate that cash. As 2019 draws closer, you may already be thinking of changes you want to make to your advertising dollars.

The good news is creating a budget for 2019 doesn’t mandate that you start from scratch. If there are elements of your marketing efforts that worked well over the past 12 months – keep them! To prepare your marketing budget for the New Year, you don’t have to reinvent the wheel. Just follow these three steps: evaluate, reallocate, and monitor.

Evaluate Your Current Digital Marketing Budget

Evaluate what worked well for your marketing strategy in 2018. Consider the areas where you found the biggest return on your investment. If your efforts are working, there’s no need for change. Beth Comstock, former Vice Chair of GE, says 70 percent of a company’s marketing budget should go to platforms that have been proven to work.

The vast majority of your digital marketing budget will be spent in areas that prove successful for your brand. Paid media, unique content creation, SEO, email marketing, and social media are some of the most prominent areas of digital marketing. Focus on the channels that bring in the most revenue for your company.

Reallocate Digital Marketing Dollars

For the other 30 percent of your marketing budget, explore ideas that you haven’t tried or only skimmed the surface of. Big digital marketing elements for 2019 will include:

  1. Video: Research reveals marketers who use video grow revenue 49 percent faster than non-video users. Facebook, Instagram, and YouTube are the three platforms where video growth is most prevalent. But don’t limit yourself to social media. Use video on a landing page to increase conversions by 80 percent or more.
  2. Long-form content: From blogs to social media posts, longer is proving to be better. If you don’t have the time to create unique, engaging content, hire a freelancer or content writing company. Long-form content boosts your SEO and offers quality content your audience wants to read. Don’t stop with blogs and social posts; long-form video should also be included in your digital marketing spend.
  3. Analytics: Invest in a top-notch analytics platform. It doesn’t matter where you spend your digital marketing dollars if you can’t thoroughly track the performance of your content.
  4. Automation: Digital marketing in 2019 is a bit of an oxymoron in that customers demand personalization when they engage with a brand, but they also want an automated presence that allows them to complete a task more quickly. Chatbots on your website and social media will continue to become more advanced and it will pay to invest in the tool. While your business hours may be limited, an automated sales rep never gets tired.

Reallocate a portion of your marketing budget to new areas of digital marketing, but don’t spend the money and walk away. Monitor your progress.

Monitor Digital Marketing Spend

For the areas where you’re enhancing or initiating marketing spend, monitor your campaigns and the results carefully. You don’t want to discover in November that a particular outlet offered next to nothing as a return. Routinely compare your digital marketing efforts and be ready to transfer some of your spends to the better-performing area as needed.

The digital marketing industry is worth nearly $195 billion. As customers explore more brands than ever online, make sure your 2019 budget puts you in front of an engaged, buying an audience.

Original post: https://goo.gl/wzZKMG

Top 5 Blog of this week 04-01-2019

Hi,

Plus 91 Ultimate Cinemas found some useful articles on the internet, which is related to a Social Media Marketing and Search Engine Optimization.

 

  • Roger Montti speaks about Free SEO Site Audit Tools
  • John Andrew explaining about seven essential SEO tips for small business owners.
  • A simple 3-step framework for improving your technical SEO by Aleh Barysevich
  • Marieke van de Rakt wrote  10 Tips for an awesome and SEO-Friendly blog post.
  • Robin Khokhar explains 3 Search Engine Optimization Trends that will take-off in 2019.

 

SEO Factors to Monitor in 2019

2018 was the year in which Google introduced dramatic changes to how it ranks sites. For example, Google used AI for approximately 30% of search queries. The page with the most links does not always rank at the top anymore. Here are the five SEO factors that I believe will be important for 2019.

1. Become Familiar with Structured Data
2. Avoid Structured Data Mistakes
3. Consider Podcasts for Your Marketing Agenda
4. Improve Content Focus
5. Improve Image SEO

1. Become Familiar with Structured Data
Structured data is intimidating. But it’s actually easy to become familiar with how it works. The easiest way to become familiar with it is to copy and paste and start working with it.
I wrote a step by step tutorial for helping those new to structured data. It shows how the online manual for structured data is set up. Then it walks you through creating and testing your own structured data code.

2. Avoid Structured Data Mistakes
Sites have been receiving penalties for incorrect implementation of structured data. It’s possible to make an honest mistake and receive a penalty for it.

The five most common structured data mistakes to avoid:
1. Using inappropriate structured data
2. Structured data doesn’t match on-page content
3. Violates Google’s Guidelines for a specific data type
4. Violates Google’s Structured Data General Guidelines
5. Shortcuts and taking liberties (aka manipulative behavior)

3. Consider Podcasts for Your Marketing Strategy 
Podcasts are an increasingly popular way to consume content. You should consider investigating if potential customers are listening to podcasts related to your niche. And if they are then it may make sense to create a strategy to reach those listeners.
A strategy could range from sponsorships, appearing on the podcast, and by promoting specific content that may be of interest. Podcasts are content that is consumed in a digital format. Marketing with podcasting can be considered an extension of content marketing.

4. Focused Content
This is perhaps the most important part of Internet marketing for 2019. Unfocused content is one of the biggest mistakes I’ve been seeing all year for sites that have lost ranking.
In an article I wrote about how to create better content I suggested this:
“Web pages rank because websites link to those pages. Websites link to those pages because those pages solved a problem, because it scratches an itch.
Nobody ever linked to a web page because of its keyword relevance.”

5. Improve Your Image SEO
Images are more than something to make your page pretty. Images are important for SEO. Treat them the same as you treat your title and heading elements because they all work together to help the page rank better. Images can also boost your ranking power by showing up in enhanced listings.

Image SEO Best Practices
Use images that tell a story
Readers achieve deeper understanding of concepts with symbols or images that illustrate your point. If the article is about adopting a pet, show cute kittens at an actual animal shelter.
If the article is about the failure of a company or a process, perhaps consider an image of a ship about to hit a rock or a car with the tires falling off.
Communicating an idea or a point quickly with an image can help readers understand what your article is about, which will help them decide to read it.

Illustrate Step by Step Instructions

Readers and consumers love step by step instructions. Screenshots and illustrations are super helpful and Google tends to use these kinds of images in enhanced listings. A single image that illustrates how to do something can be ranking gold.

Optimize Images
Using images that can be measured in megabytes may slow down sales and rankings. Heavy images will contribute to higher bandwidth demands on your server, which can cause extra charges from your web host. Heavy images can contribute to slowing down the server when a crush of site visitors reach your site at the same time.

Bonus: Keep Up to Date

In addition to these tips for improving your SEO, you may wish to focus on security as well. Keeping the software that underlies the website updated is important. Use difficult to guess passwords. Consider undertaking an audit of all third party add-ons and plugins to make sure they are regularly updated and well written by a company that can be trusted.

Source: https://goo.gl/SKFebZ

Top 5 SEO Tips to Get Unmatched Results In 2019

SEO is all about being open to changes because this is a strategy that witnesses rapid makeovers from time to time. Something that works really well to fetch your site high rankings now may become absolutely redundant within a couple of months.

Being adaptable is the key to success with this ever-evolving digital strategy. With 2019 being just around the corner, you would surely want to know what lies ahead on this front because all you would want for your website in the New Year would be number one search ranking.

Here are some effective SEO tips that can help you to get impressive results for your site in 2019.

  1. Get ready for the voice revolution:

Voice has become the name of the game and does not expect to reach the top unless your site is optimized for voice searches. The advent of voice assistants has changed the search scenario and users are no longer willing to type in queries. All they prefer now is to speak up a search query and get instant results.

This means that you will have to optimize your website with conversational keywords rather than the regular ones you have been using till date. It’s high time to integrate these keywords in your SEO strategy to get your site geared up for the voice revolution.

 

  1. Pay attention to post-click activity as well:

As an SEO strategist, your job does not end with just bringing the user to land on your website. It needs to extend beyond to ensure that they convert as well. In 2019, focus your attention to the post-click activity of the user because what really matters is the user action. Google is smarter than ever and tracks every action of the user.

For instance, if a user leaves the site and returns to the search page to click another site, it interprets that the user is not satisfied with the content and experience on your site. The user journey, therefore, needs to be examined to find reasons for the users bouncing back and take action to resolve them.

 

  1. Social will be more important than ever:

Social media has always been a critical element of the digital marketing strategy and the coming year will be no exception.

According to Michael Moon from Digitrio, having a clear plan and going all in with your Facebook advertising is critical to the success of any campaign. This makes it clear that you cannot imagine success with SEO unless it is blended with social media.

Make sure that the website enables easy shareability across social channels with social widgets that are intuitively placed on the interface. Also, post valuable content that entices the users to share it and boost your site’s traffic from the social channels too.

 

  1. Optimize for featured snippets:

The content in the featured snippets is a significant element of the SEO strategy because it has the potential to boost the click-through rates of the organic search results.

You need to double check that the content in the featured snippets is well optimized to answer the search queries that the users are likely to come up with.

Snippets come from the content on your websites, which means that the content to has to be rich and valuable in terms of the information that it serves. At the same time, the snippets should be optimized for the voice searches too.

 

  1. Keep your site running at top speed:

While content optimization is a critical aspect of SEO, speed optimization is equally vital. This year, invest some extra efforts to get your site performing at top speed.

The users will be more impatient than ever and a site that takes even a few seconds extra to load will drive them away from good. So start this year by analyzing your site’s performance and working on its improvement.

A few strategies can go a long way to achieving an optimal speed for the website. Compress and optimize the images, get rid of the plugins that are not in use, enable caching and reduce the server response time for the best results.

Google has always been committed to delivering high-quality user experiences, which itself is the key parameter that it uses for SEO ranking algorithms. Therefore, you can also start working on delivering top-level experiences in terms of content, performance, and anything else a user may look for.

This approach alone will be enough to help you achieve the best results with your SEO strategy in the New Year.

Source: https://goo.gl/qxcmdk

Author: Kritika Mitra

Top 5 Blog of this week 21-12-2018

Hi,

Plus 91 Ultimate Cinemas found some useful articles on the internet, which is related to a Social Media Marketing and Search Engine Optimization.

YouTube to Remove Credits and Annotations, Test Out Back-to-back Ads

Much like the rest of the internet, YouTube has established numerous steps to optimize the user experience on mobile. When it comes to mobile-friendliness, the YouTube mobile app is truly a handy and reliable app that allows you to watch videos on the go, while offering full functionality that allows you to record and stream live.

With more users going mobile, this also means that some processes and details must also be updated to keep up with the times. This means removing some seldom-used features and elements to streamline the process, while also testing out possible changes that might impact revenue and user experience.

For YouTube, the newest set of updates aim to remove credits and annotations in editing, while testing out back-to-back ads that play before a video starts. Here are our thoughts, how it works, and how these can affect the user experience.

Removing Credits

Video credits in YouTube allow users to be able to tag users and channels that they have collaborated with when creating a video. This ensures that users and channels would be credited and recognized properly and allow users to discover different related channels. Despite its benefits, it has become a feature that has been used less and less, which leads to YouTube removing the feature altogether.

While the feature to tag users and channels has been removed, adding credits can still be done when writing the description of your video, which is a practice done by more users recently. This has become more common on different videos and looks to be the more practical approach that will be the standard. This smoothens the editing process, while still giving users the ability to give credit to their fellow users.

Removing Annotations

Along with removing credits, YouTube will also remove video annotations by January 2019. Annotations have been no longer in use since 2017, but videos that contain them are still present. This update would remove them entirely, especially when watching videos. Annotations do not appear when viewed on mobile, which is why the feature was no longer in use. With better calls to action that are more visually appealing, this feature has become outdated. If you have a video that still contains annotations, it is best to wait for the update before adding necessary changes to create a better experience.

Back-to-back Advertisements

Ads have become a regular part of YouTube ever since the playing of ads before a video has been somewhat a standard practice. This not only helps various channels generate income, but also helps users discover different things such as brands, viral campaigns, and new products and websites. While ads may have affected the user experience for better or for worse, it is a necessary feature that helps bring in more revenue to the platform.

With this in mind, YouTube will begin to test out back-to-back advertisements that play before a video starts. This means an average of 2-5 minutes before watching a video. While this will allow more revenue and brand exposure, this might be a controversial feature, as a lot of users still adjusting to watching ads before videos. Since this is still at the testing phase, there might be a chance for this to change or to not happen at all. With this in mind, it is best to respond to official surveys, and leave reviews to ensure that YouTube would be able to bring impactful changes to the user experience.

YouTube SEO Impact

With these new updates, users would have to adjust accordingly when giving credit and optimizing their YouTube SEO experience. This means that along with making sure the description makes it searchable and informative, fellow users must be properly credited. As for the ads, this is something that might impact the viewer count. However, just as long you deliver quality content that is searchable, you will not have any issues with getting traffic into your videos.

 

Key Takeaway

YouTube has seen numerous changes over the years, and these updates are there to optimize a few details to optimize the user experience. With these set of updates, expect YouTube to continue making the viewing experience much better on any platform.

If you have questions and inquiries about YouTube or SEO in general, leave a comment below and let’s talk.