Hi everyone, In the digital marketing arena where business and commerce are heading to Digital marketing tools and techniques provide business owners the best chances for competition, survival and even business growth. Internet is a rocket fuel for growth for small and medium enterprises.
The following 5 reasons will show you why the use of digital marketing is not only investment-wise decision but also an effective marketing channel that can help you grow your business.
1. Because Digital Marketing levels the online playing field:
Digital marketing provides small and medium businesses chance to compete and attract their share of targeted traffic. Small companies now have the resources to perform sales and marketing processes that were previously available only to large corporations.
2. Because Digital Marketing helps generate better revenues:
Higher conversion rates generated by effective digital marketing tehniques will deliver loads of profitable benefits for you and your business in terms of better and higher revenues.
Companies using digital marketing strategies have 2.8 times better revenue growth expectancy. * according to Google
Small and medium enterprises using digital marketing techniques will have 3.3 times better chances of expanding their workforce and business.
3. Because Digital Marketing earns people’s trust:
Digital Marketing leverages on social media signals, social proof and testimonials from actual consumers who have previously purchased, joined, or availed of a product or services marketed by a particular brand or business.
90% of respondents claimed they would trust information about a particular brand product or service if the data comes from people they know.
4. Digital Campaigns Are Easy To Track And Monitor:
Want to know the reach of your campaigns? Digital Marketing wins it all !
With all the campaigns running you need to keep track of the digital marketing metrics. With this metrics you get the accurate measure of ROI, also define the areas of improvement and work to make things better in future.
With the use of analytics tool, marketers can check for different ad content and manage how audiences react to each campaign. Check the number of visitors on your website, the number of page views, average time a user spends on your website, bounce rates, conversions and analyze your growth over time.
By analyzing all these aspects you can work to optimize your marketing strategy and get the best results.
5. Your brands becomes more interactive:
Digital marketing is here, now and evolving daily.
With certain digital marketing campaigns such as social media marketing, blogging, improving search results, text messaging, online advertisements, email marketing and affiliate marketing, you can give your customers a more personalized experience.
With short online videos, businesses grab attention of their audiences. Stuff like images, infographics, short video, client story keep your audiences informed, entertain them and engage ideal customers.
Re-marketing on social media shows consumers what they have left behind and give a constant reminder of your brand. With personalized ad content, you become more interactive with your consumers and can stay at the top of their mind and encourage them for future purchasing.