5 Reasons why business need Digital Marketing

Hi everyone, In the digital marketing arena where business and commerce are heading to Digital marketing tools and techniques provide business owners the best chances for competition, survival and even business growth. Internet is a rocket fuel for growth for small and medium enterprises.

The following 5 reasons will show you why the use of digital marketing is not only investment-wise decision but also an effective marketing channel that can help you grow your business.

1. Because Digital Marketing levels the online playing field:

Digital marketing provides small and medium businesses chance to compete and attract their share of targeted traffic. Small companies now have the resources to perform sales and marketing processes that were previously available only to large corporations.

2. Because Digital Marketing helps generate better revenues:

Higher conversion rates generated by effective digital marketing tehniques will deliver loads of profitable benefits for you and your business in terms of better and higher revenues.

Companies using digital marketing strategies have 2.8 times better revenue growth expectancy. * according to Google

Small and medium enterprises using digital marketing techniques will have 3.3 times better chances of expanding their workforce and business.

3. Because Digital Marketing earns people’s trust:

Digital Marketing leverages on social media signals, social proof and testimonials from actual consumers who have previously purchased, joined, or availed of a product or services marketed by a particular brand or business.

90% of respondents claimed they would trust information about a particular brand product or service if the data comes from people they know.

4. Digital Campaigns Are Easy To Track And Monitor:

Want to know the reach of your campaigns? Digital Marketing wins it all !

With all the campaigns running you need to keep track of the digital marketing metrics. With this metrics you get the accurate measure of ROI, also define the areas of improvement and work to make things better in future.

With the use of analytics tool, marketers can check for different ad content and manage how audiences react to each campaign. Check the number of visitors on your website, the number of page views, average time a user spends on your website, bounce rates, conversions and analyze your growth over time.

By analyzing all these aspects you can work to optimize your marketing strategy and get the best results.

5. Your brands becomes more interactive:

Digital marketing is here, now and evolving daily.

With certain digital marketing campaigns such as social media marketing, blogging, improving search results, text messaging, online advertisements, email marketing and affiliate marketing, you can give your customers a more personalized experience.

With short online videos, businesses grab attention of their audiences. Stuff like images, infographics, short video, client story keep your audiences informed, entertain them and engage ideal customers. 

Re-marketing on social media shows consumers what they have left behind and give a constant reminder of your brand. With personalized ad content, you become more interactive with your consumers and can stay at the top of their mind and encourage them for future purchasing.

Why should business need advertisement?

Hi, today we talk about why advertisement important for an business.

What is advertising:

Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services.

Essential reason for advertising:

  1. Advertising is the only medium you can control – if you want your message to hit on the day a product launches or event is about to happen, this is the only vehicle you control completely.
  2. Advertising allows you to target ideal customers only – when you match a very personal message to a very select audience you get far greater connection.
  3. Advertising creates awareness for your content – The force that drives a great deal of conversion and trust building these days is educational content – ebooks, seminars and blog posts – advertising is a great way to help get that content found and consumed once you’ve gone to the effort to produce it.
  4. Advertising adds credibility to your message – Don’t ask me why this is exactly, but every time I run advertising people comment that business must be going well. The perception that you can afford advertising is often enough to sell and resell prospects and customers alike and makes it easier to get attention for your entire message.
  5. Advertising amplifies everything else you’re doing – When you are using advertising to create awareness for your content you automatically create more awareness for everything you are doing. Journalists find companies that advertise, referral sources remember companies that advertise, people fan and follow and friend from ads, and employees can point to well-placed ads as a source of pride in place they work.

What are the Advantages of doing TV Commercials?

The advent of digital computer marketing models made it cheaper and easier for businesses to target customers. It sometimes seems like television advertising is left only for the big brands with large budgets. However, there are still many advantages for a small business to produce commercials for television broadcast and capture its market share.

1. Mass Marketing For Maximum Impact

Television commercials are seen and heard by anyone tuned into the television channel at the time of airing. While many call this a shotgun approach, there is a strong branding message that happens when you have a good commercial seen by tens of thousands of people. You don’t need to advertise on the national platform, but instead keep to local markets where your products and services will benefit from strong brand recognition.

For example, a personal injury attorney advertising in his local market isn’t needed by everyone who sees his commercial. But when someone is searching for an injury attorney, his name may come up as a recommendation even if the family member or friend making the recommendation never used him.

2. Cable Targeting for Specific Demographics

Television has expanded, with cable markets that not only help target specific demographics but also help reduce the cost of commercial advertising. A local comic-book and gaming store might benefit from commercials on the Syfy network. Those who watch this channel are likely to be the ideal customers for the store. Some of the smaller networks have smaller audiences and thus are cheaper to advertise on. Doing research about your target market and the types of television shows they watch can help you cost effectively hit that group.

3. Fewer Small Businesses, More Airtime

Because everyone is advertising online, media outlets are desperate to sell more commercial packages. If you pay attention to TV commercials, you will see the same companies in the advertising rotation constantly. There are two reasons for this: The first is to enhance branding by constant advertising. The second is because packages are purchased to help sell more airtime for commercial buyers.

A smart business owner can research the stations and times he wants to advertise and then contact advertising distributors to see what packages are available. This means a business owner can gain a captive audience compared to competing against the noise in digital formats.

4. Cross-Promote on Digital Platforms

There is a secondary benefit to TV commercial advertising. The production value of a professional commercial is generally much higher than the commercial videos put together for digital media. This means you can use your television commercial in digital formats and likely stand out because the production value is higher than that of other online commercials. This increases the bang for your advertising buck – you can use two very strong platforms for marketing and sales.

Either you can contact us for better advertisement.