SEO Checklist 2019 for Organic Traffic

We plus 91 ultimate cinemas already discussed about lot of topics in TV Commercials, Brand Stories and Digital Marketing. Now we are going to discuss about the top SEO checklist of 2019.

Some major SEO Checklist here:

  1. Setup essential SEO tools and plugins
  2. Find keyword that customers search for
  3. Keyword Optimize for content
  4. Find and fix technical SEO issue and errors
  5. Build links to your website

1. Setup essential SEO tools and plugin:

There is some online wordpress tools to control your website SEO, they will check and help you to complete the seo process tools are mentioned below:

  1. Yoast SEO
  2. All in One SEO Pack
  3. The SEO Framework
  4. SEOPress
  5. Rank Math
  6. Broken Link Checker
  7. Open Site Explorer
  8. Rel NoFollow Checkbox

This tools will help you to check your content is optimized for search engine, it has to match with search engine to get good page rank in search engines.

2. Find Keyword that customers search for:

Look for keyword which users(customers) search most on internet, that will help has to reach more customers. Example if it is an “restaurant”, keyword planner tools will help you to choose better keyword like “restaurant nearbye” and “best restaurant”, these are the keyword users search mostly in search engine like google and bing. We have to choose keyword like this to attract customers.

  1. Google Keyword Planner
  2. KWFinder
  3. Moz Keyword Explorer
  4. Keyword Tool

3. Keyword Optimize for content:

Keyword optimization (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website.

Keyword search optimization is a critical step in initial stages of search engine marketing, for both paid and organic search. If you do a bad job at selecting your target keywords, all your subsequent efforts will be in vain. So it’s vital to get keyword optimization right.

4. Find and fix technical SEO issue and errors:

Website SEO technical error and issues have to fix, There are some tools which helps you to fix.

  1. Google PageSpeed Insights: to find website speed on mobile and desktop and also gives suggestion which can help your website to get more rank.
  2. Google Search Console: Helps to fix some crawl errors and also some analytics report.
  3. Siteliner and Copyscape to analyze your web content and ensure its originality.
  4. Finally the “Sitemap” and “Robot.txt” have to add on the host to address the website to search engine to crawl.

5. Build links to your website:

Google has confirmed that links and quality content are two of the three most important ranking factors for SEO. Trustworthy sites tend to link to other trustworthy sites, and spammy sites tend to link to other spammy sites.

But what is a link, exactly? How do you go about earning them from other websites? Let’s start with the basics.

What are links?

Inbound links, also known as backlinks or external links, are HTML hyperlinks that point from one website to another. They’re the currency of the Internet, as they act a lot like real-life reputation. If you went on vacation and asked three people (all completely unrelated to one another) what the best coffee shop in town was, and they all said, “Cuppa Joe on Main Street,” you would feel confident that Cuppa Joe is indeed the best coffee place in town. Links do that for search engines.

Top 5 blog on Digital Marketing

Plus 91 Ultimate Cinemas found some useful articles, which is related to a digital marketing and search engine Optimization.

  • John Jantsch emphasizes the need to create content that can communicate your strategy in all elements of your online presence.
  • Learn how to choose the right topics for your content, from Cheryl Baldwin’s blog.
  • Learn how Google ratings can impact conversions, from Jason Tabeling’s blog.
  • Learn how to improve your sales outreach emails, from Bryan Lewis’s blog.
  • Nick Bennett outlines the different types of link building techniques to help marketers make informed decisions for their businesses.

Techniques to reach more Facebook Organic Reach

Facebook Marketing:

Facebook marketing refers to creating and actively using a Facebook page as a communications channel to maintain contact with and attract customers.

Facebook actively provides for this, allowing users to create individual profiles or business pages for companies, organizations, or any group attempting to develop a fan base for a product, service, or brand.

Facebook paid promotion getting more easy because facebook revenue comes from this paid promotion only, so only organic reach in facebook is difficult but still there is an chance to get organic reach. Here we discuss about the 7 methods to boost facebook organic reach.

01 – Build your presence & Authority. To really understand the importance of building your online authority it’s necessary to know what it actually is first.

Online Authority is, “Becoming a thought leader on a specific topic and translating that knowledge in a meaningful way on the web.”

Establishing yourself as a credible, resourceful and legitimate source of information around something you specialize in comes with many advantages likes to attract more online and offline referrals help to reduce startup marketing costs by allowing you to get traction on new projects and ventures much faster.

02 – Use Organic post targeting. You can even around for awhile, the feature has gotten more useful with the decrease in organic reach of quality content. The feature has gotten more useful with the decrease in organic reach of quality content.

  • You can serve your post to relevant customers based on their gender, age, education, location, and even interest.
  • You can set an end date for your post to shop showing in the news feed.
  • The post only limits the visibility of your post in the feed. On the page’s timeline, it’ll show up to all your fans.
  • Your post has to at least 20 people. You might get below this threshold

03 – Respect your Audience’s Choice. Links have been found to work better for driving traffic. Photos have become an unpopular post type with users, and hence, with marketers.

But I would like to post all types of updates that add value for your fans, be it status, links, images,  or videos. While analyzing your data from Facebook insights to find the type of post that resonates with your audience.

You can also ask your audience what they prefer and respect their choice. Simply create a poll within your facebook page.

04 – Test your Posting Frequency. Here are a few takeaways on the frequency of posting for social media marketing on Facebook for you:

Avoid posting more than the recommended 1-3 times/day. It can overwhelm your audience.

But, you can post more often at widely different times if you’ve got an international audience. This’ll help you reach out to different segments of your audience (who live in a different time zone or log in to Facebook occasionally).

Always post high-quality content. Engage your audience with humor, inspirational, and educational content.

You can be successful, even with a higher posting frequency, by providing great content variety. Mix your posting schedule and post types.

Test your page frequency. Only your data can reveal your audience’s exact response.

05 – Share Post from your FB page on your Facebook Profile. This strategy is for the avid Facebook user. You should have least 1,000+ friends on your personal Facebook profile to drive significant results.

The strategy is simple to boost post views.
You first share a post on your Facebook page. Then, you share it from the page on your personal Facebook profile.06 – Focus on providing value & Don’t worry about Reach. Reach means very little because it is rarely a good indicator of success. If you’re an advanced Facebook marketer, you measure things like traffic to your website, leads, and purchases that came as a result of your efforts on Facebook.

If you go after reach rather than valuable content, you’ll be trying to game Facebook’s algorithm.

07 – Use Hashtags the right way. Post with hashtags got less engagement and post without hashtags got more engagements. Maximum try to put low hashtags in your facebook status maximum 1-2 hashtags is enough to grab more audience.

Some recent updates that provide golden opportunities:

Facebook Messenger bots

360-degree photos and videos

More Intuitive and flexible video

Facebook Stories

Facebook Offers

How to make an effective TV Commercial for business?

Plus 91 Ultimate Cinemas today going to discuss about the television commercial, which will help your business growth. For a business, advertising is important, “Business without marketing is fish without water”. Television is one of the most valuable medium for marketing/branding your business.

A television advertisement is a span of television programming produced and paid for by an organization. It conveys a message, aimed to market a product or service. Advertisers and marketeers may refer to television commercials as TVCs

Tips for creating effective TV Commercial:

  • Represent your brand clearly: Using both verbal and visual cues, your brand’s name, logo and perhaps even the product itself should be conveyed throughout the commercial. Don’t be secretive and wait until the end of the ad to show your brand’s face. But do be tasteful about it.
  • Create a Story-line: The best commercials don’t just sell a product or service; they tell a story. Whether it is a heartfelt story, or a dose of humor or satire, create a story line to which your audience can relate and connect.
  • Develop a signature character or theme: Each of the example commercials listed above aren’t simply one-off ads. Instead, they are a series of ads that carry the same them or characters throughout. These characters or theme will fortify the audience’s connection with your brand.
  • Keep it simple: You only have 30 to 60 seconds to get your message across and form a connection with your audience. Keep the overall concept and story line of your commercial simple.
  • Don’t cut corners: Quality is an essential element of an effective TV ad. Quality doesn’t necessarily mean you have to empty your pockets on the production of one as. But do utilize a professional film production team to ensure the quality of your commercial.

Source: Here

Which make special ?

  • For a Commercial Things Humor plays the most important role to reach success.
  • Using an iconic-type character a being an integral part of making a commercial stand out from others.

Conclusion:

We Plus 91 Ultimate Cinemas doing Television Commercial, Brand Story and Digital Marketing services to grow your business. We help you to make a good Television Commercial Ads, which helps you to reach more Clients . We help you to create a brand awareness and Increase the visiting count day by day.

Digital Marketing for Entrepreneur

Today we are going to discuss about how digital marketing will help entrepreneur for their business and some basic information about the digital marketing and their ideas.

Digital Marketing:

According to Wikipedia, Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.

Modules in Digital Marketing:

There is 7 major modules in our digital market

  1. Search Engine optimization
  2. Search Engine Marketing
  3. Social Media Marketing
  4. Content Marketing
  5. Email Marketing
  6. Online Reputation Marketing &
  7. Integrated Digital Marketing

Why Digital Marketing?

  • It is more cost effective than Traditional Marketing. Digital Marketing proves to be a better and more cost-effective channel of marketing that ensures of delivery of results.
  • It caters to the Mobile Consumer, without a doubt, the newest trend of communication and information dissemination is the mobile internet.
  • It builds Brand Reputation. Attracting targeted traffic is the forte of Digital Marketing. There are different types of audience that are ready to know more about the brand, products and/or services.

How Digital Marketing boost your brand?

  • Your brand can go viral. The major goal is to spread out content rapidly right through the internet world by making it shareable. Right medium, right market, right time can make your video or brand.
  • Profile power may come as surprise to some but, another key of digital marketing is the business profile. It is integral to the brand because while making purchase decisions it is the content that is judged by the consumers.
  • Customers make quick decisions. They judge based on the information and connected reviews and will see the profile more often based on what they search.
  • Many time marketers think that their brand identity is the total content that has been produced and published. But, it is important to understand that the marketers are actually the only one seeing all the content.
  • Consumers come across the available content only in bits and pieces on their preferred channels and base their brand decisions on them. For the brand, this means that a multi-channel content approach along with consistency is important.

Which advertisement helps for your manufacturing business?

In today’s increasingly connected world, establishing a company is a tough thing. Strong traditional and digital presence is crucial for effective brand exposure and lead generation.

As technology and industrial marketing methods continue to evolve, implementing a comprehensive, multifaceted approach is critical for staying ahead of the curve and ensuring potential leads become aware of your company.

  • Corporate Stories :

People need inspiring leaders with a strong vision. The corporate story and corporate storytelling help leaders to communicate their vision to their community.

An explanation of corporate storytelling begins with understanding what storytelling is. Storytelling is the way which people naturally communicate. Storytelling is essential for human life. Stories enable people to give meaning to their existence, pass on knowledge, change behaviour and understand their history and future.

Manufacturing companies will use corporate stories to establish their company to vendors and it will help you to pass the knowledge to the people in the industry. It should create a clear knowledge about the companies works, this can help your vendors to understand your business and its quality.

  • Digital Marketing :

Enabling businesses to make personal connections with fellow industry professionals, social media offers different platform to generate a business leads.

Social Media sharing will establish your business into industrial leader directly in platform like LinkedIn and Twitter. This is best way to create followers and generate leads organically.

Paid Advertising is also help your company to reach more industrial peoples in effective way. You can target your audience to choose where should spend your money. It has some filters to choose an audience like location, job, and other factors.

Conclusion:

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Social Media Marketing Strategy

Social media is the term commonly given to Internet and mobile-based channels and tools that allow users to interact with each other and share opinions and content. As the name implies, social media involves the building of communities or networks and encouraging participation and engagement.                 

  Their definition emphasises that we need to use different digital media channels to encourage our prospects and customers to interact to form communities. It also hints at the challenges of encouraging engagement.     

If social media sometimes seems like a full-time job, that’s because it is. The world’s biggest brands have teams dedicated to their social media strategy.

    Armed with the latest strategies, software, and spreadsheets, they study behavior and rigorously track every post in their quest to boost engagement and expand reach.

  So what about when it’s just you or your small team? As designers and illustrators, we can live or die by our self-promotion efforts: never has this been more true, or instant, than in the age of social media.

Social Media Marketing Strategy:

1) Understand the Algorithms
2) 
Be where your audience is
3) 
Know when to post on each platform
4) 
Build Connections
5) Tell a Story
6) 
Remember the Golden Ratio
6) 
Fine-Tune your hashtag Strategy
7) 
Get wise with video

Why business people’s choose TV as their first choice for advertising?

Today we are going to discuss about, why TV commercial is best for advertising, and why business people’s first choice was TV. Advertising influence consumers to purchase goods and services. Television, prints, FM Radio, Theater Slides and Internet Advertising are most used technique for advertising.

#Tip: TV advertising can help you reach larger audiences in a targeted fashion, in a way that consumers know and trust. 

TV advertising creates, builds and grow brands. It builds brand awareness to your company. In both long term and short term strategies television is more effective than others.

How many times have we heard this statement from consumers – “This brand ad comes on TV, this must be a good brand”. TV ads has a strong credibility and premium perception for brands that chose to advertise on TV. Facebook and YouTube Ads despite superior targeting and personalization are still perceived less reliable and credible. Hence brands rely heavily on TV advertising to build a premium brand perception, not just among consumers but also among trade partners.

In India, TV advertisements have historically helped brands increase their trade penetration as well as increase their shelf space within the store by pumping more stocks. Therefore despite an increase in popularity of online advertising in recent years, a funnel of new brands advertising on TV has continued to grow and this trend shall continue in future as well.

Other advantages of advertising on television are the ability to target specific audiences and expand reach by encouraging further engagement on social media. Advertisers can target their audience by purchasing ad spots during shows their intended demographic is likely to be watching.

Plus91 Ultimate Cinemas is a TV Adfilm production house, we create TV Adfilms, brand stories and digital marketing services to your business. We make good quality of TV Adfilm for your business.

Which online marketing tools are important for Startups?

Starting a business is not easy… but making it successful in the long run is an even greater challenge. Online marketing is the most wanted techniques for business.

What do all startups need?

One common qualifier for startup success is easy availability of tools and resources. This is where the internet plays major enabler for all startups, as it practically provides an unlimited number of resources and tools for every need a startup founder can think of. And since most startups are bootstrapped, their founders like things that are easy on the pocket and big on functionality.

1. Google tools:

Google provide lot of tools for free to use. For marketing their three tools Google Analytics(GA), Google Tag Manager(GTM) and Google AdWords Keyword Planner.

Google Analytics and Google Tag Manager are two important tools to track visitor data on your website. Both of them will give better visitor data to analyze. All startup teams need data, a lot of data to enhance their products and services. Those data will measurable actions in order to improve the campaign.

Google Keyword Planner is a keyword and traffic research tool by google that allows advertisers to easily create PPC Campaigns. It is a very essential tool to do keyword research for your SEO efforts.

2. HubSpot:

HubSpot marketing is essentially lead capture and management tool. It has great features to create campaign landing pages, track leads, manage communication with leads in one place, and increase traffic and conversions.

It is primarily used for inbound marketing and if set up properly, can be helpful in automating the marketing workflow.

3. Mailchimp:

Mailchimp is a marketing automation platform and an email marketing service. Mailchimp is an easy to use service for sending emails to your customers and prospects. It is important to constantly engage with prospects and customers and email marketing plays an important role in achieving that.

It help us to create an campaigns, which will like by everyone. There’s more than one way to connect with your audience. Mail chimp has all the channels and tools you need to create the right message to connect your business with the right people at the right moment.

Email: It will help you reach your audience and build your brand.

Landing Page: Drive people to join your list or buy your stuff with a clear call to action.

Digital Ads: Find new fans for your business or re-target people who visited your site.

Social Media: Publish organic social post and ads to reach people where they’re hanging out.

Signup forms: Turn site visitors into CRM contacts with beautiful pop-up and embedded forms.

4. Optimizely:

Optimizely is an American company that makes customer experience optimization software for other companies. Optimizely is the world’s leading experimentation platform, empowering marketing and product teams to test, learn and deploy winning digital experiences, every time.

The Optimizely platform technology provides A/B testing tools, in which two versions of a web page can be compared for performance, and multivariate testing.

5. Buffer:

Buffer is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook, Instagram, and Linked in, as well as analyze their results and engage with their community. Social Media plays an important role in startup’s success.

Buffer is one such tool that will help to streamline your brand’s social media strategy. It is essentially a publishing platform used for scheduling and publishing content on social media.

6. Zoho:

Zoho is a web-based online office suite containing word processing, spreadsheets, presentations, databases, note-taking, wikis, web conferencing, customer relationship management, project management, invoicing, and other applications developed by Zoho Corporation, a California-based company.

Zoho provide servicing software like Sales & Marketing, Finance, Email & Collaboration, IT & Help Desk, Human Resources and Custom Solutions.

We providing Search Engine Optimization, Social Media Marketing and Search Engine Marketing and Other Digital Marketing services for your startup companies in affordable price.

Importance of SEO Off-Page for Business website?

What is off-page SEO?

Off page SEO refers to techniques your can use to improve the position of a web site in the search engine results page(SERPs). Many people associate off-page SEO with link building but it is not only that.

Examples for off-page SEO:

  • Link building
  • Social media marketing
  • Reviews on 3rd party sites
  • Guest blogging on other websites

Why your brand cannot ignore off-page SEO:

Off-page SEO involves any activities that drive awareness and referral traffic to your site from other sites, like Link Building, Guest Blogging, Social bookmarking and Social Media.

1.Focus on web searcher’s intent:

A lot of times, or products and services fail to live up to their full potential because we aren’t matching our offering to the needs of our prospective audiences.

Use Google Auto suggest, Keywordtool.io and Keyword Explorer to get in front of what it is people are looking for online relative to your product or service.

2.Have a responsive social media presence:

Use Google Autosuggest to find the answer, they’re likely to visit social media to learn more ask questions, and interact with their friends, family members and acquaintances.

  • If you have a social media account, make sure someone is monitoring it and can answer question and respond to comments in timely fashion.
  • People online expect genuine interaction, not robotic responses or constant brand promotion.
  • One of the best things you can do to help your brand is to use social media to be seen as a resource for the online community in the vertical you serve.

3.Build Connections with social media/ online influencers:

Unmeasurable dark traffic social sends to your site or the connection with a base of people who could be customers or supporters at some point, social media can be an asset for any brands.

One of the biggest benefits of social is the ability to create and nurture lasting relationships with influencers, those people with huge reach in the way of name recoginition, folowers and fans.

4.Content:

When most people say, think, or write “content”, they most often think of text, images, videos, and information shared via social media. In reality, content represents the entirety if the experience your brand designs, creates and shares online and offline, from logos and tag line to personnel, phone calls, blog text, images, videos, etc.