How to optimize your Instagram account for search engines

instagram-for-google-digital_marketing-seo--plus91-ultimate_cinemas

Instagram is a powerful visual platform for digital marketers to take advantage of. Naturally, anybody taking part in a multichannel marketing strategy understands that efforts to market your Instagram profile should extend beyond Instagram itself.

Surprisingly, however, Instagram accounts are actually notoriously difficult to index and display in the search results.

This is because most Instagram users are, in fact, not so interested in promoting themselves, and in fact, Instagram actually blocks search engines from indexing your Instagram images. The profiles themselves can still be indexed, but the images are not.

This represents a major hurdle for marketers hoping to get additional traffic to their Instagram account from the search results, but the hurdle is not insurmountable.

Let’s talk about how to optimize your Instagram account for search engines.

Make sure your profile is set to public

Instagram profiles are set to public by default, meaning that anybody can access your profile and all of your content. As a marketer, this is obviously how you want it. However, it’s a good idea to double check that your privacy settings were never altered and ensure that this hasn’t been changed.

To do this, go to your profile and click the hamburger menu icon:

Next go to “Settings” followed by “Account Privacy” and make sure that the “Private Account” toggle is set to “off.”

Set up social profile schema for Instagram

Google allows you to use schema.org markup to tell them which social media profiles are yours. If your brand gets a card in the Knowledge Graph, your social media profiles will then show up there:

Promotion Instagram - Plus91
Promotion Instagram – Plus91

Have your developer take a look at Google’s documentation on proper implementation of Social Profile structured data and ensure that your Instagram account is included.

Include your most important keyword in your Instagram name

The title tag for your Instagram page is automatically generated using your profile information, and it looks like this:

My Name (@username) • Instagram photos and videos

Including your primary target keyword under your profile name is the only way to get your most important keyword into your Instagram title tags.

We strongly discourage keyword stuffing here, but there is certainly a way to do this that is appropriate for your brand and your users. It’s simply a matter of changing, for example, “Casey’s” to “Casey’s Groceries.”

To update your name in Instagram, click the profile button:

Then just click the “Edit Profile” button and update the “Name” field.

Include a specific and keyword-rich bio

While editing your profile, you should also make sure that your bio is optimized for the search results.

You don’t have a lot of room to work with: your Instagram bio is limited to a maximum of 150 characters, similar to Google’s dynamic limit on meta descriptions.

Thankfully, “keyword stuffing” is more or less acceptable in an Instagram bio if you are using hashtag keywords, and the keywords are appropriate. Instagram hashtags are clickable links that take users to a list of posts with the same hashtag, so they are considered helpful for users.

If you have other brand accounts or influencers you work with, you can also include @ usernames here, and they will turn into clickable links.

The bio renders as HTML and is crawlable by search engines, and it is virtually the only text on your page, so this is where a massive chunk of the optimization takes place.

You can use a combination of TagBlender for Instagram hashtag research and the Google Keyword Planner for keyword research to arrive at what keywords to include here.

It’s a good idea to get at least a few words in your bio that aren’t just hashtags, however, in order to give the search engines a bit more semantic meat to work with. Flesh out your bio as much as you can given the limited space. Make it as clear as possible who you are and what you’re about.

While you’re editing your profile, you should of course also make sure that the “Website” field includes the URL for your brand’s website. While this link is unfortunately nofollowed, it still serves as a source of referral traffic and shouldn’t be neglected.

Treat your image caption like a title tag — because it is one

We tend to treat Instagram image captions as though they were meta descriptions, but we should be treating them more like title tags, because when Instagram creates a page for your post, the title tag includes the caption, like this:

My Name on Instagram: “this is my image caption”

So, here again we see how important the “Name” field in your profile is, since it also shows up here, even though your @ username does not. But the remainder of the title tag is taken up by your image caption.

The situation gets even worse when emojis are included.

I’m not suggesting that you keep the image caption short enough to stay within the title tag, since this would be a very, very short image caption.

However, it’s a good idea to check where your title tag will regularly cut off and make sure that the most important information is at the beginning of the caption and before the title tag cuts off.

As with your bio, make sure that your caption is focused and keyword rich, but keep in mind that this will also be acting as a call to action from the search results. A string of hashtags may make sense and look fine on Instagram, but in a title tag in the search results it will look a great deal more spammy.

Link directly to your Instagram posts

This is arguably the most important step in the process.

The Instagram web app is mostly buried in JavaScript, and that means that the links to your individual Instagram posts from your Instagram profile don’t count as “real” links according to Google. For this reason, the vast majority of Instagram posts are not indexed in the search results.

You can not promote your individual Instagram posts merely by promoting your Instagram profile. In order for anybody to find these posts  in the search results, you will need to link to them directly from your other channels, making sure to copy the link that points directly to the post.

To get the link, click the ellipses in the bottom right corner of the post:

And then click the “Copy Link” button from the pop-up:

instagram promotion - Plus91 media
instagram promotion – Plus91 media

You will want to naturally include a link to your post from as many of your platforms as possible, within reason, in order to ensure that the post gets indexed.

This can be accomplished using Instagram recap blog posts, or by including links to your Instagram posts, whenever you post an Instagram picture to your blog.

In Shopify’s Instagram followers guide, they also recommend following, liking, and commenting on your competitor’s followers posts, since about 34% of them will follow back. The more followers you have, the more links you’ll pick up from followers linking to your posts across various platforms.

Read here: https://goo.gl/8GEsYG

1,066 thoughts on “How to optimize your Instagram account for search engines”

  1. Pingback: UK Chat
  2. Pingback: unicc bazar
  3. Pingback: dentalrussia.com
  4. Pingback: try this
  5. Pingback: gloss.fogbugz.com
  6. The following time I read a blog, I hope that it doesnt disappoint me as a lot as this one. I imply, I know it was my choice to learn, but I truly thought youd have one thing fascinating to say. All I hear is a bunch of whining about one thing that you possibly can fix for those who werent too busy searching for attention.

  7. Pingback: ihaelu bikinis
  8. Hi there to every body, it’s my first pay a visit of this webpage; this webpage includes
    remarkable and in fact excellent data for readers.

  9. Definitely imagine that that you stated. Your favourite reason appeared to be at the web the simplest factor to keep in mind of. I say to you, I definitely get annoyed whilst other folks think about issues that they just do not understand about. You managed to hit the nail upon the top as neatly as outlined out the entire thing with no need side effect , other people can take a signal. Will probably be again to get more. Thank you

  10. Oh my goodness! Impressive article dude! Many thanks, However I am having issues with your RSS.

    I don’t understand why I cannot subscribe to it. Is there anybody else having the same RSS issues?
    Anyone that knows the answer can you kindly respond? Thanx!!

  11. Hi there everyone, it’s my first pay a quick visit at this website, and paragraph is
    really fruitful for me, keep up posting these types of articles.

  12. You really make it seem so easy with your presentation but I find this topic to
    be actually something that I think I would never understand.
    It seems too complicated and extremely broad for me.
    I’m looking forward for your next post, I will try to get
    the hang of it!

  13. Pingback: dsw coupon
  14. Hello I am so happy I found your blog page, I really found you
    by accident, while I was looking on Askjeeve for something else,
    Anyways I am here now and would just like to say kudos for a fantastic post and a all round enjoyable blog (I also love the
    theme/design), I don’t have time to look over it all at the moment but I have book-marked it and
    also included your RSS feeds, so when I have time I will be back to read much more, Please do keep up the fantastic jo.

  15. Pingback: call massage girl
  16. May I simply just say what a relief to discover an individual who truly
    knows what they are talking about on the web. You actually understand how to bring an issue to light and make it important.
    More and more people really need to look at this and understand
    this side of the story. I was surprised you
    aren’t more popular because you most certainly have the
    gift.

  17. Piece of writing writing is also a excitement, if you know after that you can write if not it is complicated to write.

  18. Hello! I could have sworn I’ve been to this website before
    but after reading through some of the post I realized
    it’s new to me. Nonetheless, I’m definitely delighted I found it and I’ll be
    bookmarking and checking back often!

  19. You really make it appear really easy along with your
    presentation however I find this matter to be really something that I think I’d never
    understand. It kind of feels too complicated and extremely extensive for me.
    I’m looking forward to your subsequent post, I will try to get the
    hold of it!

  20. Woah! I’m really loving the template/theme of this website.
    It’s simple, yet effective. A lot of times it’s tough to get that “perfect balance” between superb
    usability and visual appeal. I must say you have done a superb job with this.
    Also, the blog loads extremely fast for me on Chrome. Superb Blog!

  21. Pingback: Interior Design
  22. Its like you learn my thoughts! You appear to
    know a lot about this, such as you wrote the
    guide in it or something. I feel that you just can do with some p.c.
    to drive the message home a little bit, but instead
    of that, that is wonderful blog. An excellent read. I will definitely be back.

  23. Normally I do not read post on blogs, but I wish to say that this write-up very forced me to try and do so! Your writing style has been surprised me. Thanks, very nice post.

  24. Hey very cool website!! Man .. Beautiful .. Amazing .. I’ll bookmark your web site and take the feeds also…I’m happy to find numerous useful info here in the post, we need work out more techniques in this regard, thanks for sharing. . . . . .

  25. It’s awesome to pay a quick visit this web page and reading the views
    of all colleagues about this article, while I am also zealous of getting familiarity.

  26. My spouse and I stumbled over here from a different web page
    and thought I should check things out. I like what I see so i
    am just following you. Look forward to looking
    over your web page for a second time.

  27. Do you have a spam issue on this blog; I also am
    a blogger, and I was curious about your situation; many of us have created some
    nice practices and we are looking to exchange methods with others, be sure to shoot me
    an e-mail if interested.

  28. May I simply just say what a comfort to find a person that actually knows what they’re talking about on the
    net. You certainly know how to bring an issue to light and make it important.
    A lot more people need to look at this and understand this side
    of the story. I was surprised you’re not more popular since you surely have the gift.

  29. What i do not understood is actually how you are not really much more well-liked than you may be now. You’re very intelligent. You realize therefore significantly relating to this subject, made me personally consider it from so many varied angles. Its like women and men aren’t fascinated unless it is one thing to accomplish with Lady gaga! Your own stuffs outstanding. Always maintain it up!

  30. When I initially commented I clicked the “Notify me when new comments are added” checkbox
    and now each time a comment is added I get
    several e-mails with the same comment. Is there
    any way you can remove me from that service?
    Thanks a lot!

  31. Fantastic goods from you, man. I’ve take into accout your stuff prior to
    and you’re just too excellent. I actually like what you have got here,
    really like what you are saying and the way in which you assert it.
    You are making it enjoyable and you still take care
    of to keep it sensible. I can’t wait to read far more from you.
    This is actually a tremendous web site.

  32. Very nice post. I just stumbled upon your blog and
    wanted to say that I’ve really enjoyed browsing your blog posts.
    In any case I’ll be subscribing to your feed and I hope you write again soon!

  33. This design is wicked! You certainly know how to keep a reader amused.
    Between your wit and your videos, I was almost moved to
    start my own blog (well, almost…HaHa!) Excellent job.
    I really loved what you had to say, and more than that, how you presented it.

    Too cool!

  34. Status Liker, Auto Like, ZFN Liker, Working Auto Liker, auto like, Autoliker, Photo Auto Liker, autolike, Autoliker, autoliker, Autolike International, Autolike, Photo Liker, auto liker, Status Auto Liker, Increase Likes, Auto Liker

  35. I’m really enjoying the theme/design of your blog. Do you ever run into any web browser compatibility problems? A handful of my blog visitors have complained about my website not operating correctly in Explorer but looks great in Opera. Do you have any recommendations to help fix this issue?

  36. Terrific work! That is the kind of information that are meant to be shared across the net.
    Disgrace on the seek engines for not positioning this post higher!
    Come on over and talk over with my site . Thanks =)

  37. Hi, Neat post. There’s an issue with your website in web explorer, might check this?
    IE nonetheless is the marketplace leader and a big part of people
    will pass over your excellent writing because of this problem.

  38. Hello great website! Does running a blog such as this take a large amount of work?
    I’ve very little expertise in programming however I was hoping
    to start my own blog in the near future. Anyway, should
    you have any suggestions or techniques for new blog owners please share.
    I understand this is off topic but I just had to ask. Kudos!

  39. Hello, I think your site might be having browser compatibility issues.
    When I look at your website in Safari, it looks fine but when opening in Internet Explorer, it has
    some overlapping. I just wanted to give you a quick heads up!
    Other then that, great blog!

  40. This design is wicked! You certainly know how to keep
    a reader entertained. Between your wit and your videos, I was almost moved to start
    my own blog (well, almost…HaHa!) Excellent job.

    I really enjoyed what you had to say, and more than that, how you presented it.

    Too cool!

  41. The misery that view publisher site allergies can cause is something with walmart medication list which unimaginable varieties of people are familiar with. The reality is, nonetheless, that there are remedies readily available for those who seek them. Start using the ideas and tips in this piece, and you will certainly have the tools necessary to overcome allergic reactions, finally.
    Monitor plant pollen forecasts and also strategy as necessary. Several of the popular weather condition projecting sites have actually an area devoted to allergy forecasts including both air top quality as well as pollen counts if you have accessibility to the web. On days when the matter is mosting likely to be high, maintain your home windows shut and limit your time outdoors.
    Plant pollen, dust, and also other allergens can get caught on your skin and in your hair as you go through your day. If you generally shower in the morning, consider switching over to an evening schedule.

  42. This design is spectacular! You most certainly know how to keep a
    reader entertained. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Great job.
    I really enjoyed what you had to say, and more than that,
    how you presented it. Too cool!

  43. We’re a group of volunteers and opening a new scheme in our community.
    Your site offered us with valuable info to work on.
    You’ve done a formidable job and our entire community will be grateful to you.