On Google, organic search results are smashing by the PPC ads, the knowledge graph, and people ask boxes, feature snippets signal a new hope for many SEO.
Type of Snippets:
> Non-Featured Snippets
1. Rich Answer
Rich Answers, also known as Instant Answers (formerly Quick Answers) are answered by Google, instantly, without credit to the site.
2. Knowledge Graph
Knowledge Graph answers often pull from a variety of sources and show up on the right in a big beautiful box or above the organic search results in a photo gallery (or carousel).
You’ll typically see these types of search results for brands, people, and organizations.
3. Rich Snippet
A rich snippet enhances an organic search result, and often slightly expands its real estate, according to information marked up on the site using structured schema data from Schema.org.
These search results pop with rating stars, product availability, and pricing information, as well as photos for reviews.
> Featured Snippets
There is some type of featured snippets available in google
1. The Paragraph Featured Snippet
This is the quintessential featured snippet we all know and love. Google extracts text from a page in an attempt to answer the searcher’s question.
The way to make this kind of snippet help, instead of hurt, your click-through rate, is by answering the question immediately, and then including additional information that sparks the searcher’s interest and encourages them to click through.
You can see paragraph snippets for questions like:
- How to do/ get…
- Who is…
- Why is…
- What is…
2.The Numbered List Featured Snippet
These featured snippets often list out steps that explain how to do something, such as recipes.
What’s great about the example below is that it’s instantly clear that this will take you through the process step by step, but searchers are likely to click through to see accompanying photos or read the extra details.
You’ll see numbered list snippets for:
- DIY tasks
- How to…
- How do I…
3. The Bulleted List Featured Snippet
This is one where content managers and SEO pros can both rejoice.
Listicle articles are made for these types of featured snippets, whether you’re ranking items or simply listing them.
You’ll see bulleted list snippets for:
- Best of lists
- Ranked items
- Unranked items
- Feature lists
4. The Table Featured Snippet
Table snippets are surprisingly popular, making up 29% of all snippets. Google really likes to show off its capabilities with these. It doesn’t just pull the information and spit it out the way it’s formatted – it can pull the specific information the user is looking for, and recreate its own table.
You’ll see table featured snippets for:
5. The YouTube Featured Snippet
When you think of featured snippets, think beyond your website. Google pulls these from YouTube as well, so ensure you’re optimizing your videos to get chosen. Google may show a specific clip from the video itself:
You’ll see YouTube featured snippets for:
- Any type of query that merits a featured snippet, with the exception of tables (which are hard to illustrate via video)