Top 5 blogs of this week 27-04-2019

Hi,

Plus 91 Ultimate Cinemas found some useful articles on the internet, which is related to a Social Media Marketing and Search Engine Optimization.

  • Justin Mark highlights the significance of visual content marketing for small businesses.
  • Phillip Reinhardt emphasizes the need for defining your goals, establishing KPIs, and creating buyer personas to create an effective content marketing strategy.
  • Joe Pulizzi discusses why persistence, imagination, and desire are imperative for content marketers to achieve success.
  • James Neff draws special attention to the fundamental elements of local search and highlights the benefits that it can offer your business.
  • Volha Belakurskaya lists the steps that can help marketers launch new local SEO campaigns and revamp their existing campaigns.

7 Writing techniques for SEO Content Writing

Hello everyone, we all know content is a king in SEO Technics, while writing a best content we have to follow some techniques to attract more user to engage on your content.

1. Write for your audience first

This SEO writing tip is number one for a reason. It seems easy enough, yet so many companies make content for all the wrong reasons. Write content that appeals to the interests of your target market or answers their questions. Not all posts need to be about your product or service, but they all should be industry related. Assert yourself and your company as an expert in your industry by writing content that is interesting and informative, and do it better than your competition.

2. Keep it all under the same roof

Get the credit and traffic your website deserves by keeping your original content under your own domain name. That means if you have a blog opt out of hosting with WordPress or Blogger and host the blog in a subfolder on your own domain (ie: blog.example.com or www.example.com/blog ). Any time you have an opportunity to showcase other forms of original content like videos, infographics or whitepapers, make sure to also embed them onto your website as well and share from there.

3. Make headlines that pack a punch

You have a very short amount of text to make a very big impression. So don’t underestimate the power of an effective headline! Write headlines that are clear, interesting and make use of rich keywords. In addition to a great headline, also make sure your meta descriptions are interesting and further elaborate on the topic of your article. Keep in mind that your title and meta description are what show up in the search results, so make them count!

4. Use keyword-rich phrases

Use relevant, keyword rich phrases in your headlines as well as throughout your content to let both your readers and the search engines know what your post is about. But beware, too many keywords will not only turn off your readers but can result in search engine penalties for keyword stuffing. Use keywords thoughtfully and sparingly, sticking to a more natural feel. In addition to using keywords throughout the body of your post, take advantage blog tags by tagging a few relevant keywords for each post; most general blogs have tagging capabilities already built in.

5. Structure your posts

The contents of your post may be great but can be easily lost in an unorganized, inefficient format. Breaking your content up into smaller paragraphs with headlines makes for an easy read that will keep your readers engaged. For the search engines, back-end organization is key too. Using proper tag hierarchy when tagging headlines (H1 for titles, H2 for subtitles) is important to maintain a well-structured article.

6. Propel content with social media

Social media is a powerful tool that can help increase the reach of your content and promote sharing. Post each new article on social media sites and in forums, using engaging descriptions and a call-to-action. Since the power of social media lies in sharing, it’s also important to have share buttons on each of your blog posts. If you want more control of how your links appear when they’re shared, implementing Twitter Cards for Twitter or Open Graph for Facebook (technical) can give your shared links a boost, and may help your click-through rates.

7. Promote natural link building

Link building has come a long way since the days of link buying and link farms, but links are still an important ranking factor for SEO. Linking to your own articles or website in your post ensures a link back to your website if your article is picked up by another site. If you get creative with other types of content like infographics and videos, adding an embed code on your site helps to promote content sharing and also adds a link back to the original source. Creating great content helps increase the sharability and the likelihood that other websites will link to it, so aim for quality!

What is Influencer Marketing?

Hi here we are going to discuss about the most useful topic for who looking for a better online marketing techniques.

Influencer Marketing:

Influencer marketing (also influence marketing or social media influencer) is a form of marketing in which focus is placed on influential people rather than the target market as a whole on social media.

5 Reason you should try influencer Marketing:

  1. promotes your products or services to a relevant audience.
  2. Increases general brand awareness.
  3. Helps you promote your product on shoestring budget.
  4. Helps you build an expert community around your brand and fuels trust.
  5. Improve your search visibility.

4 Important steps to connecting with influencers:

  1. Provide them with value.
  2. Ask if they’re willing to help you promote your brand.
  3. Think about the future.
  4. Maintain the relationship.

Why wasting your time on reading and understanding different topics in regular basic, we at Plus 91 media provide TV Commercial & Digital Marketing services in affordable price. We do influencer marketing, social media management and youtube channel management, SEO services.

For further details contact us at team@theplus91.com

Instagram Marketing – What, Why, How?

What is Instagram?

Instagram is a photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010 exclusively on iOS.

Instagram Growth:

  • 800 million Instagram accounts active every month
  • 500 million+ Instagram accounts active every day
  • 80% of accounts follow a business on Instagram
  • 900 million+ accounts use Instagram stories everyday
  • Number of photos shared to date: 40 billion
  • Number of Instagram likes per day: 4.2 billion
  • Posts that include at least one hashtag get more engagement

Why Instagram will grow in 2020:

Instagram revenue estimates

Why Instagram marketing?

  • Higher engagement with visual content
  • Enhance your branding
  • Drive traffic and grow your business
  • Its marketer friendly
  • Make money through sponsorship
  • Useful feedback and insights

How to Market in Instagram?

1. Instagram Profile Setup:

  • Choosing the perfect Instagram handle/username
  • Optimizing your Instagram bio
  • Perfecting your Instagram display picture
  • Choosing the right hashtag
  • The best time to post on Instagram

2. Instagram Content Strategy :

  • Without the right content strategy your Instagram marketing will fail
  • Consistency should not be taken lightly
  • Creating high quality images the easy way using the right apps
  • Scheduling your images at the right time and on automation

3. Use Hashtag :

#hashtag

  • Location specific
  • Lifestyle specific
  • Brand specific
  • Product specific
  • Community specific
  • Challenge or contest specific
  • Campaign specific
  • Event specific
  • Subject specific

What is Corporate Film? Why do company needs it?

Hi, it’s time for blogging, we already discussed about Digital marketing, social media marketing and Search Engine Optimization topic, now we start to discuss about the corporate stories and Television commercials too. They also play a vital role on marketing a brand. Here I would like to talk about the corporate stories.

We Plus 91 ultimate cinema providing corporate stories for some major corporate companies in Tamil Nadu, India. We are the one of the best ad film production company in Chennai with creative concepts. Let’s get into the topic:

Corporate film:

  1. What is a corporate film? Do I need one too?
  2. How much does a corporate video cost to make?
  3. How long does it take to complete a corporate video?

Stuck with too many questions, don’t worry let me explain? We are the one of the top corporate video production house in Tamil Nadu.

  • What is a corporate film? Do I need one too?

Corporate film?

Corporate films, or corporate videos, are used to connect the boardroom to its employees and convey the company’s ethics and ethos to the consumer. Video content online has become increasingly popular for company websites alongside the written material. Video content stands an 80% higher chance of engagement as it requires less from the viewer and keeps their attention focused on the screen for longer. Production companies also create films for fundraising, awareness and promotional purposes. In the world of business, films are necessary communication tools that can create engagement and inform opinion.

ADVANTAGES:

  1. Brand building
  2. Global audiences
  3. Projecting larger
  4. Showcasing processes, infrastructure and exhibitions
  5. Highlight company’s achievements
  6. Great marketing material
  7. Easy to share on Social Media Platforms

Should I have one? Yes, because;

  1. YouTube is the 2nd Largest Search Engine:
  2. Today everybody is a broadcaster
  3. It’s a creative way of presenting your business
  4. Video is Entertaining
  5. Video has a high brand recall value.

Reasons and Benefits regarding importance for Corporate Videos

  1. Suppose you have a good product or service but nobody knows about it then how will you do sales or generate leads or revenue. The use of corporate video should be very interactive and engaging that your target audience should come to know what you want to convey.
  2. Visual medium – The latest trend is of video makings like whiteboard animation, explainer video, or video animation because people tend to see things rather than read. Every day there are many millions of views of video uploaded to YouTube. This is the reason rather than reading the things your targeted audience can see the features of your product and services you are offering and it becomes clear to them about your product or service.
  3. Audience target- Corporate video will allow you to smoothly engage with your target audience. A video will always engage more than image or text. Through proper scripting and using proper video maker and video editor software you can make a video which can be effectively presented to your customers
  4. As you know Google and YouTube are sister companies of Alphabet, So Websites which embedded video can have visibility more in search engine, which gives an edge to your competitor. Embedding videos will help you with Search Engine Optimization.
  5. It can demonstrate your products and services easily and will build and create brand awareness.
  6. People won’t engage with your company if they don’t know what product or service you are offering. A video can be useful as it showcases your product description, uses, and its benefits.
  7. Your video will be shared online and it will have the potential to be shared around groups of friends and colleagues and other online audiences. Your product will be out there in the market.
  8. You can exploit multiple marketing channels and it will increase the intent to buy.
  • How much does a corporate video cost to make?

It’s completely based on the concept you chosen and the quality you need. There are some basic question to consider the cost of corporate video. We plus 91 ultimate cinema make a corporate video in affordable price in best quality.

  1. How long will it take?
  2. How clear is your brief?
  3. Don’t forget all the little extras that add up?
  • How long does it take to complete a corporate video?

It depends on the video, in case the video needs 2D and 3D works it needs 2 to 5 weeks or 5 to 7 weeks respectively. But we at plus 91 deliver the completed product at a very fast pace without ignoring quality and perfection. The challenges we usually deal are subjected to at most perfection exact visual. We at plus 91 work round the clock to deliver the best of quality convincing both the client and the budget. Usually marketing and visual media marketing tend to have a very fancy budget and representation, but at plus 91 we are keenly focused on delivering picture perfect ideas along with exact required budget. The duration of the video and the making are one of the least considered elements but the duration of recognition of the concept and visualized picture is what matter the most.

Five ways to improve your website’s bounce rate (and why you should)

Bounce rate is the percentage of site visitors that land on your website and leave before viewing a second page. You can easily determine your website’s bounce rate by setting up Google Analytics.

Now, if you’re thinking this isn’t such a big deal and that as long as they visit your website, irrespective of how long they spend on it or how many pages they view, they at least know your business exists, that’s not good enough. The longer visitors stay on your site, the more time you have to turn them into subscribers and customers. But how can you convince users to stick around longer and visit more pages?

Luckily, there are a number of easy and free ways to improve your website’s bounce rate and grow your business.

Here are five ways to improve your website’s bounce rate

1. Create content consistently

Creating content consistently is one of the best ways to keep users around longer and get them to view multiple pages. Useful, engaging content will drive traffic to your website. Once that traffic is there, they’ll stick around, keep reading, and eventually become a subscriber or customer if you have a wide array of informative blog posts for them to read. In fact, according to HubSpot, companies that published 16+ blog posts per month got about 4.5 times more leads than companies that published zero to four monthly posts.

So, create a content plan that’s consistent and offers something for everyone. Not everyone prefers written content, so include a mixture of formats such as written, video, infographics, audio recordings, and more.

Another important tip for your content: Practice effective internal linking. Relevant and useful internal links sprinkled throughout your content can guide users to more of your awesome content and keep them reading.

2. Add images and videos

Speaking of a mixture of formats, to improve your website’s bounce rate, be sure you add eye-catching images and videos to your website. Many users won’t spend a lot of time reading your website content, so you need to grab their attention with images and videos.

Add a large high-quality image or video to your homepage to grab the attention of viewers as soon as they see your site. Most websites do this while keeping everything else on the page simple

3. Speed up your site

You may not have realized it before but your website speed is important for improving your website’s bounce rate. In fact, according to Google, 53 percent of mobile site visitors leave a page that takes longer than three seconds to load. And for every extra second that your page takes to load, the probability of users bouncing dramatically increases. So, don’t make your website visitors wait.

You can use a site like GTmetrix to test the speed of your site. Not only will it tell you what your site speed is, but it’ll also give you advice for improving it. If you’re running your website on WordPress, it would also be wise to download and install some free plugins like WP Smush and W3 Total Cache to help boost the speediness of your site.

4. A/B test

As you’re attempting to improve your website’s bounce rate, don’t leave it up to chance. You should be A/B testing everything in order to determine what’s working and what’s not. You might be surprised by the small things that can cause users to abandon your website. It might even be something as simple as the color of your call-to-action button.

So, perform A/B tests, or split tests, of every aspect of your website. Does your bounce rate improve with a popup on your homepage or does it get a bigger boost on another page? Does one font convert more visitors over another? Does showing or hiding a progress bar help or hurt your bounce rate? When we say A/B test everything, we mean everything.

5. Target abandoning visitors

Did you know that over 70% of people who leave your website will never return? If you don’t start to improve your bounce rate now, that’s a lot of potential leads and customers your business is missing out on. One effective way to stop those users in their tracks and get them to stay on your website longer, and eventually convert them into subscribers or customers is by utilizing exit-intent popups.

Original: https://goo.gl/85QWVB

Top 5 blogs of this week 30-03-2019

Hi,

Plus 91 Ultimate Cinemas found some useful articles on the internet, which is related to a Social Media Marketing and Search Engine Optimization.

  • Adam Torkildson emphasizes the need to examine your current strategies and invest in social media content creation.
  • Learn how to choose the right social media platform for promoting or marketing your business from Patrick Gillooly’s blog.
  • Anton Guts’s blog discusses the trends that will dominate the field of SEO in the year 2019.
  • Tanuja Mahdavi highlights the importance of SEO for businesses today.
  • Adam Smith offers tips on coding standards, content management, and chatbots for improving the design of your website.

Overview on Google’s “Test My Site”

Hi now we have learn about all SEO, and Social media content every week(read our blog here). I really like to talk about new technologies and the technology used by few. Here we talk about google tool “Test My Site” to test website speed.

Test My Site: 

Test My Site is an easy way for businesses to measure their site’s performance across devices, from mobile to desktop, providing them with a list of specific fixes that can help their business connect more quickly with people online. Businesses just need to type in their web address and within moments they’ll see how their site scores. They can also get a detailed report with tips on what to do next, and where to go for help at no charge.

What you get through this ANALYTICS?

It was divide into three containers like:

1) Overview – Where you can get details of the website speed and its ranking.

2) Optimize – Here you can understand how we can fix the site & we can generate a detailed report of the test result.

3) Other tools like: a) Benchmark site: It helps us to know about our opponent website speed.  b)Impact of faster site: here we can evaluate the impact given by faster site on visitors and revenue .

What is the definition of Fast, Average, or Slow site and page speeds?

Thresholds for each category are applied consistently across site and page speed as well as across country and connection type. These are the same thresholds shown in PageSpeed Insights (PSI). The thresholds for each category are as follows.

Fast: 0-1 second
Average: 1 second-2.5 seconds
Slow: 2.5 seconds and up

How can We speed up the site?

After testing the website we get the ranking of our site. If our site was slow we cannot get more visitors and they are not going to convert as customers. In that data we will know what need to be update. It show as suggestion what need to be update for better speed like minify css, compress images, and all other recomendation to speed up our website.

Why isn’t my site speed available?

Site speed measures the speed of all of the pages on your site based on world data collected via the Chrome User Experience Report (CrUX). Site speed is only available for top performing sites. If your site speed isn’t available, then your site isn’t included in this data set, and it’s important to focus on improving your page speed to eventually enhance the overall performance of your site.

You can use the steps within the Test My Site tool to begin improving your page speed, see the speeds of other sites in your industry, evaluate the impact a faster site can have on revenue, and receive a detailed report to continue improving your page speed, and, ultimately, your site speed.

 

 

Top 5 Blog of this week 22-03-2019

Hi,

Plus 91 Ultimate Cinemas found some useful articles on the internet, which is related to a Social Media Marketing and Search Engine Optimization.

  • Miriam Ellis  wrote about 5 Google Business Profile Tweaks To Improve Foot Traffic.
  • Bing upgrades text-to-speech, expands intelligent answers, improves visual search explained by Barry Schwartz for better seo result on bing search engine.
  • Marieke van de Rakt provide 5 link building DON’Ts, you didn’t know about.
  • Keila White discussed about history of digital marketing.
  • 7 of the Best Social Media Campaigns by Paige Worthy.

Top 5 resources to find latest Google SEO Updates

Hi there, plus91 again. this time we discuss about the top5 resources for know the latest updates on Google SEO and others search engine SEO Ranks.

1.) Moz

moz-plus91- seo-updates
MOZ – SEO software, tools and resource for smart marketing

Moz is considered as one of the principal sites SEO professionals ought to take after to know all the latest Google SEO updates. Moz was begun in the year 2004, and from that point forward, it has been administering the SEO business. From  Beginner’s Search Engine Guides, to Mozinars to latest Google SEO updates, there is no better place for SEO updates than Moz. It is additionally one of the wealthiest assets of best SEO tools and related Google SEO updates.

2.) Search Engine Land

Google SEO updates

Search Engine Land

Without a doubt, Search Engine Land is a standout amongst the most prominent SEO resources on web that covers every one of the points identified with search marketing. Search Engine Land would be the first place to break Google SEO updates and to stay updated with best SEO updates; you should take after their web journals. It is also the best place to know recent search algorithm updates, breaking stories, search industry patterns and related changes.

3.) Search Engine Journal

Google SEO update

Search Engine Journal

Propelled in 2003, Search Engine Journal is one of the best search marketing resources to know latest Google SEO updates. It lets you know all the Google updates for SEO. It is highly recommendable for marketers to follow Search Engine Journal to know search algorithm updates and related practices that will optimize your SEO campaigns, and aid you increase traffic of your websites. This is the best place to figure out vital SEO patterns, techniques, and latest SEO news.

4.) Webmaster World

Google SEO updates

Webmaster World for SEO

Take after Webmaster World to get a portion of the best search engine tips and latest Google SEO updates. Webmaster World is one of the best SEO resources that lets marketers learn all the aspects of search engine marketing in the most comprehensive manner. Latest Google updates for SEO provided by Webmaster World are well informative and highly trusted as it is one of the oldest and most reputed places to know accurate and authentic news and trends of web marketing.

5.) Search Engine Watch

Google SEO Updates

Search Engine Watch

Search Engine Watch is known as one of the best SEO assets to learn SEO and know all the Google latest update in SEO. It includes a portion of the best SEO tips and tricks, and in the event that you wish to know latest Google SEO updates that can enhance optimization of your website, SEW will guide you with some of the best practical examples and latest SEO news. It is closest companion of search marketers who wish to enhance capacity of their SEO campaign and helps them ensure better ranking in Search Engine Result Pages.

6. Digital Vidya – Additionally need to know

digital vidya
Digital Vidya – A global leader in digital marketing

Digital Vidya is known as india’s top known SEO assets to learn SEO and know all the Google latest update in SEO. It includes a portion of the best SEO tips and tricks, and in the event that you wish to know latest Google SEO updates that can enhance optimization of your website.

Conclusion

It is must for search professionals to stay updated about all the latest Google SEO updates. Over mentioned resources and search algorithms will aid them in the best possible manner. To monitor latest updates for SEO, typical sources that marketing experts prefer are-

  • Google Announcements
  • Forum Chatter where Webmasters hangout
  • Other SEO News Sources
  • SERP Trackers e.g. Mozcast, Rank Ranger, Algaroo

Designing SEO campaigns after being aware about the latest SEO updates will for sure help you channelize successful search engine optimization campaigns that not only increase number of visitors of your sites but also ensure conversions. Do update me in comments if you find these Google SEO Updates useful.

Over the past years, Search Engine Optimization has made a remarkable position in the Digital Marketing landscape and proved its worth by delivering the desired results in the form of higher rank in the SERP. To get an in-depth understanding of Search Engine Optimization, join our Search Engine Optimization Course.