What is Influencer Marketing?

Hi here we are going to discuss about the most useful topic for who looking for a better online marketing techniques.

Influencer Marketing:

Influencer marketing (also influence marketing or social media influencer) is a form of marketing in which focus is placed on influential people rather than the target market as a whole on social media.

5 Reason you should try influencer Marketing:

  1. promotes your products or services to a relevant audience.
  2. Increases general brand awareness.
  3. Helps you promote your product on shoestring budget.
  4. Helps you build an expert community around your brand and fuels trust.
  5. Improve your search visibility.

4 Important steps to connecting with influencers:

  1. Provide them with value.
  2. Ask if they’re willing to help you promote your brand.
  3. Think about the future.
  4. Maintain the relationship.

Why wasting your time on reading and understanding different topics in regular basic, we at Plus 91 media provide TV Commercial & Digital Marketing services in affordable price. We do influencer marketing, social media management and youtube channel management, SEO services.

For further details contact us at team@theplus91.com

Instagram Marketing – What, Why, How?

What is Instagram?

Instagram is a photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010 exclusively on iOS.

Instagram Growth:

  • 800 million Instagram accounts active every month
  • 500 million+ Instagram accounts active every day
  • 80% of accounts follow a business on Instagram
  • 900 million+ accounts use Instagram stories everyday
  • Number of photos shared to date: 40 billion
  • Number of Instagram likes per day: 4.2 billion
  • Posts that include at least one hashtag get more engagement

Why Instagram will grow in 2020:

Instagram revenue estimates

Why Instagram marketing?

  • Higher engagement with visual content
  • Enhance your branding
  • Drive traffic and grow your business
  • Its marketer friendly
  • Make money through sponsorship
  • Useful feedback and insights

How to Market in Instagram?

1. Instagram Profile Setup:

  • Choosing the perfect Instagram handle/username
  • Optimizing your Instagram bio
  • Perfecting your Instagram display picture
  • Choosing the right hashtag
  • The best time to post on Instagram

2. Instagram Content Strategy :

  • Without the right content strategy your Instagram marketing will fail
  • Consistency should not be taken lightly
  • Creating high quality images the easy way using the right apps
  • Scheduling your images at the right time and on automation

3. Use Hashtag :

#hashtag

  • Location specific
  • Lifestyle specific
  • Brand specific
  • Product specific
  • Community specific
  • Challenge or contest specific
  • Campaign specific
  • Event specific
  • Subject specific

What is Corporate Film? Why do company needs it?

Hi, it’s time for blogging, we already discussed about Digital marketing, social media marketing and Search Engine Optimization topic, now we start to discuss about the corporate stories and Television commercials too. They also play a vital role on marketing a brand. Here I would like to talk about the corporate stories.

We Plus 91 ultimate cinema providing corporate stories for some major corporate companies in Tamil Nadu, India. We are the one of the best ad film production company in Chennai with creative concepts. Let’s get into the topic:

Corporate film:

  1. What is a corporate film? Do I need one too?
  2. How much does a corporate video cost to make?
  3. How long does it take to complete a corporate video?

Stuck with too many questions, don’t worry let me explain? We are the one of the top corporate video production house in Tamil Nadu.

  • What is a corporate film? Do I need one too?

Corporate film?

Corporate films, or corporate videos, are used to connect the boardroom to its employees and convey the company’s ethics and ethos to the consumer. Video content online has become increasingly popular for company websites alongside the written material. Video content stands an 80% higher chance of engagement as it requires less from the viewer and keeps their attention focused on the screen for longer. Production companies also create films for fundraising, awareness and promotional purposes. In the world of business, films are necessary communication tools that can create engagement and inform opinion.

ADVANTAGES:

  1. Brand building
  2. Global audiences
  3. Projecting larger
  4. Showcasing processes, infrastructure and exhibitions
  5. Highlight company’s achievements
  6. Great marketing material
  7. Easy to share on Social Media Platforms

Should I have one? Yes, because;

  1. YouTube is the 2nd Largest Search Engine:
  2. Today everybody is a broadcaster
  3. It’s a creative way of presenting your business
  4. Video is Entertaining
  5. Video has a high brand recall value.

Reasons and Benefits regarding importance for Corporate Videos

  1. Suppose you have a good product or service but nobody knows about it then how will you do sales or generate leads or revenue. The use of corporate video should be very interactive and engaging that your target audience should come to know what you want to convey.
  2. Visual medium – The latest trend is of video makings like whiteboard animation, explainer video, or video animation because people tend to see things rather than read. Every day there are many millions of views of video uploaded to YouTube. This is the reason rather than reading the things your targeted audience can see the features of your product and services you are offering and it becomes clear to them about your product or service.
  3. Audience target- Corporate video will allow you to smoothly engage with your target audience. A video will always engage more than image or text. Through proper scripting and using proper video maker and video editor software you can make a video which can be effectively presented to your customers
  4. As you know Google and YouTube are sister companies of Alphabet, So Websites which embedded video can have visibility more in search engine, which gives an edge to your competitor. Embedding videos will help you with Search Engine Optimization.
  5. It can demonstrate your products and services easily and will build and create brand awareness.
  6. People won’t engage with your company if they don’t know what product or service you are offering. A video can be useful as it showcases your product description, uses, and its benefits.
  7. Your video will be shared online and it will have the potential to be shared around groups of friends and colleagues and other online audiences. Your product will be out there in the market.
  8. You can exploit multiple marketing channels and it will increase the intent to buy.
  • How much does a corporate video cost to make?

It’s completely based on the concept you chosen and the quality you need. There are some basic question to consider the cost of corporate video. We plus 91 ultimate cinema make a corporate video in affordable price in best quality.

  1. How long will it take?
  2. How clear is your brief?
  3. Don’t forget all the little extras that add up?
  • How long does it take to complete a corporate video?

It depends on the video, in case the video needs 2D and 3D works it needs 2 to 5 weeks or 5 to 7 weeks respectively. But we at plus 91 deliver the completed product at a very fast pace without ignoring quality and perfection. The challenges we usually deal are subjected to at most perfection exact visual. We at plus 91 work round the clock to deliver the best of quality convincing both the client and the budget. Usually marketing and visual media marketing tend to have a very fancy budget and representation, but at plus 91 we are keenly focused on delivering picture perfect ideas along with exact required budget. The duration of the video and the making are one of the least considered elements but the duration of recognition of the concept and visualized picture is what matter the most.

Five ways to improve your website’s bounce rate (and why you should)

Bounce rate is the percentage of site visitors that land on your website and leave before viewing a second page. You can easily determine your website’s bounce rate by setting up Google Analytics.

Now, if you’re thinking this isn’t such a big deal and that as long as they visit your website, irrespective of how long they spend on it or how many pages they view, they at least know your business exists, that’s not good enough. The longer visitors stay on your site, the more time you have to turn them into subscribers and customers. But how can you convince users to stick around longer and visit more pages?

Luckily, there are a number of easy and free ways to improve your website’s bounce rate and grow your business.

Here are five ways to improve your website’s bounce rate

1. Create content consistently

Creating content consistently is one of the best ways to keep users around longer and get them to view multiple pages. Useful, engaging content will drive traffic to your website. Once that traffic is there, they’ll stick around, keep reading, and eventually become a subscriber or customer if you have a wide array of informative blog posts for them to read. In fact, according to HubSpot, companies that published 16+ blog posts per month got about 4.5 times more leads than companies that published zero to four monthly posts.

So, create a content plan that’s consistent and offers something for everyone. Not everyone prefers written content, so include a mixture of formats such as written, video, infographics, audio recordings, and more.

Another important tip for your content: Practice effective internal linking. Relevant and useful internal links sprinkled throughout your content can guide users to more of your awesome content and keep them reading.

2. Add images and videos

Speaking of a mixture of formats, to improve your website’s bounce rate, be sure you add eye-catching images and videos to your website. Many users won’t spend a lot of time reading your website content, so you need to grab their attention with images and videos.

Add a large high-quality image or video to your homepage to grab the attention of viewers as soon as they see your site. Most websites do this while keeping everything else on the page simple

3. Speed up your site

You may not have realized it before but your website speed is important for improving your website’s bounce rate. In fact, according to Google, 53 percent of mobile site visitors leave a page that takes longer than three seconds to load. And for every extra second that your page takes to load, the probability of users bouncing dramatically increases. So, don’t make your website visitors wait.

You can use a site like GTmetrix to test the speed of your site. Not only will it tell you what your site speed is, but it’ll also give you advice for improving it. If you’re running your website on WordPress, it would also be wise to download and install some free plugins like WP Smush and W3 Total Cache to help boost the speediness of your site.

4. A/B test

As you’re attempting to improve your website’s bounce rate, don’t leave it up to chance. You should be A/B testing everything in order to determine what’s working and what’s not. You might be surprised by the small things that can cause users to abandon your website. It might even be something as simple as the color of your call-to-action button.

So, perform A/B tests, or split tests, of every aspect of your website. Does your bounce rate improve with a popup on your homepage or does it get a bigger boost on another page? Does one font convert more visitors over another? Does showing or hiding a progress bar help or hurt your bounce rate? When we say A/B test everything, we mean everything.

5. Target abandoning visitors

Did you know that over 70% of people who leave your website will never return? If you don’t start to improve your bounce rate now, that’s a lot of potential leads and customers your business is missing out on. One effective way to stop those users in their tracks and get them to stay on your website longer, and eventually convert them into subscribers or customers is by utilizing exit-intent popups.

Original: https://goo.gl/85QWVB

Overview on Google’s “Test My Site”

Hi now we have learn about all SEO, and Social media content every week(read our blog here). I really like to talk about new technologies and the technology used by few. Here we talk about google tool “Test My Site” to test website speed.

Test My Site: 

Test My Site is an easy way for businesses to measure their site’s performance across devices, from mobile to desktop, providing them with a list of specific fixes that can help their business connect more quickly with people online. Businesses just need to type in their web address and within moments they’ll see how their site scores. They can also get a detailed report with tips on what to do next, and where to go for help at no charge.

What you get through this ANALYTICS?

It was divide into three containers like:

1) Overview – Where you can get details of the website speed and its ranking.

2) Optimize – Here you can understand how we can fix the site & we can generate a detailed report of the test result.

3) Other tools like: a) Benchmark site: It helps us to know about our opponent website speed.  b)Impact of faster site: here we can evaluate the impact given by faster site on visitors and revenue .

What is the definition of Fast, Average, or Slow site and page speeds?

Thresholds for each category are applied consistently across site and page speed as well as across country and connection type. These are the same thresholds shown in PageSpeed Insights (PSI). The thresholds for each category are as follows.

Fast: 0-1 second
Average: 1 second-2.5 seconds
Slow: 2.5 seconds and up

How can We speed up the site?

After testing the website we get the ranking of our site. If our site was slow we cannot get more visitors and they are not going to convert as customers. In that data we will know what need to be update. It show as suggestion what need to be update for better speed like minify css, compress images, and all other recomendation to speed up our website.

Why isn’t my site speed available?

Site speed measures the speed of all of the pages on your site based on world data collected via the Chrome User Experience Report (CrUX). Site speed is only available for top performing sites. If your site speed isn’t available, then your site isn’t included in this data set, and it’s important to focus on improving your page speed to eventually enhance the overall performance of your site.

You can use the steps within the Test My Site tool to begin improving your page speed, see the speeds of other sites in your industry, evaluate the impact a faster site can have on revenue, and receive a detailed report to continue improving your page speed, and, ultimately, your site speed.

 

 

Top 5 resources to find latest Google SEO Updates

Hi there, plus91 again. this time we discuss about the top5 resources for know the latest updates on Google SEO and others search engine SEO Ranks.

1.) Moz

moz-plus91- seo-updates
MOZ – SEO software, tools and resource for smart marketing

Moz is considered as one of the principal sites SEO professionals ought to take after to know all the latest Google SEO updates. Moz was begun in the year 2004, and from that point forward, it has been administering the SEO business. From  Beginner’s Search Engine Guides, to Mozinars to latest Google SEO updates, there is no better place for SEO updates than Moz. It is additionally one of the wealthiest assets of best SEO tools and related Google SEO updates.

2.) Search Engine Land

Google SEO updates

Search Engine Land

Without a doubt, Search Engine Land is a standout amongst the most prominent SEO resources on web that covers every one of the points identified with search marketing. Search Engine Land would be the first place to break Google SEO updates and to stay updated with best SEO updates; you should take after their web journals. It is also the best place to know recent search algorithm updates, breaking stories, search industry patterns and related changes.

3.) Search Engine Journal

Google SEO update

Search Engine Journal

Propelled in 2003, Search Engine Journal is one of the best search marketing resources to know latest Google SEO updates. It lets you know all the Google updates for SEO. It is highly recommendable for marketers to follow Search Engine Journal to know search algorithm updates and related practices that will optimize your SEO campaigns, and aid you increase traffic of your websites. This is the best place to figure out vital SEO patterns, techniques, and latest SEO news.

4.) Webmaster World

Google SEO updates

Webmaster World for SEO

Take after Webmaster World to get a portion of the best search engine tips and latest Google SEO updates. Webmaster World is one of the best SEO resources that lets marketers learn all the aspects of search engine marketing in the most comprehensive manner. Latest Google updates for SEO provided by Webmaster World are well informative and highly trusted as it is one of the oldest and most reputed places to know accurate and authentic news and trends of web marketing.

5.) Search Engine Watch

Google SEO Updates

Search Engine Watch

Search Engine Watch is known as one of the best SEO assets to learn SEO and know all the Google latest update in SEO. It includes a portion of the best SEO tips and tricks, and in the event that you wish to know latest Google SEO updates that can enhance optimization of your website, SEW will guide you with some of the best practical examples and latest SEO news. It is closest companion of search marketers who wish to enhance capacity of their SEO campaign and helps them ensure better ranking in Search Engine Result Pages.

6. Digital Vidya – Additionally need to know

digital vidya
Digital Vidya – A global leader in digital marketing

Digital Vidya is known as india’s top known SEO assets to learn SEO and know all the Google latest update in SEO. It includes a portion of the best SEO tips and tricks, and in the event that you wish to know latest Google SEO updates that can enhance optimization of your website.

Conclusion

It is must for search professionals to stay updated about all the latest Google SEO updates. Over mentioned resources and search algorithms will aid them in the best possible manner. To monitor latest updates for SEO, typical sources that marketing experts prefer are-

  • Google Announcements
  • Forum Chatter where Webmasters hangout
  • Other SEO News Sources
  • SERP Trackers e.g. Mozcast, Rank Ranger, Algaroo

Designing SEO campaigns after being aware about the latest SEO updates will for sure help you channelize successful search engine optimization campaigns that not only increase number of visitors of your sites but also ensure conversions. Do update me in comments if you find these Google SEO Updates useful.

Over the past years, Search Engine Optimization has made a remarkable position in the Digital Marketing landscape and proved its worth by delivering the desired results in the form of higher rank in the SERP. To get an in-depth understanding of Search Engine Optimization, join our Search Engine Optimization Course.

TO POP UP OR NOT TO POP UP

With all the websites out there, you’ve likely by now stumbled upon a few riddled with frustrating pop ups. These sudden, un-welcomed blurbs asking if you need help, to subscribe or to download a whitepaper disrupt your reading and either startles or annoys you. Why do companies use these on their websites? Are there any purpose or effectiveness to a pop up?

While many marketers have become aware of the displeasure pop ups cause to visitors to their website, they are still nevertheless used. This is because pop ups get conversions. According to Sumo, the average pop up gets a 3.09% conversion rate, with the top 10% of pop ups getting a decent 9.3% click through rate. The very best pop ups that are near perfect in every way can get an astronomical 50% conversion rate! This means that pop ups certainly don’t hurt your marketing efforts. The conversion potential of pop ups can be huge with adequate time and effort.

To understand how to best utilize pop up ads, it helps to understand that not all pop ups are equal and that its success is dependent on the appropriate wording, context, location, size and timing of the pop up. For instance, the top performing pop ups such as those with a 40% conversion rate appeared on pages with corresponding, relevant content and only 8% of the top 10% of pop ups appeared for less than 4 seconds.

Types of Pop Ups

There are three main types of pop ups: the new page pop up, the in-browser pop up, and the full page pop up.

New Page Pop Up

Like the name indicates, a new page pop up creates a new page in a new tab or window. The use of this type of pop up has pretty much gone by the wayside as these pages are often blocked by a user’s computer’s built-in pop up blocker. If the pop up page is not blocked, the configuration is poor as it gets covered behind the main window and won’t come back up again after the user closes it. New page pop ups are also poor on the small screens of mobile devices. This type of pop up, however, stays open even when the web user goes to a different website on the main window. As these pop ups aren’t commonly used, there aren’t many cases of their effective usefulness.

In-Browser Pop Up

In-browser pop ups are the most commonly used type of pop up. These pop ups are the small dialogue boxes that appear either along the side in the form of a chat box, as a floater on the side or as a tiny text box when one hovers their cursor over a “trigger” word. These types of pop ups are more effective than new page pop ups and are less distracting and disruptive than full page pop ups. Some of the benefits of in-browser pop ups include:

  • They are small, contained and only fill up a small part of the page
  • Does not force a user to take an action or even to open it
  • Acts as a single, stand-alone element
  • Its content is context dependent, with the content in the pop up relating to the content either of the page or “trigger” word

These types of pop ups are great for subscriptions, remote, on-demand chat help, and free download offers.

Full Page Pop Up

Full page pop ups are the ones that make one cringe as they cover the whole page and prevent the user from reading the content or navigating the website unless an action is taken. These are common for subscriptions and appear when a user is about to navigate away from a webpage. These specific types of pop ups are often overused and misused by advertisers and third parties and have contributed to a poor online experience for the user.  Because of their disruptive, distracting nature, they should be used sparingly. Instances with license agreements and payment processing are the most appropriate uses for full page pop ups.

Pop Up Advantages

Now that you know that each type of pop up has its purpose and place, here are some of the advantages pop ups have in general:

  1. Catch visitors’ attention
  2. Remind visitors of important/urgent information
  3. Can keep a visitor on the page longer and stop them from exiting
  4. Engage the visitor and encourage interaction
  5. Interrupt “attention blindness” of visitors
  6. Encourage conversions
  7. Are effective in gathering small amounts of information that can be used as a stepping stone to sales and marketing conversions
  8. Are good gateways that require visitors leave information in order to proceed

Pop Up Disadvantages

Each type of pop up has its advantages and appropriate time and place to be used. However, pop ups in general have some great disadvantages that warrant their careful, sparse use. Some of the top disadvantages include of using pop ups include:

  1. Pop Ups Are Annoying. Regardless of the size and location of the pop ups, the vast majority of website visitors find them annoying and un-welcomed. Some web users will be so annoyed by them that they will immediately exit the site once the pop up appears.
  2. Pop Ups Can Distract and Confuse Visitors. In addition to pop ups being annoying to site visitors, they can also distract, confuse, frustrate and scare site visitors if they have irrelevant messaging or if the messaging appears at the wrong time on the buyer’s journey or appear on the wrong page of the website. This is most commonly seen in pop ups with asks that are either too small or two big based on the funnel stage.
  3. Pop Ups Can Lower Your UX and SEO Rankings. Some pop ups can slow down your website’s load time which annoys and frustrates impatient, time-crunched site visitors who will likely exit your site to visit a competitor’s site if the page doesn’t load quickly. Page load speed is also a ranking factor Google uses in its search results page ranking algorithm. Slower loading websites won’t appear high in the search results which means less website traffic.

Conclusion

The best pop up for your marketing strategy will depend on a variety of factors including your company’s buyer’s journey, market, brand, the objective of the marketing strategy and purpose of the pop up. JustUno has some excellent examples of different pop ups with different personalities, asks and purposes to help spur those creative juices.

Source : seo.com

Choosing KPI’s in google analytics

As more brands continue to invest in their online persona and digital marketing initiatives, it’s becoming increasingly important for marketing service providers (MSPs) to verifiably demonstrate the value of their work. The most successful and recommendable MSPs push to measure the impact their work has beyond a simple transactional level; by mapping and tracking multiple touch points throughout the customer lifecycle.

Know Your Client Inside and Out

When it comes to choosing appropriate key performance indicators (KPIs), it’s crucial to go beyond the surface level of sales. Every client has a different set of core business objectives, so the web analytics strategy that you implement should align with those objectives and be catered to your customer’s overall vision of success. The first step in defining the key performance indicators for a given campaign is to get to know the needs of your client and their business.

“Meet with your client. Call them on the phone. Shoot them an email. However you prefer to communicate, just get it done! Learn the history of your client. Meet or talk to the people that work there. Find out a bit about their local area. Get to know their business’s previous and current struggles. Discover the ways in which their business has had success in the past.”*

Once you have a deep understanding of your client and their business, you can more effectively map out the touch points that you’ll track and the metrics you’ll use to measure success. There are three key areas that you’ll want to focus on when it comes to mapping KPIs at different phases of the customer journey:

  1. Acquisition
  2. Behavior
  3. Conversion

Allow the Customer Journey to Determine Your KPIs

Keep in mind: these are only a few of the most common KPIs that marketing service providers track. The possibilities are endless!

Acquisition

Websites without a steady stream of traffic are dead in the water. Regardless of the amount of time you’ve spent designing your site and crafting the perfect copy, there won’t be any action further down the funnel until you start to attract new visitors. Luckily, there’s no shortage of opportunities to demonstrate the effect you’ve had on generating new traffic!

1. Traffic by Channel

Google Analytics captures and records the performance of each of your marketing channels so you can clearly attribute traffic to individual campaigns; how granular you’d like to get in your reporting is up to you.

Each channel will increase depending on the number and type of marketing campaigns you put in place. Strong search engine optimization will lead to an increase in organic search traffic; great PR work and reputation management may lead to increases in direct and referral traffic. It’s up to you to determine which channels you’ll focus on in order to tell the most compelling narrative of success to your client.

2. Users/New Users

In the screenshot above, you may notice that there are multiple data points in the columns labeled Acquisitions. Google Analytics provides more than one metric in each category so that you have more flexibility in determining what constitutes success for each campaign. A client looking to increase their brand visibility may be more interested in the number of new users to their site, whereas a client looking to increase user retention or new user sign-ups may be more concerned with the total user number.

3. Sessions

Depending on your client’s goals, it may be more beneficial to focus on sessions versus users. For example, a client hoping to increase the engagement rate of their current customer base may hope to increase the number of monthly sessions that their site receives.

Behavior

Once a user has landed on a site, understanding how they interact with and flow through the various subpages is essential. Under the Behavior area in Google Analytics, you’ll find a number of reports that include metrics like page views, average time on page, bounce rate, and more. These metrics will allow you to map the ways in which your work on the website have directly affected customer behavior.

1. Page Views

Describing the total amount of traffic you’ve generated is important when discussing the acquisition phase, but when focusing on user behavior and the next step of the customer journey, it’s necessary to get more granular. We all know website design projects and digital marketing campaigns involve new pages, new menus, and new forms. Being able to track which areas of the site are most engaging and effective is crucial. In Google Analytics, the Site Content section will provide numerous views to allow you to analyze the performance of individual pages on a site.

2. Average Time on Page

Being able to show a client that a page you created is garnering a significant amount of new page views is great, but not if those users are dissatisfied. A simple way to understand the effectiveness of a page is to analyze the average time that a user is spending on the page. Depending on the purpose of a page, it may be more beneficial to have a longer average time on page. For example, a lengthy and informative pillar page should keep visitors reading; alternatively, sites with video may have longer average time on page, since users will be watching a clip and remaining on the page. In contrast, an FAQ page or a contact page should have a comparatively lower average time on page since you expect users to find information quickly.

3. Bounce Rate

To take an analysis of page interactions one step further, you may want to look at the bounce rate of individual pages on a site. In Google Analytics, the bounce rate metric shows the percentage of sessions that include only a single page visit and zero interactions. In other words, if a user visits your site and leaves without interacting at all, that session will be considered a “bounce.” A high bounce rate isn’t always a negative! As in the example above, depending on the objective of a page a high bounce rate may actually indicate success. For example, an FAQ page that seeks to provide users with quick and simple answers to everyday questions might have a bounce rate that verges on 90% or higher; this could indicate that users were able to quickly find the info they needed and then left. Ultimately, it’s up to you to determine how to interpret the data.

Conversion

What exactly constitutes a conversion will differ from client to client based on their overall business objectives. E-commerce clients may want to increase website sales or newsletter sign-ups; service-based clients may want to increase the number of calls they receive or the actual number of bookings the site generates. Regardless of what type of conversion is chosen, this should be clearly defined at the start of a campaign so all parties are on the same page since conversions come in many forms.

Note: tracking conversions requires the additional setup of goals in Google Analytics.

1. Number of Conversions

Once you set up a goal in your account, Google Analytics will begin to track the number of conversions that take place connected to this goal. Number of Conversions on its own is a powerful metric; however, it is best used in conjunction with fiscal data from your client to calculate the ROI of your campaigns. Be sure to ask your client the average value of a conversion for their business. Remember that this will differ depending on the conversion type you choose: a phone call and a closed sale may both be conversions, but they aren’t valued the same. Once you understand the value of each conversion type for your client, you’re able to multiply the total number of conversions by that number to provide a monetary value for ROI.

2. Conversion Rate

When comparing the effectiveness of two pages side by side, it’s often easier to compare their respective conversion rates over a defined time period rather than the total number of conversions. Conversion rate is the total number of conversions divided by the total number of visitors a page received during a given time period, giving you a better idea of a site’s top performing pages. A page that receives 100 visits and converts 50 of them is much more powerful than a page that receives 5 visits and converts all 5.

Use Multiple Metrics to Demonstrate Success

The most important lesson to be learned when it comes to web analytics is that one metric is never enough. Numbers don’t lie, but interpretations do. Before presenting a particular narrative to your client, be sure that you have the necessary data to support it. Following the suggestions outlined above will help you track and analyze the effect of your work for your clients in a compelling and data-backed way.

 

Source: https://upcity.com/blog/choosing-kpis-in-google-analytics/

Google Responsive Search Ads: What Are They?

In July at Google’s annual Marketing Live event they announced several new Google Ads features and tools, among those were Responsive Search Ads (RSAs). This new ad type is the largest change in the search ad format since Google released the Expanded Text Ad. Responsive Search Ads are currently in beta for many users across the Google Ads platform, but it is expected Google will continue to roll out Responsive Search Ads to all advertisers.

What Are They?

Unlike traditional search ads, in which you create one static ad where the ad copy remains the same each time it is served to a user, Responsive Search Ads serve varying combinations of headlines and descriptions in any order.

You can to write up to 15 different headlines and up to four descriptions called assets. Google then uses machine learning to automatically test out combinations of your entered assets to find out which perform best. If you have a headline that you need to show in each combination you can “pin” it to a preferred headline or description position. While Google optimizes the ad delivery for you, this feature allows you some control over your most important assets.

RSA Example 1

Each Responsive Search Ad can show up to three 30-character headlines, a display URL with two 15-character path fields, and up to two 90-character description fields. Depending on the user’s screen size and page content, Responsive Search Ads are flexible and may not always show all three possible headlines or two descriptions. However, at least 2 headlines and 1 description will always be shown. While in beta, Google only allows Responsive Search Ads to be run in an ad group that is also running Expanded Text Ads.

Google estimates that Responsive Search Ads can increase Click-through-rate (CTR) by 5 – 15% compared with traditional search ads. You’ll still need to review your ad performance regularly as results can differ for advertisers. However, by following some best practices you can get the most out of your Responsive Search Ads.

Best Practices You Need to Know

1.More Headlines & Descriptions Means Better Performance

Google recommends creating at minimum 5 headlines and 3 description assets. This way Google’s machine learning has many more combinations to serve and test. You’re able to test up to 15 headlines and 4 descriptions at once – don’t waste them. We suggest adding as many as you can without repeating your message.

2.Avoid Repetition

Each headline and description asset should highlight something different. Try to be creative and offer different promotions, include your top keywords and engaging call-to-actions. Be careful to leave your top keywords out of at least 2 of your headlines. It will help to keep your served ads from being too repetitive and feeling keyword stuffed.

Vary the length of your headlines with more and less characters to increase the chance that your second description will be served more often.

RSA Example 2

3.Run Only One Responsive Search Ad per Ad Group

Google currently allows up to 3 Responsive Search Ads per ad group, however, don’t test more than one at a time. Each asset is already being automatically tested against one another. By testing more than one Responsive Search Ad you’ll slow down Google’s machine learning optimization of your ads.

4.Pin Sparingly

You can retain some control of the ways assets are served by pinning a headline or description. It is a great option to use if a keyword is known to convert well for your campaign or you are pushing a new promotion; but be careful not to pin too many elements. Pinning more than one headline, and especially more than one description, can limit the ways in which Google can optimize your ad combinations.

5.Check Which of Your Assets Is Performing Best

After your Responsive Search Ads have run for a few days and gathered sufficient data you’ll be able to review the performance report for your assets. As Tom Gillespie states in his breakdown of Responsive Search Ads Academy On Air video, the asset performance report only segments by impressions but you can cross reference those impressions with your CTR as a performance indicator. It is likely Google will follow their previous rollout process by adding in additional performance segments as time goes on.

Swap out your underperforming assets with new and more varied options so Google can broaden the combination tests of your ad text.

What Responsive Search Ads Mean for Advertisers

It’s become clear that Google is attempting to remove some extensive duties for advertisers, but this isn’t a shock since they’ve pushed for automation in bid strategies, smart campaigns, display ad creation and scripts in the past.

Some more experienced advertisers may not appreciate Google taking back some control with Responsive Search Ads, but for those advertisers that don’t have the time to do all the heavy lifting, Responsive Search Ads can help cut down on the need to A/B test constantly and provide additional campaign support.

 

Original: https://upcity.com/blog/google-responsive-search-ads-what-are-they

Basic of See Think Do Act Care – SEO Strategy

Hey, today we are going to discuss about the SEE-Think-Do-Care strategy for digital marketing.

The “See- Think – Do-Care” Strategy:

strategy-framework-plus91media copy
See Think Do Care Strategy Framework-plus91 

See :

I see something interesting that resonates with me and my view of the world. Largest addressable qualified audience. It will establish what i like most, i need most. it may help full to attain brand awareness on me by knowing what i like to see. This method use in SEO, Social media marketing & PPC. There my post or ads or website will shown to people who search about specific things or interest on that thing.

            Objective: To know about you

            How: Drive awarness; inspire, entertain, and inform

            KPI’s: Brand Awarness

            Medium: Social media, SEO, paid media, Tradeshow / event           

Think :

I start thinking that may be i should investigate more to understand if this is a solution or ide for me.

This method will make option for user consider to make on action. We have to inspire them to do an action on our page like share, email subscription, download app, call actions. We can use this on SEO, Youtube, PPC Display ads medium.

             Objective: To look for you

             How: Drive Consideration; education, inform, and inspire action

             KPI’s: Branded queries

             Medium: Email marketing subscribes, onsite page content, downloading.

Do :

I do something concrete to connect and express serious interest by signing up for a free trail or consultation. A lot of commercial intent.

It about to make action on our website. We have to Convense customers to buy a product or subscribe. This comes on medium like PPC, Affiliate marketing, SEO, and Email.

              Objective: To buy from you

               How: Drive Conversion; enable a seamless purchase

               Medium: Subscription, meeting, proposal, trail

               KPI’s: Conversion rate, sales, profit

Care :

I am now a committed customer and i care about the company and solution, i have chosen.

Here they are current customers we have to taking care about their satisfaction, which helps us to re-marketing. we do it through SEO, SMM and PPC ads. It drives loyalty to repeat the purchase.

               Objective: To come back to you

               How: Drive  loyalty; surprise, delight, and reward

               KPI’s : Repeat rate, customer lifetime value

               Medium: invested customer, repeat payment, refer/promote