Today we are going to discuss about, why TV commercial is best for advertising, and why business people’s first choice was TV. Advertising influence consumers to purchase goods and services. Television, prints, FM Radio, Theater Slides and Internet Advertising are most used technique for advertising.
#Tip: TV advertising can help you reach larger audiences in a targeted fashion, in a way that consumers know and trust.
TV advertising creates, builds and grow brands. It builds brand awareness to your company. In both long term and short term strategies television is more effective than others.
How many times have we heard this statement from consumers – “This brand ad comes on TV, this must be a good brand”. TV ads has a strong credibility and premium perception for brands that chose to advertise on TV. Facebook and YouTube Ads despite superior targeting and personalization are still perceived less reliable and credible. Hence brands rely heavily on TV advertising to build a premium brand perception, not just among consumers but also among trade partners.
In India, TV advertisements have historically helped brands increase their trade penetration as well as increase their shelf space within the store by pumping more stocks. Therefore despite an increase in popularity of online advertising in recent years, a funnel of new brands advertising on TV has continued to grow and this trend shall continue in future as well.
Other advantages of advertising on television are the ability to target specific audiences and expand reach by encouraging further engagement on social media. Advertisers can target their audience by purchasing ad spots during shows their intended demographic is likely to be watching.
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