A complete guide to Creating, promoting and Optimizing your Video Content. Youtube is a great source for funny, entertaining content, but it’s also increasingly becoming an essential tool for marketers.
It have more audience, and it’s the internet second largest search engine, it can help improve your SEO and overall brand presence. Youtube allows marketers to present content in a unique way that is easy for viewers to consume and share.
Facts about Youtube: 1) 3.25 Billion hours of video are watched each month. 2) Youtube reaches more 18-49years olds than any broadcast or cable network on mobile. 3) 59% of executives prefer watching a video to reading the text.
Things to consider on Youtube Marketing:
- How to Optimize your video for SEO & Ranking.
- How to Market you Youtube Channel & Videos.
- Youtube Analytics & Advertising Campaign.
1. How to Optimize your video for SEO & Ranking:
The first step to becoming a YouTube Marketing is creating and optimizing your video’s metadata. It gives viewers information about your video, which includes your video title description, tags, category, thumbnail, subtitles, and closed captions.
Providing the right information in your video’s metadata will help to ensure that it is properly indexed by YouTube and appears when people are searching for videos like yours.
2. How to market you Youtube Channel & Videos:
Creating a youtube channel is an easy thing but marketing makes it better reach and get you a large subscriber base are ideal. Social Media, Blog Posts, Website, Email, Q&A sites, and Engage with Viewers are the best option to make more visitors.
Sharing your video on social is an easy way to add additional insights to your video and engage with viewers. To add Youtube video to your blog or website by copy the embed code under the video you want to show your video in website.
Respond to your viewer’s comments, answer questions, ask for feedback and thank viewers for their support.
3. Youtube Analytics & Advertising Campaign:
Finally, You’ve created interesting content, optimized for SEO, and shared it across different platforms… now its perfect time to measure it.
We can measure the youtube success through some metrics on youtube analytics, like watch time and Audience retention, traffic sources, Demographics, Engagement Reports.
Advertising on Youtube:
Youtube uses a cost per view(CPV) model, which means you only pay when someone engages with your video ad. If your ad is skipped, you aren’t charged for that view.
Type of YouTube Ads: 1) Video Discovery Ads - TrueView Video discovery ads appear on youtube homepage. 2) In-Stream Ads - it refers to ads that play within a YouTube video itself. TrueView in-stream ads play before a viewer watches the video they’ve selected on YouTube.