Instagram Marketing – What, Why, How?

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What is Instagram?

Instagram is a photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010 exclusively on iOS.

Instagram Growth:

  • 800 million Instagram accounts active every month
  • 500 million+ Instagram accounts active every day
  • 80% of accounts follow a business on Instagram
  • 900 million+ accounts use Instagram stories everyday
  • Number of photos shared to date: 40 billion
  • Number of Instagram likes per day: 4.2 billion
  • Posts that include at least one hashtag get more engagement

Why Instagram will grow in 2020:

Instagram revenue estimates

Why Instagram marketing?

  • Higher engagement with visual content
  • Enhance your branding
  • Drive traffic and grow your business
  • Its marketer friendly
  • Make money through sponsorship
  • Useful feedback and insights

How to Market in Instagram?

1. Instagram Profile Setup:

  • Choosing the perfect Instagram handle/username
  • Optimizing your Instagram bio
  • Perfecting your Instagram display picture
  • Choosing the right hashtag
  • The best time to post on Instagram

2. Instagram Content Strategy :

  • Without the right content strategy your Instagram marketing will fail
  • Consistency should not be taken lightly
  • Creating high quality images the easy way using the right apps
  • Scheduling your images at the right time and on automation

3. Use Hashtag :

#hashtag

  • Location specific
  • Lifestyle specific
  • Brand specific
  • Product specific
  • Community specific
  • Challenge or contest specific
  • Campaign specific
  • Event specific
  • Subject specific

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