Digital Marketing for Retail Stores

Social network web site surfing concept illustration of young people using mobile gadgets such as smarthone, tablet and laptop to be a part of online community. Flat guys and women on big notebook with symbols

Digital Marketing for Retail Stores

E-commerce has gone mainstream and the lines between digital and offline channels are blurring. Consumers browse online, use their mobile devices to price check in store, and purchase through whichever channel happens to be available at the time.

Retail brands continue to mature digitally, using technology and the wealth of data available to more effectively connect and engage with connected consumers.

 Use Digital to Pull Shoppers into Stores:

 Digital is a great way for local retailers and retail giants a like to encourage store visits. A study by Google revealed that 3 in 4 shoppers who find local information in search results are more likely to visit stores.

The types of information shoppers would find most helpful in search results include:.

Google-data-for-shopping-Digital-marketing-plus91media
Google Shopping Analytics – Plus91 Media

Improve the In-Store Experience with Digital Strategies

Google research shows that 42% of in-store shoppers search for information online using their smartphones.

The top two places shoppers head to search include search engines (64%) and the retailer’s website or app (46%).

This presents an opportunity for retailers to enhance the in-store experience by ensuring sites and ads are mobile-friendly, and that search results are fully optimized.

Digital-Strategy-smartphone
How Consumers are using their smartphones in Stores – Plus91 Media

But what’s the best way to increase followers and engagement online? 

1. Be Active With Your Facebook Presence

That means that when you’re on Facebook it’s not something you can work on every couple of weeks.

You have to commit to your Facebook marketing strategy by consistently posting new content to your company’s Facebook page like photos and videos, with links back to your website. Post offers and special deals… news about product launches… do live streams using Facebook Live… and more.

2. Reach Your Best Customers with Facebook Ads

One of the metrics that too many companies on Facebook strive for is more “likes” and “followers.” Yes, those are important numbers. But what you should really be focusing on is reaching your best customers. By that, I mean those more likely to buy and even buy repeatedly.

3. Engage Your Audience

Your Facebook marketing strategy definitely should not be set it and forget it. This is social media. You have to engage with your audience.

You’re trying to build a community. And the more active you are, the more engaged people will be with your brand. And that means more leads and sales.

Post at the Best Time on Facebook

Facebook is still one of the most difficult social networks to use for organic content. Again, algorithms make it a challenge for businesses trying to find optimal posting times.

facebook-post-timing-analytics-digital-marketing-plus91-media
Facebook best post timing – Plus91 Media

Type of Ads:

Different ad formats can be used across Facebook platforms. The types of formats that are available to you depend on your selected advertising objective.

It’s important to select an advertising objective that aligns with your business goals. After you select your advertising objective, you can choose the right format for your ad.

1) Carousel Ads

 Goals: Clicks to Website, Brand Awareness

Interactive and visually appealing, Carousel Ads are perfect for the multiple products you want to promote or an array of services you need to build awareness of.

They’re also mobile friendly, and they can be placed right within the newsfeed, making their click-through-rates better than most.

2) Lead Ads

Goal: Lead Generation

Facebook Lead Ads were designed to make the mobile signup process easier by automatically populating contact information that people have provided to Facebook including email addresses.

Lead Ads allow Facebook users to sign up for things like newsletters, price estimates, follow-up calls and business information, which can be extremely valuable to retailers looking to expand and improve their customer interaction.

3) Canvas Ads

Goal: Clicks to Website, Website Conversions, Brand Awareness

This is as interactive as it gets in the Facebook advertising world, allowing customers to get up close and personal with your images and products by tilting, swiping, zooming and more—all with just their fingertips.

Fast (Canvas loads quickly, as much as 10 times faster than the standard mobile web), seamless and available only on mobile, it’s a great way to engage customers and get them excited about what you have to offer.

4) Dynamic Ads

Goal: Website Conversions

These are some of Facebook’s most powerful advertising methods for spurring sales. Based on your own website data, Dynamic Ads offer a form of remarketing, letting you reach users based on past actions they completed on your website or within your store.

You can target users based on the content they viewed on your site, items they added to their shopping cart, products they purchased and more.

It does require installing the Facebook Pixel on your site—but we’ve got a pretty good guide for getting that done. It’s not as complicated as it sounds.

5) Video Ads

Goal: Video Views, Brand Awareness

Advertising via video is extremely popular in today’s mobile world. Great for selling, building awareness or just simply entertaining and engaging a customer, video ads are some of the most powerful tools in a modern marketer’s arsenal.

In the fact that Facebook videos get more than 8 billion views every single day.

Facebook’s videos are particularly powerful, offering retargeting capabilities that help you hone in on customized audiences.

6) Domain Ads

Goals: Clicks to Site, Website Conversions, Testing Creative

Ideal for attracting leads and driving traffic to your brand’s website, Domain Ads are some of Facebook’s most-used ad types. The ads can point to your homepage, an optimized landing page or even a specific product, purchase area or opt-in form.

Domain Ads are cheap, but they’re not very customizable.

7) Collection Ads

Goal: Clicks to Website, Website Conversions

Facebook collection ads, people who tap on your collection ad to browse or learn more will be seamlessly taken to a fast-loading visual post-click experience powered by Instant Experience – all without leaving Facebook or Instagram.

Users can click any image to see more detail or purchase the product through the advertiser’s site or app.

1,090 thoughts on “Digital Marketing for Retail Stores”

  1. This is really fascinating, You are an overly professional blogger. I’ve joined your rss feed and sit up for in quest of more of your wonderful post. Also, I’ve shared your web site in my social networks!

  2. I just like the valuable information you supply to your articles.
    I’ll bookmark your weblog and test once more right here frequently.
    I am slightly certain I’ll be informed lots of new stuff proper
    here! Good luck for the next!

  3. Greetings from Ohio! I’m bored to death at work so I decided
    to browse your blog on my iphone during lunch break.

    I love the knowledge you provide here and can’t wait to take a
    look when I get home. I’m amazed at how fast your blog loaded on my
    cell phone .. I’m not even using WIFI, just 3G .. Anyways, good blog!

  4. I loved as much as you’ll receive carried out right here. The sketch is tasteful, your authored subject matter stylish. nonetheless, you command get bought an impatience over that you wish be delivering the following. unwell unquestionably come further formerly again since exactly the same nearly very often inside case you shield this increase.

  5. I am extremely impressed with your writing skills as well as with the layout on your blog.

    Is this a paid theme or did you modify it yourself? Anyway
    keep up the nice quality writing, it’s rare to see a nice blog like this one today.

  6. Heya just wanted to give you a quick heads up and let you know a few of the
    pictures aren’t loading properly. I’m not sure why but I think its a linking issue.
    I’ve tried it in two different web browsers and both show the
    same results.

  7. Nice post. I was checking continuously this blog and I’m impressed!

    Very useful information particularly the last part :
    ) I care for such info a lot. I was looking for this certain information for a
    long time. Thank you and good luck.

  8. Good day! I could have sworn I’ve been to this site before but after reading through some of the
    post I realized it’s new to me. Anyways, I’m definitely
    glad I found it and I’ll be book-marking and checking back often!

  9. Hi there, I found your blog via Google while searching for a similar matter,
    your website came up, it appears good. I have bookmarked it
    in my google bookmarks.
    Hi there, just was alert to your weblog via Google, and found that it’s truly informative.
    I’m gonna be careful for brussels. I will be grateful should you continue
    this in future. Numerous other people shall be benefited from your writing.

    Cheers!

  10. Great work! This is the kind of info that are supposed to be shared around the internet.

    Disgrace on the search engines for now not positioning this post upper!
    Come on over and discuss with my website . Thanks =)

  11. Pingback: Agen Bola Online
  12. I have been exploring for a bit for any high-quality articles or weblog posts on this sort of
    area . Exploring in Yahoo I at last stumbled upon this web site.
    Reading this info So i’m glad to show that I’ve an incredibly
    excellent uncanny feeling I found out exactly what I needed.
    I so much undoubtedly will make certain to don?t disregard this site and
    give it a glance regularly.

  13. Just desire to say your article is as astounding.
    The clearness in your post is just spectacular and i could assume you’re an expert on this subject.
    Fine with your permission allow me to grab your feed to keep updated with forthcoming post.
    Thanks a million and please continue the gratifying work.

  14. You are so cool! I do not think I’ve truly read a single thing
    like this before. So good to find another person with some original thoughts on this subject matter.
    Really.. many thanks for starting this up. This
    website is one thing that is needed on the internet,
    someone with some originality!

  15. Howdy just wanted to give you a quick heads up and let
    you know a few of the pictures aren’t loading properly.
    I’m not sure why but I think its a linking issue.
    I’ve tried it in two different browsers and both show the same results.

  16. Pingback: 안전놀이터
  17. Pingback: 아바타바카라
  18. Pingback: sherlyn popelka
  19. hi!,I like your writing so much! share we communicate more about your post on AOL? I need an expert in this house to unravel my problem. May be that’s you! Taking a look forward to look you.

  20. Pingback: opinie
  21. Pingback: opinia
  22. When I originally commented I seem to have clicked the -Notify me when new comments
    are added- checkbox and now every time a comment is added I receive 4 emails
    with the same comment. There has to be an easy method you
    are able to remove me from that service? Thanks a lot!

  23. With havin so much written content do you ever run into any problems of plagorism or copyright infringement?
    My site has a lot of exclusive content I’ve either created myself or outsourced but
    it seems a lot of it is popping it up all over
    the internet without my agreement. Do you know any solutions to
    help stop content from being ripped off?
    I’d certainly appreciate it.

  24. I’ve been browsing on-line greater than three hours today, but I by no means found
    any interesting article like yours. It is pretty value enough for me.
    In my opinion, if all web owners and bloggers made just
    right content as you did, the net will likely
    be much more useful than ever before.

  25. Right here is the perfect website for everyone who hopes to
    understand this topic. You understand so much its almost hard to argue with you (not that I personally
    will need to…HaHa). You definitely put a new spin on a topic
    that has been written about for decades. Great stuff,
    just wonderful!

  26. I’m not sure exactly why but this weblog is loading extremely
    slow for me. Is anyone else having this problem or is it a problem on my end?
    I’ll check back later and see if the problem still
    exists.

  27. Greetings from Idaho! I’m bored to death at
    work so I decided to check out your website on my iphone during lunch break.
    I enjoy the knowledge you present here and can’t wait to take a look when I get
    home. I’m shocked at how fast your blog loaded on my phone ..
    I’m not even using WIFI, just 3G .. Anyhow, superb blog!

  28. Fantastic goods from you, man. I’ve understand your stuff previous to and
    you are just extremely excellent. I really like what you’ve acquired here,
    certainly like what you’re saying and the way in which you say it.

    You make it enjoyable and you still care for to keep it wise.
    I can’t wait to read far more from you. This is really
    a great site.

  29. Hello! I could have sworn I’ve been to this website
    before but after browsing through some of the post I realized it’s new to me.
    Nonetheless, I’m definitely happy I found it and I’ll be bookmarking and checking back often!

  30. Please let me know if you’re looking for a article author for your blog.
    You have some really good posts and I believe I would be a good asset.
    If you ever want to take some of the load off, I’d love to write some material for your blog in exchange for a link back to mine.
    Please send me an e-mail if interested. Thank you!

  31. Buy Propecia Online 20mg How Fast Does Propecia Work Direct Isotretinoin Where To Order Medication Without Rx West Lothian cialis Best Online Buy Viagra Discount Coupon For Celebrex Viagra Deutschland Schweiz

  32. Good day! I could have sworn I’ve visited this website before but after
    browsing through some of the posts I realized it’s new to me.
    Regardless, I’m definitely delighted I discovered it and I’ll be bookmarking it
    and checking back frequently!

  33. I got this site from my pal who informed me concerning this site and
    at the moment this time I am browsing this website
    and reading very informative articles or reviews at this place.

  34. Thanks for your personal marvelous posting!
    I genuinely enjoyed reading it, you will be a great author.I will be sure to bookmark your blog and will often come back later in life.

    I want to encourage you to ultimately continue your great work,
    have a nice evening!

  35. What i do not realize is in truth how you’re no longer actually much more
    neatly-preferred than you may be now. You’re very intelligent.
    You already know thus considerably in the case of this
    topic, made me for my part consider it from a lot of various
    angles. Its like women and men don’t seem to be involved except it’s something to do with Woman gaga!

    Your personal stuffs nice. At all times deal with it up!

  36. Its like you read my mind! You appear to know so much about this,
    like you wrote the book in it or something. I think that you could do with some pics to drive the message
    home a bit, but other than that, this is wonderful blog.
    A fantastic read. I’ll certainly be back.

  37. Wonderful goods from you, man. I’ve understand your stuff previous
    to and you are just extremely great. I actually like what you’ve acquired here, certainly like what you’re stating and the way
    in which you say it. You make it enjoyable and you still care for to keep it smart.
    I can not wait to read much more from you. This is actually a tremendous website.

  38. Can I simply say what a aid to search out somebody who actually knows what theyre speaking about on the internet. You definitely know the right way to carry an issue to gentle and make it important. Extra people have to read this and perceive this aspect of the story. I cant consider youre no more in style since you undoubtedly have the gift.

  39. I have been surfing online more than three hours today, yet I
    never found any interesting article like yours. It’s pretty worth enough for me.
    Personally, if all web owners and bloggers made good content
    as you did, the net will be much more useful than ever before.

  40. Howdy just wanted to give you a quick heads up.
    The text in your post seem to be running off the screen in Internet explorer.
    I’m not sure if this is a formatting issue or something to do
    with browser compatibility but I figured I’d post to let you know.
    The layout look great though! Hope you get the issue resolved soon. Kudos

  41. Undeniably imagine that which you said. Your favourite justification seemed to be on the internet the simplest thing
    to keep in mind of. I say to you, I definitely get annoyed while folks
    consider concerns that they plainly don’t realize about.

    You managed to hit the nail upon the top and defined out the whole thing without having side-effects , people can take a signal.

    Will probably be back to get more. Thank you plenty of fish natalielise

  42. I do not even know how I ended up here, but I thought this post was great.
    I do not know who you are but certainly you are going to
    a famous blogger if you are not already 😉 Cheers!

  43. Its such as you learn my thoughts! You appear to understand a lot about this, such as you wrote the book
    in it or something. I believe that you could do with a few % to drive the message home
    a bit, however instead of that, this is magnificent blog.
    An excellent read. I will certainly be back.
    natalielise pof

  44. I am really loving the theme/design of your site.
    Do you ever run into any web browser compatibility problems?
    A small number of my blog readers have complained about my blog
    not working correctly in Explorer but looks great in Chrome.
    Do you have any tips to help fix this problem? natalielise plenty of fish

  45. Thanks for a marvelous posting! I quite enjoyed reading it, you might be a great author.I will make sure
    to bookmark your blog and definitely will come back from now on. I
    want to encourage you to continue your great posts, have a nice evening!

  46. Good day! I could have sworn I’ve been to this blog before but
    after reading through some of the post I realized it’s new to me.
    Anyhow, I’m definitely happy I found it and I’ll be book-marking and checking
    back frequently!

  47. You can certainly see your skills within the article you write.
    The sector hopes for even more passionate writers such as you who are not afraid
    to mention how they believe. Always go after your heart.

  48. Having read this I thought it was extremely enlightening. I
    appreciate you finding the time and effort to put this content
    together. I once again find myself personally spending a significant amount of time
    both reading and posting comments. But so what, it was still worthwhile!

  49. Oh my goodness! Impressive article dude!
    Thanks, However I am having issues with your RSS. I don’t know why I can’t join it.

    Is there anybody having similar RSS issues? Anyone that knows the solution will you kindly respond?
    Thanx!!

  50. Attractive portion of content. I just stumbled upon your web site and in accession capital to assert that I get in fact enjoyed account
    your blog posts. Anyway I will be subscribing for your
    augment and even I success you get admission to
    constantly fast.

  51. It’s appropriate time to make a few plans for the long run and it’s time
    to be happy. I’ve learn this publish and if I may I want to recommend you few
    fascinating things or advice. Perhaps you can write next articles referring
    to this article. I want to read more issues about it!

  52. Hi there just wanted to give you a quick heads up. The text in your post seem to be running
    off the screen in Firefox. I’m not sure if this is a
    formatting issue or something to do with browser compatibility
    but I thought I’d post to let you know. The design and style
    look great though! Hope you get the issue fixed soon. Many thanks