When we refer to a backlink we mean a reference from another web page to your own web page. This is very different from the “outbound” or outgoing links from your page. A back link is also called an inbound link (IBL) sometimes and these links are very important in determining the popularity (or importance) of your web site for search engines like Google.
We are 100% sure that a website cannot rank without inbound links.
Why is link building important?
- because links are Google’s #1 ranking factor
- because links are the WEB
- because links point to great content (that deserves to rank well)
- because links pass power
- because links pass trust
- because Google confirmed that it would be unnatural to find a web site without back links
- because it’s through links that Google discovers your website…
“I can tell you what they are. It is content. And it’s links pointing to your site.” (Andrey Lipattsev, Search Quality Senior Strategist at Google)
A case study by Stone Temple published in 2017 proved again that links remain a powerful ranking factor and are likely to remain so for many years to come.
Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make them relevant and associate them with great content. Your users will be happy, Google will keep you in the search results and your business will grow.
Make sure that the links you build are natural and that Google doesn’t conclude that you’re trying to manipulate its search algorithm.
Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.
We explain Google’s Quality Guidelines regarding link schemes, to give you a clear picture of how to build high-quality links and how to stay away from building bad links. It’s all about quality, relevancy, and user focus.
This is a good way to start, especially if you are a beginner in this job. Think about your friends, relatives, colleagues, partners, clients that have a blog or a site. All you have to do is ask for a backlink. Ask for in-content links instead of links in the sidebar or footer.
But be careful and make sure that the backlink comes from a website that is relevant to your niche. Otherwise, it will not have too much of an impact and may even be harmful.
2. Build Relationships
For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups, such as the Link Building Experts Group on Facebook.
Make the first step and start contributing with interesting and relevant comments and posts, providing contextual value to each discussion.
By actively participating in these online communities focused on your niche, you will not only gain some good backlinks, but you will always have access to the newest industry news and be able to connect to some interesting people that share your passions.
3. Give a Testimonial
Testimonial link building is a win-win scenario. Many businesses offer you the chance to say a few words about your experience using their products.
On the one hand, this is a perfect way for them to build customer trust. On the other hand, it’s a great opportunity for you to get a backlink and potential traffic from that site and it usually has a much higher approval rate than your standard link request e-mails.
Companies get another testimonial to place on their site, while you get a new backlink.
4. Start a Blog
Don’t make a blog with one post and one backlink to your site. If you do, you not only wasted your time but probably also just created another risky link for yourself. If you want to have your own blog, you need to keep it alive.
Write posts on a regular basis. Focus on your industry and on your client’s needs! In time, it will most likely gain authority. Make sure that your content is relevant, useful and well-structured.
This is the only way to ensure that the world will want to link to it again and again. That’s how you get great backlinks; you earn them!
5. List your site in trustworthy directories
A directory that not only gives you the chance to post a link to your website, but also provides useful information for your potential customers is a directory you want to be listed on.
Niche directories and directories attached to informative websites for a specific industry are a good choice. Having your business listed with such directories makes it easier to get indexed in the major search engines and helps people find you online.
6. Write a good guest post
There are many sites and blogs that will accept to publish your article. Before you write an article somewhere, make sure that:
- the website or blog is relevant to your topic;
- the article is NOT about how great you are/ your company is;
- you have a focus on quality (well written, professional, and interesting);
- you keep in mind that a poor article can bring bad reputation.
It’s important that you build links that help your website and not links that can negatively impact your website’s ranking in search results.