Benefits of using Social Media for Business

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Are you looking for ways to expand your small business over the next 12 months? Want to better understand the benefits of social media for your business?

Here is the list of benefits for using social media on business:

Increase Brand Awareness:

With nearly half of the world’s population using social media platforms, they’re a natural place to reach new and highly targeted potential customers.

Think people only connect with brands they already know on social media? Consider that 60 percent of Instagram users say they discover new products on the platform.

Stay top of mind: 

Most Social Media users log into their accounts at least once per day, according to the Pew Research Center, and many people are checking social multiple times per day.

Social media gives you to the opportunity to connect with fans and followers everytime they log in.

Increase website traffic:

Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new post.

Participating in social chats can also be a great way to increase your visibility, get attention from new people, showcase your expertise, and drive traffic to your website.

Generate leads:

Social Media offers an easy and low-commitment way for potential customers to express interest in you business and your products.

Lead generation is such an important benefit of social media for business that many social networks offer advertising formats specifically designed to collect leads.

Boost Sales:

No matter what you sell, social media can help you sell it. Your social accounts are a critical part of your sales funnel-the process through which a new contact becomes a customer.

As the number of people using social media continues to grow and social sales tools evolve, social networks will become increasingly important for product search and e-commerce.

Go viral:

As people start liking, commenting on, and sharing your social posts, your content is exposed to new audience-their friends and followers.

Going viral takes this concept one step further. As people share your content with their networks follows suit, your content spreads across the internet, getting thousands or even millions of shares.

Targeted Advertising:

Social ads are an inexpensive way to promote your business and distribute content.

They also offer powerful targeting option so you can reach the right audience and make the most of your budget.

Reporting and Analytics:

With social media tracking and analytics tools, you can see the full impact of your social media activities, from follows to engagements right through to purchases.

Tools like Google Analytics and HootSuite Impact track website traffic generated from social media, conversions, email sign-ups, and ROI for both organic and paid social media campaigns.

 

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