5 Reasons why business need Digital Marketing

Hi everyone, In the digital marketing arena where business and commerce are heading to Digital marketing tools and techniques provide business owners the best chances for competition, survival and even business growth. Internet is a rocket fuel for growth for small and medium enterprises.

The following 5 reasons will show you why the use of digital marketing is not only investment-wise decision but also an effective marketing channel that can help you grow your business.

1. Because Digital Marketing levels the online playing field:

Digital marketing provides small and medium businesses chance to compete and attract their share of targeted traffic. Small companies now have the resources to perform sales and marketing processes that were previously available only to large corporations.

2. Because Digital Marketing helps generate better revenues:

Higher conversion rates generated by effective digital marketing tehniques will deliver loads of profitable benefits for you and your business in terms of better and higher revenues.

Companies using digital marketing strategies have 2.8 times better revenue growth expectancy. * according to Google

Small and medium enterprises using digital marketing techniques will have 3.3 times better chances of expanding their workforce and business.

3. Because Digital Marketing earns people’s trust:

Digital Marketing leverages on social media signals, social proof and testimonials from actual consumers who have previously purchased, joined, or availed of a product or services marketed by a particular brand or business.

90% of respondents claimed they would trust information about a particular brand product or service if the data comes from people they know.

4. Digital Campaigns Are Easy To Track And Monitor:

Want to know the reach of your campaigns? Digital Marketing wins it all !

With all the campaigns running you need to keep track of the digital marketing metrics. With this metrics you get the accurate measure of ROI, also define the areas of improvement and work to make things better in future.

With the use of analytics tool, marketers can check for different ad content and manage how audiences react to each campaign. Check the number of visitors on your website, the number of page views, average time a user spends on your website, bounce rates, conversions and analyze your growth over time.

By analyzing all these aspects you can work to optimize your marketing strategy and get the best results.

5. Your brands becomes more interactive:

Digital marketing is here, now and evolving daily.

With certain digital marketing campaigns such as social media marketing, blogging, improving search results, text messaging, online advertisements, email marketing and affiliate marketing, you can give your customers a more personalized experience.

With short online videos, businesses grab attention of their audiences. Stuff like images, infographics, short video, client story keep your audiences informed, entertain them and engage ideal customers. 

Re-marketing on social media shows consumers what they have left behind and give a constant reminder of your brand. With personalized ad content, you become more interactive with your consumers and can stay at the top of their mind and encourage them for future purchasing.

SEO Checklist 2019 for Organic Traffic

We plus 91 ultimate cinemas already discussed about lot of topics in TV Commercials, Brand Stories and Digital Marketing. Now we are going to discuss about the top SEO checklist of 2019.

Some major SEO Checklist here:

  1. Setup essential SEO tools and plugins
  2. Find keyword that customers search for
  3. Keyword Optimize for content
  4. Find and fix technical SEO issue and errors
  5. Build links to your website

1. Setup essential SEO tools and plugin:

There is some online wordpress tools to control your website SEO, they will check and help you to complete the seo process tools are mentioned below:

  1. Yoast SEO
  2. All in One SEO Pack
  3. The SEO Framework
  4. SEOPress
  5. Rank Math
  6. Broken Link Checker
  7. Open Site Explorer
  8. Rel NoFollow Checkbox

This tools will help you to check your content is optimized for search engine, it has to match with search engine to get good page rank in search engines.

2. Find Keyword that customers search for:

Look for keyword which users(customers) search most on internet, that will help has to reach more customers. Example if it is an “restaurant”, keyword planner tools will help you to choose better keyword like “restaurant nearbye” and “best restaurant”, these are the keyword users search mostly in search engine like google and bing. We have to choose keyword like this to attract customers.

  1. Google Keyword Planner
  2. KWFinder
  3. Moz Keyword Explorer
  4. Keyword Tool

3. Keyword Optimize for content:

Keyword optimization (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website.

Keyword search optimization is a critical step in initial stages of search engine marketing, for both paid and organic search. If you do a bad job at selecting your target keywords, all your subsequent efforts will be in vain. So it’s vital to get keyword optimization right.

4. Find and fix technical SEO issue and errors:

Website SEO technical error and issues have to fix, There are some tools which helps you to fix.

  1. Google PageSpeed Insights: to find website speed on mobile and desktop and also gives suggestion which can help your website to get more rank.
  2. Google Search Console: Helps to fix some crawl errors and also some analytics report.
  3. Siteliner and Copyscape to analyze your web content and ensure its originality.
  4. Finally the “Sitemap” and “Robot.txt” have to add on the host to address the website to search engine to crawl.

5. Build links to your website:

Google has confirmed that links and quality content are two of the three most important ranking factors for SEO. Trustworthy sites tend to link to other trustworthy sites, and spammy sites tend to link to other spammy sites.

But what is a link, exactly? How do you go about earning them from other websites? Let’s start with the basics.

What are links?

Inbound links, also known as backlinks or external links, are HTML hyperlinks that point from one website to another. They’re the currency of the Internet, as they act a lot like real-life reputation. If you went on vacation and asked three people (all completely unrelated to one another) what the best coffee shop in town was, and they all said, “Cuppa Joe on Main Street,” you would feel confident that Cuppa Joe is indeed the best coffee place in town. Links do that for search engines.

Techniques to reach more Facebook Organic Reach

Facebook Marketing:

Facebook marketing refers to creating and actively using a Facebook page as a communications channel to maintain contact with and attract customers.

Facebook actively provides for this, allowing users to create individual profiles or business pages for companies, organizations, or any group attempting to develop a fan base for a product, service, or brand.

Facebook paid promotion getting more easy because facebook revenue comes from this paid promotion only, so only organic reach in facebook is difficult but still there is an chance to get organic reach. Here we discuss about the 7 methods to boost facebook organic reach.

01 – Build your presence & Authority. To really understand the importance of building your online authority it’s necessary to know what it actually is first.

Online Authority is, “Becoming a thought leader on a specific topic and translating that knowledge in a meaningful way on the web.”

Establishing yourself as a credible, resourceful and legitimate source of information around something you specialize in comes with many advantages likes to attract more online and offline referrals help to reduce startup marketing costs by allowing you to get traction on new projects and ventures much faster.

02 – Use Organic post targeting. You can even around for awhile, the feature has gotten more useful with the decrease in organic reach of quality content. The feature has gotten more useful with the decrease in organic reach of quality content.

  • You can serve your post to relevant customers based on their gender, age, education, location, and even interest.
  • You can set an end date for your post to shop showing in the news feed.
  • The post only limits the visibility of your post in the feed. On the page’s timeline, it’ll show up to all your fans.
  • Your post has to at least 20 people. You might get below this threshold

03 – Respect your Audience’s Choice. Links have been found to work better for driving traffic. Photos have become an unpopular post type with users, and hence, with marketers.

But I would like to post all types of updates that add value for your fans, be it status, links, images,  or videos. While analyzing your data from Facebook insights to find the type of post that resonates with your audience.

You can also ask your audience what they prefer and respect their choice. Simply create a poll within your facebook page.

04 – Test your Posting Frequency. Here are a few takeaways on the frequency of posting for social media marketing on Facebook for you:

Avoid posting more than the recommended 1-3 times/day. It can overwhelm your audience.

But, you can post more often at widely different times if you’ve got an international audience. This’ll help you reach out to different segments of your audience (who live in a different time zone or log in to Facebook occasionally).

Always post high-quality content. Engage your audience with humor, inspirational, and educational content.

You can be successful, even with a higher posting frequency, by providing great content variety. Mix your posting schedule and post types.

Test your page frequency. Only your data can reveal your audience’s exact response.

05 – Share Post from your FB page on your Facebook Profile. This strategy is for the avid Facebook user. You should have least 1,000+ friends on your personal Facebook profile to drive significant results.

The strategy is simple to boost post views.
You first share a post on your Facebook page. Then, you share it from the page on your personal Facebook profile.06 – Focus on providing value & Don’t worry about Reach. Reach means very little because it is rarely a good indicator of success. If you’re an advanced Facebook marketer, you measure things like traffic to your website, leads, and purchases that came as a result of your efforts on Facebook.

If you go after reach rather than valuable content, you’ll be trying to game Facebook’s algorithm.

07 – Use Hashtags the right way. Post with hashtags got less engagement and post without hashtags got more engagements. Maximum try to put low hashtags in your facebook status maximum 1-2 hashtags is enough to grab more audience.

Some recent updates that provide golden opportunities:

Facebook Messenger bots

360-degree photos and videos

More Intuitive and flexible video

Facebook Stories

Facebook Offers

Digital Marketing for Entrepreneur

Today we are going to discuss about how digital marketing will help entrepreneur for their business and some basic information about the digital marketing and their ideas.

Digital Marketing:

According to Wikipedia, Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.

Modules in Digital Marketing:

There is 7 major modules in our digital market

  1. Search Engine optimization
  2. Search Engine Marketing
  3. Social Media Marketing
  4. Content Marketing
  5. Email Marketing
  6. Online Reputation Marketing &
  7. Integrated Digital Marketing

Why Digital Marketing?

  • It is more cost effective than Traditional Marketing. Digital Marketing proves to be a better and more cost-effective channel of marketing that ensures of delivery of results.
  • It caters to the Mobile Consumer, without a doubt, the newest trend of communication and information dissemination is the mobile internet.
  • It builds Brand Reputation. Attracting targeted traffic is the forte of Digital Marketing. There are different types of audience that are ready to know more about the brand, products and/or services.

How Digital Marketing boost your brand?

  • Your brand can go viral. The major goal is to spread out content rapidly right through the internet world by making it shareable. Right medium, right market, right time can make your video or brand.
  • Profile power may come as surprise to some but, another key of digital marketing is the business profile. It is integral to the brand because while making purchase decisions it is the content that is judged by the consumers.
  • Customers make quick decisions. They judge based on the information and connected reviews and will see the profile more often based on what they search.
  • Many time marketers think that their brand identity is the total content that has been produced and published. But, it is important to understand that the marketers are actually the only one seeing all the content.
  • Consumers come across the available content only in bits and pieces on their preferred channels and base their brand decisions on them. For the brand, this means that a multi-channel content approach along with consistency is important.

Social Media Marketing Strategy

Social media is the term commonly given to Internet and mobile-based channels and tools that allow users to interact with each other and share opinions and content. As the name implies, social media involves the building of communities or networks and encouraging participation and engagement.                 

  Their definition emphasises that we need to use different digital media channels to encourage our prospects and customers to interact to form communities. It also hints at the challenges of encouraging engagement.     

If social media sometimes seems like a full-time job, that’s because it is. The world’s biggest brands have teams dedicated to their social media strategy.

    Armed with the latest strategies, software, and spreadsheets, they study behavior and rigorously track every post in their quest to boost engagement and expand reach.

  So what about when it’s just you or your small team? As designers and illustrators, we can live or die by our self-promotion efforts: never has this been more true, or instant, than in the age of social media.

Social Media Marketing Strategy:

1) Understand the Algorithms
2) 
Be where your audience is
3) 
Know when to post on each platform
4) 
Build Connections
5) Tell a Story
6) 
Remember the Golden Ratio
6) 
Fine-Tune your hashtag Strategy
7) 
Get wise with video

Which online marketing tools are important for Startups?

Starting a business is not easy… but making it successful in the long run is an even greater challenge. Online marketing is the most wanted techniques for business.

What do all startups need?

One common qualifier for startup success is easy availability of tools and resources. This is where the internet plays major enabler for all startups, as it practically provides an unlimited number of resources and tools for every need a startup founder can think of. And since most startups are bootstrapped, their founders like things that are easy on the pocket and big on functionality.

1. Google tools:

Google provide lot of tools for free to use. For marketing their three tools Google Analytics(GA), Google Tag Manager(GTM) and Google AdWords Keyword Planner.

Google Analytics and Google Tag Manager are two important tools to track visitor data on your website. Both of them will give better visitor data to analyze. All startup teams need data, a lot of data to enhance their products and services. Those data will measurable actions in order to improve the campaign.

Google Keyword Planner is a keyword and traffic research tool by google that allows advertisers to easily create PPC Campaigns. It is a very essential tool to do keyword research for your SEO efforts.

2. HubSpot:

HubSpot marketing is essentially lead capture and management tool. It has great features to create campaign landing pages, track leads, manage communication with leads in one place, and increase traffic and conversions.

It is primarily used for inbound marketing and if set up properly, can be helpful in automating the marketing workflow.

3. Mailchimp:

Mailchimp is a marketing automation platform and an email marketing service. Mailchimp is an easy to use service for sending emails to your customers and prospects. It is important to constantly engage with prospects and customers and email marketing plays an important role in achieving that.

It help us to create an campaigns, which will like by everyone. There’s more than one way to connect with your audience. Mail chimp has all the channels and tools you need to create the right message to connect your business with the right people at the right moment.

Email: It will help you reach your audience and build your brand.

Landing Page: Drive people to join your list or buy your stuff with a clear call to action.

Digital Ads: Find new fans for your business or re-target people who visited your site.

Social Media: Publish organic social post and ads to reach people where they’re hanging out.

Signup forms: Turn site visitors into CRM contacts with beautiful pop-up and embedded forms.

4. Optimizely:

Optimizely is an American company that makes customer experience optimization software for other companies. Optimizely is the world’s leading experimentation platform, empowering marketing and product teams to test, learn and deploy winning digital experiences, every time.

The Optimizely platform technology provides A/B testing tools, in which two versions of a web page can be compared for performance, and multivariate testing.

5. Buffer:

Buffer is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook, Instagram, and Linked in, as well as analyze their results and engage with their community. Social Media plays an important role in startup’s success.

Buffer is one such tool that will help to streamline your brand’s social media strategy. It is essentially a publishing platform used for scheduling and publishing content on social media.

6. Zoho:

Zoho is a web-based online office suite containing word processing, spreadsheets, presentations, databases, note-taking, wikis, web conferencing, customer relationship management, project management, invoicing, and other applications developed by Zoho Corporation, a California-based company.

Zoho provide servicing software like Sales & Marketing, Finance, Email & Collaboration, IT & Help Desk, Human Resources and Custom Solutions.

We providing Search Engine Optimization, Social Media Marketing and Search Engine Marketing and Other Digital Marketing services for your startup companies in affordable price.