TO POP UP OR NOT TO POP UP

With all the websites out there, you’ve likely by now stumbled upon a few riddled with frustrating pop ups. These sudden, un-welcomed blurbs asking if you need help, to subscribe or to download a whitepaper disrupt your reading and either startles or annoys you. Why do companies use these on their websites? Are there any purpose or effectiveness to a pop up?

While many marketers have become aware of the displeasure pop ups cause to visitors to their website, they are still nevertheless used. This is because pop ups get conversions. According to Sumo, the average pop up gets a 3.09% conversion rate, with the top 10% of pop ups getting a decent 9.3% click through rate. The very best pop ups that are near perfect in every way can get an astronomical 50% conversion rate! This means that pop ups certainly don’t hurt your marketing efforts. The conversion potential of pop ups can be huge with adequate time and effort.

To understand how to best utilize pop up ads, it helps to understand that not all pop ups are equal and that its success is dependent on the appropriate wording, context, location, size and timing of the pop up. For instance, the top performing pop ups such as those with a 40% conversion rate appeared on pages with corresponding, relevant content and only 8% of the top 10% of pop ups appeared for less than 4 seconds.

Types of Pop Ups

There are three main types of pop ups: the new page pop up, the in-browser pop up, and the full page pop up.

New Page Pop Up

Like the name indicates, a new page pop up creates a new page in a new tab or window. The use of this type of pop up has pretty much gone by the wayside as these pages are often blocked by a user’s computer’s built-in pop up blocker. If the pop up page is not blocked, the configuration is poor as it gets covered behind the main window and won’t come back up again after the user closes it. New page pop ups are also poor on the small screens of mobile devices. This type of pop up, however, stays open even when the web user goes to a different website on the main window. As these pop ups aren’t commonly used, there aren’t many cases of their effective usefulness.

In-Browser Pop Up

In-browser pop ups are the most commonly used type of pop up. These pop ups are the small dialogue boxes that appear either along the side in the form of a chat box, as a floater on the side or as a tiny text box when one hovers their cursor over a “trigger” word. These types of pop ups are more effective than new page pop ups and are less distracting and disruptive than full page pop ups. Some of the benefits of in-browser pop ups include:

  • They are small, contained and only fill up a small part of the page
  • Does not force a user to take an action or even to open it
  • Acts as a single, stand-alone element
  • Its content is context dependent, with the content in the pop up relating to the content either of the page or “trigger” word

These types of pop ups are great for subscriptions, remote, on-demand chat help, and free download offers.

Full Page Pop Up

Full page pop ups are the ones that make one cringe as they cover the whole page and prevent the user from reading the content or navigating the website unless an action is taken. These are common for subscriptions and appear when a user is about to navigate away from a webpage. These specific types of pop ups are often overused and misused by advertisers and third parties and have contributed to a poor online experience for the user.  Because of their disruptive, distracting nature, they should be used sparingly. Instances with license agreements and payment processing are the most appropriate uses for full page pop ups.

Pop Up Advantages

Now that you know that each type of pop up has its purpose and place, here are some of the advantages pop ups have in general:

  1. Catch visitors’ attention
  2. Remind visitors of important/urgent information
  3. Can keep a visitor on the page longer and stop them from exiting
  4. Engage the visitor and encourage interaction
  5. Interrupt “attention blindness” of visitors
  6. Encourage conversions
  7. Are effective in gathering small amounts of information that can be used as a stepping stone to sales and marketing conversions
  8. Are good gateways that require visitors leave information in order to proceed

Pop Up Disadvantages

Each type of pop up has its advantages and appropriate time and place to be used. However, pop ups in general have some great disadvantages that warrant their careful, sparse use. Some of the top disadvantages include of using pop ups include:

  1. Pop Ups Are Annoying. Regardless of the size and location of the pop ups, the vast majority of website visitors find them annoying and un-welcomed. Some web users will be so annoyed by them that they will immediately exit the site once the pop up appears.
  2. Pop Ups Can Distract and Confuse Visitors. In addition to pop ups being annoying to site visitors, they can also distract, confuse, frustrate and scare site visitors if they have irrelevant messaging or if the messaging appears at the wrong time on the buyer’s journey or appear on the wrong page of the website. This is most commonly seen in pop ups with asks that are either too small or two big based on the funnel stage.
  3. Pop Ups Can Lower Your UX and SEO Rankings. Some pop ups can slow down your website’s load time which annoys and frustrates impatient, time-crunched site visitors who will likely exit your site to visit a competitor’s site if the page doesn’t load quickly. Page load speed is also a ranking factor Google uses in its search results page ranking algorithm. Slower loading websites won’t appear high in the search results which means less website traffic.

Conclusion

The best pop up for your marketing strategy will depend on a variety of factors including your company’s buyer’s journey, market, brand, the objective of the marketing strategy and purpose of the pop up. JustUno has some excellent examples of different pop ups with different personalities, asks and purposes to help spur those creative juices.

Source : seo.com

Top 5 Blog of this week 08-03-2019

Hi,

Plus 91 Ultimate Cinemas found some useful articles on the internet, which is related to a Social Media Marketing and Search Engine Optimization.

  •  Drive customer retention with Google Dynamic Remarketing.
  • Birbahadur Singh Kathayat, 12 Most Common Social Media Marketing Mistakes and How to Avoid Them.
  • To Pop Up or Not to Pop Up by Sarah Sinder

  • Brain dean about Introducing: The SEO Marketing Hub, A Free Library of SEO Resource
  • Olga Smiravo gives “Effective Online Reputation Management: 6 Reasons To Monitor Mentions”

Choosing KPI’s in google analytics

As more brands continue to invest in their online persona and digital marketing initiatives, it’s becoming increasingly important for marketing service providers (MSPs) to verifiably demonstrate the value of their work. The most successful and recommendable MSPs push to measure the impact their work has beyond a simple transactional level; by mapping and tracking multiple touch points throughout the customer lifecycle.

Know Your Client Inside and Out

When it comes to choosing appropriate key performance indicators (KPIs), it’s crucial to go beyond the surface level of sales. Every client has a different set of core business objectives, so the web analytics strategy that you implement should align with those objectives and be catered to your customer’s overall vision of success. The first step in defining the key performance indicators for a given campaign is to get to know the needs of your client and their business.

“Meet with your client. Call them on the phone. Shoot them an email. However you prefer to communicate, just get it done! Learn the history of your client. Meet or talk to the people that work there. Find out a bit about their local area. Get to know their business’s previous and current struggles. Discover the ways in which their business has had success in the past.”*

Once you have a deep understanding of your client and their business, you can more effectively map out the touch points that you’ll track and the metrics you’ll use to measure success. There are three key areas that you’ll want to focus on when it comes to mapping KPIs at different phases of the customer journey:

  1. Acquisition
  2. Behavior
  3. Conversion

Allow the Customer Journey to Determine Your KPIs

Keep in mind: these are only a few of the most common KPIs that marketing service providers track. The possibilities are endless!

Acquisition

Websites without a steady stream of traffic are dead in the water. Regardless of the amount of time you’ve spent designing your site and crafting the perfect copy, there won’t be any action further down the funnel until you start to attract new visitors. Luckily, there’s no shortage of opportunities to demonstrate the effect you’ve had on generating new traffic!

1. Traffic by Channel

Google Analytics captures and records the performance of each of your marketing channels so you can clearly attribute traffic to individual campaigns; how granular you’d like to get in your reporting is up to you.

Each channel will increase depending on the number and type of marketing campaigns you put in place. Strong search engine optimization will lead to an increase in organic search traffic; great PR work and reputation management may lead to increases in direct and referral traffic. It’s up to you to determine which channels you’ll focus on in order to tell the most compelling narrative of success to your client.

2. Users/New Users

In the screenshot above, you may notice that there are multiple data points in the columns labeled Acquisitions. Google Analytics provides more than one metric in each category so that you have more flexibility in determining what constitutes success for each campaign. A client looking to increase their brand visibility may be more interested in the number of new users to their site, whereas a client looking to increase user retention or new user sign-ups may be more concerned with the total user number.

3. Sessions

Depending on your client’s goals, it may be more beneficial to focus on sessions versus users. For example, a client hoping to increase the engagement rate of their current customer base may hope to increase the number of monthly sessions that their site receives.

Behavior

Once a user has landed on a site, understanding how they interact with and flow through the various subpages is essential. Under the Behavior area in Google Analytics, you’ll find a number of reports that include metrics like page views, average time on page, bounce rate, and more. These metrics will allow you to map the ways in which your work on the website have directly affected customer behavior.

1. Page Views

Describing the total amount of traffic you’ve generated is important when discussing the acquisition phase, but when focusing on user behavior and the next step of the customer journey, it’s necessary to get more granular. We all know website design projects and digital marketing campaigns involve new pages, new menus, and new forms. Being able to track which areas of the site are most engaging and effective is crucial. In Google Analytics, the Site Content section will provide numerous views to allow you to analyze the performance of individual pages on a site.

2. Average Time on Page

Being able to show a client that a page you created is garnering a significant amount of new page views is great, but not if those users are dissatisfied. A simple way to understand the effectiveness of a page is to analyze the average time that a user is spending on the page. Depending on the purpose of a page, it may be more beneficial to have a longer average time on page. For example, a lengthy and informative pillar page should keep visitors reading; alternatively, sites with video may have longer average time on page, since users will be watching a clip and remaining on the page. In contrast, an FAQ page or a contact page should have a comparatively lower average time on page since you expect users to find information quickly.

3. Bounce Rate

To take an analysis of page interactions one step further, you may want to look at the bounce rate of individual pages on a site. In Google Analytics, the bounce rate metric shows the percentage of sessions that include only a single page visit and zero interactions. In other words, if a user visits your site and leaves without interacting at all, that session will be considered a “bounce.” A high bounce rate isn’t always a negative! As in the example above, depending on the objective of a page a high bounce rate may actually indicate success. For example, an FAQ page that seeks to provide users with quick and simple answers to everyday questions might have a bounce rate that verges on 90% or higher; this could indicate that users were able to quickly find the info they needed and then left. Ultimately, it’s up to you to determine how to interpret the data.

Conversion

What exactly constitutes a conversion will differ from client to client based on their overall business objectives. E-commerce clients may want to increase website sales or newsletter sign-ups; service-based clients may want to increase the number of calls they receive or the actual number of bookings the site generates. Regardless of what type of conversion is chosen, this should be clearly defined at the start of a campaign so all parties are on the same page since conversions come in many forms.

Note: tracking conversions requires the additional setup of goals in Google Analytics.

1. Number of Conversions

Once you set up a goal in your account, Google Analytics will begin to track the number of conversions that take place connected to this goal. Number of Conversions on its own is a powerful metric; however, it is best used in conjunction with fiscal data from your client to calculate the ROI of your campaigns. Be sure to ask your client the average value of a conversion for their business. Remember that this will differ depending on the conversion type you choose: a phone call and a closed sale may both be conversions, but they aren’t valued the same. Once you understand the value of each conversion type for your client, you’re able to multiply the total number of conversions by that number to provide a monetary value for ROI.

2. Conversion Rate

When comparing the effectiveness of two pages side by side, it’s often easier to compare their respective conversion rates over a defined time period rather than the total number of conversions. Conversion rate is the total number of conversions divided by the total number of visitors a page received during a given time period, giving you a better idea of a site’s top performing pages. A page that receives 100 visits and converts 50 of them is much more powerful than a page that receives 5 visits and converts all 5.

Use Multiple Metrics to Demonstrate Success

The most important lesson to be learned when it comes to web analytics is that one metric is never enough. Numbers don’t lie, but interpretations do. Before presenting a particular narrative to your client, be sure that you have the necessary data to support it. Following the suggestions outlined above will help you track and analyze the effect of your work for your clients in a compelling and data-backed way.

 

Source: https://upcity.com/blog/choosing-kpis-in-google-analytics/

Google Responsive Search Ads: What Are They?

In July at Google’s annual Marketing Live event they announced several new Google Ads features and tools, among those were Responsive Search Ads (RSAs). This new ad type is the largest change in the search ad format since Google released the Expanded Text Ad. Responsive Search Ads are currently in beta for many users across the Google Ads platform, but it is expected Google will continue to roll out Responsive Search Ads to all advertisers.

What Are They?

Unlike traditional search ads, in which you create one static ad where the ad copy remains the same each time it is served to a user, Responsive Search Ads serve varying combinations of headlines and descriptions in any order.

You can to write up to 15 different headlines and up to four descriptions called assets. Google then uses machine learning to automatically test out combinations of your entered assets to find out which perform best. If you have a headline that you need to show in each combination you can “pin” it to a preferred headline or description position. While Google optimizes the ad delivery for you, this feature allows you some control over your most important assets.

RSA Example 1

Each Responsive Search Ad can show up to three 30-character headlines, a display URL with two 15-character path fields, and up to two 90-character description fields. Depending on the user’s screen size and page content, Responsive Search Ads are flexible and may not always show all three possible headlines or two descriptions. However, at least 2 headlines and 1 description will always be shown. While in beta, Google only allows Responsive Search Ads to be run in an ad group that is also running Expanded Text Ads.

Google estimates that Responsive Search Ads can increase Click-through-rate (CTR) by 5 – 15% compared with traditional search ads. You’ll still need to review your ad performance regularly as results can differ for advertisers. However, by following some best practices you can get the most out of your Responsive Search Ads.

Best Practices You Need to Know

1.More Headlines & Descriptions Means Better Performance

Google recommends creating at minimum 5 headlines and 3 description assets. This way Google’s machine learning has many more combinations to serve and test. You’re able to test up to 15 headlines and 4 descriptions at once – don’t waste them. We suggest adding as many as you can without repeating your message.

2.Avoid Repetition

Each headline and description asset should highlight something different. Try to be creative and offer different promotions, include your top keywords and engaging call-to-actions. Be careful to leave your top keywords out of at least 2 of your headlines. It will help to keep your served ads from being too repetitive and feeling keyword stuffed.

Vary the length of your headlines with more and less characters to increase the chance that your second description will be served more often.

RSA Example 2

3.Run Only One Responsive Search Ad per Ad Group

Google currently allows up to 3 Responsive Search Ads per ad group, however, don’t test more than one at a time. Each asset is already being automatically tested against one another. By testing more than one Responsive Search Ad you’ll slow down Google’s machine learning optimization of your ads.

4.Pin Sparingly

You can retain some control of the ways assets are served by pinning a headline or description. It is a great option to use if a keyword is known to convert well for your campaign or you are pushing a new promotion; but be careful not to pin too many elements. Pinning more than one headline, and especially more than one description, can limit the ways in which Google can optimize your ad combinations.

5.Check Which of Your Assets Is Performing Best

After your Responsive Search Ads have run for a few days and gathered sufficient data you’ll be able to review the performance report for your assets. As Tom Gillespie states in his breakdown of Responsive Search Ads Academy On Air video, the asset performance report only segments by impressions but you can cross reference those impressions with your CTR as a performance indicator. It is likely Google will follow their previous rollout process by adding in additional performance segments as time goes on.

Swap out your underperforming assets with new and more varied options so Google can broaden the combination tests of your ad text.

What Responsive Search Ads Mean for Advertisers

It’s become clear that Google is attempting to remove some extensive duties for advertisers, but this isn’t a shock since they’ve pushed for automation in bid strategies, smart campaigns, display ad creation and scripts in the past.

Some more experienced advertisers may not appreciate Google taking back some control with Responsive Search Ads, but for those advertisers that don’t have the time to do all the heavy lifting, Responsive Search Ads can help cut down on the need to A/B test constantly and provide additional campaign support.

 

Original: https://upcity.com/blog/google-responsive-search-ads-what-are-they

Top 5 Blog of this week 23-02-2019

Hi,

Plus 91 Ultimate Cinemas found some useful articles on the internet, which is related to a Social Media Marketing and Search Engine Optimization.

  • Andrew Witkin offers valuable tips to create an effective Content Marketing strategy.
  • Neel Sinha highlights the significance of Content Marketing for your brand in the year 2019.
  • Chelsey Church draws special attention to insights from Email Marketing experts.
  • Follow the tips from Jenna Tiffany to create an effective Email Marketing strategy.
  • Elaine Frieman highlights the best practices for optimizing your website, from the standpoint of Mobile.

Basic of See Think Do Act Care – SEO Strategy

Hey, today we are going to discuss about the SEE-Think-Do-Care strategy for digital marketing.

The “See- Think – Do-Care” Strategy:

strategy-framework-plus91media copy
See Think Do Care Strategy Framework-plus91 

See :

I see something interesting that resonates with me and my view of the world. Largest addressable qualified audience. It will establish what i like most, i need most. it may help full to attain brand awareness on me by knowing what i like to see. This method use in SEO, Social media marketing & PPC. There my post or ads or website will shown to people who search about specific things or interest on that thing.

            Objective: To know about you

            How: Drive awarness; inspire, entertain, and inform

            KPI’s: Brand Awarness

            Medium: Social media, SEO, paid media, Tradeshow / event           

Think :

I start thinking that may be i should investigate more to understand if this is a solution or ide for me.

This method will make option for user consider to make on action. We have to inspire them to do an action on our page like share, email subscription, download app, call actions. We can use this on SEO, Youtube, PPC Display ads medium.

             Objective: To look for you

             How: Drive Consideration; education, inform, and inspire action

             KPI’s: Branded queries

             Medium: Email marketing subscribes, onsite page content, downloading.

Do :

I do something concrete to connect and express serious interest by signing up for a free trail or consultation. A lot of commercial intent.

It about to make action on our website. We have to Convense customers to buy a product or subscribe. This comes on medium like PPC, Affiliate marketing, SEO, and Email.

              Objective: To buy from you

               How: Drive Conversion; enable a seamless purchase

               Medium: Subscription, meeting, proposal, trail

               KPI’s: Conversion rate, sales, profit

Care :

I am now a committed customer and i care about the company and solution, i have chosen.

Here they are current customers we have to taking care about their satisfaction, which helps us to re-marketing. we do it through SEO, SMM and PPC ads. It drives loyalty to repeat the purchase.

               Objective: To come back to you

               How: Drive  loyalty; surprise, delight, and reward

               KPI’s : Repeat rate, customer lifetime value

               Medium: invested customer, repeat payment, refer/promote

Top 5 Blog of this week 16-02-2019

Hi,

Plus 91 Ultimate Cinemas found some useful articles on the internet, which is related to a Social Media Marketing and Search Engine Optimization.

  • 9 Tips for writing Great for SEO by Jill Kocher Brown.
  • Claire Eby teaches how to position your business in 2019 with a strong company tagline.
  • Giselle Waters highlights the latest trends in Local SEO along with ways to optimize your presence in Local Search.
  • Debby Haynam discusses why it is imperative to improve page loading speed and remove unnecessary navigation links, for optimizing Mobile landing pages.
  • Vinay Koshy draws special attention to the Social Media visual content trends that can boost your marketing results.

Google Page Ranking through SEO Techniques in Link Building

What do you mean by backlink?

When we refer to a backlink we mean a reference from another web page to your own web page. This is very different from the “outbound” or outgoing links from your page.  A back link is also called an inbound link (IBL) sometimes and these links are very important in determining the popularity (or importance) of your web site for search engines like Google.

Can a website rank without back links?

We are 100% sure that a website cannot rank without inbound links.

Why is link building important?

  • because links are Google’s #1 ranking factor
  • because links are the WEB
  • because links point to great content (that deserves to rank well)
  • because links pass power
  • because links pass trust
  • because Google confirmed that it would be unnatural to find a web site without back links
  • because it’s through links that Google discovers your website…

“I can tell you what they are. It is content. And it’s links pointing to your site.” (Andrey Lipattsev, Search Quality Senior Strategist at Google)

case study by Stone Temple published in 2017 proved again that links remain a powerful ranking factor and are likely to remain so for many years to come.

What are Google’s rules when it comes to link building?

Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make them relevant and associate them with great content. Your users will be happy, Google will keep you in the search results and your business will grow.

Make sure that the links you build are natural and that Google doesn’t conclude that you’re trying to manipulate its search algorithm.

Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.

(Google Quality Guidelines)

We explain Google’s Quality Guidelines regarding link schemes, to give you a clear picture of how to build high-quality links and how to stay away from building bad links. It’s all about quality, relevancy, and user focus.

1. Ask for Backlinks

This is a good way to start, especially if you are a beginner in this job. Think about your friends, relatives, colleagues, partners, clients that have a blog or a site. All you have to do is ask for a backlink. Ask for in-content links instead of links in the sidebar or footer.

But be careful and make sure that the backlink comes from a website that is relevant to your niche. Otherwise, it will not have too much of an impact and may even be harmful.

2. Build Relationships

For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups, such as the Link Building Experts Group on Facebook.

Make the first step and start contributing with interesting and relevant comments and posts, providing contextual value to each discussion.

By actively participating in these online communities focused on your niche, you will not only gain some good backlinks, but you will always have access to the newest industry news and be able to connect to some interesting people that share your passions.

3. Give a Testimonial

Testimonial link building is a win-win scenario. Many businesses offer you the chance to say a few words about your experience using their products.

On the one hand, this is a perfect way for them to build customer trust. On the other hand, it’s a great opportunity for you to get a backlink and potential traffic from that site and it usually has a much higher approval rate than your standard link request e-mails.

Companies get another testimonial to place on their site, while you get a new backlink.

4. Start a Blog

Don’t make a blog with one post and one backlink to your site. If you do, you not only wasted your time but probably also just created another risky link for yourself. If you want to have your own blog, you need to keep it alive.

Write posts on a regular basis. Focus on your industry and on your client’s needs! In time, it will most likely gain authority. Make sure that your content is relevant, useful and well-structured.

This is the only way to ensure that the world will want to link to it again and again. That’s how you get great backlinks; you earn them!

5. List your site in trustworthy directories

A directory that not only gives you the chance to post a link to your website, but also provides useful information for your potential customers is a directory you want to be listed on.

Niche directories and directories attached to informative websites for a specific industry are a good choice. Having your business listed with such directories makes it easier to get indexed in the major search engines and helps people find you online.

6. Write a good guest post

There are many sites and blogs that will accept to publish your article. Before you write an article somewhere, make sure that:

  • the website or blog is relevant to your topic;
  • the article is NOT about how great you are/ your company is;
  • you have a focus on quality (well written, professional, and interesting);
  • you keep in mind that a poor article can bring bad reputation.

It’s important that you build links that help your website and not links that can negatively impact your website’s ranking in search results.

Source:

  • https://www.linkresearchtools.com/case-studies/link-building-techniques/
  • https://neilpatel.com/blog/9-link-building-resources-thatll-increase-your-search-rankings/
  • https://www.postmm.com/seo/backlinks/

 

Top 5 Blog of this week 09-02-2019

Hi,

Plus 91 Ultimate Cinemas found some useful articles on the internet, which is related to a Social Media Marketing and Search Engine Optimization.

  • Jared Carrizales goes over how to pitch a link building campaign to your client.
  • Tim Husband shares the eight essential plugins for start-ups.
  • Wendy Dessler emphasizes the need for knowing your audience well and investing in video Content, to create an effective Content Marketing strategy.
  • Megan Breakenridge highlights how Local SEO can help marketers promote their businesses to potential customers and gain a large customer base.
  • Sasha Linssen discusses how strategies such as targeting keywords, creating detailed content and mining data must be implicit in your SEO plan during the year 2019.

Important Digital Marketing Modules available in 2019

Digital marketing is the marketing of products or services using digital technologies. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ringtones.

Major Modules should be covered in Digital Marketing:

  • Search Engine Optimization
  • Search Engine Marketing
  • Social Media Marketing
  • Social Media Advertising
  • Email Marketing
  • Content Marketing
  • Marketing Automation
  • Analytics
  • Integrated Digital Marketing

1) Search Engine Optimization:

SEO is a three letter acronym short for Search Engine Optimization. Search engine optimization about trying to rank higher in search engines. To rank higher you make changes to your website that make it easier for search engines to understand your content.

Through SEO getting Backlinks is also easy i.e getting links from other websites. Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results

2) Search Engine Marketing:

Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising

3) Social Media Marketing:

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public.

4) Social Media Advertising:

Social media advertising is a term used to describe online advertising (paid efforts) that focus on social networking sites. Social media advertising combines current targeting options (like geo-targeting, behavioral targeting, socio-psychographic targeting, etc.), to make detailed target group identification possible. With social media advertising, advertisements are distributed to users based on information gathered from target group profiles

5) Email Marketing:

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database.

6) Content Marketing:

Content marketing is a form of marketing focused on creating, publishing, and distributing content instead of pitching your products or services, for a targeted audience online.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

7) Analytics:

Web analytics measure things a webmaster or technical SEO specialist cares about, like page load speed, page views per visit, and time on site.

Digital marketing analytics, on the other hand, measure business metrics like traffic, leads, and sales, and which online events influence whether leads become customers

8) Marketing automation:

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.

9) Integrated Digital Marketing:

Integrated digital marketing is, as it sounds, the integration of multiple marketing strategies to form a cohesive online approach for your business. Here’s what it typically entails: web development and design. search engine optimization (SEO) and search engine marketing (SEM) content marketing