Google Page Ranking through SEO Techniques in Link Building

What do you mean by backlink?

When we refer to a backlink we mean a reference from another web page to your own web page. This is very different from the “outbound” or outgoing links from your page.  A back link is also called an inbound link (IBL) sometimes and these links are very important in determining the popularity (or importance) of your web site for search engines like Google.

Can a website rank without back links?

We are 100% sure that a website cannot rank without inbound links.

Why is link building important?

  • because links are Google’s #1 ranking factor
  • because links are the WEB
  • because links point to great content (that deserves to rank well)
  • because links pass power
  • because links pass trust
  • because Google confirmed that it would be unnatural to find a web site without back links
  • because it’s through links that Google discovers your website…

“I can tell you what they are. It is content. And it’s links pointing to your site.” (Andrey Lipattsev, Search Quality Senior Strategist at Google)

case study by Stone Temple published in 2017 proved again that links remain a powerful ranking factor and are likely to remain so for many years to come.

What are Google’s rules when it comes to link building?

Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make them relevant and associate them with great content. Your users will be happy, Google will keep you in the search results and your business will grow.

Make sure that the links you build are natural and that Google doesn’t conclude that you’re trying to manipulate its search algorithm.

Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.

(Google Quality Guidelines)

We explain Google’s Quality Guidelines regarding link schemes, to give you a clear picture of how to build high-quality links and how to stay away from building bad links. It’s all about quality, relevancy, and user focus.

1. Ask for Backlinks

This is a good way to start, especially if you are a beginner in this job. Think about your friends, relatives, colleagues, partners, clients that have a blog or a site. All you have to do is ask for a backlink. Ask for in-content links instead of links in the sidebar or footer.

But be careful and make sure that the backlink comes from a website that is relevant to your niche. Otherwise, it will not have too much of an impact and may even be harmful.

2. Build Relationships

For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups, such as the Link Building Experts Group on Facebook.

Make the first step and start contributing with interesting and relevant comments and posts, providing contextual value to each discussion.

By actively participating in these online communities focused on your niche, you will not only gain some good backlinks, but you will always have access to the newest industry news and be able to connect to some interesting people that share your passions.

3. Give a Testimonial

Testimonial link building is a win-win scenario. Many businesses offer you the chance to say a few words about your experience using their products.

On the one hand, this is a perfect way for them to build customer trust. On the other hand, it’s a great opportunity for you to get a backlink and potential traffic from that site and it usually has a much higher approval rate than your standard link request e-mails.

Companies get another testimonial to place on their site, while you get a new backlink.

4. Start a Blog

Don’t make a blog with one post and one backlink to your site. If you do, you not only wasted your time but probably also just created another risky link for yourself. If you want to have your own blog, you need to keep it alive.

Write posts on a regular basis. Focus on your industry and on your client’s needs! In time, it will most likely gain authority. Make sure that your content is relevant, useful and well-structured.

This is the only way to ensure that the world will want to link to it again and again. That’s how you get great backlinks; you earn them!

5. List your site in trustworthy directories

A directory that not only gives you the chance to post a link to your website, but also provides useful information for your potential customers is a directory you want to be listed on.

Niche directories and directories attached to informative websites for a specific industry are a good choice. Having your business listed with such directories makes it easier to get indexed in the major search engines and helps people find you online.

6. Write a good guest post

There are many sites and blogs that will accept to publish your article. Before you write an article somewhere, make sure that:

  • the website or blog is relevant to your topic;
  • the article is NOT about how great you are/ your company is;
  • you have a focus on quality (well written, professional, and interesting);
  • you keep in mind that a poor article can bring bad reputation.

It’s important that you build links that help your website and not links that can negatively impact your website’s ranking in search results.

Source:

  • https://www.linkresearchtools.com/case-studies/link-building-techniques/
  • https://neilpatel.com/blog/9-link-building-resources-thatll-increase-your-search-rankings/
  • https://www.postmm.com/seo/backlinks/

 

Important Digital Marketing Modules available in 2019

Digital marketing is the marketing of products or services using digital technologies. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ringtones.

Major Modules should be covered in Digital Marketing:

  • Search Engine Optimization
  • Search Engine Marketing
  • Social Media Marketing
  • Social Media Advertising
  • Email Marketing
  • Content Marketing
  • Marketing Automation
  • Analytics
  • Integrated Digital Marketing

1) Search Engine Optimization:

SEO is a three letter acronym short for Search Engine Optimization. Search engine optimization about trying to rank higher in search engines. To rank higher you make changes to your website that make it easier for search engines to understand your content.

Through SEO getting Backlinks is also easy i.e getting links from other websites. Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results

2) Search Engine Marketing:

Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising

3) Social Media Marketing:

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public.

4) Social Media Advertising:

Social media advertising is a term used to describe online advertising (paid efforts) that focus on social networking sites. Social media advertising combines current targeting options (like geo-targeting, behavioral targeting, socio-psychographic targeting, etc.), to make detailed target group identification possible. With social media advertising, advertisements are distributed to users based on information gathered from target group profiles

5) Email Marketing:

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database.

6) Content Marketing:

Content marketing is a form of marketing focused on creating, publishing, and distributing content instead of pitching your products or services, for a targeted audience online.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

7) Analytics:

Web analytics measure things a webmaster or technical SEO specialist cares about, like page load speed, page views per visit, and time on site.

Digital marketing analytics, on the other hand, measure business metrics like traffic, leads, and sales, and which online events influence whether leads become customers

8) Marketing automation:

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.

9) Integrated Digital Marketing:

Integrated digital marketing is, as it sounds, the integration of multiple marketing strategies to form a cohesive online approach for your business. Here’s what it typically entails: web development and design. search engine optimization (SEO) and search engine marketing (SEM) content marketing

4 building blocks to help your brand’s SEO strategy succeed

Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program.

In a competitive and increasingly online environment for brands, SEO matters more than ever. One-third of U.S. consumers in 2018 started their online purchases with Google or another search tool — more than three times the number who started at retailers’ sites or apps, and second only to searches beginning at Amazon. To do well in organic search results, brands must have a solid SEO strategy. Before you can take your SEO to the next level, you need to know where you are now and what to do next. Let’s look at four building blocks you can use to create a more competitive SEO program for your B2C or B2B brand.

Crawlability: lay your SEO foundation

To appear in search results, your site must be found by search engines. That means if you’re starting from the ground up or have never engaged in SEO, your first task is making your site visible to search engine crawlers. One common problem here is also an easy fix: your site’s robots.txt file. Retailers and brands often neglect this little file, but adding instructions to it tells crawlers which pages you want indexed and which you don’t.

You’ll also want to show crawlers your site structure for better indexing. To do that, you may need to update and expand your sitemap or build one from scratch. The ideal sitemap for SEO crawlability includes all of your site’s categories, subcategories, and product pages. If you’re wondering how long it will take to map or update your site’s thousands of product pages, services like Screaming Frog can generate a sitemap you can link to in your robots.txt file. After you update robots.txt, submit it to Google and other search engines so they can re-crawl your site as soon as possible.

If your site uses older plug-in technology like Flash or Silverlight to display content, you face a bigger crawlability challenge. Flash and Silverlight content is invisible to search engine crawlers so it can’t appear in search results. To make that content visible, you’ll need to convert it to a format that can be indexed, like HTML5 or JavaScript. The conversion process can take a few months, and you may need new software and coding talent to make it happen. After the conversion is complete, you can map the content, update your robots.txt file, and submit it to Google.

Content optimization: leverage your existing assets

When your robots.txt, sitemap and crawlability issues are solved, the next SEO building block to put in place is content optimization. This requires making better use of your current assets to improve your rank for specific keywords. You can use Google Keyword Planner to develop a list of target keywords based on volume and ROI. Then use the list to enhance your meta tags and content, starting with your top-level pages and working down through your categories and subcategories and finally ending with product pages.

An alternative to working through your entire site is to focus on optimizing a few select pages. For example, if product category “Page A” does reasonably well, use Google Search Console to evaluate its performance. Does the page align with particular keywords? If so, you can optimize the category page for those keywords to boost its performance. This will serve to enhance, but not replace, your programmatic SEO tools.

Offsite: build links and brand engagement

The next stage of building your SEO program is pursuing offsite strategies like link-building and social influencer relationships. You don’t have to wait until all your existing content is optimized to start your offsite work, but the more complete your content-optimization process is, the more SEO benefits you’ll see from your link-building and influencer efforts.

Link building requires research, and it’s a good idea to review Google’s link-building ethics and best practices before you begin. The most efficient way to find possible links is with a tool like SEMrush that shows you where your competition’s backlinks originate. That tool displays a list of potential sites to reach out to with link requests. Narrow that list to high-quality sites with good traffic and a strong social media presence. Don’t expect a huge response to your outreach — a 10 to 15 percent response rate is good for link-building campaigns.

Finding the right influencers requires research, too. You need to know your product and your audience. You also need to identify the social media users who’ve built a following by posting about your industry or niche and then learn who their audience is. It’s also important to understand that the best-known influencers in your niche may not deliver the best ROI for you. You can break the bank working with high-profile influencers, or you can choose to work with micro-influencers. These are people who may only have tens of thousands of followers, but they’ve earned a high level of trust and authority within that group. Depending on your niche and your goals, micro-influencers may prove to be more cost-effective.

Content creation: expand into knowledge topics

If your company is mature in its SEO program, you can focus on content creation at a whole new level. At this stage, your content should expand beyond describing your products and services to answering consumer questions related to what you sell. For example, instead of creating more content about the shoes you sell, create content about how to choose shoes for different events, how to care for leather shoes and so on. Deciding what topics to focus on requires keyword and competitor research.

Use a tool like SEMrush to do a content gap analysis based on your products, segment, market and relevant search phrases. For example, a watch retailer’s keywords include basics like “men’s watches” and “women’s watches,” but there are other popular search phrases they can leverage, too, such as “watch repair” and “types of watches.” By doing this analysis, you can typically generate somewhere between 750 and 6,000 keywords that you can use to create non-promotional content.

You’re not going to use all the keywords, though. The next step is to segment your new list of keywords and analyze how you perform for those phrases versus how your competition performs. This sifting can take anywhere from a few days to a full month. The time you spend on this is an investment that leads to a content road map for your SEO program. For example, you can prioritize the keywords where you have a competitive opportunity and make them the focus of your content creation program over the coming year.

To summarize, to get to this level of SEO, you have to build up the other levels first. Crawlability gives you the foundation to optimize your existing content. Optimization makes link-building and influencer marketing more effective. Knowledge-content creation is the capstone on these other steps. Together, these building blocks give you a durable SEO strategy to help you win organic search traffic.

 

Source: https://goo.gl/n99T9H

How to Perform Competitor Analysis with SEMRush

Competitor analysis cannot be ignored when it comes to the SEO of a blog or website. You can valuable information by running a website analysis test on your competitor. It helps you to make future strategy and makes you aware of the keywords that are driving most of the traffic for them. Here you can learn about Competitor Analysis with SEMRush

You can learn a lot from your competitor especially if you are a digital marketer. You can perform competitor analysis to check what is working for them and you can also apply those techniques to get more traffic. The first step in competitor analysis is to identify your competition.

Competitor Analysis with SEMRush

SEMRush is a tool that allows you to identify your closest competitor in the search engine. It also shows you the data that can help you to analyze the performance of your competitors. In this article, I will be showing you how you can use SEMRush tool to beat the competition and outperform the best in your field

1. Identify your organic competitors

The first task is to identify your organic competitors. There are a lot of competitors that are fighting to rank for the same keyword that you are fighting for. To get started, go to the SEMRush dashboard and select Organic Search in the drop-down. Now select ‘Competitors’ to view a list of the competitors that rank for the same keyword that you want to rank for.

Scroll down to see a list of domains that are competing with your blog or website. These websites are ranked on the basis of their competition level. The competition level is based on the number of common keywords that the websites want to rank. Therefore, the more domains two websites have in common, they are more likely to compete with one another.

2. Monitor your Competitor’s Rankings

The position tracking tool allows you to track the rank of your competitors as well as your own website. You can also view the overall ranking or the ranking for a particular keyword. Let us check how you can use the SEMRush position tracking tool. First, you need to create a new project on SEMrush. Once the project is created, you can set up the position tracking campaign for your domain as well as your competitor’s domain. You can add up to 20 competitors to your campaign.

You can add the keywords manually from the SEMRush report, from Google Analytics or from a txt file. Once all the keywords are added, you can press the “Add to Project” button and then click “Start Tracking” to start the position tracking campaigns.

3. Keyword Gap Tool

Keyword gap tool is a great tool that compares your domain’s keyword portfolio to the closest competitors. The Keyword gap tool allows you to add up to 5 domains and compare different types of keywords. For getting started, go to Gap Analysis > Keyword gap and then enter the five domains that you would like to compare. In the next step, select the keyword type.

You can also compare the organic, paid and PLA keywords between the domains.

Next, select the keyword type. You can compare the organic, paid and PLA keywords. Next, select the intersection type by clicking on the Venn diagram. Each intersection type will be able to tell you where you stand in the competition. The common keywords let you see the keywords in which both the websites have a rank.

4. Discover New Link Building Opportunity

SEMRush can help you to discover new links for your website or blog. With the help of the Back Link gap tool, you can analyze the backlink of up to five competitors. This data can then be used to generate the new backlinks for the website.

To get started, go to Gap Analysis > backlink Gap and add up to 5 domain URL that you want to compare. You can see your own backlinks by adding your URL to this tool. After entering the competitor’s domain, press the green button and SEMRush will get the data for you.

The backlink gap tool will compare the backlink profiles of the competitive websites. You can see the competitor generating most backlinks at the top of the graph.

Now, comes the real work. Identifying the link building opportunities for your domain. This means that you have to identify the domains that your competitors are having a link from and you are not. Identify these links and start working to get links from these websites.

5. Follow your Competitors Social Media activities

Social media Tracker allows you to follow the competitor’s social profile performance. You can use this tool to compare your social presence with your competitor’s profiles. To get started, go to the project dashboard and click the “Setup” button under “Social Media Tracker”.

A window will open and you have to connect your social media accounts (Facebook, Twitter, Linkedin) etc.

On the next step, you need to enter your competitor’s domains. Once you have entered your competitor’s name, click on “Start Social Media Tracker”. SEMRush will automatically populate the data for you. The data will reveal on which platform your competitors have the maximum followers. You can also select the date range to analyze.

 

Original: https://goo.gl/fDsmXb

How Will Blockchain Impact Digital Marketing?

Marketing and levels of data transparency, may take strides forward thanks to blockchain.

Blockchain technology is rapidly moving in on many industries. While it’s usually discussed in the financial and banking realm, there are many implications of blockchain outside of traditional markets.

According to Statistica, in the telecommunications, media, and technology sector, blockchain research is well underway. Of this group, 40 percent noted they are in the awareness phase or becoming educated on the technology. Thirty-nine percent said they are experimenting with blockchain or creating proofs of concept, and 12 percent are already deploying blockchain technology and using it in their business.

Since blockchain is so synonymous with finance, many wonder how marketers would even use this technology. Is there a place for blockchain technology in marketing? It turns out, yes, there is. Blockchain has the ability to change how marketers collect and use data, how they address customers and how they manage ads. Here’s a look at the impact blockchain will have on digital marketing.

Tracking keywords

Tracking keywords is a challenge for marketers. First, search engine algorithms change often enough that marketers continuously have to change course. Second, tracking keywords on different devices and trying to decipher a local versus a national search is problematic. Organic SERP results are incredibly complicated to understand, and many marketers have to guess or assume when creating reports.

Using the blockchain, marketers could have real numbers when keyword tracking. A tracker built on the blockchain could account for all of the inconsistencies that marketers currently have to account for when summarizing efforts. This type of technology could track keyword positions across all devices and in any location. Marketers could then use this information to create more data-driven, accurate campaigns.

Changes to social media

Companies such as Sociall are changing the way users think about social media. This decentralized network allows users to share, discover and connect without the traditional social media surveillance. Another platform called WildSpark, the first tool released by Synereo, offers its users “a new way to pay attention.” They essentially monetize viral content with the idea that only the best, most popular content will climb the ranks. To quote the website, WildSpark “is a platform agnostic Attention Economy layer situated on top of existing social media hubs. WildSpark allows content creators and curators to benefit directly from the value they generate online.”

These social media changes benefit users in that users can have more control over their data. They also reward users for good content or viral content. For marketers, this changes a lot. First and foremost, marketers must assess how relevant these decentralized social networks will become and whether or not their customer base will use them. Second, brands have to offer absolutely full transparency.

While some marketers fear that they will lose out on data collection since it’s relatively easy to collect data from the current social network giants, it will simply change the way marketers get leads.

Marketers net better leads

Currently, data collection for marketers takes a varied approach. Many collect data from a variety of sources, put it all together and run a campaign based on that. This method is not great, and many campaigns are then run off of inconsistent or incorrect data.

Since blockchain transactions are decentralized, marketers have to go right to the source for data collection: the consumer. Marketers can pay or incentivize consumers for their data. While this is a higher upfront cost, likely the ROI on the campaign ran off this data will be higher. This way, marketers have accurate data that came right from their consumer.

Consider this: Consumers that give the brand their data are likely already interested in the company. This makes lead scoring and conversions in the funnel much easier because these are already prospects ready for nurturing. So yes, it will be more effort and cost upfront, but marketers will gather far better leads using the blockchain.

Combating fraud in the ad space

As marketers know too well, there is frequent click fraud in advertising. AdChain is a company trying to combat this with adChain Registry, a smart contract on the Ethereum blockchain. Ad impressions and clicks are authentic because they’re on the trusted blockchain. The company wants to solve the problem of the lack of transparency and the high levels of ad fraud. The platform provides end-to-end transparency for all data, which does not exist in the traditional ad space today.

More transparency for consumers

Many blockchain technologies ultimately provide more transparency for consumers. They know who has their data and how those businesses got the data. For marketers, there will be more data to run campaigns. Though marketers may have to pay for incentive data collection, the information will be real and highly usable in campaigns. The marketing industry is seemingly just beginning to adopt blockchain technology, but the possibilities and implications are endless

Where to Spend Your Digital Marketing Budget in 2019

If you’ve pushed off planning your 2019 digital marketing budget, it’s time to allocate that cash. As 2019 draws closer, you may already be thinking of changes you want to make to your advertising dollars.

The good news is creating a budget for 2019 doesn’t mandate that you start from scratch. If there are elements of your marketing efforts that worked well over the past 12 months – keep them! To prepare your marketing budget for the New Year, you don’t have to reinvent the wheel. Just follow these three steps: evaluate, reallocate, and monitor.

Evaluate Your Current Digital Marketing Budget

Evaluate what worked well for your marketing strategy in 2018. Consider the areas where you found the biggest return on your investment. If your efforts are working, there’s no need for change. Beth Comstock, former Vice Chair of GE, says 70 percent of a company’s marketing budget should go to platforms that have been proven to work.

The vast majority of your digital marketing budget will be spent in areas that prove successful for your brand. Paid media, unique content creation, SEO, email marketing, and social media are some of the most prominent areas of digital marketing. Focus on the channels that bring in the most revenue for your company.

Reallocate Digital Marketing Dollars

For the other 30 percent of your marketing budget, explore ideas that you haven’t tried or only skimmed the surface of. Big digital marketing elements for 2019 will include:

  1. Video: Research reveals marketers who use video grow revenue 49 percent faster than non-video users. Facebook, Instagram, and YouTube are the three platforms where video growth is most prevalent. But don’t limit yourself to social media. Use video on a landing page to increase conversions by 80 percent or more.
  2. Long-form content: From blogs to social media posts, longer is proving to be better. If you don’t have the time to create unique, engaging content, hire a freelancer or content writing company. Long-form content boosts your SEO and offers quality content your audience wants to read. Don’t stop with blogs and social posts; long-form video should also be included in your digital marketing spend.
  3. Analytics: Invest in a top-notch analytics platform. It doesn’t matter where you spend your digital marketing dollars if you can’t thoroughly track the performance of your content.
  4. Automation: Digital marketing in 2019 is a bit of an oxymoron in that customers demand personalization when they engage with a brand, but they also want an automated presence that allows them to complete a task more quickly. Chatbots on your website and social media will continue to become more advanced and it will pay to invest in the tool. While your business hours may be limited, an automated sales rep never gets tired.

Reallocate a portion of your marketing budget to new areas of digital marketing, but don’t spend the money and walk away. Monitor your progress.

Monitor Digital Marketing Spend

For the areas where you’re enhancing or initiating marketing spend, monitor your campaigns and the results carefully. You don’t want to discover in November that a particular outlet offered next to nothing as a return. Routinely compare your digital marketing efforts and be ready to transfer some of your spends to the better-performing area as needed.

The digital marketing industry is worth nearly $195 billion. As customers explore more brands than ever online, make sure your 2019 budget puts you in front of an engaged, buying an audience.

Original post: https://goo.gl/wzZKMG

SEO Factors to Monitor in 2019

2018 was the year in which Google introduced dramatic changes to how it ranks sites. For example, Google used AI for approximately 30% of search queries. The page with the most links does not always rank at the top anymore. Here are the five SEO factors that I believe will be important for 2019.

1. Become Familiar with Structured Data
2. Avoid Structured Data Mistakes
3. Consider Podcasts for Your Marketing Agenda
4. Improve Content Focus
5. Improve Image SEO

1. Become Familiar with Structured Data
Structured data is intimidating. But it’s actually easy to become familiar with how it works. The easiest way to become familiar with it is to copy and paste and start working with it.
I wrote a step by step tutorial for helping those new to structured data. It shows how the online manual for structured data is set up. Then it walks you through creating and testing your own structured data code.

2. Avoid Structured Data Mistakes
Sites have been receiving penalties for incorrect implementation of structured data. It’s possible to make an honest mistake and receive a penalty for it.

The five most common structured data mistakes to avoid:
1. Using inappropriate structured data
2. Structured data doesn’t match on-page content
3. Violates Google’s Guidelines for a specific data type
4. Violates Google’s Structured Data General Guidelines
5. Shortcuts and taking liberties (aka manipulative behavior)

3. Consider Podcasts for Your Marketing Strategy 
Podcasts are an increasingly popular way to consume content. You should consider investigating if potential customers are listening to podcasts related to your niche. And if they are then it may make sense to create a strategy to reach those listeners.
A strategy could range from sponsorships, appearing on the podcast, and by promoting specific content that may be of interest. Podcasts are content that is consumed in a digital format. Marketing with podcasting can be considered an extension of content marketing.

4. Focused Content
This is perhaps the most important part of Internet marketing for 2019. Unfocused content is one of the biggest mistakes I’ve been seeing all year for sites that have lost ranking.
In an article I wrote about how to create better content I suggested this:
“Web pages rank because websites link to those pages. Websites link to those pages because those pages solved a problem, because it scratches an itch.
Nobody ever linked to a web page because of its keyword relevance.”

5. Improve Your Image SEO
Images are more than something to make your page pretty. Images are important for SEO. Treat them the same as you treat your title and heading elements because they all work together to help the page rank better. Images can also boost your ranking power by showing up in enhanced listings.

Image SEO Best Practices
Use images that tell a story
Readers achieve deeper understanding of concepts with symbols or images that illustrate your point. If the article is about adopting a pet, show cute kittens at an actual animal shelter.
If the article is about the failure of a company or a process, perhaps consider an image of a ship about to hit a rock or a car with the tires falling off.
Communicating an idea or a point quickly with an image can help readers understand what your article is about, which will help them decide to read it.

Illustrate Step by Step Instructions

Readers and consumers love step by step instructions. Screenshots and illustrations are super helpful and Google tends to use these kinds of images in enhanced listings. A single image that illustrates how to do something can be ranking gold.

Optimize Images
Using images that can be measured in megabytes may slow down sales and rankings. Heavy images will contribute to higher bandwidth demands on your server, which can cause extra charges from your web host. Heavy images can contribute to slowing down the server when a crush of site visitors reach your site at the same time.

Bonus: Keep Up to Date

In addition to these tips for improving your SEO, you may wish to focus on security as well. Keeping the software that underlies the website updated is important. Use difficult to guess passwords. Consider undertaking an audit of all third party add-ons and plugins to make sure they are regularly updated and well written by a company that can be trusted.

Source: https://goo.gl/SKFebZ

Top 5 SEO Tips to Get Unmatched Results In 2019

SEO is all about being open to changes because this is a strategy that witnesses rapid makeovers from time to time. Something that works really well to fetch your site high rankings now may become absolutely redundant within a couple of months.

Being adaptable is the key to success with this ever-evolving digital strategy. With 2019 being just around the corner, you would surely want to know what lies ahead on this front because all you would want for your website in the New Year would be number one search ranking.

Here are some effective SEO tips that can help you to get impressive results for your site in 2019.

  1. Get ready for the voice revolution:

Voice has become the name of the game and does not expect to reach the top unless your site is optimized for voice searches. The advent of voice assistants has changed the search scenario and users are no longer willing to type in queries. All they prefer now is to speak up a search query and get instant results.

This means that you will have to optimize your website with conversational keywords rather than the regular ones you have been using till date. It’s high time to integrate these keywords in your SEO strategy to get your site geared up for the voice revolution.

 

  1. Pay attention to post-click activity as well:

As an SEO strategist, your job does not end with just bringing the user to land on your website. It needs to extend beyond to ensure that they convert as well. In 2019, focus your attention to the post-click activity of the user because what really matters is the user action. Google is smarter than ever and tracks every action of the user.

For instance, if a user leaves the site and returns to the search page to click another site, it interprets that the user is not satisfied with the content and experience on your site. The user journey, therefore, needs to be examined to find reasons for the users bouncing back and take action to resolve them.

 

  1. Social will be more important than ever:

Social media has always been a critical element of the digital marketing strategy and the coming year will be no exception.

According to Michael Moon from Digitrio, having a clear plan and going all in with your Facebook advertising is critical to the success of any campaign. This makes it clear that you cannot imagine success with SEO unless it is blended with social media.

Make sure that the website enables easy shareability across social channels with social widgets that are intuitively placed on the interface. Also, post valuable content that entices the users to share it and boost your site’s traffic from the social channels too.

 

  1. Optimize for featured snippets:

The content in the featured snippets is a significant element of the SEO strategy because it has the potential to boost the click-through rates of the organic search results.

You need to double check that the content in the featured snippets is well optimized to answer the search queries that the users are likely to come up with.

Snippets come from the content on your websites, which means that the content to has to be rich and valuable in terms of the information that it serves. At the same time, the snippets should be optimized for the voice searches too.

 

  1. Keep your site running at top speed:

While content optimization is a critical aspect of SEO, speed optimization is equally vital. This year, invest some extra efforts to get your site performing at top speed.

The users will be more impatient than ever and a site that takes even a few seconds extra to load will drive them away from good. So start this year by analyzing your site’s performance and working on its improvement.

A few strategies can go a long way to achieving an optimal speed for the website. Compress and optimize the images, get rid of the plugins that are not in use, enable caching and reduce the server response time for the best results.

Google has always been committed to delivering high-quality user experiences, which itself is the key parameter that it uses for SEO ranking algorithms. Therefore, you can also start working on delivering top-level experiences in terms of content, performance, and anything else a user may look for.

This approach alone will be enough to help you achieve the best results with your SEO strategy in the New Year.

Source: https://goo.gl/qxcmdk

Author: Kritika Mitra

Digital Marketing for Retail Stores

Digital Marketing for Retail Stores

E-commerce has gone mainstream and the lines between digital and offline channels are blurring. Consumers browse online, use their mobile devices to price check in store, and purchase through whichever channel happens to be available at the time.

Retail brands continue to mature digitally, using technology and the wealth of data available to more effectively connect and engage with connected consumers.

 Use Digital to Pull Shoppers into Stores:

 Digital is a great way for local retailers and retail giants a like to encourage store visits. A study by Google revealed that 3 in 4 shoppers who find local information in search results are more likely to visit stores.

The types of information shoppers would find most helpful in search results include:.

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Google Shopping Analytics – Plus91 Media

Improve the In-Store Experience with Digital Strategies

Google research shows that 42% of in-store shoppers search for information online using their smartphones.

The top two places shoppers head to search include search engines (64%) and the retailer’s website or app (46%).

This presents an opportunity for retailers to enhance the in-store experience by ensuring sites and ads are mobile-friendly, and that search results are fully optimized.

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How Consumers are using their smartphones in Stores – Plus91 Media

But what’s the best way to increase followers and engagement online? 

1. Be Active With Your Facebook Presence

That means that when you’re on Facebook it’s not something you can work on every couple of weeks.

You have to commit to your Facebook marketing strategy by consistently posting new content to your company’s Facebook page like photos and videos, with links back to your website. Post offers and special deals… news about product launches… do live streams using Facebook Live… and more.

2. Reach Your Best Customers with Facebook Ads

One of the metrics that too many companies on Facebook strive for is more “likes” and “followers.” Yes, those are important numbers. But what you should really be focusing on is reaching your best customers. By that, I mean those more likely to buy and even buy repeatedly.

3. Engage Your Audience

Your Facebook marketing strategy definitely should not be set it and forget it. This is social media. You have to engage with your audience.

You’re trying to build a community. And the more active you are, the more engaged people will be with your brand. And that means more leads and sales.

Post at the Best Time on Facebook

Facebook is still one of the most difficult social networks to use for organic content. Again, algorithms make it a challenge for businesses trying to find optimal posting times.

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Facebook best post timing – Plus91 Media

Type of Ads:

Different ad formats can be used across Facebook platforms. The types of formats that are available to you depend on your selected advertising objective.

It’s important to select an advertising objective that aligns with your business goals. After you select your advertising objective, you can choose the right format for your ad.

1) Carousel Ads

 Goals: Clicks to Website, Brand Awareness

Interactive and visually appealing, Carousel Ads are perfect for the multiple products you want to promote or an array of services you need to build awareness of.

They’re also mobile friendly, and they can be placed right within the newsfeed, making their click-through-rates better than most.

2) Lead Ads

Goal: Lead Generation

Facebook Lead Ads were designed to make the mobile signup process easier by automatically populating contact information that people have provided to Facebook including email addresses.

Lead Ads allow Facebook users to sign up for things like newsletters, price estimates, follow-up calls and business information, which can be extremely valuable to retailers looking to expand and improve their customer interaction.

3) Canvas Ads

Goal: Clicks to Website, Website Conversions, Brand Awareness

This is as interactive as it gets in the Facebook advertising world, allowing customers to get up close and personal with your images and products by tilting, swiping, zooming and more—all with just their fingertips.

Fast (Canvas loads quickly, as much as 10 times faster than the standard mobile web), seamless and available only on mobile, it’s a great way to engage customers and get them excited about what you have to offer.

4) Dynamic Ads

Goal: Website Conversions

These are some of Facebook’s most powerful advertising methods for spurring sales. Based on your own website data, Dynamic Ads offer a form of remarketing, letting you reach users based on past actions they completed on your website or within your store.

You can target users based on the content they viewed on your site, items they added to their shopping cart, products they purchased and more.

It does require installing the Facebook Pixel on your site—but we’ve got a pretty good guide for getting that done. It’s not as complicated as it sounds.

5) Video Ads

Goal: Video Views, Brand Awareness

Advertising via video is extremely popular in today’s mobile world. Great for selling, building awareness or just simply entertaining and engaging a customer, video ads are some of the most powerful tools in a modern marketer’s arsenal.

In the fact that Facebook videos get more than 8 billion views every single day.

Facebook’s videos are particularly powerful, offering retargeting capabilities that help you hone in on customized audiences.

6) Domain Ads

Goals: Clicks to Site, Website Conversions, Testing Creative

Ideal for attracting leads and driving traffic to your brand’s website, Domain Ads are some of Facebook’s most-used ad types. The ads can point to your homepage, an optimized landing page or even a specific product, purchase area or opt-in form.

Domain Ads are cheap, but they’re not very customizable.

7) Collection Ads

Goal: Clicks to Website, Website Conversions

Facebook collection ads, people who tap on your collection ad to browse or learn more will be seamlessly taken to a fast-loading visual post-click experience powered by Instant Experience – all without leaving Facebook or Instagram.

Users can click any image to see more detail or purchase the product through the advertiser’s site or app.

YouTube to Remove Credits and Annotations, Test Out Back-to-back Ads

Much like the rest of the internet, YouTube has established numerous steps to optimize the user experience on mobile. When it comes to mobile-friendliness, the YouTube mobile app is truly a handy and reliable app that allows you to watch videos on the go, while offering full functionality that allows you to record and stream live.

With more users going mobile, this also means that some processes and details must also be updated to keep up with the times. This means removing some seldom-used features and elements to streamline the process, while also testing out possible changes that might impact revenue and user experience.

For YouTube, the newest set of updates aim to remove credits and annotations in editing, while testing out back-to-back ads that play before a video starts. Here are our thoughts, how it works, and how these can affect the user experience.

Removing Credits

Video credits in YouTube allow users to be able to tag users and channels that they have collaborated with when creating a video. This ensures that users and channels would be credited and recognized properly and allow users to discover different related channels. Despite its benefits, it has become a feature that has been used less and less, which leads to YouTube removing the feature altogether.

While the feature to tag users and channels has been removed, adding credits can still be done when writing the description of your video, which is a practice done by more users recently. This has become more common on different videos and looks to be the more practical approach that will be the standard. This smoothens the editing process, while still giving users the ability to give credit to their fellow users.

Removing Annotations

Along with removing credits, YouTube will also remove video annotations by January 2019. Annotations have been no longer in use since 2017, but videos that contain them are still present. This update would remove them entirely, especially when watching videos. Annotations do not appear when viewed on mobile, which is why the feature was no longer in use. With better calls to action that are more visually appealing, this feature has become outdated. If you have a video that still contains annotations, it is best to wait for the update before adding necessary changes to create a better experience.

Back-to-back Advertisements

Ads have become a regular part of YouTube ever since the playing of ads before a video has been somewhat a standard practice. This not only helps various channels generate income, but also helps users discover different things such as brands, viral campaigns, and new products and websites. While ads may have affected the user experience for better or for worse, it is a necessary feature that helps bring in more revenue to the platform.

With this in mind, YouTube will begin to test out back-to-back advertisements that play before a video starts. This means an average of 2-5 minutes before watching a video. While this will allow more revenue and brand exposure, this might be a controversial feature, as a lot of users still adjusting to watching ads before videos. Since this is still at the testing phase, there might be a chance for this to change or to not happen at all. With this in mind, it is best to respond to official surveys, and leave reviews to ensure that YouTube would be able to bring impactful changes to the user experience.

YouTube SEO Impact

With these new updates, users would have to adjust accordingly when giving credit and optimizing their YouTube SEO experience. This means that along with making sure the description makes it searchable and informative, fellow users must be properly credited. As for the ads, this is something that might impact the viewer count. However, just as long you deliver quality content that is searchable, you will not have any issues with getting traffic into your videos.

 

Key Takeaway

YouTube has seen numerous changes over the years, and these updates are there to optimize a few details to optimize the user experience. With these set of updates, expect YouTube to continue making the viewing experience much better on any platform.

If you have questions and inquiries about YouTube or SEO in general, leave a comment below and let’s talk.